From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

As recent UCLA graduates, Anthony and Ronald Alcazar founded Mr. Tortilla, a business built on the idea that everyone deserves healthy, guilt-free tortillas.

Subscribe

Apple | Spotify | iHeart

Guest Resource

1 Net Carb Tortillas – Try their best-tasting products – money back guaranteed!

Mr. Tortilla’s Website – The #1 Tortilla Online. 0 Sugar, 0 Cholesterol, 0 Guilt!

3 Value Bombs

1. Commit early to giving back, as your business grows, so can your impact.

2. Silent voices go unheard, let the world know you’re there.

3. Success takes time, be willing to start at the bottom.

Sponsors

Hotworx: The #1 boutique fitness franchise with 850 plus locations! With recurring membership revenue, a low-labor, high-tech model, and a proven franchise system, entrepreneurs gain a scalable business built for growth. Visit Hotworx.net/franchising to learn more!

Waldo: Put idle cash to work through a high-yield treasury account. Visit Waldo.ai and start putting your cash to work like big companies do. Use code EOFire when you sign up and receive a 1% deposit match, up to $1,000. See full terms and conditions at Waldo.ai.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How a pivot of a lifetime grew a startup over 3,000%

[1:15] – Anthony shares something that he believes about becoming successful that most people disagree with.

• In order to be successful, you’ve got to give. That’s a key factor that has helped their growth.

[2:01] – The idea that led to Mr. Tortilla.

• In tacos, it’s not the protein or the veggies that’s the problem, it’s the tortilla. They are high in carbs and calories.
• They thought, what if we can make a tortilla that’s low in carbs and calories – it would be a game changer.

[3:00] – What made you decide to put your idea into action, and what challenges have you faced in the process?

• It may take years of trial and error.
• Like many small businesses, they were a bit naïve. They had a hard time penetrating the retail market, so they found their own solution selling online.
• It may take years for you to get in with the competition, and you’ll always have to start at the bottom.
• Pivot and do not give up when it comes to getting your products into the consumer’s hand.

[7:08] – Leveraging e-commerce to compete with big brands.

• Ron came up with the idea to selling the product on Amazon, where consumer interest is number one.
• They had to pivot and grow without capital. They grew 3000% in 2021.

[9:44] – A timeout to thank our sponsors!

[12:47] – Implementing social media to grow Mr. Tortilla by 3000%

• Always engage with your audience.
• Pick up from your audience what they are looking for, what they want, and then deliver that.

[14:00] – Products that the audience wanted that they thought were weird.

• Tortillas fry really well and make good chips.

[16:09] – Anthony talks about the implementation of social media.

• They have a 100% money-back guarantee on their products.
• For those who don’t like the product, we still want them to love the brand.
• Make sure to go above and beyond.

[17:02] – What’s coming up next for you guys?

• Looking to keep growth going and get the right partners and investors to support them.
• The type of growth they’re experiencing is unsustainable without capital.
• They want to make their products available to anyone, bringing it closer to home.

[19:34] – Ron and Anthony’s key take away and call to action.

• We made the decision early on to commit to charity and hiring adults with special needs. Seeing those efforts you put in early on, and as you grow, scale your blessings and the good that you do.
• Silent mice don’t get fed. You have to be loud and let the world know you’re there, because someday, someone will listen.
• 1 Net Carb Tortillas – Try their best-tasting products – money back guaranteed!

[23:13] – Thank you to our Sponsors!

• Hotworx: The #1 boutique fitness franchise with 850 plus locations! With recurring membership revenue, a low-labor, high-tech model, and a proven franchise system, entrepreneurs gain a scalable business built for growth. Visit Hotworx.net/franchising to learn more!
• HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Subscribe