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The Next BIG Thing (Facebook Messenger BOTS) with Andrew Warner

May 29, 2017

Andrew Warner is the founder of Mixergy, and he recently launched Bot Academy, which shows marketers how to use Facebook Messenger to get leads and customers.

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Resources Mentioned:

  • Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
  • Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
  • Mixergy – Andrew ’s website

3 Key Points:

  1. Chatbots are a way to build relationships and connections.
  2. Let the bots leverage the business for you – let the humans come in when necessary.
  3. Bots are able to track your audience.

Sponsors

  • Alibaba: Check out Alibaba’s 2-day conference in Detroit called Gateway17 going down June 20th and 21st where you’ll learn how to capitalize on the fastest-growing consumer market in the world. Save up to 50% on your registration fee by visiting Gateway17.com and entering code FIRE!
  • Sun Basket: Sun Basket delivers delicious, healthy recipes and fresh ingredients straight to your door! Visit SunBasket.com/fire today and get your first 3 meals FREE!

Time Stamped Show Notes

(click the time stamp to jump directly to that point in the episode.)

  • [00:55] – Andrew’s passion is talking to John and Fire Nation
  • [01:33] – He was on EOFire episode 55 and 1192
  • [01:49] – They previously did a Podcasters’ Paradise Cruise together!
  • [03:46] – A chat bot is software that communicates with people on chat apps
  • [04:01] – A few months ago Andrew was working on an email to get people in his audience excited
    • [04:09] – He sent messages to his team members in different messaging apps
    • [04:37] – Andrew realized everything that he was using to send his messages were chat apps
    • [04:57] – People are using chat apps more than they’re using email
  • [05:30] – Chatbots are a way for entrepreneurs to reach a bigger audience
  • [06:38] – How Andrew broke down the information made it easier for John to understand
  • [06:51] – “This is the next big thing”
  • [07:20] – Andrew shares how EOFire uses Facebook Messenger to promote their products
  • [08:34] – Over time, chatbots build connections and relationships.
  • [10:58] – Your photo and your name on a website’s welcome message initiates connection
  • [11:47] – The exciting thing about chatbots is that it gives signals to your team when a person asks something
  • [13:02] – Let human beings come into the chat when necessary
  • [16:28] – The coolest experiment Andrew did last year was putting questions into the bot
    • [16:37] – He asked if people liked the bot
    • [16:52] – Andrew came back to the people who said “yes” to ask if they were interested in buying
    • [17:34] – He asked the people who said “no” the reason for their answer
    • [18:21] – The bot knows your name and who you are
  • [19:58] – “Bots are only getting better”
  • [20:49] – Andrew invested in the company, Assist – the company that created the 1-800-Flowers (Sorry! This link was active when this episode was first published in 2017. This resource is no longer available.)
  • [21:36] – Anyone can use off-the-shelf software for bots
  • [22:21] – Andrew shares an experience he had with Neil Patel
  • [23:27] – Companies that generate money from email marketing want to pay for bots like this
  • [24:15] – There’s a shortage of people who are willing to set up bots
    • [24:37] – People need to learn it and teach it
    • [25:32] – This is a new way of communicating
  • Check out Andrew’s training here!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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