Joel Kocher is a transformational leader who drove Dell’s rise to Fortune 100 and co-founded Human, a leading cardiovascular wellness brand, earning national recognition for innovation, impact, and entrepreneurship excellence.

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Guest Resources

Joel Kocher LinkedIn – Connect with Joel on LinkedIn. He’s operating from purpose, not capital gain and his aim is impact.

Humann – Check out Joel’s website to learn more about Cardiovascular Health products.

3 Value Bombs

1. You are who you hire. Great companies are built through people, not products.

2. Focus is what makes the flywheel spin; follow one course until success.

3. True impact comes from disrupting for good, not chasing quick exits.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Why Scaling Wellness Takes a Tech Mindset

[1:11] — Joel shares something he believes about becoming successful that most people disagree with.

Success depends on the people you surround yourself with.
A company is defined by its hiring decisions; every single one.
He believes CEOs should interview every person joining the team.

[1:56] — Joel talks about cross-industry lessons & disrupting the status quo.

He is a lifelong disrupter with a career marked by four major industry shakeups.
True disruption equals to changing the world, not just improving margins.
Time is finite; what matters is the mark you leave beyond capital gain.

[4:21] — Joel talks about the case for cardiovascular health and why it’s non-negotiable.

The body has 60,000 miles of blood vessels.
These vessels deliver oxygen to all 37 trillion cells; without blood flow, cells die within minutes.
Most people obsess over trendy supplements rather than foundational cardiovascular health.
Humann first educated physicians before consumers. Thousands have been trained over 15 years.
Cardiovascular health is the “superhighway of human performance.”

[6:55] — Joel talks about health for everyone.

The misconception: “cardiovascular = heart = old people.”
Reality: healthy blood flow improves everything at 8 years old or 88.
Humann’s mission is to change the trajectory of cardiovascular health using proven tech.

[8:48] – A timeout to thank our sponsors.

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[12:30]— Joel talks about staying grounded amid trends.

He has led companies of all sizes and focus is the ultimate differentiator.
“Focus is what makes the flywheel fly.”
Don’t chase “mice” (fads) when elephants (long-term strategy) are running down the street.
Their 15-year-old strategy deck still guides the company today.
Lack of focus is one of the biggest drivers of business failure.

[14:48] — Joel talks about building a category-defining brand.

You must start with a disruptive mindset.
Commit to doing it right, not quick.
Entrepreneurs today rush to exit instead of rushing to excellence.
Humann spent a year talking to physicians before selling anything.
13 clinical trials underpin the brand; evidence before hype.
Discipline + hard yards equals to long-term separation from competitors.

[17:25] — Joel talks about proving real-world impact.

Humann has delivered 750 million doses to the market.
Consumer reviews, Amazon testimonials, and physician feedback confirm meaningful results.
Over 100,000 copycat products attempt to imitate them which is a proof of category leadership.
Copycats mean you’re onto something, but you can never relax.

[19:00] — Joel gives his closing value bomb and how to create lasting impact.

If you’re not trying to change the world, you’re playing the wrong game.
Think beyond capital gain; think deeper purpose.
Changing the world is hard; it’s an “adults-only exercise.”
Dig deep. Find the thing that truly matters.
If your vision can change the world, you’re in the right lane.

[20:29] — Call to action.

Joel Kocher LinkedIn – Connect with Joel on LinkedIn. He’s operating from purpose, not capital gain and his aim is impact.
Humann – Check out Joel’s website to learn more about Cardiovascular Health products.

[22:48] – Thank you to our Sponsors!

Thrivetime Show: This is your year to transform your business! Start your transformation by attending the world’s highest rated business growth workshop at ThrivetimeShow.com/EOFire!
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!