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The Strategy-First Revolution: Transform Random Marketing Acts into Predictable Growth with Amanda Berlin

Amanda Berlin is a Fractional CMO who transforms B2B service-based businesses’ marketing efforts into measurable outcomes. With 12+ years’ experience serving 200+ clients, she specializes in results-driven growth strategies.

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Guest Resources

Amanda’s LinkedIn – Connect to Amanda on LinkedIn.

Amanda’s Website – Marketing and Business Development for Service-Based Businesses. Check out Amanda’s website.

Consult Call with Amanda – Book a 45 Minute Consult Call with Amanda Berlin.

3 Value Bombs

1) Businesses fail in marketing because they are engaging into random acts of marketing as opposed to thoughtful strategic action.

2) Strategy applies an overarching plan that aligns your marketing with your business goals.

3) Make sure that you are engage in marketing tactics that are strategic in function. Content is easy to create with AI but make sure you create content that serves your prospective clients.

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Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The Strategy-First Revolution: Transform Random Marketing Acts into Predictable Growth

[1:27] – Amanda shares something that he believes about becoming successful that most people disagree with.

  • The key to success is simply continuing, not giving up and applying hardwork and discipline.

[2:54] –  Amanda shares a quick story of her journey.

  • When she first ventured in her own business, she worked for 12 years in corporate marketing PR. Her task was pitching the media interviews or creating the editorial narrative used by their media experts to get their clients on tv.
  • When she was ejected  from corporate world, she used her skill set of pitching in herself to her business and it worked out for her.

[5:04] – Amanda talks about how most service-based businesses fail at marketing despite beingexperts in their field.

  • Businesses fail in marketing because they are engaging into random acts of marketing as opposed to thoughtful strategic action.
  • What random acts of marketing looks like is boosting a webinar in one quarter and then doing social media or newsletter or having a LinkedIn presence but not taking into account the big picture. That is, what are your goals and backing your strategy in a quarterly basis.
  • Other are just engaging in piece by piece tactics which only works for a period of time and others base their marketing function on someone’s free time with random marketing tactics or relying on the relationship of the founder or CEO whuch will not scale.
  • Referral based marketing also has its limits. If you want to scale, you need to operationalized your marketing and employ a strategy so that you are not single-minded in one tactic.

[7:19] – Amanda talks about therealdifference between strategy and tactics.

  • Strategy applies an overarching plan that aligns your marketing with your business goals.
  • Tactics are individual actions that are taken to execute those plans.
  • Without a strategy, a business is wasting time on disjointed tactics that don’t support sustainable growth.

[8:18] – Amanda shares her way for small businesses to access enterprise-level marketing leadership without breaking the bank.

  • When she left the corporate world, she realized that there is this blue water in the small business marketing world. The large agencies are inaccessible for a price point and weren’t set up to serve small businesses.
  • Small businesses often resort to random acts of marketing which needs a strategy. And she provides that execution level strategic leadership for small businesses so that they can access that high level strategy as well as support the execution and implementation of that strategy. They also upscale the employees that they have in their team under her leadership acting as a part time executive.

[9:57] – A timeout to thank our sponsors.

[12:59] – Amanda breaks down the reality of hidden costs when piecing together marketing support with freelancers and agencies.

  • A lolt have thrown dollars to the wall to see what sticks on the marketing. It is costing them money because no one is talking to each other and there are so many variables in their marketing function that it becomes unclear what is working and what is not and nothing is being tracked.
  • This will be resolved by bringing in a fractional marketing officer who can look at the big picture, do the work and track and use the data to figure out exactly what’s wrong and what is not working to let it go. It will save you a lot of money when you let go of that agency that is not performing. Get a strategy and find the right subject experts to help you execute it.

[15:59] – Amanda talks about how to know if our marketing efforts are actually aligned with our business goals.

  • You need to begin to look at your KPI’s or Key Performance Indicators. Look at the big picture of what you want to accomplish in your business in the next year.
  • She is doing quarterly planning but she begins with the end in mind and back to the metrics that will be important to track with your goals.
  • The first thing to do is to define whether your marketing efforts is aligned to your goal and that is defining what success looks like, what are the metrics that are tied to your revenue and business growth that will allow you in black and white to see that what you are doing are working.
  • Make sure that you are engage in marketing tactics that are strategic in function. Content is easy to create with AI but make sure you create content that serves your prospective clients.
  • Stay on top of the data. Look at your numbers and make sure that you report and move towards your goals.

[18:20] – Amanda shares what is the first step when we are ready to transform our random marketing acts into a systematic growth engine.

  • The first thing she does is a marketing audit and the planning session to create a repeatable strategy that generate a marketing momentum.
  • Do an assessment of what is working and what is not working, what you have, who is in your team. They should be the right, enthusiastic people.
  • Create a structure road map that is aligned to your goals. This will enable you to create a repeatable process that you will continue to move on over time.

[21:00] – Call to action.

[22:03] – Thank you to our Sponsor!

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Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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