PRIVACY NOTICE | TERMS OF USE
Interested in being a guest on Entrepreneurs on Fire? Click here to learn more!

Entrepreneurs on Fire with John Lee Dumas

Daily business podcast interviews

« Previous |

Every Entrepreneur’s Secret Weapon: Your Story Advantage with Bill Blankschaen

Bill Blankschaen is founder of StoryBuilders and a New York Times bestselling author who helps leaders turn ideas into impactful books, stories, and experiences that grow influence, income, and legacy.

Subscribe to EOFire

Apple | Spotify | iHeart

Guest Resources

Story Builders – Check out the website for free storytelling tools and resources. Schedule a call to receive complimentary access to the Story Advantage Academy.

Bill Blankschaen LinkedIn – Connect with Bill on LinkedIn.

3 Value Bombs

1) Every story matters; and when you embrace yours, breakthrough begins.

2) Your story is about you, but it’s not for you; it must serve the audience to create impact.

3) If you want to elevate, you must collaborate; don’t try to build your story alone.

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Hostinger: Visit Hostinger.com/ONFIRE, use code ONFIRE for 20% off, and build your site today.

Revenued: Built for small business owners who need fast, flexible access to working capital, without relying on your personal credit score. Apply now at Revenued.com/fire.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Every Entrepreneur’s Secret Weapon: Your Story Advantage

[1:31] – Bill shares something he believes about becoming successful that most people disagree with.

  • Many people believe they don’t have enough value to offer the world.
  • Entrepreneurs often over-focus on doing instead of understanding their unique story advantage.
  • Tapping into your story unlocks breakthroughs in brand, influence, and impact.

[2:31] – Bill talks about how his conviction that every story matters led to Story Builders.

  • Bill stepped away from leading a private school to pursue his deeper calling as a storyteller.
  • He endured a year with no income while becoming a student of publishing and storytelling.
  • Writing his first book opened doors, revealed his strengths, and led to helping others tell their stories.
  • Story Builders was born from the belief that courageously sharing your story creates transformation.

[4:37] – Bill stalks about how someone can turn their story into a real livelihood.

  • Start by getting clear on your meaningful message.
  • Study your lived experiences, lessons, expertise, failures, and successes.
  • Identify the needs in the world your message solves.
  • Align passion, skill, and market demand to create a distinct advantage.

[6:42] – Bill gives his take if someone believes their story isn’t special enough.

  • Stories need both fresh and familiar elements; the “connection continuum.”
  • Too fresh feels disconnected; too familiar feels generic.
  • The key is understanding your audience and presenting your story with the right balance.
  • Familiarity often strengthens connection rather than weakens it.

[9:12] – A timeout to thank our sponsors.

[12:58] – Bill tells what it means to “pick yourself”.

  • Don’t wait for external validation; believe your story matters.
  • It’s never been easier to publish and share your message.
  • Entrepreneurs must hit the “believe button” daily.
  • Once you see yourself as valuable, everything shifts.

[15:10] – Bills gives his opinion on books being dead.

  • Books aren’t dying; they’re evolving.
  • 75% of Americans read at least one book per year, with many averaging one per month.
  • Audiobooks and ebooks are expanding access and consumption.
  • Books allow ideas to breathe and be explored more thoughtfully than short-form content.

[17:19] – Bill talks about how he shifts from telling a self-focused story to serving your audience.

  • The biggest mistake is starting with “me.”
  • Begin with your audience’s needs, desires, and struggles.
  • Earn the right to be heard by showing empathy and understanding.
  • In Bill’s storytelling structure, your personal story comes fourth, not first.

[19:58] – Bills gives his one truth before beginning your story journey.

  • You don’t have to do this alone.
  • Elevation requires collaboration.
  • Many unfinished books exist because entrepreneurs try to do everything themselves.
  • Find proven partners and accelerate your growth.

[21:45] – Call to action.

  • Story Builders – Check out the website for free storytelling tools and resources. Schedule a call to receive complimentary access to the Story Advantage Academy.
  • Bill Blankschaen LinkedIn – Connect with Bill on LinkedIn.

Start building your meaningful message and story structure today.

[22:07] – Thank you to our Sponsors!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

Subscribe

« Previous |