From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.
Chandler Bolt is an investor, advisor, the CEO of Self-Publishing School & SelfPublishing.com, and the author of 6 bestselling books, including his most recent book titled Published.
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3 Value Bombs
1) Don’t wait for all the lights to turn green to get started on your book. You have to get started before you’re ready.
2) Come up with one person who you’re writing the book to, and write the book as if it’s a letter to that person.
3) To narrow down which idea you’ll pursue first, know which one you can finish the fastest and know which one you most likely can finish. Also, which one makes you happy or makes revenue.
HubSpot: Starting your year off strong and accomplishing goals like increasing revenue and faster growth starts with the right selling tools. And for that, there’s the all new Sales Hub from HubSpot! Head to HubSpot.com/sales to try it for free!
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Go From Blank Page to Published Author in 90 Days.
[1:04] – Chandler shares something he believes about becoming successful that most people disagree with.
- Don’t take advice from someone you wouldn’t gladly switch places with.
- A lot of people are looking for mentors, but books are $15 mentors.
[2:27] – Why should Fire Nation write a book?
- Books change the lives of the readers when they read the book – and they also change the lives of the authors in the process of writing the book.
- The concept called “leverage – impact” is the ability to do work once and impact people long after you’re gone from this Earth.
- Strategically, you can use the book to generate more leads, more referrals, and more sales.
[4:30] – How can we go about choosing which one idea we write about if we’re so overwhelmed with all the potential concepts?
- Sometimes, having way too many ideas is worse than not having any idea at all.
- You can’t edit while you write. You also can’t write more than one book at a time.
- To narrow down which idea you’d pursue first, know which one you can finish the fastest and know which one you most likely can finish. Also, which one makes you happy or makes revenue.
[6:42] – How can we write a great book in a short amount of time?
- Come up with one person who you’re writing the book to, and write the book as if it’s a letter to that person.
- The three-step writing process starts with mind-mapping, turn that into an outline, then write the book one chapter at a time.
[10:13] – A timeout to thank our sponsor!
- HubSpot: Starting your year off strong and accomplishing goals like increasing revenue and faster growth starts with the right selling tools. And for that, there’s the all new Sales Hub from HubSpot! Head to HubSpot.com/sales to try it for free!
[12:46] – Launches are important, but tough. How can we successfully launch our book after writing it?
- Do common things in an uncommon way.
- The 4 P’s of a converting offer are the Person you’re writing to, the Pain that they know they have, the Promise you’re making them through the book, and the Price.
- Create a launch team.
[16:24] – How can we use books to grow our business?
- Know how to get more people in your ecosystem who wouldn’t have heard of you without your book.
- Use your book as a conversion mechanism.
- You can give one or two copies to every new customer. One for them and one for a friend. All of a sudden, you are turning your customers into active referrers. They’re not going to hand out your business card, but they will hook a friend up with a book.
- Chandler uses a link as a referral tool. This way, anyone can refer a friend by sending this link and filling out their information to get the book shipped on their friend’s behalf.
[20:12] – Chandler’s advise to anyone in Fire Nation who wants to write a book.
- Don’t wait for all the lights to turn green to get started on your book. You have to get started before you’re ready.
[21:13] – Chandler’s call to action for Fire Nation!
- Self-PublishingSchool.com – Get the Advanced Publishing Starter Kit – free!
- Apply – Self-PublishingSchool – Start making progress toward your book & goals TODAY!
[22:21] – Thank you to our Sponsor!
- HubSpot: Starting your year off strong and accomplishing goals like increasing revenue and faster growth starts with the right selling tools. And for that, there’s the all new Sales Hub from HubSpot! Head to HubSpot.com/sales to try it for free!
Lights that spark Fire Nation, JLD here and today, we're going to be having an amazing conversation about going from blank page to published author in 90 days to drop these value bombs. Chandler Bolt on the mic. He is an investor advisor and the CEO of Self-Publishing School and self-publishingschool.com and the author of six best-selling books, including his most recent book titled Published today. Foundation. We'll talk about why you should write a book. We'll talk about how to write a great book in a short timeframe and how to successfully launch that book. And then of course, use that book to grow your business and so much more.
When we get back from thanking our sponsors online training is skyrocketing across every industry and thousands of entrepreneurs just like us are using Thinkific to create market and sell online courses, launch your own online course and share your knowledge with the world today. Get started at Thinkific.com/EOF that's THINKIFIC.com/EOF. Hiring can feel like trying to find a needle in a haystack, but when you post a job on zip recruiter, their matching technology finds these qualified candidates for you and invites them to apply. So while other companies give you too many options, ZipRecruiter finds you the needle in the haystack. And right now you can try ZipRecruiter for free at ZipRecruiter.com/fire Chandler, say what's up to Fire Nation and share something that you believe about becoming successful.
0 (1m 32s):
That most people disagree with.
1 (1m 35s):
What's up Fire Nation. I'm excited to be here. Obviously I've got a T you know, it's, it's hard to choose. So I've got two. One is my favorite quote, which is don't take, don't take advice from someone you wouldn't gladly switch places with. And I think there's a lot of people who take advice from people they wouldn't want to switch places with. And so I think the takeaway there is contextualize the advice that you're getting. And the second is this, you know, everyone's looking for a mentor and I don't, I don't know if this is, I don't know if this is like something people necessarily wouldn't agree with, but maybe just a different take, but a lot of people look for a mentor. And I, I believe that books are $15 mentors. And so that kind of this concept that you can get the smartest, most successful people on the planet to mentor you for 15 bucks in a few hours of your time by reading that book.
1 (2m 23s):
And so just like people are doing with your new book,
0 (2m 26s):
Love both of those things. I'm glad you didn't choose one. I think they're both for Fire Nation to consume, to understand, to learn from, and yes, everything Fire Nation. And we're going to be talking today about how to go from blank page to published author in 90 days. And let's just dive right in because my audience is going to be like, okay, that all sounds cool, but why, why should Fire Nation write a book?
1 (2m 53s):
Well, I believe that books change lives, right? So, you know, books changed the life of the reader when they read the book, just like all the people who are going to read your book and then books changed the lives of the author in the process of, of writing the book. So it's not about, it's not about the book, it's about who you become in the process. But beyond that, there's another concept I talk about it's called, I call it leveraged impact. And so the ability to do work once and then impact people for, you know, long after you're off this earth. So whether it's hundreds of people, thousands of people, tens of thousands of people, millions of people, I believe that a book is the best way to make a long lasting impact, but then also to actually grow your income and to grow your business.
1 (3m 33s):
So if you do it strategically, you can use a book to grow, to generate more leads, to generate more referrals and generate more sales for your business. So lead sales and referrals, that's what I look at it from a business perspective. And you've got the impact perspective
0 (3m 49s):
And Fire Nation. I just got to say, listen, there's some upfront work you can do in certain things that can continue to pay dividends for years, decades, and sometimes even lifetimes to come. I mean, literally I just got an email from somebody that said, Hey, John, I just listened to episode one 47. I really enjoyed it. Thank you for interviewing that individual. And I looked back, I recorded that episode back in 2012 and here in 2021, they're enjoying that content that I created way back in the day. Just thinking about you taking 90 days of your life, sitting down and writing a book with your thoughts, your understandings, your expertise, your passions, and then two years from now, 10 years from now, maybe 200 years now, somebody picks up that book and they read it and they get value from that.
0 (4m 31s):
I mean, I've read two under your books. I've read 2000 year old books. I mean, this is the thing by our nation. That's you just never know who you're going to impact. How are you going to impact them? But a question and a concern that I have for you Chandler, because I see this all the time with my audiences, they have lots of ideas, lots and lots of ideas. How can we choose which one of the ideas that we have to write about if we just are so overwhelmed with all these potential concepts,
1 (5m 1s):
Either they have no idea. They have some idea or they have way too many ideas. And sometimes having way too many ideas could be worse than not having an idea at all, because you're trying to figure out what you want to write first. And so I only have two rules when I'm working on people and role number one is that you can't edit while you write super important. We all know someone who has five perfectly written chapters in their own finished book. Right. But then rule number two is you can't write more than one book at a time. So some people will think why choose when I can just write multiple at the same time, because I'm different. The rules don't apply to me. Right. But it's no, if you try to chase two rabbits, you end up catching neither. Right?
1 (5m 41s):
So you got to narrow in on one idea. First I asked three questions to narrow in on that idea. So question number one is which one? Or can you finish the fastest? Right? So you have the most content or life experience on this topic. So you can get started. You can get going. All right then. Secondly, which one are you most likely to finish? So you can actually take this thing to the finish line. And then thirdly, which one's going to make you happy. Or if you have a business, which one's going to generate revenue for that business. So those are the kind of the three questions I used to focus in on an idea.
0 (6m 15s):
Let's go through these real quick. I mean, number one, which one can you finish the fastest? I mean, I just like how Chandler, thanks. I mean, I I'm the same way when it comes to people saying, Hey, I have all these ideas for a podcast. Like, what should I do? I'm like, well, what you want? Can you get out the door first? Like, what's your, can you launch? Like, not just like, maybe even today or tomorrow, but like the fastest, because you've got to put in the wraps, you've got to get that thing out to the world. You get to see how people react to it. And then the one that'll jump to as well as, you know, let's, let's just be honest, happier, like, like looking at your heart, looking at your soul, looking at your gut, like really listen to yourself. I mean, there is a reason why I created entrepreneurs on fire. Cause I love talking to people like Chandler, like Gary Vaynerchuk, like Tim Ferriss, like all the other 3000 plus successful entrepreneurs I make, I really find joy in that.
0 (6m 59s):
And what's going to bring you joy Fire Nation in your life now, chillin. We're all busy people. So how the heck can we write? Not just a good book, but a great book in a short amount of time,
1 (7m 13s):
How I approach this is it starts with first, you know, people talk about coming up with an avatar, which I think is a helpful exercise in a lot of cases. But actually I would encourage, I would encourage your listeners to come up with one person who you're writing the book to and then write the book. Is it as if it's a letter to that person. So dear JLD right. If you're, if you're the target avatar or person for that book and then write it as if it's a letter. And so that's like kind of a frame of thinking that helps everything else become easier because people always get tripped up over. Do I write? And you know, should I be serious or shall it be funny? Should I include stories or should I not all those questions now are answered of how would I speak to this specific person.
1 (7m 56s):
All right. And then with that in mind you go to the three-step writing process that I teach, we call this 24 hour book outline challenge, but it starts with, so it's, it starts with mind mapping. So creating a mind map of all the ideas you have around this topic. That's step one, step number two is to turn that mind map into an outline. So you'll take 15 minutes and you can do this as soon as this podcast interviews over, right? Yeah. Get a blank sheet of paper, spend 15 minutes, mind mapping, everything you can think of on that topic. Then moving into step two, turn that mind map into an outline. You're going to start to group common groups of ideas into groups or sections you'll, you know, you'll come up with about five sections.
1 (8m 38s):
And so now you've got about five sections. You order those in order that you want to cover them in the book drill in about three chapters per section. So now all of a sudden you've got about a 15 chapter outline that you can use to write your book. And that moves into step number three, which is to write the book one chapter at a time. Now this kind of becomes it's kind of fun. So this becomes a choose your own adventure. So if you write better than you speak, do that. So you'll start with chapter number one, spend 10 minutes, mind mapping the chapter 10 minutes during that mind map into an outline and then 45 minutes to an hour and a half, actually writing that chapter. And to repeat that process chapter by chapter by chapter, but then on the flip side, if you, if you speak better than you write, maybe you're also a podcast or right, well then, then speak it and do the same exact thing.
1 (9m 26s):
So chapter one, 10 minutes, my map, 10 minutes outline, but then 10 minutes speak the chapter and repeat that process chapter by chapter by chapter. And so either way, that's the process that we use, where you can get a draft done in a handful of days. And then once you get the draft done and it's like, that's the most important thing. That's where you start to see the line at the end of the tunnel
Fire Nation. I love how Chandler's mind. Thanks again.
0 (9m 48s):
Like I just really have tried to, you know, kind of approach podcasting and a lot of these similar ways because there's this a reason it's like, if you're getting your voice, your message, your mission out to the world is very similar to getting like your written thoughts, your voice, your message, your mission out to the world. I mean, this is what we're looking to do when we have that problem that we can solve with knowledge that we have with passion that we have with skills, with expertise. And we have a lot of awesome value bombs all around this topic coming up. As soon as we get back from thanking our sponsors, what type of role are you hiring for this spring? Maybe you need to hire someone to wear many hats, which can be challenging, or maybe you have a simple position to fill, but it's taking forever to find someone who's a great fit for your company.
0 (10m 37s):
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0 (11m 17s):
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1 (12m 39s):
I've got a copy of your newest book that you're launching right now. The common path on common success, open up to page one. And it's literally one of my favorite quotes of all time. When you do the common things in life, in an uncommon way, you will command the attention of the world world. Of course, George Washington, Carver. And when it comes to launching a book, it's exactly that right? It's, it's doing the common things in an uncommon way. And, and specifically I think about it in a few things. So first off marketing starts before you even write the book and that's in how you position it. What's the hook in that will inform your title, subtitle, cover all those things. Like those are unbelievably important. When it comes to book sales, you don't have to determine that all up front.
1 (13m 21s):
But I think about the, we call this the four PS of a converting offer or in this case, a, a good selling book is person pain promise price. So who's the person that I'm writing this to. We already talked about that, right? What's the pain that they have that they know that they have, not just that I know that they have, but they know that they have. And then what's the promise that I'm making them through this book. And then obviously the prices will be set based on the format. So I'm thinking with that in mind first that makes everything else easier or unnecessary. And then though when we get to the actual launch, there's a few things we do that work really well. So first and foremost is creating a launch team.
1 (14m 1s):
If you do nothing else, just do this. So this could be five 15, 50 people, maybe even more, depending on the size of your audience. These folks are gonna read your book ahead of time and leave a review on day one. Right? So now all of a sudden you've got five, 1550 reviews and an army of people that are going out and helping support your book launch, right? So that's the launch team it's unbelievably important and extremely effective. And so that works really well. And then there's a lot of things like, you know, like John's doing, and we talked about this on the self-publishing school podcast is, you know, he's doing a podcast tour, super smart book purchases. And so there's a lot of like levels of degrees of advanced promotion stuff, which you're, you're definitely operating in a lot of the advanced stuff and doing an unbelievable job with that.
1 (14m 51s):
And so that's w that's where it comes into play, but then even I'll go a step further and say, I'm a big fan of, I call this the Toyota Camry versus the sports car approach to book launches. A lot of people, they take the sports car approach, which, you know, if you know anything about sports, cars, shoes gone in a flash and they use up a lot of fuel. They're really sexy. Everyone looks at them and then they're like, hold up there. It's gone though. And it used up all this fuel and energy. Whereas I like to look at books like a Toyota Camry. We're okay. Yes. I'm going to focus on the launch. But more than that, I'm going to create systems. I'm going to create process. I'm going to create assets that will continue to promote this book long after launch weekend so that it just keeps going and going and going and going.
1 (15m 36s):
And so those are the types of things that I look at Amazon ads, building the email list, building reviews, multiple formats, like all those things kind of post initial launch that really help you sell books
0 (15m 48s):
Period of time, person pain, promise, price, Fire Nation, the four, P's get them down. Pat. Now channeling this, isn't your first rodeo brother, you know, Fire Nation and, you know, Fire Nation is all about business. How can we use books to grow our business?
1 (16m 7s):
This is my favorite stuff to talk about because this is, I mean, this is, this is exactly what we do at self publishing school. And so I look at it in three ways. And so how can I use a book to generate more leads, more sales and referrals for my business, right? Leads, sales, referrals. Those are the three buckets. So when I say leads, it's how do I get more people into my ecosystem that wouldn't have heard about me without my book? Right? If you think of let's like Russell Bronson as an example, right? A lot of people hadn't heard of ClickFunnels until they traffic secrets, expert secrets, one of his books, right? So more people that now know about me because of the book, then secondly, more sales.
1 (16m 50s):
So this is using the book as a conversion mechanism, whether it's in tandem with speaking gigs, with webinars, with anything that you do in anything in the sales process, give away a book as part of that sales process and watch your conversion rates go up your show up rates, go up, all those things, your close rate, whatever the mechanism of sales. So that's more people who know about you that are doing business with you now, because the book is in that process and it's differentiating you. And then thirdly, how do I use the book to get more referrals? So there's, there's two things that we do here or that I recommend. And so, and this is even easier if you have a brick and mortar store, but just give one or two copies to every new customer.
1 (17m 36s):
And then it's one for them. And one for a friend who needs help with X, Y, Z, right. That whatever the thing is that you help people with. And so for, for me, it's, Hey, here's a copy of my book and give it to someone, you know, who's thinking about writing and publishing a book or needs help with this process. Right? And now all of a sudden I've turned customers into active refers. And so they're not going to go out, handing out my business cards, but they will hook a friend up with a book. Right? And so they'll give people that book. And now all of a sudden that brings back customers, people read the book, they book a call with the team at self-publishing school. A lot of them decided to do business with us, right? So, and one other small way that we do there is we have a link that we give all of our customers at Self-PublishingSchool.com/friend.
1 (18m 24s):
And so we, we use that as like a referral tool where we say, Hey, send your friend. If you have a friend that's thinking about signing up for self publishing school, like send them this link and then they can just go there and they don't even have to pay shipping and handling. They can just fill out their information and we'll ship them a book on your behalf. And so we we're enabling our customers to say, Hey, we're going to make you look good and hook your friend up with a book. And then that helps drive more referrals. So kind of the big picture level. That's how I look at it. And for me, I mean, that's how my book Published generates hundreds of thousands of dollars in years, a year. And in revenue for self publishing school is using it to drive leads, sales referrals.
0 (19m 3s):
Well, listen, you and I again, are on the same page. I mean, business in the, the business of growing your business around books is definitely something that I've Def I've been focused on with my journals with first traditionally published book, this common path to uncommon success because listen, Fire Nation, when you're able to have all these things working at the same time, like in conjunction with each other, then everybody wins more because you're able to invest more in yourself and your team to get the message out there. And even in a bigger way to impact more people. Of course, it starts with writing a great book with a great message, with a great solution to a great problem. But once you've done that, now you need to move onto these steps that we've been talking about.
0 (19m 43s):
So you can get this message out to the world. So you've been dropping some fantastic advice on this episode. What is your parting advice for Fire Nation? Who wants to write a book?
1 (19m 57s):
Probably heard the quote, the best time to plant a tree was 10 years ago. The second best time to plant a tree is now I feel the same way for books. It's a lot of people think maybe one day, maybe someday, maybe next year and maybe next year becomes maybe never, and they don't do it. Right. And so there's now you've seen this happen with all the work that's come in with your recent book, right? It's like th there wasn't a perfect time and there never will be a perfect time. You're probably going to have to get started before you're ready. And it's, it's one of my favorite Zig Ziglar quotes. He says, if you wait for all the lights to turn green before leaving home, you'll never get started on your journey to the top. Right? And so my parting piece of advice would be, don't wait for all the lights to turn green, to get started on your book, but you're probably gonna have to get started before you're ready.
Fire Nation. You have to get started before you're ready, but you know what?
0 (20m 45s):
It's nice to have a roadmap. It's nice to have guidance is nice to have people who have been there and done that. So Chandler, how can we connect with you? How can we connect with your business? How can Fire Nation get excited and get involved about going from a blank page to a published book in 90 days,
1 (21m 5s):
Two main places. You can find us self dash publishing, school.com or self publishing.com. And we've got two kind of two main resources that might be helpful. So we've got a kind of an in-depth post on how to write a book. It's on the self publishing school site. There's a free copy of my book published. There's a webinar there. There's training. There's that kind of all in one hubs. If you're looking for some free training, that'll be super helpful. And then if you want to book a call with our team and say, Hey, let's chat about what it looked like to actually work with us. We'd be happy to help you and talk through options. That's Self-PublishingSchool.com/apply.
Fire Nation apply. Get a call with Chandler's team.
0 (21m 42s):
I'm telling you it will be worth it. I've actually had some interactions with them. They sent me out a starter kit box, which I was like blown away with. I'm like, Oh man, there's some awesome stuff in this box. There's like maps. There's this there's that? There's all these cool things. And I'm like, this is actually getting me fired up to write another book. And I thought I would never write another book. So you definitely want to take action on this, go to his website. You know, the book published you get for free. It's a fantastic book. I read it cover to cover a couple of years ago. And it is a very, very helpful book. And you get are for free plus that post that he was talking about all this jazz, you can apply to have a call with their team. If you're the right fit, they'll jump on a call and you can definitely get some great information.
0 (22m 25s):
And I just want to say that Fire Nation, you know, this, you're the average of the five people you spend the most time with. And hello. You've been hanging out with CB and JLD today. So keep up that heat. And if you head over to eofire.com type Chandler in the search bar, this episode will pop up with the show notes, page links to everything that we just mentioned. All of his websites, all that jazz plus the past episodes I've done with Chandler are awesome as well. You can listen to those Chandler. Thank you brother, for sharing your truth, your knowledge, your value with Fire Nation today, for that we salute you and we'll catch you on the flip side.
1 (23m 3s):
JLD you're the man. Thank you for having me. Hey,
0 (23m 6s):
Nation today's value bomb content was brought to you by Chandler ENS Fire Nation. Over the past decade, I've interviewed more than 3000 of the world's most successful entrepreneurs and hello. I've created a revolutionary 17 step roadmap to your financial freedom and fulfillment. I put it all into my first traditionally published book. The common path to uncommon success personally endorsed by Seth Godin and Gary Vaynerchuk and Neil Patel and Eric Amanda and Dorie Clark. The common path to uncommon success is a step by step guidance that you need to achieve your lifestyle, freedom, your financial freedom Fire Nation. Visit UncommonSuccessBook.com, uncommon success.com to learn more and order your copy today.
0 (23m 48s):
And I'll catch you there, or I'll catch you on the flippity flip side.
2 (23m 53s):
0 (23m 54s):
Training is skyrocketing across every industry and thousands of entrepreneurs just like us are using Thinkific to create market and sell online courses, launch your own online course and share your knowledge with the world today. Get started at Thinkific.com/EOF that's THINKIFIC.com/EOF. Hiring can feel like trying to find a needle in a haystack, but when you post a job on ZipRecruiter, their matching technology finds these qualified candidates for you and invites them to apply. So while other companies give you too many options, ZipRecruiter finds you the needle in the haystack. And right now you can try ZipRecruiter for free at ZipRecruiter.com.
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!