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Get Ahead of the Curve by Automating Your Processes with Brandon Zobel: An EOFire Classic from 2022

May 17, 2026

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Brandon Zobel is CEO and Founder of ProsperSpark, using 20+ years’ experience to provide Excel consulting and process automation, serving 200+ clients and simplifying their workflows.

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Guest Resource

ProsperSpark for Fire Nation – Get a 10% discount up to $1,000 on a ProsperSpark project if you mention the code “FIRE.” Book your free call today to get started!

3 Value Bombs

1. When automating, focus on small processes as well as large ones.

2. Automation often frees employees from repetitive tasks so they can focus on high-impact work.

3. Use technology for tasks that don’t require a human touch.

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

50: Join JLD on his free ’50 days to something’ video series on YouTube and create something special in 50 days!

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Get Ahead of the Curve by Automating Your Processes

[1:15] – Brandon shares something that he believes about becoming successful that most people disagree with.

  • You don’t need a perfect, super-detailed business plan to start a business. You need to aim for progress, not perfection.

[2:13] – The definition of process automation.

  • Utilize technology to perform tasks that really don’t require a human touch.
  • Every business that is selling products or services has an opportunity in their process – whether it’s sales, operations, accounting, business analysis, or reporting.
  • Small processes matter a lot.

[4:49] – The reason why Brandon cares about process automation so much.

  • It’s all about time. You can get your money back on your investments and make better decisions, and so on, but you can never get your time back.
  • Work on high impact tasks that need human touch.

[7:15] – Does automation mean replacing employees?

  • Oftentimes, automation doesn’t mean replacing employees. It’s just freeing them from repetitive tasks so they can work on high impact activities.

[9:51] – A timeout to thank our sponsors!

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
  • 50: Join JLD on his free ’50 days to something’ video series on YouTube and create something special in 50 days!

[11:45] – The impact of automating a single process.

  • If you have a team of 5 sales reps spending 30 minutes per proposal, and have 10 proposals per week, then over a year, that’s 1300 hours.
  • With the potential time savings, you can see real business growth.
  • The impact of automation may very per department.
  • You need time and space to do other things that will really improve your product or service. You can do that by not spending time on low-impact tasks that should be automated.

[17:15] – Do people want to work on processes that can be automated?

  • People want to be fulfilled.
  • Keep good people who will separate you from your competitors and continue making better decisions

[19:03] – How to best approach automating a process.

  • Identify if a process should be done by an employee, or if it can be automated.
  • Outsource certain tasks if you can’t automate them to ensure the best results.
  • Have a project scope. Outline the things need to be accomplished.
  • Think about future support for automation. Technology changes fast.

[26:37] – Brandon’s key take away and call to action.

  • When automating a process, look at the small processes, not just the large ones.
  • ProsperSpark for Fire Nation – Get a 10% discount up to $1,000 on a ProsperSpark project if you mention the code “FIRE.” Book your free call today to get started!

[30:36] – Thank you to our sponsors!

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
  • 50: Join JLD on his free ’50 days to something’ video series on YouTube and create something special in 50 days!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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