Alisha Conlin-Hurd is the co-founder of the post click agency, Persuasion Experience. After launching 450+ landing pages & sales funnels, she uses her PX System to uncover why people buy, and creates Golden Hippo Offers to convert more traffic and persuade more people at scale.

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Guest Resource

Persuasion Experience Masterclass – Unlock a proven formula to create high converting landing pages that convert your traffic into 13% – 346% more leads & sales!

3 Value Bombs

1) The answer to scaling is not pouring more into ads. It’s about your post click experience.

2) If you’re saying the same boring nonsense that your competitors are saying – because a lot of companies copy their competitors – then you’re not going to stand out from the noise.

3) A lot of people in their marketing, they’re brainwashed and obsessed with their ads. The point of the ad is just to get the click. Everything that happens post-click is really what makes the money.

Sponsor

HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: 5 Steps To A High Converting Page

[1:26] – Alisha shares something that she believes about becoming successful that most people disagree with.

We’re so worried about being perceived as successful and hitting those traditional markers of success that we’ve failed to really identify and figure out what’s going to make us happy.

[2:29] – Steps to a high-converting page

A lot of people in their marketing, they’re brainwashed and obsessed with their ads. The point of the ad is just to get the click. Everything that happens post-click is really what makes the money.
- First, learn to read minds;
- Second, know how to stand out from the noise and create that sniper messaging;
- Third, have irrefutable third-party proof; fourth is the Golden Hippo offer; and
- Lastly, make sure you have a really solid above the fold.

[3:27] – Learning how to read minds

What a lot of people get wrong on their landing page is that they feature “spew” or very “me” marketing.
What we want to do is remove the assumptions from our marketing. Remove those “I thinks”. Remember that all of your marketing is just inputs and outputs.

[5:00] – Creating sniper messaging and standing out from the noise

Know where your leads are at in their buying journey.
If you are trying to give them messaging or an offer that’s for a different stage of the buyers’ journey, then it’s not going to resonate with them.
Nail your key messaging.

[8:24] – A timeout to thank our sponsor!

HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!

[11:49] – Building irrefutable third-party proof

The Internet is a dangerous place, and nobody is going to just trust what you say.
It’s not really enough to just slap a testimonial slider on your landing page and then expect people to go and read it and to engage with it.
Use proof with intent: to help your leads overcome objections and to prove big statements that you’re making.

[13:40] –Some examples of ways people are building third-party proof

Show the receipts. Show screenshots of people’s bank accounts with the money going out.
It doesn’t have to be beautifully designed.

[14:45] – What is the Golden Hippo offer, and how do we craft one?

This is the offer that’s going to help you to stand out from the sea of grey.
A weak offer will never dominate an industry. You need the strongest offer in the market.
The first part of creating the Golden Hippo offer is figuring out what that dream outcome is
We are all just selling entry into a desired after state. Nobody cares about what you sell. They care about the after effects of that thing.

[18:13] – Alisha’s key takeaway and call to action.

The answer to scaling is not pouring more into ads. It’s about your post click experience.
Persuasion Experience Masterclass – Unlock proven formula to create high converting landing pages that convert your traffic into 13% – 346% more leads & sales!

[18:41] – Thank you to our Sponsor!

HubSpot: HubSpot’s all-in-one CRM helps you automate tedious tasks, keep track of all your deals in one place, and make sure your whole team has access to the same data. Get started for free at HubSpot.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

5 Steps to A High Converting Page with Alisha Conlin-Hurd

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