Amy Suzanne Upchurch, mom of six and Founder & CEO of Pink Stork, leads a wellness brand empowering women through every stage of womanhood with clean, purposeful supplements.

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Guest Resources

Pink Stork – Check out Amy’s website to learn more about Pink Stork products.

Pink Stork Instagram – Follow Pink Stork on Instagram.

Amy Suzanne Upchurch Instagram – Connect with Amy behind the scenes on Instagram

Amy Suzanne Upchurch TikTok – Follow Amy on Tiktok.

3 Value Bombs

1. Motherhood isn’t a limitation; it’s a leadership advantage that builds decisiveness, focus, and resilience.

2. Pain is often preparation; personal health struggles can become the foundation for meaningful, mission-driven businesses.

3. Women don’t need to be “fixed”; they need support that honors how their bodies were designed to function.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Turning Pain Into Purpose: Building a Brand Women Actually Trust

[1:38] – Amy shares what she believes about becoming successful that most people disagree with.

Motherhood is her superpower, not a setback.
Being a mom sharpened her leadership and ability to thrive as a founder.

[2:36] – Amy talks about the transition from military life to mission-driven leadership.

Military spouse life exposed her to resilience, responsibility, and leadership.
Managing family and uncertainty built the foundation for entrepreneurship.
Military culture shaped her discipline and adaptability.

[5:47] – Amy shares how faith guides her leadership and company culture.

Severe pregnancy complications challenged her faith.
A life-threatening diagnosis reframed her purpose.
Pink Stork became a vehicle to serve women through health solutions.

[7:33] – Amy talks about how Pink Stork supports women “by design.”

Excellence is the standard in formulation, testing, and service.
Focus on honoring the body, not labeling it as broken.
Supporting the whole woman: physical, emotional, and spiritual.

[9:01] – A timeout to thank our sponsors.

QuickBooks Bill Pay: Helps you keep your business growing, while you stay in your zone of genius. Learn more at QuickBooks.com/billpay. Terms apply. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services.
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[13:07] – Amy tells why she believes motherhood is a superpower.

She built the company while pregnant and raising young children.
Motherhood forced clarity, decisiveness, and efficiency.
Pink Stork offers flexibility and autonomy for working moms.

[15:18] – Amy talks about how she turned pain into purpose.

Health struggles led her to seek real solutions.
Solutions became gifts she could offer other women.
Pink Stork exists to restore hope and confidence.

[16:50] – Amy talks about how community empowers Pink Stork’s audience.

The brand goes deeper than surface-level fixes.
Women share stories that organically uplift others.
Trust is built through empathy, education, and real results.

[19:12] – Amy shares a powerful community success story.

A woman with 17–18 miscarriages welcomed a baby.
Testimonials pour in daily from women whose lives changed.
Pink Stork is viewed as a vessel for good.

[20:42] – Amy gives her key takeaway.

Hold onto hope; today isn’t the end of your story.
Take action and empower yourself with knowledge.
Difficult seasons are plot twists, not conclusions.

[21:46] – Call to action.

Pink Stork – Check out Amy’s website to learn more about Pink Stork products.
Pink Stork Instagram – Follow Pink Stork on Instagram.
Amy Suzanne Upchurch Instagram – Connect with Amy behind the scenes on Instagram
Amy Suzanne Upchurch TikTok – Follow Amy on Tiktok.

[22:06] – Thank you to our Sponsors!

Cape: A privacy-first mobile carrier, built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Cape makes that possible. Visit Cape.co/fire and use code FIRE for 33% off cape for 6 months today!
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!