0 (2s):
Boom, shake the room, Fire Nation. JLD here and welcome to Entrepreneurs On Fire brought to you by the HubSpot Podcast Network with great shows like the shakeup. And today we'll be talking about our income report for August, 2021 and Fire Nation. We have some cool things that happened in the month of August. We'll be talking Nashville, Tennessee. Our first in-person conference in a really long time. Kate was the opening keynote. We'll talk about that. I got to meet and hang out and get a pretty cool pick with mark Cubans. We'll talk about that. Cause he was the closing keynote.

0 (43s):
We'll also talk with a course, our CPA, Josh Bauerle about the true tax benefit to a real estate and so much more. I mean, we have a lot to talk about with our gross income being $245,000. Our total expenses being 20 1009 46, our total net profits was $223,853 for a 91% net profit overall gross revenue. We are really getting those numbers up and up and up. I'm super proud of that. So don't miss this income report. It's a great one. We'll be back after we thank our sponsors. According to a survey over two thirds of Americans are planning to travel this summer.

0 (1m 25s):
This means that airlines restaurants and more have been ramping up their hiring, who do they turn to ZipRecruiter? ZipRecruiter is technology finds qualified candidates for your job and you can easily invite your top choices to apply. And right now you can try ZipRecruiter for free at ziprecruiter.com/fire. Turn your small e-commerce business into the next big thing with Klaviyo. Klaviyo is the easy to use email and SMS platform that gives you everything you need to build genuine relationships with your customers. Give it a try with a free account at klaviyo.com/fire. That's Klaviyo.com/fire. All right, Fire Nation, hold onto those afterburners because we are going to dive right in today with our CPA on fire.

0 (2m 8s):
Josh Bauerle. He is going to talk about the true tax benefit to real estate. You don't want to miss this one. So Josh take it away, brother.

1 (2m 17s):
So John, you know, my favorite type of tax tip is one where I can give kind of a personal anecdote or personal example, something that either I've recently done or EOFire's recently done, and something came up just this past month or these past few weeks that I could use as a perfect example. And it's something that both you've done, I've done. And a lot of people talk about in the tax world and that is the tax advantages to purchasing and selling real estate. Right? I think most people hear that all the time it's real estate offers these great tax advantages. You've got to take advantage of them. And I will say that I think that is overblown to a point, but there are some, some good advantages to being in real estate when it comes to taxes and while owning real estate use for either investment or business purposes, you have several benefits both on the front end and on the back end, right?

1 (3m 12s):
And the big one that people talk about, and it is a big one is the subject of depreciation, right? And that's where let's say you buy a rental house for $500,000. You get to depreciate that over 27 and a half years, and you take that tax write off every year. So a lot of people call it a Phantom deduction, right? In a Phantom expense. You've never actually pay that out, but you get to deduct it on your taxes. All right? So you just take the purchase price, you divide it by 27 and a half years. There's a little bit more involved than that, but roughly that'll get you the number that you get to deduct every year for those 27 and a half years helps you reduce your taxes. It helps you not pay as much on taxes. Along with that. The profits of the real estate income that you make is considered passive income, not active income.

1 (3m 57s):
All right. And the difference there is active income is at your normal tax rates. And it's also potentially subject to social security, Medicare taxes. Whereas passive income is the extra ordinary rates, but it has no social security Medicare income, right? So it's just more tax efficient way of making income. But the true tax benefit comes when you sell real estate. And that's true of any asset, right? So if you buy a piece of equipment for your business, you go to sell it five years later, it's more tax efficient than ordinary income. Right? And as I said earlier, I got to see this firsthand recently because I sold 25 of my 28 rental properties in a single transaction. All right. So I got to see this very closely and very heavy these last couple of weeks.

1 (4m 40s):
So just to give, let's walk through some examples here, but first the way the income from most sources such as like your W2 or if you have self-employment income, the way the taxes work is that the income is taxed at your ordinary tax rate. Plus it's subject to social security, Medicare taxes, right? So those are those payroll taxes that you see showing up on your paycheck. That means depending on how high your income actually is, you could be paying close to 50% taxes on that income, right? So pretty big Whopper there if you're making big income, but when you're selling assets like real estate, then that income from that, from selling those assets is taxed at what they call capital gains tax rates. So if you've held that asset for less than a year, it's just tax your ordinary tax rate, but there's no social security, Medicare taxes.

1 (5m 25s):
So you're still saving money, but where the real tax savings is on those assets you hold for more than a year. And then your tax at long-term capital gains rates. And there's three different brackets there, you could pay 20%, you can pay 15% or you can even pay 0% taxes on that. Those capital gains, depending on where your total income is for the year, right? So there's this a substantial tax difference for most people when it comes to selling assets versus ordinary income from your job or your business, right? So let's just take a quick example, walk through how those numbers look, let's say that you bought a rental property for a million dollars, five years ago. It was an apartment building, whatever you bought it for a million dollars, the market went crazy and you sold it today for $2 million.

1 (6m 7s):
Right? Awesome job. You had, you doubled your money in five years. Your capital gains on that would be the $1 million profit that's we're going to pay taxes on, right? Because you're in the highest tax bracket, the long-term capital gains rate for you that year would be 20%. All right. So remember it's either 20, 15 or zero, and it's based on your total income. Once you're in the top tax bracket, you're in that 20% bracket, right? So this is a worst case scenario. When it comes to capital gains, you're the 20% bracket you're going to pay $200,000 on that 1 million. That was a profit, right? But compare that to a scenario where you made $1 million at a job and you would have paid a max rate of 37% plus social security, Medicare taxes, right? So the total savings here could be easily 17 to 20%, a, just a massive amount of, on an income level like that.

1 (6m 52s):
And it's true, even sometimes even more so at the lowest levels, right? If you had, let's say you sold a rental property and you made $50,000 on it. If you had no other income, you'd literally pay zero taxes on that $50,000. So big, big savings. But there's one more component that people miss here when they're discussing the sale of real estate or other assets. So remember above, we talked about deducting depreciation as a tax advantage, right? That, that Phantom expense rate divided by 27 and a half years, you get to deduct this expense. You're not even actually paying here's the kicker. When you sell that asset or that house, you have to pay back the taxes you saved on that depreciation. I know it's crazy. I know you probably thinking I'm crazy cause no one's ever mentioned that to you before, but it's a little thing they called depreciation recapture, right?

1 (7m 37s):
So you're going to take the total amount of depreciation you took while you own that asset over the whole time you had it and you need to pay a tax rate of either 25% or whatever your marginal rate is. Whichever one is lower, right? So if you're in the 20% tax bracket, you'll pay 20%. If you're in the 37% tax bracket, you're gonna pay 25%. So a max of 25 or your marginal rate, whichever is lower. All right. So let's say the same scenario above you sold that, that property you bought for a million dollars, you sold it for 2 million. You paid the capital gains, but you also, over those five years took $50,000 of depreciation as expenses. Now that you're selling that property, you're gonna have to pay depreciation recapture on that 50,000, it would be tax at the 25% because your marginal rate is higher at 37%.

1 (8m 24s):
And your total depreciation recapture tax would be $12,500. All right. So just even with that, even if you doubled that, so you had a hundred thousand dollars, you're adding $25,000. Your tax bill is still massively lower than what your ordinary tax rate would be. All right? So even, I know it's an annoying little thing. This depreciation recapture when you factor everything in the overwhelming majority of the time, selling an asset like real estate, like equipment, like a car, if it's a use in your business is going to be much more tax efficient than any other source of income that you have, which is why they say real estate is just so great for tax purposes. It definitely can be, especially when you sell, but as you can see, selling an asset has a lot of moving parts on the tax side, right?

1 (9m 10s):
We don't even get an into the potential of deferring those taxes on something called a 10 31 exchange, which would allow you pay no taxes right now and just rolled into a new investment. Right? But if you can do something like this, you want to talk to a tax professional or CPA before you actually make any sales. Because once you make the sale, you can't do anything like a 10 31 exchange. It's it's, it's it's over. And your tax bill is what it is. So remember, there's great tax savings involved with assets, but make sure you're planning before you make the sale so you can do it. Right, right. As always check out our free information on CPAOnFire.com. Reach out to me directly at Josh@CPAOnFire.com.

0 (9m 46s):
Josh, thank you as always. And Fire Nation, don't go anywhere because we'll talk about what went down in August, specifically, podcast movement. Kate's keynote, mark Hume, his closing keynote, the income breakdown. And of course, open honest conversations in case biggest lesson learns. When we get back from thanking our sponsors, getting an online business off the ground, isn't easy. There are a lot of moving pieces when it comes to building an e-commerce brand. So if you find yourself working late, tackling a to-do list, that's a mile long with your fifth cup of coffee by your side. Remember great email. Doesn't have to be complicated. That's what Klaviyo is for Klaviyo is the email and SMS platform built to help e-commerce brands earn more money by creating genuine customer relationships.

0 (10m 31s):
Once you set up a free Klaviyo account, you can start sending beautiful brand and messages and minutes. Thanks to drag and drop designs, helpless and built in guidance. And with e-commerce specific recommendations and insights, you can keep growing your business. As you go get started with a free account at Klaviyo.com/fire. Fire Nation it's time to build genuine relationships with your customers at Klaviyo.com/fire. That's Klaviyo.com/fire. There are some things in life that I like to pick up myself. So I know I've got the one that's best for me like an avocado from the markets or my next pair of running shoes.

0 (11m 11s):
What if you could do the same for hiring choose your ideal candidate before they even apply. Now you can thanks for ZipRecruiter's invite to apply. And right now you can try it for free at ziprecruiter.com/fire. How does invite to apply work? Well when you post a job on ZipRecruiter, they send you the most qualified people for your job. Then you can easily review the candidates and invite your top choices to apply Lauren web as VP of talent acquisition for medulla health raves about ZipRecruiter's invite to apply. She says, I love that feature because we have a much higher follow-through rate. If I invite candidates, it's easy for me and it's easy for them. In fact, according to ZipRecruiter internal data jobs, where employers use zip recruiters invite to apply, get on average two and a half times more, which helps make very faster hiring process.

0 (11m 56s):
See for yourself, just go to this exclusive web address, ziprecruiter.com/fire to try ZipRecruiter for free that's ziprecruiter.com/fire. One more time, ziprecruiter.com/fire ZipRecruiter, the smartest way to hire. All right, we are back and we're going to talk Fire Nation about what went down in August and specifically Kate and I went to Nashville, Tennessee to attend a podcast movement, 2021. It was so much fun to be back in the conversation back around our people, fellow podcasters, we've attended every single podcast movement since inception I've keynoted a couple, but that wasn't the news story because the news story is that's the opening keynotes.

0 (12m 44s):
Well, I'm going to hold that for a second because the closing keynote was mark Cuban. So the fact that podcast movement brought in a name like mark Cuban to essentially be the closing keynote was just fantastic for obvious reasons, but the opening keynote, the person that kick the whole shebang off was none other than Kate Lynn Erickson. And wow, I can tell you I was excited. She was excited. It's a huge honor. She worked really hard in her presentation. Spoiler alert. She absolutely crushed it. But what I'll do now is pass it over to the opening keynote of podcast movement, 2021 to talk a little bit about podcasts, moon overall, but let's at least start with how it all started off, which was the opening keynotes what's okay.

2 (13m 33s):
I like getting nervous even thinking about it still not nervous, but like I get butterflies thinking about my time on stage, what an awesome experience. And I was so incredibly honored to receive that invite. And John, I have to thank you so much too for, well, not just for your kind words and saying that I crushed it. Thank you so much, but also just for all your help in my preparation, because actually I shared this on one of my podcasts episodes on ditch busy, how you gave me a tip about speaking on stage. I think probably the first time I ever spoke on stage.

2 (14m 15s):
And that was that you should always try and get up on the stage that you will be speaking on before you are actually walking on that stage to speak. And that's been such a big game changer for me. And thankfully I was able to do that multiple times with this, especially because that stage was huge, huge, the stage was huge. The setup was huge. So it, it was really helpful to have like that visualization and to be up there and to kind of calm my nerves a little bit. I got to do checks and, and just be up there to kind of feel what it was going to feel like to be up there.

2 (14m 58s):
So, and you helped me big time and the actual creation of my presentation, not only with your audio clips, which was super fun to do and a big challenge to make that work we had. So I did a presentation on EOFire's podcast workflow. And along with that, I kind of follow the flow of, of John your journey to creating this podcast. And so we had audio clips from you kind of baked in throughout the presentation. However, I couldn't have them actually baked in to where I was in control of them. I had cues for the production manager and they were the ones that were responsible for pressing play on the clips at the right time.

2 (15m 43s):
So I'm super grateful that everything came out smooth. I feel like I prepared very extra much for this, and it felt great to get up on stage and share that presentation. And like you said, it was just incredible to be back at an event, back at an in-person conference. We got to see so many people who we haven't seen for over two years, and that was just, you know, it's so great to be in person. And that's just really hard to replace those feelings that you feel when you walk into an event space. When you see the huge signage, when you go, you know, check in and get your badge, when you get that tap on the shoulder from someone who you haven't seen for a really long time.

2 (16m 30s):
So wow. Podcast movement was just such a blast. And I wasn't the only one on stage. John, you also got to rock the stage with a fellow HubSpot podcast network hose. Why don't you tell us a little bit about that?

0 (16m 46s):
Happy to, for sure before I do. I just want to circle back on Kate's conversation about getting up on the stage first before you actually give the presentation. So like the morning of, or the day before or whatever that might be. And the reason for that there is a reason behind it is because your visual has to take it all in like your eyes. You're kind of like visual cortex just needs to take in the scene otherwise, because it's just such a natural, normal thing is that when you're stepping up onto a stage and you haven't been on that stage before now, just what we want to do as humans. Like we just want to search the whole area while we're really kind of doing is searching for any threats that may happen.

0 (17m 29s):
Now, of course we know there's no real threats in this conference room, but it's huge. And just like the lizard brain of us, like wants to do that. So you, you have to get up before, so you don't have that kind of shock of whoa, this is overwhelming. This is a bigger stage than I expected. There's more people up there that expected that it's further back, I'm up higher. The lights are in my face. All these different things are going to go through your mind if it's your very first time up there. If your very first time out there is when you're giving your actual keynote, then you are going to stumble out of the gates. You're going to be thrown off and you may not be able to fully recover because it's tough to start off a talk on the wrong foot. So it was some great advice that I got years and years and years ago by an amazing presenter.

0 (18m 11s):
And I pass it along to Kate and I've always done it myself as well. So that was fun. And yeah, it was really cool how Kate made the presentation super interactive and brought an audio clips. And I could just tell that the audience in general had a really enjoyable and fun and just entertaining time, as well as learning a lot along the way. And so one thing that we'll talk a little bit more about is, you know, we got to meet our HubSpot podcast network family, as many of you know, we signed a two year deal with the HubSpot podcast and that work to become part of their network. And also for them to essentially take 50% of our spot of our sponsorship inventory for the next two years. So we are in, we're in we're in the family.

0 (18m 53s):
It's, it's been a great time. You got to meet them in person. We have some great pictures on the EO fire.com/income page and post the cake created where you get to see all of us that were able to make the events, all the HubSpot podcast network podcasters, as well as Allana who works for HubSpot and runs the whole thing. And it was just really cool. HubSpot did a ride. They had recording boosts that I use that Kate use that it was just really brought a good vibe to the overall brand. And part of that HubSpot podcast network family is a gentleman by the name of Sam Parr, who is a host of my first million. And he had a fireside chat set up for podcasts movements.

0 (19m 38s):
And I was very honored when he asked me to be his guest for that fireside chat. So we got up on stage. It was a really cool, relaxed environment, just him and myself, sitting in two chairs. Lot of people showed up for it, which I thought was pretty cool. And we just had some great conversations about different podcasting topics that were asked by the audience. So I thought it was fun. I thought it was interactive. It was cool meeting Sam. He's a really cool dude. And we had a blast there and I also got to meet Mr. Mark Cuban, the person who was the closing keynote for the events. And it was really cool. I got to go to a private dinner that was quite small and quite intimate and Marka was a little late as to be expected.

0 (20m 24s):
But when he did show up, he was just super there. He was present. He didn't just like do a walk around, like he was there for hours hanging out, having drinks. Apparently he knew another John Dumas in his past life that worked for his previous company broadcast.com. So he was kind of telling some jokes about that guy. Cause there was some funny situations with them. So he's like John Dumas, I know that name. And I'm like, why? You know me? He's like, no, I don't know you. I know there's other guy named John Dumas. And it was, it was a pretty funny interaction because it was like within a group conversation. So a lot of people had a fun time with that. And you can again go over to eofire.com/income and which income report is this Cape 96.

0 (21m 7s):
So eofire.com/income 96, which of course means we've now done 96 monthly income reports in a row, which is fantastic. And overall it was great. You know, it's just to recap my side before I hand it back over to Kate's and she can kind of close it down before we move into the income breakdown podcast, moon was a huge success. A lot of people K rock the stage. I had a blast and to see a lot of people we did a podcast is paradise meetup, which was so much fun, got to hang out and see people we haven't seen in a long time, got to meet the HubSpot podcast network of family and everything was fantastic.

0 (21m 48s):
Enjoy meeting mark Cuban, obviously, and all that jazz. So Kate, why don't you take that part home and then we'll move on to the income breakdown.

2 (21m 55s):
Yeah, definitely head over to the income report again, eofire.com forward slash income nine, six. We have some great images up there thanks to one of our good friends and Podcaster's paradise members, Mario who just like, has such a camera. I mean, he took some great images, was very generous and sharing those with us to be able to put in our income report. So head over, check those out. Also while we're speaking of numbers, John 96, that's like so awesome. And I was just thinking yesterday because I was drafting out our two podcasts, email digests. So if anyone out there is tuning in and you're interested in receiving a weekly digest email from us all about podcasting, we gathered the best podcasting news articles, resources, and we share them every single Friday.

2 (22m 50s):
We are th this week on digest 122, wow. For our overall podcast email list and for our Podcaster's paradise digest, which is our community email that we send out just to our Podcaster's Paradise members. We're on volume 400 and Isn't that crazy? That's

0 (23m 14s):
Insane. I love

2 (23m 15s):
It. I love it. So yeah, also, I'm sorry. Going back to podcast movement. I did a full recap post where I shared my top five takeaways and I also shared this three keys to getting the most out of every conference or event that you attend. So we have that linked up over on the income report. So if you want that full podcast movement recap my five top takeaways, plus those three keys to getting the most out of every event and conference that you attend, be sure to hit up yo fire.com for slash income nine, six. We have it linked up in the post.

0 (23m 50s):
I love it. And of course, Kate has a full podcast movement, 2021 recap, which includes her five top takeaways and the three keys for making the most of every single conference linked up there. So let's move into our August, 2021 income breakdown. Our product and service income for August was $233,329. Our general sales were 219, which brought in just under $8,000, 55 freedom journals, 43 mastery journals and 120 podcast journals. So you can definitely see people are into podcasting. These days, podcasts is paradise brought in $16,000.

0 (24m 33s):
We brought $208,000 in podcast sponsorship. It's just such a monster number. Our affiliate income was 12,470. We brought it in just under 10,000 for ClickFunnels. We did a thousand dollars with our Tony Robbins, recent promotion, and some other things that we have listed on the sites $245,799 was our total gross income with all of that included our business expenses are all listed out on the site. So definitely check those out because these are things that we spend money on because we believe they give ROI return on our investment. And we have our recurring subscriptions as well.

0 (25m 14s):
So our total expenses were 20 1009 46 for a total net profits of 2 23, 8 53. So our second month in a row, well, well, well over $200,000, which is flipping fantastical, especially when you live in Puerto Rico and you get to keep 96% of the money that you make. And if you want to learn more about Puerto Rico, EOFire.com/whyPR, your biggest lesson learns be open, be honest, have conversations, take it away.

2 (25m 49s):
Something that has always helped me so immensely, especially on my journey as an entrepreneur is investing time in my relationships, whether that's with colleagues, friends, family members, the people that are surrounding me, I know how critical strong relationships are. And I put such a high value on my relationships because I know what I put into my relationships is what I'm going to get back. So whether that's support providing feedback or brainstorming, being there to listen when someone needs to talk, all of those are super important aspects of being a great friend and the power of relationships. Like that's something that's quite difficult to put into words, but I think that everyone who's tuning in right now can relate to being in situations where we're faced with a decision we're experiencing a life event or a struggle.

2 (26m 41s):
And we could really use someone to lean on, to talk to, to vent to. And I know no better way to work through those situations than having someone that you know, that you can an honest conversation with. This was really top of mind to me this past month, because I find that more and more we're discouraged from having these open and honest conversations. Maybe it's because we know the other person disagrees with us and we don't want to create conflict, or it might be a topic where we're just simply uncomfortable discussing it for fear that we're going to cross a line or that we're going to be judged or any number of things.

2 (27m 20s):
So my biggest lesson learned is that open and honest conversations, they're actually super healthy and they can create even more support and understanding. Then you can imagine right now when we have open and honest conversations that aren't judgmental, when we can have open and honest conversations where we respect one another's opinions and we genuinely listen, then we can learn and grow in so many ways. Now this is exactly why I had this feeling. And I knew that I wasn't alone because right around the time I started thinking about this, my girlfriend, Nicole Balda knew who's part of the hundred dollar MBA podcast team.

2 (28m 3s):
Also the co-founder of WebinarNinja and incredible software for hosting your webinars. She reached out to me and she said, I have this crazy idea for a podcast. And I want it to focus on the importance of candid conversations when it comes to being able to learn and grow and support one another. And she said, I'm looking for a co-host for this podcast. And I would like that to be you. And I thought, oh my goodness, what timing, how big of a coincidence is this? I said, yes, pretty immediately. And if you want to check out the type of open and honest conversations I'm talking about, then head over and check out Nicole and Kate can relate.

2 (28m 50s):
That's the name of the podcast. And Nicole and Kate can relate. And each week we share a candid conversation about a life topic that we can all relate to, but that isn't often talked about as a quick example, our first episode discussed whether we want to have children and what that decision was like for us. We've also talked about topics like confidence, building a business, getting older, you name it. We are putting it out there. We're having that candid conversation around it to help support and elevate the conversation. Overall, we publish once a week on Sundays and we look forward to having you join us for our next Cabo. Love it.

0 (29m 29s):
Fire Nation. Definitely check it out. These girls are working really hard on creating great content, highly, highly recommends, and as always keep that fire burning. And we'll catch you on the flip side, getting an online business off the ground. Isn't easy. There are a lot of moving pieces when it comes to building an e-commerce brand. So if you find yourself working late, tackling a to-do list, that's a mile long with your fifth cup of coffee by your side. Remember great email. Doesn't have to be complicated. That's what Klaviyo is for Klaviyo is the email and SMS platform built to help e-commerce brands earn more money by creating genuine customer relationships.

0 (30m 11s):
Once you set up a free Klaviyo account, you can start sending beautiful brand and messages and minutes. Thanks to drag and drop design templates and built in guidance. And with e-commerce specific recommendations in insights, you can keep growing your business. As you go get started with a free account at Klaviyo.com/fire. Fire Nation it's time to build genuine relationships with your customers at Klaviyo.com/fire. That's Klaviyo.com/fire. There are some things in life that I like to pick up myself. So I know I've got the one that's best for me like an avocado from the markets or my next pair of running shoes. What if you could do the same for hiring choose your ideal candidate before they even apply.

0 (30m 53s):
Now you can thanks for ZipRecruiter's invite to apply. And right now you can try it for free at ziprecruiter.com/fire. How does invite to apply work? Well when you post a job on ZipRecruiter, they send you the most qualified people for your job. Then you can easily review the candidates and invite your top choices to apply Lauren web S VP of talent acquisition for medulla health raves about ZipRecruiter's invite to apply. She says, I love that feature because we have a much higher follow-through rates. If I invite candidates, it's easy for me and it's easy for them. In fact, according to ZipRecruiter internal data jobs were employers use zip recruiters invite to apply, get on average two and a half times more candidates, which helps make free, faster hiring process.

0 (31m 35s):
See for yourself, just go to this exclusive web address, ziprecruiter.com/fire to try ZipRecruiter for free that's ziprecruiter.com/fire. One more time. ziprecruiter.com/fire, ZipRecruiter, the smartest way to hire.