Chandler Bolt is an investor, 8x bestselling author, and CEO of selfpublishing.com. He’s helped thousands of authors write, publish, and leverage books to scale their authority and impact.
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Guest Resources
Chandler Bolt Instagram – Follow Chandler on Instagram.
SelfPublishing Website – Visit Chandler’s website for more content about writing and publishing.
Free Book Strategy Session – Check out the site to book a call with the team. They can help entrepreneurs map out a plan for a book they’re considering writing.
3 Value Bombs
1. A book can become a long-term business asset that generates leads, partnerships, and opportunities.
2. You don’t have to be a great writer, strong ideas and frameworks matter more.
3. Turn your expertise into a book by capturing the stories, lessons, and ideas you already share.
Sponsors
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Base44: An AI-powered platform that lets you build real, working software simply by describing what you want in your own words. Visit Base44.com/fire – new users now get 30% off the Builder plan for their first year!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Write a Bestselling Book in 90 Days and Use It as the Ultimate Business Card
[1:36] — Chandler shares something he believes about becoming successful that most people disagree with.
- His contrarian take: don’t take advice from people you wouldn’t gladly switch places with.
- He explains why entrepreneurs should seek advice from people who have actually done the thing they are teaching.
- He connects this philosophy to his decision to leave college and pursue entrepreneurship.
[3:01] — Chandler talks about how a book can help entrepreneurs generate high-ticket leads, raise private capital, and land major media opportunities.
- He says the root word of “authority” is “author.”
- Becoming an author can position someone as an authority while creating a valuable business asset.
- A book can open doors, grow a business, and continue generating value long after it is created.
- He describes the book as the “new business card” because it can continue working as an asset rather than being discarded.
- He points to successful entrepreneurs including Gary Vaynerchuk, Dan Martell, Cody Sanchez, Alex Hormozi, and John Lee Dumas as examples of entrepreneurs who have leveraged books to grow their businesses.
[5:32] — Chandler talks about how the 90-day book blueprint take an idea from your head to a polished, professional book?
- He explains that the book-writing process is simple even though it isn’t necessarily easy.
- His process consists of eight steps or milestones.
- The More Writing Method is built around four pillars: Mind Map, Outline, Rough Draft, and Editing.
- The 30-day Rough Draft Challenge encourages authors to write for one hour a day for 30 days, targeting roughly 30,000 words.
- After the rough draft, the process moves into editing, cover design, formatting, and launch.
[7:23] — Chandler tells why the “I’m not a writer” mindset hold entrepreneurs back, and how they can write without becoming full-time authors.
- He references the idea that it’s about becoming a bestselling author, not necessarily a “best written author.”
- Strong concepts, frameworks, stories, and actionable takeaways can make a book valuable.
- Entrepreneurs can use ghostwriters if they have the budget and want someone else to handle the writing.
- For others, learning how to distill their frameworks and ideas can make the writing process much more manageable.
- AI and the More Writing Method can assist with organizing and developing ideas.
- He emphasizes using editors rather than allowing the belief that “I’m not a writer” to prevent a book from being created.
[8:28] – A timeout to thank our sponsors.
- Base44: An AI-powered platform that lets you build real, working software simply by describing what you want in your own words. Visit Base44.com/fire – new users now get 30% off the Builder plan for their first year!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
[10:32] — Chandler talks about the trade-offs between traditional publishing and self-publishing, and why owning your intellectual property can create greater ROI.
- He explains how traditional publishing historically relied on a series of gatekeepers, including bookstores, publishers, and agents.
- He describes the shift toward self-publishing and says it has become a preferred option for many authors.
- Self-publishing allows entrepreneurs to retain ownership of their intellectual property.
- Authors take on the upfront costs but retain the potential upside and control over their work.
- He frames self-publishing as an entrepreneurial approach to publishing and emphasizes betting on yourself.
[13:35] — Chandler talks about how entrepreneurs can turn readers into revenue through calls to action, landing pages, funnels, and back-end offers.
- He says most entrepreneurs shouldn’t expect to become wealthy from book royalties alone.
- He introduces his “$7 Million Business Card” concept, based on how his book has generated business revenue.
- His Millionaire Author Plan has four components:
- Create a million-dollar idea with a strong hook connected to the business and a painful problem.
- Write a book designed to turn readers into revenue.
- Create a six-figure launch focused on customers rather than royalties.
- Turn the book into a seven-figure business card by embedding it throughout the business.
- He recommends including calls to action while providing substantial value in the book.
- The goal is for readers to finish the book convinced that working with the author is valuable.
[16:42] — Chandler talks about some real-world examples of using a book as the front door to a business.
- He highlights Sean Cannell and his book YouTube Secrets as an example of using a book to promote content and vice versa.
- He also shares the example of Bill Soroka, who wrote a book specifically for mobile notaries.
- He emphasizes the power of niching down and creating a book for a specific audience.
- He explains how the book became a front door for Bill’s business, generating speaking opportunities and customers.
[18:37] — Chandler talks about what Fire Nation should do this week if they have expertise that could become a book and a much bigger business.
- He recommends spending 15 minutes immediately after the episode mind-mapping a potential book.
- Start with a blank sheet of paper and put the central idea in a circle.
- Brainstorm stories, lessons learned, books you’ve read, ideas, and conversations you repeatedly have with others.
- He suggests that repeated explanations and conversations may be signs that the information belongs in a book.
- The exercise can reveal how much knowledge and material you already have to teach and write about.
[19:08] — Call to action.
- Chandler Bolt Instagram – Follow Chandler on Instagram.
- SelfPublishing Website – Visit Chandler’s website for more content about writing and publishing.
- Free Book Strategy Session – Check out the site to book a call with the team. They can help entrepreneurs map out a plan for a book they’re considering writing.
[20:01] – Thank you to our Sponsor!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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