(But not you because you’re reading this ;-)
1. You’re scared to NICHE down till it hurts
In my experience, EVERY Entrepreneur (myself included) starts their journey TERRIFIED that we might (GASP) not resonate with EVERY POTENTIAL client/customer/listener/fill in the blank.
The OPPOSITE is true. If you try to resonate with a broad audience, you’ll resonate with no one. You’ll be another Entrepreneur screaming into the wind that no one is listening to, because they’re screaming too.