Justin is the author of THE MACHINE: A Radical Approach to the Design of the Sales Function. He’s also the founder of Ballistix: a consultancy that builds sales functions for organizations in North America, Australia and the United Kingdom.

Click to tweet: Fire Nation, Justin shares his incredible journey on EOFire today!

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

[01:54] – Justin is a keen tennis player and health junkie
[03:48] – Justin generates revenue via a monthly subscription
[04:00] – Monthly fee for an ‘all you can eat’ subscription is $8,400
[04:57] – “By aggregating needs, we can deliver service at accessible prices”
[06:06] – Worst Entrepreneurial Moment: Putting the business into receivership and having to rebuild from scratch
[07:38] – “We ended up having to bet everything on the consulting model”
[08:26] – “We turned on a dime and were able to re-hire our entire creative team”
[09:50] – The best way to let people go? “Honesty”
[11:00] – Letting someone go can free them up to a job that’s perfect for them
[12:00] – “We should have been quicker to gamble on the business that we were passionate about”
[12:50] – Entrepreneurial AH-HA Moment: Realizing that consulting could be packaged like a SaaS product
[14:27] – There’s a dilemma: Wanting to persist with an idea, versus learning to quit
[15:27] – Don’t try to pioneer too many things at once
[17:00] – Biggest weakness?– “I get bored with business as usual”
[17:45] – Biggest strength?– “Figuring things out”
[18:57] – What has Jon most fired up today? “Moving sales inside… we’re changing the way people think about sales”
[22:20] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “Not much”
- What’s the best piece of advice you’ve ever received? – “Get the hell out of the office”
- What’s a personal habit that contributes to your success? – “I read a lot – and I don’t read business books”
- Share an internet resource, like Evernote, with Fire Nation – Google Sheets
- If you could recommend one book to our listeners, what would it be and why? – The Goal
25:38 – Connect with Justin on his website
[26:16] – Parting piece of guidance: “Don’t measure everything. Just pick the two most important things you need to know.”