Clay is the co-founder of five kids, the host of the 6X iTunes chart-topping ThrivetimeShow.com Podcast, the 2007 Oklahoma SBA Entrepreneur of the Year, the 2002 Tulsa Metro Chamber of Commerce Young Entrepreneur of the Year, an Amazon best-selling author, a singer / song-writer and the founder of several multi-million dollar businesses.

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Guest Resources

Thrive Time Show – Check out the website and schedule your free 1:1 business growth consultation with Clay Clark.

Colaw Fitness – Visit their website to see the results of following proven systems.

Thrive Time Show Testimonials – Check out real client case studies.

3 Value Bombs

1. If you don’t have a turnkey lead generation system, your business will not succeed. Automate lead flow so new customers come in without relying on your personal effort.

2. Create a culture of accountability. Systems only work when people are trained, tracked, and held responsible for results.

3. Measure what you treasure. You can’t grow what you don’t track. Every key metric in your business must have a measurable follow-up process.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: How to Build a Time-Freedom & Financial-Freedom Creating Business with ColawFitness.com and Clay Clark

[1:57] – Clay Clark introduces the power of turnkey systems.

Shares the story of Charles and Amber Colaw, who grew ColawFitness.com using his proven frameworks.
The three-legged marketing stool: (1) Rank top in search results, (2) stay top of mind locally, and (3) build social proof through case studies and testimonials.

[5:58] – Charles and Amber Colaw join the conversation.

Charles tells that with gyms across multiple states, systems allow them to “work on the business, not in it.”
He talks about the Marketing “octopus” approach: nonstop ads, call center follow-ups, automated software, and continuous outreach.
Amber shares the biggest shift was building a culture of accountability, holding every team member responsible through checklists and clear expectations.

[9:42] – A timeout to thank our sponsors.

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[13:06] – Clay talks about creating Customer WOW Systems.

Your business purpose drives your WOW moments.
An example is Colaw Fitness gives away a Bible for every new membership.
Quotes Stephen Covey’s “Start with the end in mind.”
Build checklists for sights, sounds, smells, and experiences to ensure consistency across locations.

[17:21] – Charles and Amber talk about operational excellence.

Every Colaw location uses scripts, role-playing, and continuous training.
Focus on employee morale: celebrate wins publicly, build great leaders, and maintain Chick-fil-A–level service.

[20:23] – Clay talks about “Measure What You Treasure.”

Any area where you’re not tracking, you’re slacking.
Emphasizes daily measurement of key performance indicators (KPIs), or CRAP: Core Repeatable Actionable Processes as he calls them.
Praise and promotion are based on data, not feelings.

[24:23] – Charles and Amber share their metrics.

Track daily sales targets, break-even points, and profit margins (20–40%).
Monitor customer reviews, cost per acquisition, and fulfillment quality through Google Sheets and club software.
When they fail, they double down on testimonials and reviews.

[26:00] – Amber talks about the Pig-Headed Discipline and Consistency.

They used the same systems for eight years; consistency beats creativity.
Avoid the temptation to reinvent what already works; success comes from repetition and accountability.

[29:43] – Call to action.

Thrive Time Show – Check out the website and schedule your free 1:1 business growth consultation with Clay Clark.
Colaw Fitness – Visit their website to see the results of following proven systems.
Thrive Time Show Testimonials – Check out real client case studies.
“If you’re stuck, it’s time for a checkup from the neck up.”

[34:15] – Thank you to our Sponsors!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
NetSuite: Get the business guide, “Demystifying AI”, for free, at Netsuite.com/fire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!