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Leveraging Innovation and Excellence to Build a Legacy-Worthy Brand with Chris Stegner

October 26, 2023

Chris Stegner is the CEO of Very Big Things, a technology innovation and excellence company. They help companies become their greatest self by digitally elevating their brand, experiences, and opportunities.

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Guest Resource

Very Big Things – Ambitious leaders grow their companies by partnering with us to digitally elevate their brand, experiences, and innovation.

3 Value Bombs

1) When you build an entire brand around the idea of innovation and excellence, you tend to dominate any sector you move into.

2) Generative AI can affect almost every single business in the world.

3) Don’t procrastinate on your innovation. Do not procrastinate on excellence. These are the things that can take your company from where it is today, and turn it into something that’s truly special – that really moves the world.

Sponsors

HubSpot: Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales!

Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Millionaire University Podcast: Teaching you how to run a successful business and graduate rich, not broke! Find Millionaire University on Apple, Spotify, YouTube, or wherever you get your podcasts.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Leveraging Innovation and Excellence to Build a Legacy-Worthy Brand

[1:06] – Chris shares something that he believes about becoming successful that most people disagree with.

  • When you can raise your company’s prices and your demand stays the same, that’s when you know you’ve created true value and a great brand.

[1:53] – What is a legacy-worthy brand?

  • A legacy-worthy brand is when you lay on your deathbed and look back on your life, what things would you be proud of? That’s where the legacy comes from, and it’s saying that this is a brand you would be proud that you created.

[4:19] – Companies that provide brand worthiness.

  • Dyson came up with the very first vacuum. They executed it beautifully. Every one of their products just looks like something you would see at a museum.
  • They cost like five times as much as the next one, but they just work better and last longer.
  • Tesla, the very first true electric cars at scale, changed everything in the motor industry. It is where innovation meets excellence.

[8:40] – A timeout to thank our sponsors!

  • HubSpot: Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales!
  • Millionaire University Podcast: Teaching you how to run a successful business and graduate rich, not broke! Find Millionaire University on Apple, Spotify, YouTube, or wherever you get your podcasts.
  • Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

[12:01] – The role that excellence plays in building a great brand.

  • Getting a perfect pairing of innovation and excellent execution really pulls it all together.
  • Samsung has matched the innovation of the iPhone, but the iPhone still drastically outsells it.
  • When you have that innovation and flawless execution, people keep going back to it.

[15:46] – The impact of Generative AI.

  • Generative AI can affect almost every single business in the world.

[17:30] – Chris’ key takeaway and call to action.

  • Start innovating your process and think of how you can make your company the best in the world.
  • Don’t procrastinate on your innovation. Do not procrastinate on excellence.
  • Very Big Things – Ambitious leaders grow their companies by partnering with us to digitally elevate their brand, experiences, and innovation.

[20:55] – Thank you to our Sponsors!

  • HubSpot: Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales!
  • Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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