Ben Glinsky is the visionary Founder and CEO of LiveGood, the fastest-growing wellness brand in the world, revolutionizing the supplement space with premium products at affordable prices!
Subscribe to EOFire
Guest Resources
Live Good – Check out Ben’s website. Learn more and shop premium supplements at affordable prices.
Ben Glinsky Facebook – Connect to Ben on Facebook.
Ben Glinsky Email – Send email to Ben.
3 Value Bombs
1. You don’t need a perfect plan to start—just take action, learn quickly, and adapt.
2. Transparency and trust are the new disruptors in industries full of hype and shady practices.
3. Stay lean. The best way to increase your bottom line is to decrease unnecessary overhead.
Sponsors
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Public: Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less!
All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability—verify independently before use. *Rate as of 6/24/25. APY is variable and subject to change. **Terms and Conditions apply.
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: Total Disruption – How to Dominate Your Industry… Even If It’s Saturated!
[1:13] – Ben shares something that he believes about success that most people disagree with.
- Don’t wait to be “ready”—just start. Learn on the go. Action beats preparation.
[2:13] – Ben tells that any industry be disrupted.
- If you redefine “disruption” as “fixing what’s broken,” then yes—every industry has cracks to improve.
[3:48] – Ben shares how to create something that people can stick with in a hype-filled world.
- Focus on value: high-quality products, transparent practices, and fair pricing. Trust wins.
[5:14] – Ben shares why transparency is the ultimate brand differentiator.
- He shares how a full ingredient disclosure and honest sourcing set Live Good apart in the supplement world.
[6:28] – Ben talks about balancing mission and money in a fast-growth business.
- Define what matters most first. His mission, to “fix a broken industry” drives both values and revenue.
[8:10] – A timeout to thank our sponsors!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
- Public: Build a multi-asset portfolio of stocks, bonds, options, crypto, and more. Go to Public.com/fire to fund your account in five minutes or less!
- All investing involves the risk of loss, including loss of principal. Brokerage services for US-listed, registered securities, options and bonds in a self-directed account are offered by Public Investing, Inc., member FINRA & SIPC. Public Investing offers a High-Yield Cash Account where funds from this account are automatically deposited into partner banks where they earn interest and are eligible for FDIC insurance; Public Investing is not a bank. Cryptocurrency trading services are offered by Bakkt Crypto Solutions, LLC (NMLS ID 1890144), which is licensed to engage in virtual currency business activity by the NYSDFS. Cryptocurrency is highly speculative, involves a high degree of risk, and has the potential for loss of the entire amount of an investment. Cryptocurrency holdings are not protected by the FDIC or SIPC. Alpha is an experimental AI tool powered by GPT-4. Its output may be inaccurate and is not investment advice. Public makes no guarantees about its accuracy or reliability—verify independently before use. *Rate as of 6/24/25. APY is variable and subject to change. **Terms and Conditions apply.
[10:35] – Ben talks about how he scaled to 1.5 million members in under two years.
- By finding a niche, delivering value, and aligning with evolving consumer expectations.
[12:48] – Ben shares what worked and what can Fire Nation apply now.
- Testing, tweaking, and incentivizing affiliates was key. The winning formula rarely comes on day one.
[14:54] – Ben tells how to avoid building just another company.
- Listen to the market. Let go of bad ideas quickly. If you hit something that works—go all in.
[16:37] – Ben’s shares his Masterclass: 3 things every entrepreneur must focus on in the first 6 months.
- Start immediately. Learn relentlessly. Stay lean and control your costs, especially early on.
[19:58] – Ben gives his one takeaway.
- Doge your business—cut waste, simplify, and streamline. Overhead kills businesses faster than competition.
[21:00] – Call to action
- Live Good – Check out Ben’s website. Learn more and shop premium supplements at affordable prices.
- Ben Glinsky Facebook – Connect to Ben on Facebook.
- Ben Glinsky Email – Send email to Ben.
[22:28] – Thank you to our Sponsor!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
Subscribe
