The Real Brian began behind the microphone in high school. Brian hosts 4 podcasts, and he has a business hosting podcasts for others. Profitcast, Podcasters’ Paradise, Audiobooks.com, and Arrow Squad to name a few. Brian is a musician, roasts his own coffee, enjoys biking, sci-fi, superheroes, gaming, basketball, his wife and greyhounds!
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Brian’s story: From zero to profit
John: The Real Brian began behind the microphone in high school. Brian hosts four podcasts and has a business hosting podcast for others: Profitcast, Podcasters Paradise, Audiobooks.com and Aero Squad to name a few. Brian is a musician, roasts his own coffee; enjoys biking, sci-fi, superheroes, gaming, basketball, his wife and greyhounds. Brian, take a minute fill us some gaps in that intro and give us just a little glimpse into your personal life.
Brian Kane: My gosh where to start? I have way too many interests and hobbies and I just love doing so many different things and it is funny because somebody would say, “What is your passion?” And I finally just had to say: Just getting behind the microphone. I’ve been behind the microphone since high school and that is something that started off where I wanted to be A radio DJ and I had an opportunity to start a high school radio station. It started off actually kind of this whole yes, right, that's never going to happen kind of thing and then it ended up working out and I end up being able to do it for about a year and a half before I graduated and it was incredible because the whole idea was how can we encourage people on a daily basis?
How can we get everyone's day to start off to a better start? And how can we actually help the moral around the school? And once again, the idea was yes right. We tried it, fights were down, moral was higher, teachers were happier, students were better, grades went up; it was the most incredible thing and I went: I love what I do, I’ve found my calling and I wanted to get behind the mic more; that is where it all started.
John: A lot of times we do find passions early in life when you’re young; high school, college and beyond and then life takes over and you go this way and that way and then before you know it you’re sitting at a desk in a cubicle and you're looking at the spreadsheet and you are saying, “How did I get here?”
Brian Kane: Yes.
John: I know that your life Brian has taken some twists and turns – mine certainly has as well – and what I would love to know is that today when people walk up to you – let's say at podcast movements 2015 or just any cool networking party and they say, “Brian, what exactly do you do?” How do you respond now?
Brian Kane: The best thing that I can say now is I get behind the microphone to encourage and empower people because I love knowing that I can help someone.
John: I can hear it in your voice, I hear it in your podcast – I’m a listener – that's why I am excited to have you on here today because on Fire Nation we have a pretty darn cool announcement today.
Brian Kane: Yes.
John: I can't wait Brian – you and I have been keeping it up under tabs for a little while but no longer – we are officially announcing the launch of the Podcasters’ Paradise podcast –
Brian Kane: Yes.
John: In Fire Nation this is gonna be real stories from real podcasters so you're gonna love it. I mean, we have The Real Brian on the other side of the microphone right now. He is going to be the host of this podcast. It's gonna be a Monday interview schedule, he is gonna interview a real podcaster and bring out a great story of how they got there and why they are currently podcasting and all the struggles in between and then on Thursday he is gonna be taking your questions – podcaster’s questions – and he's gonna be answering those questions to the best of his ability and who knows, maybe a guest appearance from JALD every now and then if I –
Brian Kane: That would be great.
John: I got to jump on it and give a little knowledge if I have any in that area; so it's going to be a blast. A two day a week podcast, we're gonna be really consistent where there's gonna be the highest quality, the audio engineering, the editing, of course the host; I would never bring anybody under the entrepreneur fire flag that I did not think was a plus material; so that’s The Real Brian. I’m excited about it. Brian, what I wanna do before we even get deeper into what the Podcasters’ Paradise podcast is and what it is going to be I wanna first give a little call of action to you Fire Nation Podcasters’ Paradise dot com; it’s the headquarters go check it out, subscribe there, learn everything; show notes.
It's gonna be an amazing site, hosted by Podcast Websites dot com which is gonna be fun. But Brian, how did you get here? I mean, I wanna know about your journey in podcasting and not going way back but going to the point where you said, “You know what, I think that I can profit via podcasting. I think I'm gonna start to show called Profitcast.” And that's how I first found you Brian and it's been well over a year now since you launched that; so take us to the beginning and let's have a little chat.
Brian Kane: Sure – just a quick – prior to that was I got into podcasting from radio and my original goal was to make a living doing radio and radio as you know has started to take a decline and podcasting is on the rise which is fantastic; so I had an opportunity to get over to podcasting and I would say this was about almost coming up on two years ago now I said I wanna start a podcast where I can actually make some money because I love doing this and I want to make a living doing this, how do I do that? And that is the biggest thing that started from the beginning was how do I get paid to perform? It is not exactly how it always works out. I started Profitcast with this idea to say, “What does it take?”
Because there was a lot of stuff out there and I know this is actually right about the time that you were launching Paradise.
Brian Kane: I was in a different coaching course at the time and I was trying to figure out how this whole online business thing worked out and I was just, “I just wanna podcast, I wanna find a way to get behind the microphone and do this.” Basically the teaching I got was go teach and I'm going I hate teaching. I mean, I can give advice – I love helping people but I'm really not good at sitting down and creating a step-by-step tutorial; that's just not how my brain thinks, it is not really what I enjoy. So I thought, well maybe I can do this, maybe I can do a few things here but I really wanna find out how do I get paid to do this?
So I started Profitcast with the idea of taking a journey of what goes into creating a podcast that is worth something to listeners and also to someone who is willing to pay for it whether it be the listeners or be a company with an advertisement or whatever; so I started up by interviewing some different podcasters in the area that have succeeded in different areas of their podcast whether it was money or it was listeners or it was loyalty or whatever and I brought them on the show and I learned; this is one of those moments where I dug so deep in research for so long that about – I think it was the end of 2014 – I started to realize okay, now I have too much information, I need to do something with it which is what started the whole idea of 2015 is the year of action because I got to do something and I get into 2015 and I'm going, “Okay, gosh how do I do this? I'm not getting the listenership that companies want to see for CPM and sponsorship,” which led me to go, “I hate CPM.” You probably never that episode [inaudible] [00:07:10] –
Brian Kane: Then I thought, there is got to be a better way for people who don't have the large numbers but still have that loyalty and that engagement; so I started looking into all these different things and then I interviewed a gentleman by the name of Jason Bryant who said, “I get paid to host podcasts for other people” and I said, “How do you do this and what do you do?”
John: Yes, exactly it was a light bulb.
Brian Kane: He said, “I am an expert in wrestling.” So he hosts wrestling podcasts for various colleges across the nation. I thought that is fantastic, I’m not an expert in wrestling or anything else; what do I do? And his whole thing was you got to be an expert in your topic. So I thought scratch that one of the list, I'm not going to be able to do that because I’m an expert in podcasting, I'm not an expert in other things. Later on, starting a conversation with my physical therapist and I know John you’ve heard the story of how I ruptured my disk in my back –
John: Yes –
Brian Kane: And had surgery –
John: Not pleasant –
Brian Kane: No, I’m up to a point where I’m walking but the nerve got all messed up so a part of my muscles don't always work so I had to learn how to re-walk and everything else; but anyway, still seeing him getting that therapy – and he said, “How is the consulting going?” I said, “I’ve tried the consulting thing – I’ve got one client that’s actually working out really well but it’s just not going like I wished and I have put in the work, I’ve spun my wheels for a year; I don’t know what’s going on.” He said, “If you could do anything with podcasting what would you do?” I said, “Get paid to perform.” He goes, “Why don’t you just do it?” “But I’m not an expert in anything.” He goes, “Interview people; who cares; co-host it with someone that is an expert.” He started just coming up with these ideas and I thought this is brilliant, I can do that. I could be the Leeza Gibbons of podcasting, just a good interviewer or someone who loves to have conversations and learns things and interview the experts and talk to experts and have a good time. That's how that whole thing started and I got out there and the first – I have to tell you, this is funny – in about a one week period I got five or six phone calls from colleagues and friends of mine.
All of them, who had not talked to each other, had no idea I was thinking about this – they all called separately to say. “I have this crazy idea, why don’t you host a podcast for other people and get paid to do that?”
John: Okay, let's press the pause button right here because Fire Nation – this is where it is all about – you need to live in the world of positive energy, you need to put ideas out there, you need to just let that mind keep churning, you need to have conversations with people not just in your niche but in different niches because they gonna have outside of the box ideas, they are gonna give you these light bulb moments that you would never otherwise have had so put it out there. We attract what we put out into the universe and look what happened with TRB Mr. Real Brian himself who started putting that out there. Brian, what I wanna do is tell a quick story from my perspective because –
Brian Kane: Sure.
John: Let’s set the stage. It was January 2015; myself and Kate joined Jill and Josh Stanza – screw the nine to five – to Puerto Vallarta for an amazing one week getaway. Now, I typically don't turn off very many hours of the day but this trip I was definitely turning off a lot of hours of the day. I was taking these amazing long walks up and down the beach in Puerto Vallarta and I was saying, “I love these walks but I would still like to be entertained while I'm doing this” and of course my go to for entertainment is podcasting; so I did a little search and then somehow I stumbled across you.
This again was January 2015 so I haven't heard of you until then and I said, “Man Profitcast, I would love to hear this content.” So I burned through – I wanna say 20 to maybe 30 – and again another beautiful thing about podcast, I quickly caught up and now I was current with what was going on with the Real Brian’s World plus I had learned all of this back story and all of his history and I was fascinated with it and I said, “Man, now here is a guy who is looking to profit within his podcast and of course being the founder of Podcasters’ Paradise which has now 25000 members – that was really appealing to me and I just said, “I’m doing my due diligence and research so I can bring this knowledge to Paradise as well so they could stay current on what's working and what's not and just give me some great ideas.” It was a great podcast for all those reasons but I felt for you Brian because you were struggling – you were trying X, you were trying Y, you were trying Z and nothing was really sticking but we were on this journey with you.
You kept trying and that's where now we are caught up to the moment that you just left of at we are now – here I am, Entrepreneur on Fire, Podcasters’ Paradise saying, “Man, this guy is the real deal as a host; if he can't make it – it kind of makes me nervous for other podcasters out there – but the reality is things started to shift at this moment so take us forward.”
Brian Kane: Yes, I have to say that in January I was struggling like you said because I was trying to be someone I'm not. That is the plain simple aspect right there and coming up to July of 2015 which was the one year anniversary of Profitcast; I titled the episode “The Last Episode of Profitcast” and partially it was a little bit of a joke from a headline standpoint but partially it was also – this was going through my mind: should this be the last episode of Profitcast because I’ve given it a year, I’ve made it just a little bit of money here and there but nothing to live on and I don't know if it's gonna really go anywhere, I've tried everything – at least I thought I did – what do I do?
That freaked out the listeners – let me just tell you right now – I got to hear from people that I didn't even know were listening to the show going “What?”
Brian Kane: Then I got accused of flip-bait which was another thing but –
John: Well I would say, it made me listen right away and my initial thing to seen that title was bummer, I was disappointed because I like you –
Brian Kane: Yes.
John: I liked your show, I lived what you were standing for and I liked the journey that you were on Brian, and I wanted to see a happy ending; so I was disappointed seeing that title and of course that wasn't the point of the show which you quickly went into during the show but yes, that was the moment where I was man, that's too bad.
Brian Kane: Yes and it would have been too now; looking back now that would have been one of the worst decisions I could have made was to actually quit the show –
Brian Kane: And I thought about it so many times and I know as an entrepreneur we all feel this: Are we going anywhere? I’ve just read Seth Godin's The Dip –
John: I was just gonna say you were in the dip.
Brian Kane: Yes.
John: You were in the dip.
Brian Kane: I know and I kept looking at it and going “Is this a cul-de-sac or a dip and I don’t know?” I honestly don't know and I probably spend about two or three weeks in my head which is a bad place to be when you are not analytical –
Brian Kane: And I’m slightly OCD which is kind of funny too; I'm not like full on but I'm sitting here and I'm over analyzing this stuff going “What am I doing, am I on the right track or not? I honestly don't know and I was asking people for advice and everyone is like “I don't know, I don't know if you’re gonna do this or not.” So that was it; that was what caused that episode and I said, “I'm gonna keep going, I think it's gonna work but I'm gonna keep going and we're gonna see what happens.”
Brian Kane: But what I did realize – and this is what blew me away – is that I had finally understood what profiting really meant and it was a little before that but I think it really hit me at that one year mark is that profiting is about money yes, but it is also about are we delivering value and making a difference in someone else's life?
John: Nailed it.
Brian Kane: When I had that moment and people were telling me what Profitcast meant to them I had no idea; it was the craziest thing. I thought I didn't know you guys cared about this show. I didn't even know half these people were listening and it was the most – first of all, a heartwarming moment, a humbling moment –whatever you wanna say – and I just went wow, I have actually accomplished my mission which was to encourage and empower others and I just found out a year later; this is so exciting. Then I got to the point of saying, “Listen, I'm gonna keep doing this because it’s my passion but I got to pay my bills and I'm not paying them right now so I've got to find something.”
That was the moment that those five phone calls came in, right? Right about that time and then right after that I got a call from Nick over at Audiobooks. He and I had kind of a relationship with some affiliate stuff and I got on a call with him a while back asking some questions about sponsorships – again, the research stuff that I do – so he calls me and he says, “Can I pick your brain about podcasting?” I said, “Sure, let's talk.”
John: So Nick calls you up, for a conversation – Fire Nation – this conversation leads to a pretty exciting place. Let me just throw that teaser out there for you right now. A couple of things I wanted you to note Brian before we take a quick break to thank our sponsors is – Fire Nation – you’re a content producer and when you are producing content of any sort audio, video, written you don't know every single person that is consuming that content on the other end and sometimes it can be a really quiet and lonely place to be that producer – you have to trust in the universe, you have to trust in the fact that you are putting free, valuable, consistent content out there and it is affecting people in a very positive way.
You just got to have that belief and that faith because very likely that is the case and so just have that belief because it is likely the case anyways and – Fire Nation – you need to know that going forward, you putting out that content – having that one connection which could then spread to many – that can cause a ripple effect around the world where you now are gonna have that person that you inspired, inspire your somebody else that is now gonna go off and do amazing things that you never would have had any contact with because that’s a third degree of separation –
Brian Kane: Yes.
John: That's the ripple effect. Now – Fire Nation – we’re gonna dive into TRB’s success story after a word from our sponsors. So Brian we’re back and I’m excited about what we’re about to share and I’m even more excited because hearing your story which I already know but now I am hearing more of it in a one-on-one conversation and even more intimately. I can't say how excited I’m that you are the host of the Podcasters’ Paradise podcast and the Fire Nation Podcasters’ Paradise dot com – come check us out, that's our headquarter.
You gonna find the links to everything that we are talking about No. 1 today, you’re gonna find the ways to subscribe to anything you wanna subscribe to, to iTunes such as Radio Spotify XYZ and we're gonna have some great things there for you and you will love this support. This is our official announcement of the Podcasters’ Paradise podcast coming at you live every Monday with an interview, every Thursday with a question and answer session answering your questions specifically on podcasting so if this is of any interest to you I would love to see you over at Podcasters’ Paradise dot com or search for us in the iTunes or [inaudible] [00:18:23] radio store.
We are there and we are so excited that Fire Nation is going to support this new venture because it is for you; it's the way that we’re delivering more free, viable and consistent content for you Fire Nation. Brian, let's break it down, so you get on the phone with Nick from Audiobooks. You know just to rehash somethings, you’ve built a relationship because you’re out there, you are swinging the bat, you are taking the tires – what does he want to talk about?
Brian Kane: See that is the interesting thing, he calls me and he says, “We wanna start a podcast at Audiobooks and we would just like to pick your brain about what it takes to do it.” And I'm thinking why are you calling me of all people? And I realize that it is because I had built a relationship with him about other stuff in podcasting but I wasn't trying to get anything out of him I was just asking questions and making a friend. He calls me up “Can we talk?” Sure we get on the phone and he is asking me what goes into a podcast, how much time does it take, what kind of equipment – all the details about what does it take to get something going? We are nearing the end of the call and then he goes “Okay, thanks so much for your help” and I am like “You're welcome, no problem.” And he goes “But here is the thing, we don't wanna do it, do you know of someone who would host it for us?” I said, “You’ve got to be kidding me.”
John: It's the universe.
Brian Kane: Look I was just thinking about this. I said, “I would love to do this, this is something – and I said, “I love books and I buy your books.” Yes, – he goes – send us a demo; we would love to hear it. So long story short on that one, it worked out, I am now officially co-hosting that show with Addie Salcedo who’s also part of Paradise –
John: Yes of coarse she is a rock star.
Brian Kane: My gosh we are having a blast doing that too. We get to listen to books, we get to talk about them, we get to interview authors, narrators – I mean it is so much fun being able to do that and at that moment I went I could make a business out of this; finally. I have had a conversation with another friend of mine who – I have to tell you this, this is a funny story – a couple of months prior he said, “You should talk to John Dumas about doing something.”
Brian Kane: Yes and I said, “Why would he need me?” Seriously, great idea but yes, right. So I blew it off and little did I know that this guy was actually a genius and I thought okay. Then I think it was right after the Audiobooks dot com podcast was sealed, got everything taken care of –
John: Real confidence.
Brian Kane: Exactly confidence; let me tell you right there that's a huge thing.
Brian Kane: Because I was not confident in e-mailing you even though you and I have exchanged conversations over the last seven, eight months.
John: I had reached out to you personally a couple times and said, “Hey, loved the show, loved what you're doing and then again on a couple points you’ve made throughout the show – I mean, I was aghast on your show so we had developed a relationship there –
Brian Kane: Yes.
John: Which again, an amazing opportunity for anybody in the podcasting world of Fire Nation – you build relationships that matter when you have guests on your show and Brian I want you to dive into our interaction next, but before you do, I wanted you to just really hammer a appoint home that you made –
Brian Kane: Sure.
John: You said the phrase “Why are you calling me?” When you were talking to Nick, why are you calling me about podcasting? – Fire Nation – this is something that every single entrepreneur goes through in their life and to be honest with you it never quite goes away no matter how successful you are. Is that a [inaudible] [00:21:49] syndrome saying who am I to teach others how to podcast or to write a book or to use LinkedIn or to net, who am I? This is the reality No. 1 – by the way Brian this is from my one year semester at law school – this is just once semester then I quit but the one thing that I did learned was an expert witness in a court of law is defined by the judge as somebody that knows more than other people in the room.
One more time, if you know more than other people in the room, you are an expert witness and that's in a court of law – Fire Nation. So let me tell you this: ILT. Invest in yourself, time and money etc. Learn the content, take taking the time to then learn the content and then don't forget about the T: Turn around and flipping teach – Fire Nation. Don't be like TRB was for half a second when he was saying, “Well, why should I teach? I can't teach.” He was so overqualified to teach it; it’s scary. Luckily he had that little brain flip switched. He’s like “Okay, I can do this.” Yes but do the teaching – Fire Nation – it is critical so Brian, you got the Audiobook deals signed.
Brian Kane: Yes.
John: You’re like, “Okay, I’m actually a professional podcaster now. I mean, I’m getting paid legitimate money to host a legitimate show. Now there’s this guy JLD, let’s reach out to him. What happened there?
Brian Kane: So I finally got the courage one day and I think it was one of those moments where I am just like I’ve got nothing to lose. And I think it was that moment – I’m just gonna e-mail John and I’m gonna share – this is where I said, “John check this out, I just got this audiobook dot com deal.” Because I knew you were a listener of Profitcast and I wanted you to be one of the first people to hear about it, to see I’m finally profiting monetarily; this is finally happening and I got this crazy idea. Again I'm thinking why would you need me? Whatever, I’m gonna [inaudible] [00:23:43] because you never know. And I came up with this idea with –
Again, the prompting of my friend from two months prior with this idea was saying, “Let’s do a podcast for Podcasters’ Paradise and let's chronicle the journey of the people that are in Paradise looking at it from – we’re in the trenches together – how have you succeeded, how have you failed? What have you learned, where you at right now, how can we help each other? I wanted something that everyone in Paradise could learn from while at the same time growing Paradise because this is an opportunity for everyone involved to learn and to grow and also to realize that we are all human and we are all making mistakes and here is what is going through our minds but here is how we are overcoming it.
There’s also an opportunity for you from a business standpoint; that was my idea and I'm thinking I don't know if he is going to like this or not but I am gonna throw it out there and I've got to tell you, I got your e-mail response. I was at a movie because I’m like I'm going out, I'm gonna see a movie now. I did it, I'm gonna celebrate so I'm with a couple friends and I see this e-mail pop up and I’m like no way, he wrote back. I was trying to play it cool at first.
John: Of course.
Brian Kane: Yes, you know but that is how the interaction started.
John: There is a thing that really I wanna focus on here and Fire Nation knows that I'm all about the acronyms and I'm not gonna stop because I love them but it's FVC and for me these are the ingredients to success and the F is free, the V is valuable and the C is consistency. If you can deliver a free valuable and consistent content – Fire Nation – you will grow an audience and then you have an opportunity to find a way to serve that audience, their problems, their pain points; creating the solution for that. Now, this is the thing, I have a daily podcast at Entrepreneur on Fire, I have Podcasters’ Paradise – 25000 members that we manage.
We have a Webinar on Fire – over 400 members – we have Fire Nation Elite by Membership Mastermind. There is one thing that I’m limited on and that is bandwidth and time; absolutely. So when Brian reaches out to me and says, “This is something that you can't very well do yourself.” I could personality host the podcast Paradise Podcast but I can't because I don't have that extra bandwidth to do the other things that I am looking to do but now I could say – I could look at somebody like Brian who I know I can trust, who I know has an amazing talent on air, behind the microphone, he loves it, he is passionate –
I could say, “Let’s help Brian fulfill one of his goals, let's help me continue fulfilling one of my goals and let's serve an audience that may never have been able to be served before and that's by delivering more free valuable and consistent content.” So that’s what was going through my head Brian when I was reading –
Brian Kane: Nice.
John: This thing; this is how I can leverage an amazing opportunity and bring an amazing person into the Entrepreneur on Fire an Podcasters’ Paradise Universe and serve more people and that's what you and I are doing together Brian –
Brian Kane: Yes.
John: We are serving more people so the interaction starts – let me hand it back over to you now –
Brian Kane: Yes.
John: How was that for you?
Brian Kane: It was extremely affirming – I think that is probably the best way to put it – I mean, it was encouraging but it was also affirming because I think when I started off with this whole thing is as an entrepreneur you think you have something that people want – we all do – but then the question is do you really? As I got out there I was told over the years you got to have a solution to a pain and – here is what I was trying to do by the way prior to all of this – I was trying to consult with entrepreneurs businesses about starting a podcast thread and I realize that from a monetary standpoint they could pay for it but they including implement anything time wise.
Brian Kane: And I started to run into this and it occurred to me later that that's the pain point; is that these businesses and entrepreneurs don't have the time to learn how to do a podcast, to learn how to perform and present themselves behind the microphone even though they need it and want it and it wasn't until that moment – that was the true aha moment – was realizing this is a pain point that I can solve and that's where it started. So when you came back to me, first of all I was giddy like a schoolboy kind of thing but then I realized, wait we got something here.
Brian Kane: This is exciting. We can actually do something that's gonna make a major impact and I was excited hearing your response about the value that you saw from your eyes and that was cool.
John: And it was legit and I wanna take us back real quick to the conversation that you had with Nick where you went through that whole thing with him delivering what you thought was the value – and it was – but then hearing him at the end say, “Yes, so by the way, you don’t wanna do this. Do you know somebody that can do this?” And boom, light bulb then you took action; next thing you know we are having a back and forth, we hammered out the details and now the Real Brian is the host of not one but two podcasts that he is getting paid for to do. So Brian, let me ask you how does it feel to be a legitimate professional podcaster for these two companies, Audiobooks and Entrepreneur on Fire LLC. How does that feel?
Brian Kane: My gosh it is glorious. I got to tell you – I can’t tell you how many times people including respected people that I looked up to – leaders, Alisters etc., over the last couple years that told me stop –
Brian Kane: Give up, there is no reason to keep going, go get a real job, you don't have what it takes, Profitcast isn’t good enough. I mean, I heard this from so many different people over and over and part of that goes back to the five people you surround yourself with –
John: Right and for the record, January 2015 started my very positive e-mails affirming what you were doing.
Brian Kane: Yes and I think you were one of few that were; there were some other fantastic people that have been true leaders – in fact Dave Jackson was one of them who said, “I wanna see you win, I like when the good guys win.”
John: School of Podcasting dot com loves Dave Jackson.
Brian Kane: Great guy and between the two of you both just constantly sending these e-mails every month I was just you guys are keeping me going –
Brian Kane: Seriously because I was getting a lot of negative from other people –
John: Of course.
Brian Kane: And it was sad.
John: Of course you were.
Brian Kane: So this is a glorious moments and I got to tell you this, I didn't have a little moment of pride which is not good but I had that moment of pride saying “Ha, ha, eat it.” And I went, “Gosh no, don’t do that.”
John: Sometimes that is what we need to stroke our fire to keep us going and when it’s – when the lowest of the low and it’s cold and it’s freezing, it’s lonely that just needs to put it back in their faces and say “I’m not going let them win, I’m not going to let them be right, I'm gonna make them eat their words; that can keep the fire burning way it is at its dimmest and now of course you want to be the better person here and step up and say, “Man okay, that kept me going and I love that but now listen, I’m here let me be a good person going forward and not bring out the negativity and do that kind of stuff.” But Brian, what I’m really focused on right now is the podcast, Podcasters’ Paradise podcast.
Brian Kane: Yes.
John: Let’s end strong with you giving us your vision of the Podcasters’ Paradise podcast and one thing I do want to know you and I have gone back a little bit about it but I’m really giving you free reign here because I trust you – I trust you as a host, I trust you as a podcaster and I frankly just wanna see where you take things; I'm curious too. I'm gonna be learning right along with you right now – Fire Nation – about some ideas that Brian has so what's your vision?
Brian Kane: Well I’ll tell you I know this is going to evolve over time just because that’s where podcasts seem to go but the idea and the vision as of right now – and I think this is what’s really the coolest part for me is when I have an opportunity to read – we put out an interview application and when I have the opportunity to read the stories that I already read so far I got to tell you I think there were a couple times that I was almost come into tears and I’m just going these stories are so incredible, I can’t wait to share them and for me it's been an awesome opportunity to be able to sort of dive into stories of Profitcast.
I know you had that opportunity as well with EO Fire and I wanted to basically combine what both of us do into something that is for the Paradise community and beyond of course but to be able to go and interview people in Paradise that are in their journey of podcasting right now, what have you learned, what's working, what's not working, have you had a failure moment too with podcasting that has been so frustrating and maybe it's even right now where we can even work through it. How cool would that be just to work through it even right there on the show?
John: Let’s have some breakthroughs and aha moments.
Brian Kane: Exactly and that's what I’m in and I want others in the community to realize that we are all in this together, we are all learning together but we will succeed, period. And that's what I wanna really showcase in this show – is the stories, the struggles, the breakthroughs and let's do this together, and we are gonna do it together and we are all gonna succeed. This isn’t just gonna be okay, here is your top three percent succeeding and everyone else is struggling; we are all doing this.
John: Brian you are a living example of this. Now, let's move forward into the Thursdays. We are gonna be doing an interactive Q&A day as well. What do you kind of see for that and give us an example of where you are envisioning questions – focusing on that are coming into you?
Brian Kane: This is gonna be an interesting one because I think some questions are going to be very straight forward and it's gonna be great to be able to say here is your answer, here is what you need to go do make it happen, get past that spinning of wheels but I think there will be some questions and like I said, I’ve experienced this in Profitcast. There is still a lot about podcasting that we don't know yet. We haven't figured – we haven't even created it yet. So I’m excited because I think some questions are going to start coming in about something that they may not be a clear answer yet and it would be a I don't know, this is something we need to go find out and we need to find out together because maybe we –
For example, doing what I'm now doing for Podcasters’ Paradise and for Audiobooks dot com, how many others out there are doing this right now? There is a couple – this is kind of a new venture so there is a lot of stuff that I’m figuring out as I grow and then there is a lot of stuff that I know that we all figuring out in podcasting. I mean, John you’ve done something in podcasting that no one else in the history of podcasting has ever done and so you are a breakthrough. So there are so many opportunities I think through the Q&A thing that we get to answer questions that are a straightforward yes but then we get to have some breakthroughs.
Questions that I may not know the answers for yet and is gonna create all kinds of new stuff. I am excited about that, I'm really excited.
John: So Fire Nation as if you needed another reason to join Podcasters’ Paradise; by the way we just gave you a couple. I mean, No.1, the Podcasters’ Paradise podcast is going to be interviewing Podcast Paradise members, giving you great exposure, giving you a great opportunity to talk about yourself to a great audience. No. 2 the questions are gonna be coming from the Podcast Paradise members; actual audio questions coming in utilizing speak pikes. You gonna be able to share your voice, your name, your podcast, your website; everything and then we are gonna go into your question. Now, that's above and beyond the 200 video tutorials for the beginners, intermediates and experts. That's above and beyond the accountability matchmaking that we do.
When you join Paradise we match you up with somebody that had a similar place in their journey and you have an accountability partner from day one. That is beyond the Facebook group of over 2000 members right now. It’s a 24/7 support - guidance desk it’s there for you; these are our Paradise family and we do monthly webinars with people like Tim Ferris, Kath Flint, Lewis House, about the latest tips, tools and tactics in podcasting. I do a monthly Q&A separate from that, exclusive for Paradise where I answer your questions and I don’t get off until they are all done. The templates, the resources – you name it – it’s all there waiting for you in Podcasters’ Paradise and so much more – Fire Nation.
So check out Podcasters’ Paradise dot com. When you get there you can check out the live workshop that is going to be coming up pretty quickly because we do one every two weeks. If you want to learn more about Podcasters’ Paradise just as I already talked today, you need to subscribe to the Podcasters’ Paradise podcast with TRB, The Real Brian himself. You are gonna be able to check out podcast website because that is gonna be built on a podcast website’s podcast so if you are curious about what podcast websites might be that's your all in one all podcasting solution website, media hosting, support, 24/7; everything is right there: check out podcast websites dot com.
Of course the Podcasters’ Paradise dot com website build on that is a great example about what you can do with that great service and Brian what I really wanna do now is just say, “Let’s end with a parting piece of guidance from you about this journey that you have been on” and then the best way that we could contact you just directly, above and beyond the Paradise thing and then we will say goodbye.
Brian Kane: Sounds great. I would say that my piece of advice here is something that was given to me and this is something I've also had to figure out the hard way is be the best you. Do not let others try to define who you are, what you're good at, what you need to do, don't try to compare yourself to others, be yourself and do what you do best because that's gonna give you first of all, the most joy and second of all it's gonna impact others the most. And as far as how you can get in touch I got to say this: I’m looking forward to showcasing you on Podcasters’ Paradise, the brand-new podcast. I’m so excited; I can't wait to talk to each of you, hear your stories.
But I also expect to get questions from you because regardless of what you're learning it inevitably there are questions and there is no such thing as a bad question, I wanna hear it even if you think it is simple I wanna hear it and I wanna answer it. The best way to get in touch there is Profitcast Universe dot com, that’s where Profitcast is an actually right there is probably all my contact information, my Twitter, e-mail; everything. I say this on Profitcast all the time, I love hearing from you; I really do. I love talking to you, I love hearing from you and I just love making friends.
John: Fire Nation you are the average of the five people you spend the most time with.You’ve been hanging out with TRB and JLD today.
Brian Kane: Yes.
John: So keep up the heat and head over to EO Fire dot com, just type Brian in the search bar, his show on us page will pop up with everything that we’ve been talking about; course there will be links to Podcasters’ Paradise dot com, to Profitcast Universe dot com. You name it, it’s going to be there so check out that show on us page; lots of great stuff there and Brian, thank you brother for sharing your journey with Fire Nation today for that we salute you and we will catch you on the flip side.
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