236: Julie Busha: From Sports Marketing to Slawsa

Using her background in sports marketing, Julie helped build the marketing agency for NASCAR Champion, Bobby Labonte. In addition, Julie has been published in the Sports Business Journal and was fortunate to have had General Mills as a client for nearly a decade. Julie is now responsible for the latest condiment to hit the market, Slawsa, which she has successfully placed in over 4,200 retail stores within her first two years!

Click to tweet: Fire Nation, Julie shares her incredible journey on EntrepreneurOnFire today!


Success Quote

  • “Well done is better than well said.” – Ben Franklin click to tweet!

Business Failure

  • Julie shares many challenges she has faced throughout her journey. Perhaps her biggest challenge was having to buy out her partner who couldn’t take one more day of living the Entrepreneurial lifestyle.

Entrepreneurial AHA Moment

  • For Julie, it was more of a slow awakening than ONE BIG, HUGE moment… but when the sun illuminated her vision, she knew where her life passions would lead.

Current Business

  • Slawsa is exactly what you would guess… if you had 7 or 8 guesses. :-) A mixture of cabbage cole slaw and salsa, of course! It sounds pretty yummy to me, and I can’t wait to get my hands on a sample! Ahhhh, the wonders of being the host. ;-)

Small Business Resource

  • Mailchimp: Online email marketing solution to manage contacts, send emails and track results. Offers plug-ins for other programs.

Best Business Book

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Interview Links


  • GoToMeeting: Click the “try it free” button, and enter code FIRE for a free 30-day trial!
  • SquareSpace: Enter code FIRE for a 10% savings. SquareSpace: Everything you need to create an exceptional website!

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