Knowing whether or not your customers are satisfied (or whether or not you’re providing your audience with what they want and need) is an important part of running a successful business.
When you receive feedback or suggestions from your customers or audience it allows you to improve upon existing products, services and offerings, and it also provides insights that could help you develop new products, services and offerings.
But how do you go about getting that feedback or those suggestions?
How do you know whether or not your customers or your audience are getting what they want and need from you?
You just have to ask them.
There are several online survey tools – both free and subscription-based – that allow you to create surveys and compile responses, including SurveyMonkey, SurveyGizmo and Constant Contact. But what if you want to put together a simple online survey in less than 5 minutes without having to sign up anywhere or provide any credit card information?
Google works hard to provide you with pretty much anything you could ever want or ask for (and more in my opinion). One thing that’s been around for awhile is Google Drive, where you can create, share and collaborate with a team on Word documents, Excel files Presentations and more. One of my favorites: the Google Form.
Google Form allows you to create an online survey in less than 5 minutes, share the link via email, on your website or embed it, and receive feedback/responses via an Excel spreadsheet on your GoogleDrive. Pretty cool, right?
I’ve got some more good news for you: the Form is SUPER easy to set up!
Here’s how Google Form works:
1. Log into your Google gmail account. In the upper left hand corner you’ll see a red button that says “Create”. Click on Create, and then select Form.
2. You will automatically be prompted to choose a title and theme for your survey. You can choose from several standard survey templates, or select a designed template.
3. Click on “Choose response destination”. The following box will pop up and you can decide whether you want your survey responses to go to a new spreadsheet (which will be created in your Google Drive), or you can choose an existing spreadsheet from your Google Drive to add the responses to. If you choose to add responses to an existing spreadsheet, it will automatically create a new tab for you.
*Also, right below the response destination button you’ll see a space for “Form settings”. Be sure to uncheck the box for “required sign in” or else those who click on your link won’t be able to access the survey.
4. Add your first question by typing it in the “question title” space; next, add any help text you want to appear under the question (example: Respond in 50 words or less); and then, select the Question Type. For multiple choice questions you will have the option to “Add ‘Other'” as an option, and for all questions you can make the answer “required” by checking the box to the right of the “Done” button.
5. Add multiple questions to the form by clicking “Add item” and selecting the type of question you want to add.
6. Once you’ve finished creating all of your questions, be sure you have the right permissions checked, otherwise people will not be able to access the form. To select the sharing options you’d like for the form go to “File”, then selecting “Add collaborators”. This will bring up the box below, which shows you who currently has permission to view the form.
It will automatically default to Private under “Who has access”. Click on “Change” to the right of the Private settings to update.
7. Once you’re finished creating your survey and setting your permissions, click “Send form” in the bottom left hand corner of the page. This will bring up the following screen where you can choose to share a link, embed the form, or email the form directly to people by adding their email addresses in the space provided.
Aside from obtaining priceless feedback or suggestions from your customers and your audience on your existing products, services and offerings, you’re also doing what every business should take great pride in: providing good customer service.
Letting your customers know that you not only care enough to ask for their feedback and suggestions, but that you also plan on actually doing something with the information they provide is huge. In addition, you’re finding out valuable information about their pain points, which you can then take and create products, services and offerings that can help.
It’s also a great strategy to take the feedback and suggestions you receive from your online survey and show your customers or audience that you’ve made improvements or solved the problems they’ve identified (i.e. a simple widget on your home page that says “You asked for a mobile app, and we responded! Access our mobile app by clicking here.”)
If you’ve been looking for an easy way to create a quick online survey to ask for feedback or suggestions from your customers or audience, then I hope this post was helpful.
What strategies do you use to request feedback or suggestions from your customers or audience? Share with us in the comments section below!