Barry Boatner is a serial entrepreneur with a 25 year track record of developing and marketing successful brands and award winning products! A true visionary and pioneer!

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Guest Resources

Sky Rocket – Visit Sky Rocket website to get an early look at what the future of search and monetization looks like. Download the beta.

Barry Boatner LinkedIn – Connect to Barry on LinkedIn.

3 Value Bombs

1. Winners don’t chase opportunity; they shape the market through vision, focus, and speed.

2. The surveillance economy monetizes you; the intent economy empowers you to own and profit from your data.

3. Owning intent is the next digital asset class; those who move early will capture the value others give away.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Skyrocket Tech: Pioneering How the Web Will Be Searched and Monetized in the Web3 AI Era

[1:30] – Barry shares something he believes about becoming successful that most people disagree with.

Most companies fail because they chase opportunities instead of pursuing a clear vision.
Success is doing less, faster, and with focus.
Speed beats perfection; act, learn, adjust.
Solve one meaningful problem deeply, and scale will follow.

[2:03] – Barry talks about the three proprietary technologies he built, and how do they work together.

A decentralized access layer that returns identity and data control to users.
An intelligent discovery engine delivering intent-based results, not pay-to-play rankings.
A new monetization layer where attention becomes an asset and creators share in the value.
Together, these rebalance the web’s power and economics.

[3:09] – Barry talks about what the first monetization layer got right and where did it got wrong.

It made the web economically viable by connecting keywords, intent, and advertising.
It shifted incentives toward clicks and rankings rather than value or truth.
SEO manipulation and pay-to-play visibility distorted the ecosystem.
Platforms captured most of the value while users and creators generated it.

[5:30] – Barry talks about Data vault, and why data is about value not just privacy.

Data vaults treat personal data as an owned asset, not something extracted by platforms.
Data remains secure and permission-based under user control.
Users share in the value their data creates instead of absorbing only the risk.

[5:48] – Barry talks about Offertising.

Offertising replaces surveillance ads with AI-driven alignment.
Brands make real offers based on user intent and consent.
Advertising shifts from exploiting attention to creating mutually beneficial exchanges.

[6:19] – Barry talks about the team behind Skyrocket.

A team of experienced big-tech pioneers who helped shape foundational internet technologies.
Contributions span contextual advertising, Microsoft UI/UX innovation, Windows, Bing, HoloLens, and Xbox.
The collective experience centers on shaping how the web is searched, monetized, and experienced globally.

[8:48] – A timeout to thank our sponsors.

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[12:05] – Barry talks about what is the intent economy, and how does it replace the surveillance economy.

The surveillance economy tracks behavior, predicts intent, and sells access to it.
The intent economy allows individuals to declare and own their intent directly.
Businesses compete to meet real demand rather than manipulate attention.
Users control data and capture value instead of being exploited.

[12:55] – Barry talks about Monetization Layer 2.0 in the Web3 AI era.

Keywords become owned digital assets instead of rented advertising placements.
Keywords are converted into NFTs with smart contracts.
Royalties are distributed to creators rather than centralized platforms.
This model has trillion-dollar potential by shifting value back to users.

[13:32] – Barry tells how keyword ownership works in action.

Businesses bid dynamically on relevant keywords.
Winning keywords are converted into NFTs.
Through Skyrocket’s Browser Plus and zero-click advertising model, query traffic is directed 100% to the keyword owner’s website.
This contrasts with traditional sponsored ads, which capture only a fraction of clicks.

[14:50] – Barry talks about what the seven-year battle over contextual advertising taught him.

Entrenched incentives shape the web more than innovation alone.
Building user-first systems is difficult when platforms dominate value capture.
Understanding the system deeply enables building a better alternative.
The mission is to return data ownership and value creation to individuals.

[16:38] – Barry talks about the single biggest opportunity that listeners need to understand.

You own your intent; and intent is value.
Every search, click, and decision can become a tradable asset.
Those who act early in this shift will capture value previously reserved for big tech.

[17:43] – Barry gives his one key takeaway.

Surround yourself with exceptionally smart people.
Vision plus the right team creates transformative technology.
The future interface between humans and technology will be shaped by those who build intentionally.

[18:32] – Call to action.

Sky Rocket – Visit Sky Rocket website to get an early look at what the future of search and monetization looks like. Download the beta.
Barry Boatner LinkedIn – Connect to Barry on LinkedIn.

[19:16] – Thank you to our Sponsors!

ThriveTime Show: Is your business stuck? Schedule a free consultation with America’s #1 business coach, Clay Clark, at ThrivetimeShow.com/eofire!
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coach

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!