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Using Social Media to Create Genuine Relationships with Your Fans with Jana Francis

June 21, 2016

Jana Francis is the Founder of the daily deal website Steals.com. Founded in 2008, she turned her idea into a multi-million dollar enterprise without loans or investors. She is an Entrepreneur of the Year Finalist in Utah, a mom of 3, and known for using social media to create genuine relationships with her fans.

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Resources Mentioned:

  • Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
  • Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
  • Slack– Jana’s small business resource
  • Permission Marketing – Jana’s top business book
  • Steals.com – Jana’s daily deals site

3 Key Points:

  1. Create what you need. The chances are, other people need it too.
  2. Choose the right business partner. Businesses succeed or fail on the strength of a founding partnership.
  3. Running a business means making tough decisions. Step back and make the choice that’s right for the company – even if it’s tough.

Sponsors

  • LawTrades – Legal protection for your business. Fire Nation, get $100 off your first legal project today at LawTrades.com/fire!

 Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

  • [01:14] – Jana started her business in 2008 with a desktop computer and $5k
  • [02:18] – Acquired the domain after setting up JustBabySteals.com
  • [03:08] – Bought hundreds of domains the night before she started
  • [03:35] – Steals.com domain was offered to her for $289k – she paid $87k
  • [05:23] – Generates revenue from selling products to consumers
  • [07:49] – Worst Entrepreneurial Moment: Laying off an employee who was an executive in the company
  • [11:45] – “You may be giving someone a gift when you make a hard decision”
  • [17:11] – Entrepreneurial AH-HA Moment: The moment she realized that the site she needed didn’t exist
  • [20:10] – Keep your eyes open – see the opportunities around you
  • [20:55] – What has Jana most fired up today? “Planning to take on investment and see how big we can get”
  • [23:53] – The Lightning Round
    • What was holding you back from becoming an entrepreneur? – “Not believing I could actually do it”
    • What’s the best piece of advice you’ve ever received? – “Jana, you really need to be in sales”
    • What’s a personal habit that contributes to your success? – “Daily discipline. If I’m working towards a goal, I don’t go to bed until I’ve taken a step towards it”
    • Share an internet resource, like Evernote, with Fire Nation – Slack
    • If you could recommend one book to our listeners, what would it be and why? – Permission Marketing
  • [24:53] – Parting piece of guidance: “Never give equity in your company to someone who has skills that you can simply hire and fire”
  • [25:31] – Connect with Jana on Twitter and Snapchat

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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