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463: Jeffrey Slater on partnerships with Ben & Jerry’s, Macho Man and business conversations with President Reagan

Jeffrey Slater is a senior marketing professional who built a multi-million dollar brand, Rachel’s Brownies, with his wife. His new book, Unraveling The Mysteries of Marketing, shares inspiring stories about partnerships with Ben & Jerry’s, Macho Man and business conversations with President Reagan. He blogs at MomentSlater.

Click to tweet: Fire Nation, Jeffrey shares his incredible journey on EntrepreneurOnFire today!

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Success Quote

  • “Life is like riding a bicycle, to keep your balance you must keep moving.” – Albert Einstein click to tweet!

Business Failure

  • Jeff shares what happened when the bookkeeper they hired was exposed as a known embezzler. Scary story, but great lessons learned!

Entrepreneurial AH-HA Moment

  • Jeff’s AH-HA moment came when United Airlines called to make a multi-million dollar order. At that very moment he realized the power of niching, and he shares this golden knowledge with Fire Nation.

Current Business

  • Jeff shares the excitement of working in an industry he loves, along with some great insights for current and future Entrepreneurs!

Small Business Resource

  • Animoto: The easy way to create and share extraordinary videos of your life. Our online video maker turns your photos, video clips and music into video in minutes.

Best Business Book

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