Andrew Warner is the founder of Mixergy, and he recently launched Bot Academy, which shows marketers how to use Facebook Messenger to get leads and customers.

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Resources Mentioned:

• Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
• Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
• Mixergy – Andrew ’s website

3 Key Points:

1. Chatbots are a way to build relationships and connections.
2. Let the bots leverage the business for you – let the humans come in when necessary.
3. Bots are able to track your audience.

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Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

• [00:55] – Andrew’s passion is talking to John and Fire Nation
• [01:33] – He was on EOFire episode 55 and 1192
• [01:49] – They previously did a Podcasters’ Paradise Cruise together!
• [03:46] – A chat bot is software that communicates with people on chat apps
• [04:01] – A few months ago Andrew was working on an email to get people in his audience excited
  • [04:09] – He sent messages to his team members in different messaging apps
  • [04:37] – Andrew realized everything that he was using to send his messages were chat apps
  • [04:57] – People are using chat apps more than they’re using email
• [05:30] – Chatbots are a way for entrepreneurs to reach a bigger audience
• [06:38] – How Andrew broke down the information made it easier for John to understand
• [06:51] – “This is the next big thing”
• [07:20] – Andrew shares how EOFire uses Facebook Messenger to promote their products
• [08:34] – Over time, chatbots build connections and relationships.
• [08:59] – Andrew talks about Ezra Firestone of Bloom
• [10:58] – Your photo and your name on a website’s welcome message initiates connection
• [11:47] – The exciting thing about chatbots is that it gives signals to your team when a person asks something
• [13:02] – Let human beings come into the chat when necessary
• [16:28] – The coolest experiment Andrew did last year was putting questions into the bot
  • [16:37] – He asked if people liked the bot
  • [16:52] – Andrew came back to the people who said “yes” to ask if they were interested in buying
  • [17:34] – He asked the people who said “no” the reason for their answer
  • [18:21] – The bot knows your name and who you are
• [19:58] – “Bots are only getting better”
• [20:49] – Andrew invested in the company, Assist – the company that created the 1-800-Flowers
• [21:36] – Anyone can use off-the-shelf software for bots
• [22:21] – Andrew shares an experience he had with Neil Patel
• [23:27] – Companies that generate money from email marketing want to pay for bots like this
• [24:15] – There’s a shortage of people who are willing to set up bots
  • [24:37] – People need to learn it and teach it
  • [25:32] – This is a new way of communicating
• Check out Andrew’s training here!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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