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Making $5M Per Year with a Free Marketing Platform with Aurelian Amacker: An EOFire Classic from 2022

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Aurelian Amacker is a French marketer who’s been in the industry since 2010. In 2018 he launched systeme.io, an all-in-one marketing platform with 10,000 customers and 200,000 free users.

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Guest Resource

Systeme.io Startup Annual Plan – Save 30% on your annual plan and get 6 FREE bonuses worth $3,682! The Easiest & Fastest Way to Grow Your Online Business.

3 Value Bombs

1) If you try to integrate different tools, there is no way you will get a good user experience.

2) Entrepreneurship is not about theory. It’s about being pragmatic. It’s about reality.

3) Focus on more important things, like creating more offers, driving more traffic, and building your email list.

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Gelt: Your year-round tax partner built for entrepreneurs, business owners, investors, and high net-worth individuals who want to keep more of what they earn. Get a personalized consultation and 10% off your first year when you mention Entrepreneurs on Fire! Visit JoinGelt.com/eof!

Public: Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less!

All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability—verify independently before use. *Rate as of 6/24/25. APY is variable and subject to change. **Terms and Conditions apply.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Making $5M Per Year with a Free Marketing Platform.

[1:06] – Aurelian shares something that he believes about becoming successful that most people disagree with.

  • Being in a mastermind group didn’t work for him.

[2:53] – Systeme.io now has 10,000 customers and 200,000 free users. What’s the origin story of Systeme.io?

  • He started selling online courses in 2010, making around $30,000 per month.
  • He tried ClickFunnels in 2014, but for him, there were some things he couldn’t translate onto the payment pages.
  • He also tried Ontraport.

[5:10] – We all need our unique selling proposition. What makes Systeme.io standout above the rest?

  • They have a free plan that includes 2,000 contacts, unlimited emails, and access to almost all of their features.
  • Their customer service is efficient. People are very happy with the customer support.

[6:27] – Two success stories from Systeme.io

  • He had a buddy who built an online business selling online courses to the French market, and he made 1 million last year in revenues. They now moved to crypto, and made 5 million.
  • They still make $35,000 in revenue on the online courses.

[8:30] – A timeout to thank our sponsors!

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
  • Gelt: Your year-round tax partner built for entrepreneurs, business owners, investors, and high net-worth individuals who want to keep more of what they earn. Get a personalized consultation and 10% off your first year when you mention Entrepreneurs on Fire! Visit JoinGelt.com/eof!
  • Public: Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less!
    • All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability—verify independently before use. *Rate as of 6/24/25. APY is variable and subject to change. **Terms and Conditions apply.

[10:50] – People love to just cobbler things together. What are the benefits of using an all-in-one tool like Systeme.io instead of integrating several tools for one project?

  • Entrepreneurship is not about theory. It’s about being pragmatic. It’s about reality.
  • Focus on more important things, like creating more offers, driving more traffic, and building your email list.
  • If you try to integrate different tools, there is no way you will get a good user experience.

[14:46] – The market is very saturated and it’s a very competitive market because it’s very lucrative. How do you keep growing despite it all?

  • They have an outstanding offer in the marketplace.
  • Customers say that the tool is very powerful yet easy to use – and a lot more affordable.

[15:57] – Why is Systeme.io better?

  • The free plan is very powerful.
  • The startup plan, which costs $27 / month, includes 5,000 contacts, unlimited emails, and a lot of other benefits
  • The offer is the most important thing.

[17:03] – Aurelian’s key takeaway and call to action for Fire Nation!

  • Entrepreneurs should over-deliver. Don’t hold back when you want to give more to customers. It’s about having the best offer out there.
  • Systeme.io Startup Annual Plan – Save 30% on your annual plan and get 6 FREE bonuses worth $3,682!

[21:03] – Thank you to our Sponsor!

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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