Adam Robinson is an entrepreneur in the martech space. He is the Founder/CEO of GetEmails, and Identity Resolution Robly Email Marketing, a marketing automation application.
GetEmails – GetEmails identifies up to 35% of your anonymous traffic, then sends you live email addresses you don’t already have, in real time.
GetEmails Offer for Fire Nation – Sign up today and get 25% off GetEmails for 3 months! Use code FIRE25 at checkout
3 Value Bombs
1) Growing your email list and owning that audience is the most important thing you can do for your virtual business.
2) ‘Bigger is better’ doesn’t always apply. Growth is a goal, but bigger doesn’t necessarily have to come with growth.
3) You need to be gentler with someone who hasn’t actually asked you to market to them.
Thrivetime Show: Looking for a business coach who has helped thousands of entrepreneurs just like you to increase their profitability by an average of 104% per year? Schedule your free consultation today with Clay Clark at ThrivetimeShow.com/fire!
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: The Single Fastest Way to Grow Your Email Marketing List.
[1:03] – Adam shares something that he believes about success that most people disagree with.
- ‘Bigger is better’ doesn’t always apply. Growth is a goal, but bigger doesn’t necessarily have to come with growth.
[3:28] – What is the single fastest way of growing your email marketing list?
- Through a technology called Identity Resolution you can identify up to 35% of your anonymous traffic.
[5:06] – Adam walks us through how you can identify your anonymous traffic and pass their email addresses to you
- There is a way to identify your website visitors with no personally identifiable information
- Adam’s company is part of a cookie pool that sells click and open data to vendors in order to generate revenue.
[9:54] – Adam’s opinion on targeted ads.
- Google, Facebook, and Amazon are huge in AI.
- IG Stories, Snapchat, etc. give you incredible context about your life.
- It is not legal in Europe and Canada. It is only legal to do GetEmails in the USA because it is not illegal to send a marketing email to somebody who has not opted in. You can send email to anyone as long as there’s an opt out link to that email.
[17:23] – What should we be sending when it comes to specific email campaigns and email marketing overall?
- Being consistent is important
- You need to be gentler with someone who didn’t actually tell you to market to them.
- Email quickly and regularly.
- He came across this as a result of his other email marketing business.
- It took him 2 years to figure out how to do it.
[23:05] – Adam’s key takeaway and call to action to FIRE Nation.
- Growing your email list and owning that audience is the most important thing you can do for your virtual business.
- GetEmails is the fastest way to grow your email list because it can capture 10x more traffic that you can capture in any other way.
- Go to Adam’s website and get a 25% off on your first 3 months!
Lights that sparked Fire Nation. JLD here with an audio master class on the single fastest way to grow your email marketing list to drop these value bonds. I brought Adam Robinson on the mic. He is an entrepreneur in the MarTech space. He's the founder and CEO of GetEmails and Identity Resolution Robly Email Marketing, a marketing automation application. In today Fire Nation we will be answering that question of what is the single fastest way to grow your email marketing list? What does Adam's company get emails do to help you do just this? How is it actually even legal hand?
What specifically should you be sending in your email marketing and so much more Fire Nation? And when we get back from thanking our sponsors, looking for a business coach who has helped thousands of entrepreneurs, just like you to increase our profitability by an average of 104% per year, all for less money than it would cost to hire a full-time minimum wage employee schedule your free consultation today with Clay Clark, a former small business administration entrepreneur of the year at ThrivetimeShow.com/fire ThrivetimeShow.com/fire Fire Nation. Since 2012, I've interviewed over 3000 of the world's most successful entrepreneurs. I identified the 17 core foundational principles.
0 (1m 23s):
They all share and created a revolutionary 17 step roadmap. I then spent 480 hours turning this roadmap into a book, The Common Path to Uncommon Success, visit UncommonSuccessBook.com to learn more about this book and start your journey to financial freedom and fulfillment today. Adam say what's up to fire nation and share something that you believe successful. People do that most people don't agree with.
1 (1m 55s):
What's up Fire Nation. The thing that I would say that is a commonly held belief that I disagree with wholeheartedly is this idea that bigger is better, I think, but by advisors, well, my views a little bit paradoxal, I think that growth is a goal, but bigger doesn't necessarily have to come with growth specifically when we're talking about the number of people you got helping you out any time. And I think it's a vanity metric. The note could people ask you like how many employees do you have or whatever. Whenever I have ramped that number very shortly thereafter, the number of migraines that I have as a result of that has been, I mean, linearly correlated,
0 (2m 45s):
And typically the number of dollars in your bank accounts also correlates.
1 (2m 49s):
And it goes down right, exactly.
0 (2m 52s):
Number of dollars your overall business brings in, but the amount of dollars you get to keep, and this is one thing that we've been as a drum for eight years now, Adam, I don't know if you know this, but for 87 months now in a row, we've published our monthly income report. And this fluctuated over the years, you know, one thing I'm proud of is this always had a net profit of a hundred thousand dollars or more for all 11 of those months. But the reality is some of our, our bigger months, like gross revenue wise has been when we've had our bigger teams, which is, we capped out at 13. At one point, now we're down to five and our gross revenue. Doesn't always hit those bigger numbers now, but I'll tell you our net revenue, which we are so keen on is higher than it was oftentimes when we had that bigger team.
0 (3m 41s):
And I mean, that's, to me what a successful businesses, how much money are you keeping after all of that and fire nation, we're going to be talking about these type of conversations throughout our conversation today, because you need to know the single fastest way to grow your email marketing list, because it's been something that we've been focused on since 2012, and it's benefited us greatly. And it's a drum that ad has been beating obviously since he is the founder and CEO of GetEmails for many, many years now as well. So let's just dive right into that. Adam, what is the single fast way to grow your email marketing list? Break it down,
1 (4m 16s):
GetEmails I can promise you is the single fastest way to grow your email marketing list. And here's what it does. So we've all set up pop-up forms on our website. Some of us have gotten even more sophisticated in that and done co-registration with opt-ins and stuff like that. No matter what, if you have the best pop-up in the world, you're going to capture three, four, maybe 5% of your anonymous website, visitors and convert them to people who are on your email list. And from that point, you can indoctrinate them and warm them up. And you know, the success from that point is, is in your hands. I have a method and it's through a technology called identity resolution that there's this really elite group of enterprise marketers.
1 (5m 3s):
That's aware of this. And what I wanted to do is basically give it to the world. What identity resolution can do is we can identify up to 35% of your anonymous traffic. That's more than one out of three of the visitors that come to your website and we can pass you their email address, their first and last name and even their postal record so that you can legally in the United States market to them, which is just phenomenally powerful. Considering that before this, you were converting probably 90% less of those people and for the kicker, it's around 10% of the cost of actually acquiring an opt-in on Facebook.
0 (5m 47s):
So let's talk specifics cause fire nation's like, okay, that sounds good. But how does this sounds like magic sounds like black magic, but how
2 (5m 58s):
Specifically does this actually work? Like walk us through this process. Okay.
1 (6m 2s):
You exactly how it works. So there's no reason that you should know this and I didn't find it out until I became totally obsessed with the idea that this was possible, which I learned through, you know, I own an email marketing company like convert kit or a Weber or whatever. And I heard of this and I was just like, this can't be real. How does this work? Right. It's probably the same thing you're thinking right now. So turns out that there is something going on in the advertising network called The Identifying of People, right. And basically what that does is it, it is a way to, with no personally identifiable information, follow us all around the internet so that we can then be grouped into audiences and sold to advertisers so that advertising can be shown to us by interest.
1 (6m 57s):
Right? So as a sort of did that all make sense, first of all, there's this stuff happening on the background. And one of the ways it's done is it will take an email address. So my email address is [email protected] It'll convert it into this language called MD five. Right? And the thing about MD five is that when you go from [email protected] to the MD five encrypted version of it, you can never unencrypt that as a human being. Right. But what's interesting about MD five is [email protected] encrypts the same way every single time. Right? So I'm going back to how this actually works.
1 (7m 38s):
I just wanted to give a quick lecture on that first. So there's two parts of this. One is the identity part, and we're part of a cookie pool. What a cookie pool is, is a bunch of email marketing companies. Like the one that I own Robly convert kit, whoever in order to enhance their revenues, we sell click and open data to these two vendors. And what they'll do with it is when I get an email newsletter from, let's say MailChimp, if I open it or click on it, it knows my email address. And it puts a cookie in my browser with that email address encrypted in it, right, without me even knowing, and this is all compliant with all the privacy policies, this is like how the internet works, right?
1 (8m 26s):
So I very innocently look at this pair of shoes in a newsletter. I click on it and I now have a cookie in my browser that has this identifier in it. Now what we do is we just wait for that cookie to come around to our customer's website. And when we see that cookie, we see that MD five email address, right? So it's, it's encrypted and we don't know what it is, looking at it with a naked eye. The beautiful thing about MD five is if on the other of it, you had a database of every single email in the USA. You can convert all those to MD fives and then just do a V lookup and unscramble it.
0 (9m 6s):
What I'm really finding fascinating about this is it starting to help me piece together? How essentially the internet as a whole and by internet, I just mean all the companies that are looking to market and gather data on the internet are able to have such targeted ads these days. I mean, a couple of things I'd love to kind of share with you. And maybe you can kind of just unpack this a little bit is like, you know, you have your phone, like on a table. And I was talking to my buddy that day, we're having a cup of coffee and he's like, Oh my God, I really dig your socks. And I'm like, Oh yeah, they're bone on both socks. I'm a big fan. And he grabbed his phone like 15 minutes later and like was like scrolling through to like, look at it, show me an email or something. And he shows me his phone and there's an ad there for bone and bus socks.
0 (9m 49s):
It was like that phone was sitting there just listening to us. And then boom served him that very ad that we were talking about. And you know, like another random thing. I mean, I got eight months ago, a golden doodle and I'd tell him you like the minute that like, I, I, I received this golden doodle into my life. Every ad that I'm seeing that relates to animals is a picture of a golden doodle doing something. And I'm like, Whoa,
1 (10m 16s):
No, it's, it's unbelievable. So I got to chew weenie eight months ago, literally.
0 (10m 21s):
Hi, can I get a Google image? What is it showing?
1 (10m 25s):
It's a Chihuahua docks and mix, Oh my God, I'm looking at that. But how secure is that? And then, and then I'm getting targeted with Chiweenie ads. So I can give you my opinion on this, in my opinion, is it is it's the opposite of what these huge tech platforms are going to tell you is the truth. But I just, I've done a lot of sort of trying to learn about this area of study. And I have a strong belief that this is what's actually happening. So at the end of the day, at this point, Google, Facebook, and even Amazon, to some extent, they're just huge AIS. And the thing about AIS is that people are not running them anymore.
1 (11m 9s):
Right? They're, they're taking in every single. So think about this and I'm not sure if the audience is aware of this at all, but like in AI now today, if you give it video, it's the video is the richest medium in the world for AI, because it can pick objects out of that video, like a golden doodle. Wow. And it knows that the golden golden doodle, right? So what are Insta Stories? What is Snapchat? You know, like all of this stuff that you're feeding to these social networks gives them incredible context about your life. And it's to the point where there's no human beings watching this happen anymore, right?
1 (11m 53s):
Like a golden doodle shows up, you start throwing pictures up on Facebook. And, and you're now in this group of people that is like other golden doodle owners.
0 (12m 4s):
So it's kind of like the similar audiences and Facebook Ads.
1 (12m 7s):
Exactly. I mean, you're getting, I mean, that's why you see them because you get put in these audiences, the question is, how did you get into an audience talking about a bono SOC, that's the big question, right? Within minutes, they say that they're not doing this, but our phones, Alexa, everything, they're, they're listening to everything. And even if they say, they're not doing this, I think that they are just because like, what, what, why wouldn't they, it's impossible to nail it down. It's impossible to, to prove to a court of law that this is happening. If they do it, if they're smart about the frequency of it, right?
1 (12m 48s):
Because it's just, it's just this AI, that's constantly appending millions of data points about you to your profile in real time. Every single second that you're interacting with it.
0 (12m 60s):
Okay. This is all fascinating stuff. And I mean, there's so many rabbit holes that we could go down, but it's, it's a little bit off topic, but it is on topic because we need to know at the same time, like, Hey, what is our competition doing? What are the companies doing that are quote unquote, running the internet. And so this is all important as restructuring our strategies, our tactics, what we are going to be doing in fire nation. We have some really important tactics and strategies for you. When we get back from thanking our sponsors, looking for a business coach who has helped thousands of entrepreneurs, just like you to increase their profitability by an average of 104% per year, all for less money than would cost to hire a full-time minimum wage employee, Fire Nation meets clay.
0 (13m 41s):
Clark Clay has been coaching businesses just like yours since 2006. Yep. Even through the great recession. And he does it for less money than would cost to hire a full-time minimum wage employee at a time when Inc magazine reports that by default 96% of businesses will fail. Within 10 years, Clay is helping businesses like yours to grow on average by 104% annually. How's this even possible Clayton only takes on 160 clients. So he personally designed your business plan. Plus Clay's team helps you execute that plan with access to graphic designers, Google certified search engine, optimizers, web developers, online ad managers, videographers workflow, mappers and accounting coaches visit thrive time show.com/fire, to see thousands of video testimonials from real people, just like you, who clay has helped over the years.
0 (14m 23s):
That's right. Do your research and view thousands, not hundreds of proven, documented and archived video testimonials from real people, just like you at ThrivetimeShow.com/fire, ThrivetimeShow.com/fire. Then schedule your free consultation with Clay himself to see how he and his team can help you thrive Fire Nation. In 2012, I knew I needed to surround myself with more inspiring and successful entrepreneurs. This realization led me to launch entrepreneurs on fire. The daily podcast, interviewing the best entrepreneurs in the world today. Entrepreneurs on fire has over 3000 episodes published over 100 million. Total listens. Average is 1.4 million monthly listens and has generated over a hundred thousand dollars a month in net profit, 91 months in a row for what it's worth the strategy of surrounding yourself with the right people works.
0 (15m 13s):
During the thousands of hours, I spent interviewing these amazing entrepreneurs. I identified the 17 core foundational principles. They all share, and I put them in chronological order and created a revolutionary 17 step roadmap. I then sat down and spent 480 hours turning this roadmap. And two 71,000 words, which is a 273 page book called The Common Path to Uncommon Success. I also brought in 17 amazing entrepreneurs to share their genius at every step in the roadmap from Amy Porterfield to Pat Flynn, Jeff Walker, Russell Brunson, Billy Jean, Stu McLaren, Selena Soo Hal Elrod, Ramit Sathie, Jill Stanton. I mean the list goes on The Common Path to Uncommon Success is the combination of the 3000 interviews I've done over the past decade.
0 (15m 54s):
And this 17 step roadmap will deliver financial freedom and fulfillment to your life. Visit UncommonSuccessBook.com to learn more about this book and start your journey to uncommon success. Today are Adam we're back. And you mentioned briefly about how get emails was legal. And so let's talk about how that is the case. Like how is it legal get real specific on this? Because I want foundation to have that nice, calm, cozy, warm feeling when it comes to getting
1 (16m 26s):
Fire Nation, here's the deal. It is not legal in the European Europe or Canada, but that's not relevant because there are no European and Canadian email addresses in our database. It is only legal to do get emails in the USA. Why is that? It's because the U can spam law contrary to popular belief. And we can go in a little later about why you believe that, that this is actually illegal contrary to popular belief. It is not illegal to send a marketing email to somebody who has not opted in so long as you have an opt-out link in that email, you can send email to whoever you want.
1 (17m 6s):
Legally question is why don't you just spam everybody. That's a deliverability issue. If you do that, then you will lose your ability to send email to anyone in the future from your brand. So from a strictly legal standpoint, this is totally illegal. Now, due to the way we get the emails, the engagement of them is so high. That that's where the arbitrage is. We're getting an email of someone that we put a cookie on in the last seven days, and they visited your website in the last five minutes, right? So there's a big recency component to emailing. These are the most recent lists in the most targeted list of emails that you could possibly ever email, which is why it works.
0 (17m 49s):
So to digest here, you know, what I want you to realize is these are the type of cutting edge things that we as marketers need to do. If we're going to optimize, if we're going to make our campaigns as effective as possible. And speaking of that, when it comes to specific email campaigns and email marketing overall, Adam, what in your recommendation, from what you've seen, should we be sending
1 (18m 15s):
With respect to get emails? I'm going to assume there's a couple types of entrepreneurs listening. One is like an e-commerce type of person. And then one is like publishing different contents, whether it's info or like whatever. So from an e-commerce standpoint with get emails, email addresses, this sounds strange, but the content of it is less important than you just sending an, adding them to your regular email program. Definitely send an offer like a, a coupon or whatever in your first email, if it's e-commerce. But if you have a strong email marketing program and you just quickly add these people to your email list, and then automatically unsubscribed people who don't open in three or so emails, you will do beautifully well over the life of the subscriber.
1 (19m 5s):
Then actually most of the, most of the P and L from them will come beyond whatever welcome series it is that you add them into publishers. I would say put them into a similar indoctrination series of someone who opted in, but just be mindful that these people did not ask you to mail to them. So you need to have a different tone, right? If you can imagine some of the stuff that you send out is I'm not going to say a self-righteous, but you know, you're building authority with these people, right? Like when someone asks you, you know what, they they're subscribing for a reason, you have something in your head that they want.
1 (19m 46s):
And I think it's just, you need to be a little bit gentle or with someone who didn't actually tell you to market to them. But it's the same idea. I mean, marketing is about awareness, which is, is allowing you to create, which was not previously the case in, in marketing in, and you just need to take these people from, from the awareness phase to the trust phase, to the conversion phase. And that's what it's about. So the same idea, send them an indoctrination series, but just make it a little bit softer than your otherwise.
0 (20m 15s):
So email regularly Fire Nation, when you get people on your email list quickly and regularly, quickly and regularly, super important. Russell Brunson calls these, the Seinfeld emails where, Hey, listen, like you're just living a life like you're living your life and let people in on your life. People can unsubscribe at any point, if they don't want to be on your last part of your life. And that's not a bad thing. And that kind of leads into the next point that you brought up Adam, that I'm really glad you did, because it doesn't get talked about enough, but that's pruning your email list. And this is super important for our nation because a lot of people they're surprised when I tell them my subscriber numbers, but I'm like, Hey, every three months we have this rigorous scrubbing of our email lists where people that aren't opening and engaging, and they aren't, you know, part of our engaged community, they're gone.
0 (21m 1s):
Like they are Gonzo. And so my open rates are through the roof because if you're not opening the emails, you're off, like you're out of there. And that is a very powerful thing that helps my deliverability with Infusionsoft that we use because Hey, now they know that this person is getting open, is getting engaged in the, and delivery is happening. And I, you know, you said, Adam, I mean, Hey, after three emails, it's not an opening like that person can potentially be removed because they're not really engaging with your content. You can remove them from this overall email list that you're coming up with. And speaking of coming up at them, how the heck did you come up with the concept with the idea?
0 (21m 44s):
And then with the execution of GetEmails?
1 (21m 47s):
As I said before, I, I came across this as a result of my, my, my other business. Robly email marketing and long story short. We were trying to figure out ways to, to grow this business. And a friend of mine, who's got an enterprise sort of like marketing and SAS business. He had just acquired a company that did this, and I was absolutely captivated by, it took me two years to figure out all that stuff that I explained to you about what was going on behind the scenes and how to do it. And then finally figured it out. And I was like, Oh, this is going to be great. Because finally, this is like a differentiator from MailChimp and Infusionsoft.
1 (22m 28s):
You know, like the, the email marketing landscape, it's, it's very bleak from a competition standpoint, there's 200 vendors. They also the exact same product. And it's just like a marketing war. And there's billions of dollars getting spent on advertising. Very, very tough space. So I was like, this is a Holy grail. I know people are going to want this because all of our customers want this. And the funny thing was, we went out to go like, kind of, you know, sell it to try to a little bit bigger customers. We were selling it to, with a direct sales model. People were signing up for it, using the identity product, loving the identity product, not using any other part of rubbly. They were downloading the file every day and putting it in their email marketing app. So at that point it was like, okay, this is a pretty good indicator that this would be a great product if it were standalone and integrated with everything.
1 (23m 13s):
But it's like a really bad product from trying to make people switch to my email marketing program using just this. So that's kind of the story. And we spun it out last November, and it's grown like to two, just astronomically because of that sort of, you know, it's like the hub in the middle of all of these things that you use for marketing and connects to all of them. So it's just really easy for people to get up, get started and, and, and market to these, to these a website visitors, they otherwise couldn't acquire.
0 (23m 43s):
And I love how you described it as the hub fire nation. Everybody that's going to be successful with online marketing and specifically with email marketing, you're going to have that hub. So Adam, give us the final takeaway. What do you want to make sure fire nation really gets from our entire conversation today? I mean, we shared a lot of the inner workings of, of where the Internet's going in AI and you know, what is really happening with Google and Facebook and these other areas kind of break down the biggest takeaway share with us how fire nation can learn more about get emails and any specific call to action you have. And then we'll say goodbye.
1 (24m 22s):
Sure. So I'm going to go back to where we started. I think that, that we can all agree listening on this podcast and us that growing your email list is the most important thing owning that audience is the most important thing you can do for your digital business. You need to be doing this however you can, in a way that is safe and keeps your deliverability good. And your open rates high and your ability to, to market over email in the future, get emails. I guarantee it is the fastest way to grow your email list because it's capturing 10 times more traffic than you can capture any other way.
1 (25m 2s):
It is literally magic and everybody will be doing this at some point.
0 (25m 7s):
That should actually be your tagline, by the way, it should just be, get emails. It's literally magic. That's it? I mean, you nailed it. That's the brands you made it happen. Tell fire nation, or they can find out more, any call to action. You have.
1 (25m 22s):
Sure. So Fire Nation go to www.GetEmails.com/fire and get 25% off your first three months with GetEmails
0 (25m 31s):
Fire Nation. You're the average of the five people you spend the most time with. You've been hanging out with AR and JLD today. So keep up that heat. And if you head over to eofire.com and type Adam in the search bar, the shadows page will pop up with everything we talked about today. Links to all that jazz. Adam, one more time, give us that URL with that call to action. Before we say goodbye,
1 (25m 54s):
www.GetEmails.com/fire, and what do they get? 25% off their first three months with GetEmails.
0 (26m 4s):
Adam, thank you for sharing your truth, your knowledge, you are value with fire nation today. For that we salute you and we'll catch you on the flip side.
1 (26m 13s):
Thank you for listening, Fire Nation.
0 (26m 15s):
Hey, Fire Nation today's value bomb content was brought to you by Adam. And remember this successful entrepreneurs accomplish big goals, huge goals. That's why I created the freedom journal to guide you Fire Nation in accomplishing your number one goal in 100 days. And we're talking step by step. Visit the FreedomJournal.com use promo code podcast for a $15 discount as a thank you for listening to my podcast. And I catch you there, or I'll catch you on the
3 (26m 46s):
0 (26m 48s):
Looking for a business coach who has helped thousands of entrepreneurs, just like you to increase our profitability by an average of 104% per year, all for less money than would cost to hire a full-time minimum wage employee. Schedule your free consultation today with Clay Clark, a former small business administration entrepreneur of the year at ThrivetimeShow.com/fire ThrivetimeShow.com/fire. Fire Nation. Since 2012, I've interviewed over 3000 of the world's most successful entrepreneurs. I identified the 17 core foundational principles. They all share and created a revolutionary 17 step roadmap. I then spent 480 hours turning this roadmap into a book, The Common Path to Uncommon Success, visit UncommonSuccessBook.com to learn more about this book and start your journey to financial freedom and fulfillment today.
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!