Anthony Sardain is the founder of Cavela, a sourcing platform using AI to automate how brands create products, find suppliers, and streamline manufacturing.

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Guest Resources

Cavela – Check out Anthony’s website and start sourcing for free. Mention this podcast to get samples at no cost.

3 Value Bombs

1. Intuition often beats overthinking and fast execution builds momentum.

2. AI is transforming product creation, sourcing, and supply chains, allowing small brands to compete with giants.

3. To future-proof your business, embrace new technologies early and diversify your supply chain.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: AI Tariffs and the Future of Manufacturing

[1:40] – Anthony shares something that he believes about becoming successful that most people disagree with.

Anthony believes the best decisions are made quickly, by trusting intuition rather than overanalyzing.
Overthinking often leads to convenient but wrong choices.
The best leaders are fast executors.

[2:48] – Anthony talks about how AI is reshaping the way brands create, test, and launch products.

AI lowers barriers in design, marketing, and research.
One person can now achieve what used to require large teams.
Small brands can compete with big players.
Sourcing and production remain challenging, but AI is starting to simplify them.

[4:41] – Anthony talks about what AI will be able to do in the next 2–3 years, for brands that feels unimaginable today.

AI will automate nearly every step of product creation: idea generation, supplier outreach, negotiation, sample ordering, and ads.
Entrepreneurs will focus on approvals and revisions instead of building everything from scratch.

[6:27] – Anthony breaks down what AI-powered automated sourcing really means and how it’s going to transform e-commerce.

Traditional sourcing is manual, time-consuming, and unreliable.
AI can draft product specs, anticipate supplier questions, and better match brands to manufacturers.
Communication with suppliers can be automated, reducing cost and time.
Brands gain efficiency and can lower production costs with wider supplier networks.

[9:33] – A timeout to thank our sponsors.

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[13:43] – Anthony tells how brands can prepare for disruption from automated sourcing.

Competition will increase as more products flood the market.
Brands must deeply understand their customers and double down on branding.
Example: Yeti thrives not just on product quality but on brand loyalty, enabling expansion into new categories.

[16:22] – Anthony talks about how brands should navigate tariffs with the trade war in play.

Tariff volatility makes long-term planning difficult.
Big brands can stockpile inventory, but smaller brands must diversify suppliers across countries.
Don’t rely on one supplier for all products; spread risk across SKUs and regions.

[17:55] – Anthony talks about the trade war for U.S. manufacturing and how entrepreneurs should adapt.

Manufacturing enthusiasm in the U.S. is growing but capacity remains limited.
Over 80% of brands are diversifying sourcing away from China, but less than 20% are shifting to the U.S.
Supply chain decisions depend on product type, lead time sensitivity, and cost constraints.
Supplier diversification remains the smartest strategy.

[20:07] – Anthony gives his final takeaway.

Stay proactive and adopt the latest technologies.
The old rules no longer apply. Agility and foresight are critical.
Being on the front lines of change ensures your brand isn’t left behind.

[21:40] – Call to action.

Cavela – Check out Anthony’s website and start sourcing for free. Mention this podcast to get samples at no cost.

[22:38] – Thank you to our Sponsors!

The Dealmaker’s Will: If you’re ready to sharpen your instincts, elevate your mindset, and learn what separates deal-takers from deal-makers. Go grab your copy of The Dealmaker’s Will today on Amazon.
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!