April Norris is a board-certified hypnotherapist, master hypnosis trainer, and author of Mind Manual: Train Your Mind, Transform Your VIbe. She helps leaders rewire subconscious patterns, transform anxiety into clarity, and unlock innovation using rapid-change hypnosis and evidence-informed mind-training tools.
Subscribe to EOFire
Guest Resources
Mind Mood Vibe – Check out April’s website for free tools and hypno-breathwork resource.
Mind Manual: Train Your Mind, Transform Your Vibe – Grab a copy of April’s book.
A Private Breathwork Reset for Entrepreneurs – A 15-minute Mind Mood Vibe audio-visual experience designed to help you clear mental static, regulate stress, and return to focused, creative leadership.
3 Value Bombs
1. You can’t force a nervous system that doesn’t feel safe into high performance; true transformation happens at the subconscious level.
2. Clarity isn’t automatic in today’s world; it must be actively protected through intentional mental inputs and awareness.
3. The quality of your questions determines the quality of your thinking; your subconscious responds powerfully to precise, empowering questions.
Sponsors
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
50 Days: Join JLD on his free ‘50 Days to Something‘ video series on YouTube and create something special in 50 days!
Revenued: Built for small business owners who need fast, flexible access to working capital, without relying on your personal credit score. Apply now at Revenued.com/fire.
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Hypnosis for High Performers: Training the Mind for Clarity, Confidence, and Innovation
[1:10] – April shares something she believes about becoming successful that most people disagree with.
- Success is subjective and shaped by personal values and experiences.
- Forcing a universal definition of success leads people astray.
- True success aligns with individual vision and internal fulfillment.
[2:20] – April talks about what led her to hypnosis as a tool for understanding belief, identity, and subconscious patterns.
- Most people try to change results without addressing subconscious drivers.
- Hypnosis provides direct access to where beliefs and identity are formed.
- Early exposure sparked curiosity and led to decades of practice.
- Hypnosis creates a “super learning environment” where beliefs, memory, and emotion interact.
- Beliefs act as blueprints for behavior and outcomes.
[6:07] – April tells why it is important to address the root causes of anxiety and stress for high performance.
- A stressed nervous system limits creativity and decision-making.
- Unresolved patterns sabotage performance when triggered.
- Healing transforms pain into purpose and unlocks potential.
- Addressing root causes eliminates the need for constant symptom management.
- Removing internal noise leads to clarity and better decisions.
[8:49] – April talks about how entrepreneurs can develop a high-performance mindset in a noisy world.
- Be intentional about mental inputs; what you consume shapes your thinking.
- Avoid emotionally manipulative or sensational content.
- Awareness: Identify goals and limiting beliefs.
- Question assumptions to create space for new thinking.
- Set boundaries around information and attention.
- Use body feedback to detect misalignment.
- Build the ability to reset quickly and return to balance.
[12:59] – A timeout to thank our sponsors.
- Revenued: Built for small business owners who need fast, flexible access to working capital, without relying on your personal credit score. Apply now at Revenued.com/fire.
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
[14:50] – April talks about one practical tool to reset mentally and emotionally under pressure.
- Use the “still mind, fill mind” framework.
- Still the mind through breath work, meditation, or movement.
- Engage the senses with music, nature, or aromatherapy.
- Introduce a focused thought, mantra, or question.
- Combining sensory input and intentional thought shifts state quickly.
[16:16] – April talks about how we can start rewiring the subconscious today.
- Ask better, more empowering questions.
- The subconscious responds like a “heat-seeking missile” to questions.
- Use presuppositions (e.g., “Why am I getting better at this?”).
- The mind searches for evidence to support the question.
[18:27] – April shares what is the bigger mission behind her work and her book.
- Help people “know themselves” deeply.
- Empower intentional thinking and emotional design.
- Reduce reactivity and increase clarity and stability.
- Create a better world through improved mental and emotional awareness.
[19:38] – April gives her final takeaway and call to action.
- Learning the language of your subconscious is a powerful advantage.
- Get curious about how your mind works.
- Mind Mood Vibe – Check out April’s website for free tools and hypno-breathwork resource.
- Mind Manual: Train Your Mind, Transform Your Vibe – Grab a copy of April’s book.
- A Private Breathwork Reset for Entrepreneurs – A 15-minute Mind Mood Vibe audio-visual experience designed to help you clear mental static, regulate stress, and return to focused, creative leadership.
- Start training your mind intentionally to optimize performance.
[21:21] – Thank you to our Sponsors!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
- 50 Days: Join JLD on his free ‘50 Days to Something‘ video series on YouTube and create something special in 50 days!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!

