Brett Fritz’ entrepreneurial career catapulted after being laid off from a corporate role in 2018. He started out as a freelancer and has now built several multi-million-dollar companies across various industries.
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Guest Resources
Price Pulse IQ — Check out Brett’s website for a free access to pricing tools. Use code EOFIRE for a premium 20% off.
Price Pulse IQ Website – Check out Brett’s website.
Brett’s Email – Contact Brett directly by sending him an email.
Brett on X – Follow Brett on X.
Brett’s Instagram – Follow Brett on Instagram.
Brett’s LinkedIn – Connect with Brett on LinkedIn.
3 Value Bombs
1. Pricing is about confidence, not just math. Freelancers who understand their market can escape the time-for-money trap and charge based on value.
2. The freelance economy is massive—and growing. Over 75 million Americans are freelancing, expected to rise to 90 million by 2028. Globally, 1.5 billion.
3. Freelancers aren’t just experts—they’re business owners. Success comes from tools, systems, and mindset—not just talent.
Sponsors
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Airbnb: Your home might be worth more than you think! Find out how much at Airbnb.com/host.
Public: Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less!
All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability—verify independently before use. *Rate as of 6/24/25. APY is variable and subject to change. **Terms and Conditions apply.
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Know Your Worth: How to Properly Price Your Freelance Services with Brett Fritz
[1:37] – Brett shares something that he believes about success that most people disagree with.
- We live in an instant gratification world—but sustainable success is a long game.
[2:52] – Brett talks about what is the freelancer market and why it is on fire.
- Over 75M freelancers in the U.S., expected to hit 90M by 2028.
- Pandemic-fueled autonomy, rising demand, and global access transformed the market.
- Cost-effective for companies, flexible for workers.
[6:36] – Brett talks about the key challenges freelancers face.
- Hyper-competition and global pricing pressure
- Inconsistent income and business knowledge gaps
- Lack of transparency in market rates and expectations
[9:12] – A timeout to thank our sponsors!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
- Airbnb: Your home might be worth more than you think! Find out how much at Airbnb.com/host.
- Public: Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less!
- All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability—verify independently before use. *Rate as of 6/24/25. APY is variable and subject to change. **Terms and Conditions apply.
[12:24] – Brett tells why pricing is the most misunderstood part of freelancing.
- Confidence trumps math—many underprice out of fear
- Difference between hourly vs. value-based pricing
- Example: UX freelancers in fintech can charge 2x more than in education
- 74% of freelancers are unsure if they’re pricing correctly.
[17:50] – Brett shares the tools that every freelancer should have.
- Market Intelligence & Pricing Tools – e.g., Price Pulse IQ.
- CRM & Project Management – e.g., Trello, Click Up, Notion.
- Contracts & Proposals – e.g., Panda Doc, Better Proposals.
- Finance & Accounting – e.g., Wave, Quick Books.
- Support Systems & Learning – Podcasts, masterminds, peer groups, connections.
[23:53] – Call to action.
- Price Pulse IQ — Check out Brett’s website for a free access to pricing tools. Use code EOFIRE for a premium 20% off.
- Price Pulse IQ Website – Check out Brett’s website.
- Brett’s Email – Contact Brett directly by sending him an email.
- Brett on X – Follow Brett on X.
- Brett’s Instagram – Follow Brett on Instagram.
- Brett’s LinkedIn – Connect with Brett on LinkedIn.
[23:20] – Thank you to our Sponsor!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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