From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.
Celinne Da Costa is a mindset coach and brand story strategist helping high-profile entrepreneurs become confident leaders with captivating stories, influential brands, international media coverage, and thousands of raving fans.
Celinne Da Costa’s Website – Become The Greatest Story You Ever Told!
Celinne’s Instagram – Follow and connect with Celinne to learn more about her story magic!
3 Secrets To a Magnetic Brand Story – Get your FREE guide to finally get the visibility, credibility, and recognition you desire and deserve!
3 Value Bombs
1) A Brand Story is the cohesive narrative of the facts and emotions that are created by your brand.
2) Emotions and storytelling are imperative to connect to your people for your business on a deeper level.
3) Weave in your brand story and share it to guide your audience through the process of establishing your credibility.
Policygenius: Your loved ones deserve a financial safety net. You deserve a smarter way to find and buy it. Visit Policygenius.com to get your free life insurance quotes and see how much you could save!
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How a Compelling Brand Story Led To A $50K Launch with Celinne Da Costa
[1:09] – Celinne shares something interesting about herself that most people do not know.
- She is a healer. She is registered in Neuro-linguistic programming and hypnotherapist.
[2:08] – What is a Brand Story?
- A Brand Story is the cohesive narrative of the facts and emotions that are created by your brand.
- Tell a story through your business.
- Emotions and storytelling are imperative to connect to your people for your business on a deeper level.
[3:29] – Why do entrepreneurs need a Brand Story?
- To help create an authentic, deep, and genuine connection with your audience.
- Whatever you are selling, you need an audience.
- When creating a Brand Story:
- Give a clear vision of who you are as an entrepreneur.
- Your brand should be cohesive to your identity and connecting to your ideal client.
[5:54] – What is the relationship between your Brand Story and your mindset?
- Your inner world creates your outside world.
- Tony Robbins quote: “Success is 80% psychology and 20% strategy.”
- Three types of stories:
- Empowering Story
- Realistic Story
- Disempowering Story
- Your Brand Story is a reflection of your consciousness.
[11:18] – A timeout to thank our sponsors!
- HubSpot: There’s a better way to win, and it all starts with the new HubSpot Sales Hub. It’s smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales!
- Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!
- Policygenius: Your loved ones deserve a financial safety net. You deserve a smarter way to find and buy it. Visit Policygenius.com to get your free life insurance quotes and see how much you could save!
[13:59] – What is your personal brand story?
- Celinne’s personal Brand Story starts at a young age. She developed an armor that helped her face her current situation.
- She worked hard; however, her school degrees and prestigious corporate jobs were never enough. She still felt unfulfilled because she was in survival mode the whole time.
- One day, she had an absolute breakdown. Her life was falling apart, and she needed to let it.
- She rebuilt herself and did a social experiment.
- Over the next year, she slept in the homes of over a hundred people in over 20 countries, and she interviewed everyone.
- A critical insight that she got – entrepreneurs are not telling their stories.
- She started her business and it became successful, but she was a slave to it
- She started to focus on her subconscious – what is the story you are telling yourself and the story you are hiding that needs to be healed and processed.
- Start to dissolve your inner blockages and limiting beliefs that you are holding inside in order to live up to your full potential.
[23:07] – Celinne talks about her 50k launch. How can you create a profitable, heartfelt brand story that grows your business?
- Science and researches back up the power of storytelling that you can leverage in your business.
- Weave in your brand story and share it to guide your audience through the process of establishing your credibility.
- The Story Arc:
- Hook them in
- Escalate and introduce the problem
- Falling action
- Call to action
[27:48] – Celinne’s parting piece of guidance
- Celinne Da Costa’s Website – Become The Greatest Story You Ever Told!
- Celinne’s Instagram – Follow and connect with Celinne to learn more about her story magic!
- 3 Secrets To a Magnetic Brand Story – Get your FREE guide to finally get the visibility, credibility, and recognition you desire and deserve!
[26:43] – Thank you to our Sponsors!
- HubSpot: There’s a better way to win, and it all starts with the new HubSpot Sales Hub. It’s smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales!
- Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!
Boom, shake the room, fire nation, J L D here with an audio masterclass on how a compelling brand story led to a $50,000 launch to drop these value bombs. I brought Celinne Da Costa on the mic. She is a mindset coach and brand story strategist, helping high profile entrepreneurs become confident leaders with captivating stories, influential brands, international media coverage in thousands of raving fans in foreign nations. Today, we'll be talking about what exactly a brand story is, why you need one and what should be the relationship between your brand story and your mindset. And so much more.
When we get back from thinking our sponsors ready to launch and sell your online course, then you need to tune in for amplify 2021. With Thinkific, this free jam packed event produced by our friends at Thinkific will bring together 20 plus international course creation experts to share their behind the scenes tips and strategies to get you on the fast track to launching a course that will sell. Visit thinkific.com/amplify to RSVP today. That's T H I N K I F I C.com/amplify fire nation. Are you looking for a step by step roadmap to financial freedom and fulfillment? Will I have some great news for you?
0 (1m 24s):
My first traditionally published book, the common path to uncommon success is available for pre-order now visit uncommonsuccessbook.com to pre-order today and lock in the incredible bonuses that are going away soon. Uncommonsuccessbook.com Celinne say what's up to you fire nation and share something interesting about yourself that most people don't know.
1 (1m 51s):
I love that one. First of all, hello, everyone. And something that most people don't know. I known as brand story strategist, but at my core, I am a healer. I studied a mix of energy healing. She might like arts, Chinese medicine and bodywork, and I'm a certified neuro-linguistic programming, no therapist and breathwork practitioner. And I use a vast array of these techniques and I mix them up to create really deep transformations from the inside out for my clients. Wow,
0 (2m 20s):
Well that is an exciting, exciting little resume we got going on here and fire nation, as I told you in the introduction, we're going to be talking about how a compelling brand story led to a $50,000 launch. And we're going to be diving into a lot about what Celinne just shared. And of course, those teasers that I had during the introduction. So let's just get right into it Celinne because I'm personally curious on how somebody like you would define this, what is a brand story?
1 (2m 50s):
So a brand story is the cohesive narrative of the facts and emotions that are created by your brand and the keyword. There is emotions as that is a piece that gets often left out when it comes to branding and putting yourself out there and your business people really, really focus on information and facts and how do the, how to the left brain stuff. But what about the emotion? What about the feeling that your brand evokes at the end of the day business is people. You need people to connect you on a deeper level. If you want them to remember you, to trust you. And yes, of course, to buy from you. And when it comes to storytelling, it's the most ancient and proven form of communication.
1 (3m 32s):
I mean, we've been doing this since we were cave people, you know? And so if you're not telling a story through your business, if there's no essence personality, humanity to the business that you're creating and putting out there in the world, you're going to have a hard time connecting to your tribe in the law.
0 (3m 48s):
So that's one question I want to ask you fire nation, as you're listening to Celinne, break this down, like, how does your brand make you feel? What do you want other people to feel when they hear your brand? See your brands are encountered by a rant, or when they're talking about your brands, now let's get real specific because our audience Celinne, they are entrepreneurs, they are small business owners. Why do we need a brand story?
1 (4m 11s):
Well, we need a brand story primarily, so we can create that connection with our audience. That's drew it's deep. It's genuine. So, as I mentioned, you know, business is really all about people and when we're putting ourselves out there, no matter what it is that we're selling, we need an audience. Otherwise there's no business, but I believe that, especially in the direction where the world is going today, where everything is getting just hyper automated and in digital, the currency that's being left at the door is the currency of human connection, which is priceless. And no automated sequence can really replicate, although it can help us get that across. So when you create a brand story, while there's a few things that are happening, number one, you're getting really, really clear on who you are as an entrepreneur, what you truly stand for, what your values are and how you want to serve.
1 (4m 59s):
So the first and foremost is that inner clarity within yourself of like, this is who I am. This is how it changed people's lives. And this is how I show up in my business. And then there's the other piece of it, which is how do you show up your online presence when you're creating webinars, speaking, sales pages, whatever it is that you're putting out into the world, is it cohesive to your identity with, to who you are and is it connecting to your ideal client in a way that transforms them and your brand story does all of that. It's the glue that ties together the strategies and your business plan and all the little pieces that come along with, you know, building a business, it just permeates through all of it. And it gives people a feeling of who you are and why they need to like why they love you.
1 (5m 42s):
I need to trust you essentially
0 (5m 43s):
Two words that just really jumped out to me, fire nation. I really want to circle back to is cohesive and connecting, like, are, is your brand doing those two things? Are you representing cohesiveness in, are you connecting to not just anybody, but your ideal client, the ideal individual that you want in your world. And then of course, I love how you just really tied that together, Celinne by, you know, that statement is your brand story, the glue, is it the glue to your businesses, the glue to your vision, to your morals, your code of ethics. Is it that glue? Now, one thing that we hear all the time is the importance of the right mindset. I mean, it's a phrase that we hear over and over again, you have to have the right mindset for this and for that financial relationships, everything, what is the relationship between the brand story?
0 (6m 33s):
Like our brand story in our mindset?
1 (6m 36s):
Yes. So the short answer is that your inner world creates your outside world. And I will elaborate on that, but that's a part that, you know, a lot of us were looking at the outside. Oh, you know, even when I have clients coming to me, initially, your brand story, okay. Like what do I write? And what colors are you doing? And looking at essentially the things that are live in the physical world, but the truth is that your brand story, the business you create, it all starts with your mind and what's going on inside of you. So if you're not in the driver's seat of your mindset, you're going to have a very hard time telling that cohesive, powerful, captivating, connective brand story that is aligned with and supports your vision, your why and your business goal.
1 (7m 17s):
So one of the things that Tony Robbins always says that I completely agree with is that success is 80% psychology and 20% strategy. So when we dive into that 80%, what is really under the hood? Well, first there's your life story like the literal Chronicle, other events that you have gone through throughout your life. And as an entrepreneur, all of us have a life story that has events within it that essentially inspired us, provoked us, drove us to build what we've built. And within this life story that we have, there are, you know, there's going to be inevitably because this is part of being human.
1 (7m 60s):
Inevitably, there are going to be unprocessed traumas that are affecting the way that you show up today. There's going to be patterns that weren't installed in you when you were child. A lot of them before the age of seven, which a lot of people do not do the work on limiting beliefs that are building up either from childhood or recent history that may not have been cleared. There's been habits that you're engaging in. Some that support you. Some that sabotage you addictions. And when I say addictions, I'm not just talking about drugs, I'm talking about work. I'm talking about social media. I'm talking about addictions to bad behaviors and certain behaviors that you engage in over and over again. And you're essentially going to continue engaging in these over and over again on a subconscious level until you actually do the mindset and embodiment work to go into the emotion and clear that so that you can stop acting in ways that are not hurting you.
1 (8m 50s):
So the ways that you self-sabotage or make great decisions on autopilot are all caused by certain events that occurred in your life. So when it comes to, you know, your brand story, actually, let's just take out the word brand so that we can even get people listening out of the business mindset, because this really starts within a, you can tell yourself three different types of stories. You can tell yourself one, an empowering story, which is all about looking at your past, through the lens of, I went through certain hardships. I certain things that I happened to me happened so that I could become the entrepreneur and the business person I am today. You can look at it as realistic as in, Oh, this happened to me. Like whatever it is, what it is, which is not very helpful, right?
1 (9m 33s):
Or three, you can look at it in a disempowering way, which is, Oh, well, I can't make the money that I want to make because, you know, I grew up in a bad situation. Can I have the relationships I have because my parents got divorced when I was young and so on. Excuse, excuse, excuse. So the lens through which you see your own story will absolutely determine how you view the world and make decisions in your life and yes, in your business, because that lens and the ways that you see yourself, see your story and your story determines what your fears are, the nature of your relationships, where you believe is, and isn't helping you, your aversions and your desires and what your brand story is. If we really go dig in there, it's a reflection of the intrepreneur psyche.
1 (10m 17s):
And I mean, think about it. If you have a business, especially in the service industry, there's a very good chance that you're doing what you're doing for other people. And part of that is what you wish was done for you, or a problem that you couldn't solve for yourself that caused you pain in the past. So in the end, it's it a big projection and that doesn't have to be a bad thing. That's actually a really beautiful thing because the goal here is to get to know yourself really, really well and understand what your vision is and how you want to transform other people's lives, know yourself, know your mindset. And then you can craft a brand story that actually reflects and supports your vision and goals. Because now, you know, like here's how I want to transform people's lives.
1 (10m 58s):
Here's why I'm the perfect person to do that because of everything I've been through and I've worked through, and now I'm moving forward into the world with this business, and I'm creating a change and impact from a place that's aligned with my higher self. And isn't just like me projecting my unresolved issues all over the world.
0 (11m 16s):
Our nation, so many value bombs were dropped there. The one that I really want to hone in on is that Tony Robins quote, that Celinne started with successes, 80% psychology, 20% strategy, because I have personally seen so many entrepreneurs with a killer strategy. I mean a strategy that is on fire, but their mental game was so off. They literally, they just never had a chance. And it's so just painful to see because they work so hard on that 20% of strategy, but they just can't get going because their psychology is just not there. And fire nation, your brand story is a reflection of your, like, remember that. And we have so many more things to focus on when we get back from thinking our sponsors, imagine you can learn everything you need to know about creating, launching, and selling an online course in just two days.
0 (12m 7s):
Great news. Our friends at Thinkific are inviting you to kick off 2021 at their free online event amplify where you can do just that this jam packed virtual summit will empower you to create launch and scale your first or next online course. Over the two days, you'll hear from me and the 20 plus other top course creation experts who have created transformational online courses that their students rave about. So if you're ready to create an online course to help you reach a wider audience, build revenue and make a bigger impact than amplify 2021 is a must attend event tune in from anywhere, even the comfort of your home for interviews and real tactical workshops spanning everything from course creation to business strategy and marketing and growth sign up for free today at thinkific.com/amplify that's T H I N K I F I C.com/amplify what's up fire nation.
0 (13m 3s):
I'm so fired up for the launch of my first traditionally published book, the common path to uncommon success right now you can pre-order your own copy and lock in some incredible bonuses that will be disappearing soon by visiting uncommonsuccess book.com for all of 2020, I've worked tirelessly to create this life changing book. The common path to uncommon success has 17 crucial, yet simple steps that will guide you to your version of uncommon success. To sum it up. The common path to uncommon success is your roadmap to financial freedom in fulfillment. Also I've convinced 17 of the world's most successful entrepreneurs to contribute their genius to these 17 steps. We're talking about entrepreneurial all-stars like hal eL rod Selena, Soo, John Morrell, Billy Jean, Leslie Samuel, Sean Stevenson, Jeff Walker, Amy Porterfield, Russell Brunson, Stu McLaren PatFlynn Rameet Satie and many more by your nation.
0 (13m 52s):
The time to take control of your future is now visit uncommonsuccessbook.com and pre-order your copy today pre-orders will help so much in making this book launch a success. So if I've added value to your life in any way over the years, it would mean the world. If you pre-ordered this book today and locked in your amazing bonuses, uncommonsuccessbook.com. So Celinne we're back ins I'm speaking for myself and I'm speaking for fire nation as well. We want to learn from the master. So break it down for us. What is your personal brand story?
1 (14m 26s):
Oh, I am happy to share. So it starts with me growing up as an immigrant in the U S and I know some people are like, wait, what? You speak English like an American. So I'm a little fun fact. I was actually born and raised in Italy. I'm Italian, and I immigrated to the U S as a child and almost immediately sold the idea of the American dream and, you know, the whole into America and work really, really hard. And you'll become work your way up the ladder, and you'll become really successful and make a lot of money and all that jazz. And my reality, you know, spoiler alert was nothing like what was advertised to me. So my childhood was littered with various traumas is pretty traumatic experience and an extremely precarious financial and family situation.
1 (15m 16s):
So from a young age, I developed an armor, which was this attitude of, you know, roll up my sleeves. And it was supported by, by also the culture that I was growing in, which is just roll up my sleeves, shove away my emotions, get done and get the hell out of my current situation. So when I was a teenager, I was in a really low income situation. I was just like, get out, get out, get out, get out and make a name of myself, constantly chasing that American dream. So I ended up going to an Ivy league university on full scholarship work really, really hard to get those grades up and then continue to work my way through college, up into a prestigious advertising job in corporate New York city.
1 (15m 57s):
So, you know, fast forward 12 years, and here I am, I go from this like really low income immigrant, just broken household situation. And I'm finally in this really fancy advertising job in New York city. And I'm like, cool. I did the American dream. Oh my God, I did it. I, I worked, you know, over 10 years for this place did it. And I was miserable, completely unfulfilled. And I know so many people relate to this, just this whole feeling of like, I worked so hard and now I got here and there's nothing here for me. I feel just as empty as I did before. Except now I have some more nice things and it was never enough.
1 (16m 40s):
It was never enough, no matter how much I worked and the degrees I got getting promotions, apartment upgrades. I, it was never enough because I was in survival mode because I carried with me to same mentality. Speaking of mindset that I had when I was 14 years old, it was still carrying through. And so I kept just pushing a rock up a Hill, three years into corporate, just keep trying and trying and trying to fit in trying to fit myself into this mold of the American dream that I was so like stuck on and long story short, I broke down. I really had an absolute breakdown of if I live another day of my life in this way, I, my, my soul will start to die.
1 (17m 25s):
And I remember just having this moment, it was a cascade of effects where I volunteered in Cambodia for two weeks, and then my grandfather died. And then I got broken up with, on my birthday. And then my apartment rent went up and I'm like, Oh my God, my life's falling apart and I need to let it. And so what I did is to put it simply, I threw dynamite on my old identity. I, and rebuild myself. I quit my job in New York city, packed everything into storage, gave most of my stuff away. And I packed a carry on bag. And I challenged myself to do a social experiment that I invented in which I spent a year circumnavigating the globe by couch surfing, using not the website, but my social networks.
1 (18m 11s):
So what does that mean? I was sleeping in the homes of mostly strangers people who were connected to me, somehow, friends, friends of friends, people I met on the road. And over the course of the year, I slept in a homes over a hundred people in over 20 countries and just interviewed everyone. Yeah. I was just like, I'm leaving everything ever known behind. I'm throwing myself into the world and I'm going to design the life of my dreams and interviewing everyone, telling their stories, sharing their stories on social media. And that journey taught me many things. But the main key takeaway I had from that journey is that everyone on the planet has a story to tell. And that story changes your reality.
1 (18m 52s):
So when I was thinking about starting my own business shortly after I finished a strip, cause no way was I going back to corporate, one of my key insights was that entrepreneurs are not telling their story. And if they are, it's not an empowering story, it's usually disempowering them or it's not aligned with their business goals. So they're telling a story of throwing spaghetti at a wall in one hand. And on the other hand, they're like, Oh, why is nothing selling in my business? So it's completely disconnected. And, or it sounds like what everyone else is saying. It's just a circle jerk of everyone copying each other's voice. So I took that insight, started my business scaled to six figures and beyond in less than nine months. And, but that's not, what's important here.
1 (19m 33s):
It's that I actually truly began to design the life that I loved, that I wanted, which was location, independent traveling, the willful time being, you know, the boss of my own schedule, working with clients who really inspire me and everything was going great. I was like, Oh my God, I'm building a business. I'm building the life that I want laptop lifestyle hashtag right? Like amazing, perfect. Everything I ever wanted. And then boom, I hit another block and it was then that I realized I was still in survival mode. So just cause I tossed in New York city out the window, I just came back and became a slave of my own business because I was still hustling and grinding into what was now a growing multi six-figure business because I still had unresolved patterns around my traumatic childhood addiction to work, to prove my self worth blockages around money and so much more.
1 (20m 24s):
So it actually created the physical life that I wanted using story, but my inner world did not fully match what I was creating on the outside. So I didn't feel worthy of it. And so this added another layer to my work and it came to a head when I had my most successful launch date to date and I was invited, invited to do a TEDx talk, which was like my dream for years. And I could not connect to the satisfaction of taking off every box that I ever wanted for the life of my dream. So that's when I started to dive deeper into the subconscious work that I do now, which is not just what is the outside brand story that you're telling. But really what's the story you're telling yourself and asking myself, you know, not only what's the story I'm telling myself, but what is the story I'm hiding from what is hiding under the hood that needs to be brought to the surface healed and processed.
1 (21m 15s):
And the more I did that work on myself, the more I could help my clients go even deeper into their story and release old wounds and traumas that were keeping them from showing a fully in the beautiful brand story that they were creating on the outside. So when you can go back to the root cause of why you are, how you are and why you're not feeling fully worthy or why you're feeling, self-conscious about putting yourself out there while you're feeling like you need validation from others, for you to be worthy in your industry. So there's all these blockages that come up and you can build the X success on the outside and have that lobster laptops lifestyle and make all this money. But if you're not dissolving those inner blockages and limitations that you're holding inside around that you're never really going to be living up to your full potential.
1 (21m 58s):
But when you do, then you're able to truly tell a story that is not only in full alignment with your brilliance, but that heals you from the inside out. And as a result, you are just magnetizing and also radiating your transformation, which is going to in turn, help other people.
0 (22m 14s):
So fire nation, so many things that I want to talk about, but the two things I just want to repeat before we move on to what I think is going to be the most valuable part of this conversation is when Celinne said my life is falling apart and I need to let it, like sometimes you just need to let go, like stop being stuck in this sunk cost fallacy of, because I went to one semester of law school, I must become a lawyer for the next 40 years, or, you know, I'm in this relationship that doesn't make me happy, but you know, we bought a couch together. So we should stay at, you know, in the same relationship. I mean, and, and, you know, repeat that on so many different parts of your life. Sometimes you seem to let things go, let things just disintegrate, let things blow up in front of your face and hit that reset button.
0 (22m 55s):
So few people ever hit a true reset button when they really need it. And then just something that maybe chocolate, which was the circle jerk of everybody copying each other's voice, which is so true in this world's fire nation, which is why you always hear me say, how can you be different? How can you stand out? How can you be unique? So Celinne as the last thing we're going to talk about here today, and let's be concise about this launch because I know there's so much depth you could go into, but we just want the highlights about this 50 K launch you pulled off and then break down how fire nation can create this profitable, heartfelt story that can really grow their business via that StoryBrand
1 (23m 34s):
Yes, of course. So with storytelling, it's, it's a science, you know, a lot of people think it's like this fluffy thing, but there's actually so much science, so much research around the power storytelling that you can leverage into your business. So just to throw a few at you, story is 22 times more memorable than facts. And when people are engaged in a story, it actually really leases feel good chemicals like dopamine and oxytocin, which as a result, it makes us more empathetic, more social and connected. So your story telling stories actually changes the way that your brain is activated and reacts to the deliver of the story. So when it comes to growing my audience, especially for this launch, it was a very organic process.
1 (24m 18s):
And the centerpiece of my strategy has always been storytelling. So specifically, you know, in terms of the launch, the, well, the first thing, it's not just about the small stories that I tell, but in my team meeting, when I'm mapping out the launch, we actually map out the story of the launch. That's one of the first things we do is what is the journey that I'm going to be taking my audience on from the teaser to maybe the challenge to the masterclass, to the launch, to open cart, what is the big journey that I'm taking them on? How is my audience going to feel? What will they experience engaging with me? Who will they become along the way? And that's where my own brand story comes in. It's how can I guide them through this? It's actually weaving it in.
1 (24m 58s):
It's not just copying and pasting the brand story and pasting it into an email, but rather how do I weave in the brand story that I just shared to guide my audience through the process of establishing my authority, establishing my credibility of telling them, Hey, here's the ways that I can support you. Here's your pain points, here's your desires. So really weaving in my own story into that and thinking to myself, one of the key questions is how does my story make me the perfect guide to take my heroes, AKA my audience through this journey of essentially buy my product. So, you know, and the way when you break that to the big picture, and then when you break it down into, you know, specific launch emails and posts, well, everyday I was just telling stories that brought it back to the point, a story on desires, a story on pain points, a story on the program, client stories.
1 (25m 46s):
So really get delving deep into the storytelling. And specifically I use the story arc, which is one of the most ancient structures for storytelling it's used by Shakespeare's Hollywood producers. It's just been used millions of times or the human history it's called the story arc. And you know, your listeners can Google it as well. Our collective brain is trained to absorb stories that way. So the simplifies version of the story arc is hook. This is really, really simplified. It gets much, much more complicated than that, but the simple version is hook them in escalate, introduce an escalate, the problem, climax falling action resolution, and then in your business, it would be CTA call to action. So you could run that framework through the lens of your captions, your emails, your sales page, and people won't even feel like they're being sold to.
1 (26m 31s):
It's a very organic, beautiful process. And it changes the dynamic of the launch because now you're telling a story that invites someone to action, not just throwing a bunch of facts at them and telling them what to do and it's completely. So my launch was a journey and my brand story weaves into every step of it. And that's, that's the approach that I take for every launch and I believe why they sell out so successfully. So that's the first piece.
0 (26m 56s):
So the first piece fire nation, I hope you really were understanding just the process, the stage that Celinne sets. It's not just like you wake up one day and you're like, okay, here's a perfect brand story. It was going to go forward and conquer the world. It's like, it is a process. You need to know thyself. You need to look back over your past and say, Hey, what resonates with me? What are some buried? You know, things that I need to uncover and really flesh out before, you know, I move forward because these are like invisible, potentially subconscious anchors that will be holding me back. And then, Hey, it's an ongoing, evolving thing. Like I know so many people, this happens with like podcast names and, you know, course names and ideas and all these different things. They just never start because they don't think they have the perfect idea right now.
0 (27m 36s):
And it evolves over time. You need to start with the imperfect idea with the imperfect StoryBrand with the imperfect, this and that, and let it evolve over time. So Celinne, we talked about a lot today. How do you want to close this interview now? We've, we've shared a lot. I know fire nation's either going to be hitting the rewind button a lot of times or taking a ton of notes or probably a combination of the both. So let us know. Number one, like where we can connect with you to learn more about everything we've talked about here today, any gift or call to action you have. And then of course, just let us know, you know, how you want to close this conversation. So fire nation really has everything they need to feel excited about what you're sharing today.
1 (28m 15s):
Well, first of all, I'll tell you how you can connect with me and then I can close this off by, I have a gift on how your listeners can start creating their own profitable brand story. So I can talk a bit about that. So to find me first and foremost, I made it super easy for you. It's at Celinne Da Costa on all channels. And, and so, but actually the not easy part is that my name is not spelled conventionally. So it's, it's unfortunately not one. And it's C E L I N N E D A C O S T A my website, celinnedacosta.com. And I highly recommend you go follow me on Instagram, which is where I'm posting most of my stories. So if you're feeling like, Oh, how does this whole thing work? Because I've been talking about it a lot to actually just go and go check it out on Instagram and see how, how I do the story magic and the second part.
1 (29m 2s):
Yes, absolutely. So, as you said, creating your brand and story, you, you, you nailed it. It's a multi-car process. It's not just like a bam, like done. It is a process. It is an evolution. And that's why I put something together very special just for your listeners. So it is called three secrets to craft a magnetic brand story that skyrockets your business and transforms your audience. So the thing is that a lot of people struggle with their brand story and they get it wrong. They'll say things to me, like I feel really bored telling my story over and over again, or I don't really feel connected to it, or I don't feel my audiences feeling connected to my story. Or I have so many stories to tell that I don't know where to begin or what wasn't actually relevant to business. I feel like I'm throwing spaghetti at a wall.
1 (29m 43s):
So this is going to this guy that I put together, which is completely free, is going to break things down step-by-step. And by the end of this process, you're going to have the beginning, the foundation of how can you start creating a brand story for your business and something that you can use when you're, you know, doing virtual speaking events, webinars, what you share on your website or sales conversations. So in this guide is the beginning steps of how can you get started, which is the most common question that I get. And, you know, this is the foundation for people to really understand why they need to work with you specifically, what your transformation is then and how you can create transformation in their lives. Because at the end of the day, that's what people are paying for.
1 (30m 25s):
They want to pay for transformation for someone who's walked in their shoes. So nailing that brand stories is essential because you're going to be using it over and over and over again. And I alarmed the beating of that process and the guide, and to close it off. This process is what I use for my seven, eight, nine figure clients. And it's also worked incredible for both newer entrepreneurs. So if you're new, this will work. And those were established. If you're like, Oh, I'm already really far along. This will also work for you. The process does not change. And that's what I'm gonna give to you. So you can go to CelinneDaCosta.com, which I just spelled out slash fire to get it and start applying it to your business,
0 (31m 2s):
Fire nation. You're the average of the five people you spend the most time with. You've been hanging out with CDC and J L D today. So keep up that heat. And of course you head over to Celinnedacosta.com/fire. You're going to get that incredible giveaway with those three secrets and building your own brand story and so much more follow her at Celinne Da Costa on all the socials again, that's C E L I N N E Da Costa. That's where she's at. Check her out, say hello, say you enjoyed it. See, you just learned so much from this interview. Say that you learn nothing on this interview. She can take honest feedback to you, although I doubt that will happen.
0 (31m 42s):
So fire nation, thank you for listening and Celinne. Thank you for sharing your truth, your knowledge, your value with us today, for that we salute you and we'll catch you on the flip side. Thank
1 (31m 53s):
You so much. And see, you said,
0 (31m 56s):
Hey, fire nation today's value bomb content was brought to you by Celinne and successful entrepreneurs. They accomplish big goals, huge goals. That's why I created the freedom journal to guide you fire nation, accomplishing your number one goal in 100 days, and we're talking step-by-step. So visit the freedom journal.com use promo code podcast for a $15 discount as a thank you for listening to my podcast and I'll catch you there, or I'll catch you on the flip side, ready to launch and sell your online course. Then you need to tune in for amplify 2021. With Thinkific. This free jam packed event produced by our friends at Thinkific or bring together 20 plus international course creation experts to share their behind the scenes tips and strategies.
0 (32m 39s):
Get you on the fast track to launching a course that will sell. Visit thinkific.com/amplify to RSVP today. That's T H I N K I F I C.com/amplify fire nation. Are you looking for a step-by-step roadmap to financial freedom and fulfillment? Will I have some great news for you? My first traditionally published book, the common path to uncommon success is available for pre-order now visit uncommonsuccessbook.com to pre-order today and lock in the incredible bonuses that are going away soon. Uncommonsuccessbook.com.
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