Clay Clark is the former U.S. SBA Entrepreneur of the Year, founder of 6 multi-million dollar companies, Forbes Contributor, author of 13 books & host of 6-times iTunes chart topping podcast.
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Guest Resources
Give A Derm – A luxurious, all natural and toxin-free skincare that actually works!
ThriveTime Show – Attend the world’s highest rated and most reviewed business growth workshop taught personally by Clay Clark & football great Tim Tebow.
3 Value Bombs
1) “Without vision people perish”, “Without VISM your business will perish”.
2) Growing a business is like building a symphony and when you build all these things together, you can create a beautiful sound, a beautiful success.
3) “You Must Measure What You Treasure, and You Will Slack Where You Do Not Track”.
Sponsor
HubSpot: Grow better, faster with HubSpot’s all-in-one intuitive customer platform. Visit HubSpot.com to learn more!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Scale Your Online or Offline Business
[1:27] – Clay introduces his clients Deborah and Juliana Grimnes, Founder and Co-founder of Give A Derm
- Check out their website Give A Derm.
[2:02] – Deborah and Juliana shares the redemption story of Give A Derm.
- Deborah was misdiagnosed and mis-prescribed of a topical chemo cream, she became very sick after she applied it on her body and had a liver toxicity. She and her daughter Juliana went on a search for all things that are toxin-free to reduce the the load in her body and they were able to create toxin-free products . It was quite a journey but before they met Clay, they were stuck on how they can get their incredible product out in the market. Clay came and helped them successfully launch their business in the market.
[5:42] – Clay talks about the Proven Path to find traction.
- Develop a VISM. Without a VISM, your online presence will vanish or disappear.
- V – Video Testimonials
- I – Images of the before and after photos
- S – Search Engine Optimization
- M – More Objective Reviews
- Clay quotes a Bible verse Prov [29:18] “Without vision people perish” ; “Without VISM your business will perish”
[7:28] – Clay talks about how Give A Derm utilize this methodology.
- Give A Derm implemented all that they teach them to do but when the business is growing, there are 14 steps or aspects to focus on. He ask listeners to go to ThriveTime Show and their team will give you a call and walk you through the 14 aspects of business.
- Growing a business is like building a symphony and when you build all these things together, you can create a beautiful sound, a beautiful success.
- Money is a magnifier.
[9:03] – Clay gives another case study.
- One of his clients , Bob is the owner of Grill Blazer. He develop a product which is a propane torch grill gun but he doesn’t know what to do. He went to people that were only focused on marketing and branding but Clay helped him all the 14 aspects. His sales grew from no sales to millions and millions of dollars sales.
- Give A Derm has implemented and focused on all the 14 aspects and has experienced a 4000% growth.
[10:26] – Deborah shares her first person example.
- First, their initial focus is getting a very good product because their customer return rate is 50-60% but they didn’t what to do after that. They met Clay in one of his business conferences and he gave them an outline and walked them through the process. They targeted contacts and connected with them and created amazing video reviews that she personally likes.
- Juliana adds that Clay’ proven principles really helped build their business and they see it grow. The aspect of accountability and seeing the points of weakness, tracking the numbers and addressing the weak spots are very important. Clay really knows how to get people where they want to go in their business.
[14:42] – A timeout to thank our sponsor!
- HubSpot: Grow better, faster with HubSpot’s all-in-one intuitive customer platform. Visit HubSpot.com to learn more!
[18:20] – Clay tells about his phrase “You Must Measure What You Treasure, and You Will Slack Where
You Do Not Track”.
- He gives three of his case studies / clients in which he used the methodology including Give A Derm. In all types of businesses, you need to track because if you don’t it will slack which means you have to see how many leads that go to their website and actually buy the product. You need to optimize the website to increase the conversion rate and to do that , you need to see the numbers.
- An example of “Measure what you Treasure” is the story of Dr. Shawn Baker, the author of The Carnivore Diet, who tracked and measured the people who did the diet and actually loss weight.
- Clay shares his secret that his income is just a percentage of the growth of the business of his clients.
[22:37] – Juliana gives an example of “Measure what you Treasure” and Slack what you do not Track”.
- They do weekly meeting or coach call which is every Friday to look at the hard numbers. She emphasize the importance of accountability and having a tracking sheet to monitor the numbers.
- Deborah adds that if you have a talent to be an Olympic Athlete and don’t have a coach, you probably will not be part of the Olympics. They have an incredible product and Clay helped them to take that amazing product out in the market.
[25:47] – Clay gives his take away and call to action.
- You need to have a unique value proposition. His is charging his clients less than an employee’s minimum wage which is $1700 / month to help them go and grow their business.
- Success is possible.
- ThriveTime Show – Learn How to Grow Your Business. Go to the the site and after filling out the form, you can schedule a free 13 point assessment with Clay and also have a Ticket for the December Workshop featuring Tim Tebow, the legendary college football player and entrepreneur.
[26:03] – Juliana gives her call to action.
- Give A Derm – A luxurious, all natural and toxin-free skincare that actually works!
- Contact them on 6152008186
[27:08] – Thank you to our Sponsor!
- HubSpot: Grow better, faster with HubSpot’s all-in-one intuitive customer platform. Visit HubSpot.com to learn more!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!
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