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Break the Identity Trap: Surrendering Control and Remembering Your True Self with Peter Kennedy

November 3, 2025

Peter Kennedy is a father of five, entrepreneur, spiritual seeker, and author of The Remembering. Once driven by a relentless pursuit of success—culminating in the $140M exit of his tech startup—His awakening came not from achievement, but from surrender. Today, he is the co-founder of EvolveWell Inc., a conscious technology company redefining growth from the inside out.

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Guest Resources

Evolve Weird – Check out Peter’s website for resources and social links.

The Remembering, A Journey Back to Self – Get a copy of Peter’s book on Amazon.

Peter Kennedy LinkedIn – Follow Peter on LinkedIn.

Peter Kennedy Instagram – Follow Peter on Instagram.

Peter Kennedy TikTok – Follow Peter on TikTok.

The Remembering Facebook Page – Follow The Remembering on Facebook.

3 Value Bombs

1. Fear is worse than death. Many entrepreneurs unknowingly build their lives around fear rather than love.

2. True values aren’t what you say, they’re what you do. Your behavior reveals your real priorities.

3. Healing and transformation don’t happen in your mind, they require surrender, embodiment, and listening to your intuition.

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

NetSuite: Get the business guide, “Demystifying AI”, for free, at Netsuite.com/fire!

ZipRecruiter: Want to know right away how many qualified candidates are in your area? Look no further than ZipRecruiter. Try it for free at ZipRecruiter.com/fire! ZipRecruiter. The smartest way to hire.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Break the Identity Trap: Surrendering Control and Remembering Your True Self

[1:36] – Peter shares something that he believes about becoming successful that most people disagree with.

  • Success doesn’t require killing yourself with time and energy.
  • There is a healthier path to achievement.

[2:11] – Peter shares what happened in the sweat lodge in the jungle of Brazil that broke him open.

  • Experienced near-collapse in a temazcal ceremony.
  • Vision of a Native American messenger: “Fear is worse than death.”
  • Realized fear had been driving every decision in his life.

[5:13] Peter talks about how his entrepreneurial identity become a prison.

  • Built self-worth entirely around being a “successful businessman.”
  • Felt that failure of his company meant failure of self.
  • Letting go of identity opened space for new passions and authentic living.

[7:23] – Peter talks about fear vs. love as the two lenses of decision-making.

  • Fear decisions come from lack, scarcity, and survival mode.
  • Love decisions come from abundance and service.
  • Shift transformed his leadership, parenting, and business relationships.

[9:59] – A timeout to thank our sponsors.

  • ZipRecruiter: Want to know right away how many qualified candidates are in your area? Look no further than ZipRecruiter. Try it for free at ZipRecruiter.com/fire! ZipRecruiter. The smartest way to hire.
  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
  • NetSuite: Get the business guide, “Demystifying AI”, for free, at Netsuite.com/fire!

[13:40] – Peter talks about what values in action really mean.

  • Values aren’t what you claim; they’re reflected in behavior.
  • If you say health matters but skip the gym, your true value is comfort.
  • Align behavior with desired values to grow as a leader.

[15:04] – Peter tells why healing isn’t found in the mind.

  • Thinking deeper into problems just traps you further.
  • Somatic therapy revealed trauma stored in his body.
  • Psychedelic ceremonies helped release suppressed emotions and integrate exiled parts of him.

[18:12] – Peter talks about the sacred invitation for entrepreneurs who are chasing success to feel worthy.

  • Many aren’t chasing money or status; they’re chasing self-worth.
  • Achievements won’t fill that void.
  • Tune into intuition, surrender control, and embrace lessons life gives you.

[19:50] – Call to action.

  • Evolve Weird – Check out Peter’s website for resources and social links.
  • The Remembering, A Journey Back to Self – Get a copy of Peter’s book on Amazon.
  • Peter Kennedy LinkedIn – Follow Peter on LinkedIn.
  • Peter Kennedy Instagram – Follow Peter on Instagram.
  • Peter Kennedy TikTok – Follow Peter on TikTok.
  • The Remembering Facebook Page – Follow The Remembering on Facebook.

[21:33] – Thank you to our Sponsors!

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
  • NetSuite: Get the business guide, “Demystifying AI”, for free, at Netsuite.com/fire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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