Chris Sheng is a 3x founder and growth marketing expert. He has worked with 200+ venture backed SaaS companies on go-to-market and growth. Additionally, he is a resident growth advisor at Mucker Capital and works closely with other top VC firms and their portfolio companies. He is currently the CEO of LeadrPro, the first software marketplace directly connecting sellers with buyers of software.

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Guest Resources

ChrisSheng.com – Chris is a growth expert and has worked with 200+ venture backed startups, including being a 3x founder himself. Join one of his bootcamps!

Leadr Pro – Discover the most innovative software, while getting paid!

3 Value Bombs

1) Look at failure more as a learning exercise, and that perspective shift unlocks everything. You go at it long enough and you fail nine times, but that tenth time you’re going to probably find the one thing that’s going to work.

2) You could pretty much build anything with code. The matrix is real. There are creators and there are consumers, and you can choose which side of the spectrum you want to be on.

3) All the founders, every single one of them, goes into a room not thinking that they’re the smartest person. Ego has to be stripped away. Their eagerness and willingness to learn from others, to hire people that are smarter than them, that is another key component to it all.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: From Broke to Tech Founder and CEO

[1:35] – Chris shares something that he believes about becoming successful that most people disagree with.

Those moments where you are backed against the corner, whether that’s been financially or personally, or whatever that might look like – a lot of your most creative ideas tend to come from those types of moments.

[2:32] – From answering phones, to $12 per hour, to launching a startup.

He had friends that he had known since high school, and they wanted to do this startup called Simple Tux, which was online tuxedo rentals. It was his first foray into entrepreneurship.
Going through that first startup experience is super important for a lot of entrepreneurs.

[4:57] – How to validate the idea you have is a good one.

Start with people that are around you to start understanding how you’re going to pitch that business idea, and then start working outside of that circle further and further
Start looking at percentages. If you talk to 10 people, and three people say that’s a great idea and they would pay money for it, you might be on to something. But then validate it even further.
Make a conscious decision as to whether or not you want to invest more of your personal time or financial resources towards that idea.

[6:19] – Going through the process of validating an idea.

Building out a landing page, then finding ways to drive traffic to that landing page from your target audience, and seeing how people convert — these are the basics.
Create a single page where you flush out your idea, you propose what that idea or solution is, and you get people to take intent and action.

[7:17] – Getting better at marketing, and some examples of it.

3 basic variables that impact marketing: channels, messaging, and audience.
A product or service evolves overtime.
Understand what messaging looks like; cut through the noise of what other people are saying to be unique
Leveraging social proof and be creative with what social proof actually looks like
Build up enough trust where you can capture someone’s attention for 5-15 minutes.

[11:16] – A timeout to thank our sponsors!

LMNT: An electrolyte drink mix with everything you need & nothing you don’t. Try it totally risk-free today: visit DrinkLMNT.com/EOFire and get a free sample pack with any purchase – plus a no questions asked money back guarantee!
HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!

[14:26] – Working with venture-backed SaaS companies focusing on their growth.

It’s never too late. You can become an expert in anything if you spend the time in it.

[15:58] – Chris interviewed over a hundred founders. What were the key takeaways?

Failing is looked at as bad, or has a negative stigma associated with it. All the founders that he has interviewed, all of them are professional failures.
Look at failure more as a learning exercise, and that perspective shift unlocks everything.

[18:50] – What’s next for Chris personally and professionally?

They’ve built out an automated solution to generate more of those B2B mid-funnel leads for enterprise companies.
He’s trying to give back to the community of entrepreneurs / people who have that hustle and willingness to grind.

[20:44] – Chris’ key takeaway and call to action.

ChrisSheng.com – Chris is a growth expert and has worked with 200+ venture backed startups, including being a 3x founder himself. Join one of his bootcamps!
Leadr Pro – Discover the most innovative software, while getting paid!

[21:03] – Thank you to our Sponsors!

LMNT: An electrolyte drink mix with everything you need & nothing you don’t. Try it totally risk-free today: visit DrinkLMNT.com/EOFire and get a free sample pack with any purchase – plus a no questions asked money back guarantee!
HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

From Broke to Tech Founder and CEO with Chris Sheng

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