Avery Akkineni serves as the President of VaynerNFT. She leads the company’s mission to build long-term strategic NFT projects for the world’s leading intellectual property owners serving brands, celebrities, athletes, and associations looking to incentivize and reward brand advocacy and customer loyalty. Avery is helping to unlock the potential of one of the greatest technology shifts of our time.
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3 Value Bombs
1) It’s still early. It’s not too late to get in the community of NFTs and help shape the direction they are going. These are all new, and it’s lovely to have people build it together.
2) You can build a program that invites people in, rewards early adopters, and that has some special access experience built in the higher tier program. Allow some of your loyal listeners and fans to be a part of that crew.
3) NFTs are a low cost way for people to get involved in things and events that will really be valuable in the future.
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**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Future of NFTs.
[2:09] – Avery shares something that she believes about becoming successful that most people disagree with.
- Many people believe that execution is even more important than strategy. Making it happen is even more important for getting on the track to success.
[3:26] – At VaynerNFT, she helps people unlock the potential of one of the greatest technology shifts that we’re experiencing. Avery shares some details about this shift.
- Web3 is going to be a transportive technological change for everyone – the same way the internet has been a major change.
- It fundamentally shifts the way people interact with content, communication, payments, travel, etc.
- NFTs are the gateway to Web3. It’s the first way to own a digital asset.
- They help some of the world’s biggest intellectual property owners figure out this wonderful new world of NFTs and Web3, and it creates programs that engage communities and inspire them. It lets them interact in a new way.
[4:40] – Some examples of people that Avery help at VaynerNFT.
- One of their first projects was the world’s largest YouTuber with over 200 million subscribers. She’s 7 years old. They helped her launch her first NFT project.
- They are also working with brand partners like Budweiser and Corona to launch programs that give their communities a new way to engage with these brands.
[7:32] – How are NFTs becoming a game changer, specifically for brands and IP owners?
- NFTs are fundamentally different from a marketing campaign.
- They are global and stay forever. It’s a huge mindset shift for brands.
- For brands, there is a lot of intellectual property that people really love.
[9:24] – Avery talks about royalties and proof of attendance.
- NFTs are a low cost way for people to get involved in things and events that will really be valuable in the future.
- Royalties are game-changer for businesses. It will set them up for success further down the line.
[9:32] – A timeout to thank our sponsors, CrowdHealth, Notion, and HubSpot!
[15:44] – Let’s talk about building your brand while delivering community value at the same time.
- You can build a program that invites people in, rewards early adopters, and that has some special access experience built in the higher tier program. Allow some of your loyal listeners and fans to be a part of that crew.
- Give token holders rights to vote on some of the decisions you make as the host of the podcast. The voting rights make the community a part of the program.
[18:56] – How can NFTs create new opportunities for brands and business models?
- VeeFriends was a project launched by Gary Vaynerchuk. They enabled great access features within this NFTs, like FaceTime with Gary, going to brunch with him… things they knew that the community would want – and that has been enabled through NFTs.
[23:35] – Avery’s key takeaway and call to action for Fire Naion.
- It’s still early. It’s not too late to get into the community of NFTs to shape the direction they are going. These are all new, and it’s lovely to have people build it together.
- Avery’s LinkedIn – Connect with Avery on LinkedIn.
- Avery’s Twitter – Follow Avery on Twitter.
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