From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.
Clay Clark is the former U.S. SBA Entrepreneur of the Year, founder of 6 multi-million dollar companies, Forbes Contributor, author of 13 books & host of 6-times iTunes chart-topping podcast.
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TheBestSeoBook.com – Check out Clay’s eBook for Search Engine Domination!
3 Value Bombs
1) Most people have allowed the process of optimizing their website to become over complicated.
2) “Whatever you do, do it well; do it so well that when people see you do it they will want to come back and see you do it again and again and again…”
3) Understand the urgency of the situation.
HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: The Steps to Business Success with Clay Clark.
[1:19]– Clay shares something about himself that most people don’t know.
- Clay has 30 chickens, 14 cats, and 40 fire extinguishers.
[1:48] – Clay shares some new projects he’s been working on
- Clay launched a membership-based men’s grooming lounge chain called Elephant in the Room
- He released a new book, Search Engine Domination, and it is selling well in Amazon.
- He and wife bought 39 acres
[2:56] – Clay started his first multi-million dollar company, DJConnection.com, at the age of 18. What does he attribute his early success to?
- He turned his bitterness to “betterness” ; his uncle taught him work ethic and the art of the grind.
[5:31] – Search Engine Domination: how does one dominate search, and where do most people get it wrong?
- Most people have allowed the process of optimizing their website to become over complicated
[8:08] – Why should all of Fire Nation be thinking about optimizing their website?
- Optimizing your website will help you grow your business; you just have to take the steps.
[10:26] – Clay shares a general overview of how to optimize a website.
- Build it on WordPress.
- Get the Godaddy grow package or a fast hosting service.
- Optimize your title tag.
- 1000 words of content per page.
- Make sure your website has https encryption so it cannot be hacked easily.
- Commit to a regimen.
- Gather at least 1 Google review, 1 video review on YouTube, and 1 page of content per day.
- Be relevant and do press releases.
[21:42]– A timeout to thank our sponsor!
- HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
[23:50] – What drives Clay to achieve success?
- He keeps a picture of his father in the studio when he does his podcasts.
- When you have financial abundance you can give more and you can be more.
- When he works with his clients it seems he is seeing a hologram of his father right next to them saying “Teach me. I just want to know what to do”.
[29:32]- Clay walks through how to organize the first 4 hours of your day
- He wakes up at 3 am; gets to the office at approximately 4 am; works out for 30 minutes; meta- planning for 30 minutes, and he attends meeting at 6am.
- There is no someday. Design your life.
- Learn the rhythm of being an entrepreneur.
- Define what you think is going to work.
- Act as if you have limited time.
- Measure and track data.
[34:13] – On Clay’s podcast, Thrivetime Show, he talks about “no-brainers”. What is a no-brainer?
- A “no-brainer” is a hot deal.
- Elephant in the Room: $1 haircut.
- If people like it, they will bring in more people.
[37:15] – Clay wants you to write down the quote below by Walt Disney.
- “Whatever you do, do it well, do it so well that when people see you do it they will want to come back and see you do it again and again and again, and they would want to bring others and show them how well you do what you do.”
[39:00] – Clay’s parting piece of guidance
- Understand the urgency of the situation.
- You, too, can earn financial freedom.
- Leave a review for the Entrepreneurs On Fire podcast, take a screenshot and send it to email@example.com, and Clay’s team will do a free 30 minute assessment with you!
[42:13] – Thank you to our Sponsor!
- HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.
Boom, shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot Podcast Network with great shows like Success Story Podcast. Today we're pulling a timeless EOFire episode from the archive, so the giveaway may not be active and we'll be breaking down the steps to business success. To drop these value bombs I brought to Clay Clark and to EOFire Studios. Clay is the former U.S. SBA Entrepreneur of the Year, founder of six multimillion dollar companies, a Forbes contributor, author of 13 books and hosts of the six times iTunes chart topping podcast. And today, foundation will talk about how most people have allowed the process of optimizing the website to become overly complicated.
Here's how to simplify understanding the urgency of the situation. And whatever you do, do it well, Fire Nation, and here's how to do that and so much more. And a big thank you for sponsoring Today's episode goes to Clay and our sponsors Speakeasy, will allow you to create content for your audience. Live, earn recurring revenue from monthly subscribers, stream private shows for select attendees and more. I am loving creating daily content on Speakeasy and I think you will too. Visit getspeakeasy.com to download the app and start rolling. Success story hosted by Scott D. Clarey is brought to you by the HubSpot Podcast Network, the audio destination for business professionals success story features Q and A, keynote presentations and convos on sales marketing and more.
0 (1m 31s):
A recent episode on how to protect your business in times of crisis is a must. Listen, listen to success story wherever you get your podcasts. Clay, say what's up to nation and share something interesting about yourself that most people don't know
1 (1m 47s):
What is going on there. Fire Nation, I have 30 chickens, 14 cats, north of 40 fire extinguishers, and I've had enough day quilt today to kill a small goat. No
0 (1m 57s):
Wonder why you haven't moved to Puerto Rico yet, because that is a lot of baggage my friend. This going on there in Fire Nation Clay was actually last on Entrepreneurs on Fire back in 2015, so it's been over four years, so there's been a lot going on in your world, brother. I've been keeping some tabs, I've been being filled in by my team here. But share with Fire Nation the new projects that you've been up to since we last chatted.
1 (2m 23s):
Well, we have a men's grooming lounge chain. It's kinda like haircuts meets country clubs called Elephant in the Room. And we just opened up three additional locations in the past five years, two in Oklahoma City and another one in Tulsa. And we have thousands of members. It's a membership based model. We do that business is doing well. And I released a new book called Search Engine Domination that we're selling a lot of copies of right now on Amazon. And my wife and I, we just bought 39 acres that has like a pond and a lake where we're in the process of building Camp Clark and Chicken Palace. Whoa. And I just finished my Camp Clark and Chicken Palace here, but I'm now expanding from 17 acres to the 39 and we're gonna start hosting our workshops there as opposed to at the office building where we currently have a big old 20,000 square foot facility.
0 (3m 10s):
Oh, so exciting. You have so much stuff going on, it makes me feel so lazy. But looking back over your journey, clay, you started your first multimillion dollar company, not just like Million, not six figure, we're talking multimillion dollar company DJ connection.com at 18 years old. So you were very successful at a very young age. What do you attribute that early success to?
1 (3m 33s):
Well, I, I stuttered as a kid and that wasn't good. And I had, I won't you make to mimic the show dark, but I had some abuse that happened at a very young age, and then my parents saw what was happening and stopped it, but it, it happened, you know, and then when you stutter, you get made fun of. And so I think you take your bitterness and you can turn it into bitterness or turn your bitterness and turn it into, you know, m and m songs. And I, I became a dj and so I kind of dressed like Eminem, kind of acted like Eminem, but I was very, very good at, at DJing and I just had this mindset of like, I'm gonna prove everybody wrong. And I had one mentor, his name was Uncle Jerry and he had eyes that looked like a raccoon and I was living with him because my dad's parents passed away in a unexpected turn of events.
1 (4m 19s):
And so my dad's an only child, he's down in Waco, Texas, taking care of the the home. And I get shipped up to Minnesota to live with this Uncle Jerry with the raccoon eyes and Uncle Jerry, I didn't know it. It turns out John Lee Dumas turns out he's super rich. I didn't know my uncle was rich. And so he told me if I didn't get up at five and feed the chickens I couldn't eat. And I thought, well, let's a game. Let's play the game of chicken, about the chickens. So I decided to not get up and then he didn't serve me breakfast and he didn't serve me dinner. And I thought, this guy's not, not kidding. And over time I developed this thing called a work ethic and Jerry had the thing, if you have time to watch tv, don't do pushups. So my parents shipped a fat kid to Minnesota who was lazy.
1 (5m 1s):
And when they came to move to Minnesota due to financial reasons, they found a very physically fit kid who worked very hard all the time, who had been taught the Art of the Grind from my Uncle Jerry.
0 (5m 14s):
So Fire Nation, I really just hope you realize that you could instill these habits in your kids, in your family, in your loved ones. I mean, this is not something that you are stuck just because you may be fat and lazy one day one doesn't mean you need to be fat and lazy. Day two, like it literally could start today. And man, I just wonder how many times you've actually just said thank goodness for that situation because it's obviously created the person that you are today who is literally the least lazy person that I personally know. And I mean, you've just done so many things and I kind of wanna get into your most recent thing, which is your book Search Engine Domination, because it's all about dominating these search engines. But where do most people go wrong when it comes to that specific tactic?
1 (5m 58s):
Well, most people have allowed the process of optimizing their website to become over complicated and they end up hiring a search engine optimization firm that, that tells them that optimizing a website is more complicated than designing a nuclear submarine or, or, or drawing a blueprint for building a professional football stadium with like, with like a big retractable dome. And really if everybody will take a moment and just do a search for Tulsa Pediatric Dentistry, that's one of my partner clients, Tulsa Pediatric Dentistry. And if you do the search, you say, oh look, it's Mauro Lion Kidman coming up top. Why is that? If you Google search Tulsa, let's go with Tulsa irrigate Tulsa Sprinkler Systems.
1 (6m 38s):
Tulsa Sprinkler Systems, you'll see one of my clients Living Water Irrigation comes up top. If you Google search Dallas real estate photography, you'll find one of my clients Full Package media comes up top. So I have 160 clients who we've helped to grow 2.3 billion this year. John Dumas, 2.3 billion wow of revenue this year. 160 clients who have literally grown by 2.3 billion this year. Shaw holmes.com grew from 37 million. We're talking about building houses to 80 million. And as of the time we're recording this, it's not the end of the year yet. Okay, this is, think about this. So when you learn the systems, everyone goes, I know I I, we all use Google. We all use Google.
1 (7m 19s):
They say, I'm gonna do my research, I'm gonna Google that. When and when Dave Berlin told me about your show five years ago, he said, Dave was one of my employees. And he said, you gotta listen to John Lee Duas. He's the man,
0 (7m 29s):
He's a fire
1 (7m 30s):
This every day. This guy's on, he's sick. He has an unbelievable work ethic. This guy is so consistent. Clay, you'd love this guy. I do. I say, I'm gonna do my research. Which which consists of what? A Google search. So we all, everybody uses Google, but no one knows how it works. And so I decided to distill it into a system that an idiot like myself who took my a c t three times algebra three times, I put it into a system step by step that everybody can do it paint by numbers. And I fill it with over 50 verifiable case studies with phone numbers. So you can call these people and verify it worked. I got their permission.
0 (8m 4s):
Fire Nation, there's a reason why Google is now a verb. It's like to search is because it has become that word now. And that's why we do everything on Google. Google Maps, we search for things, Google, we search for things, Google this, Google that. Like it is literally the word that we use because that's what we do when we wanna find any information out. So obviously we just talked about a lot of things that people get wrong, they try to overcomplicate things, they listen to the wrong people, all these different things. But what are some just practical reasons why people should optimize their website?
1 (8m 35s):
Well, okay, unless you hate money, you should probably optimize
0 (8m 39s):
Your website. Fire Nation loves money just for the record.
1 (8m 41s):
Yeah. This is the theme song of people that hate money. You get the little communist national anthem. If you're playing this while listening to today's show, I would encourage you to not optimize your website. But seriously, what you wanna do is you are, you gotta understand that full package media, the guy who started the company, Thomas was a, he was a, a driver, a paramedic driver. Thomas Crossen was a paramedic driver three years ago. He just passed a million dollars of gross revenue with a 35% profit margin. He just bought a Tesla cash. I mean, my company, if you Google search Tulsa men's haircuts, Tulsa men's haircuts, you'll see Elephant in the room. My company comes up top. That's a multimillion dollar company.
1 (9m 21s):
If you Google right now, everybody Google Bill be check's number one fan, but use the number sign and who comes up top. I do. Why? Because I know how Google works. If you Google search carpet cleaning quotes, one of the brands I coach Oxy Fresh, we have 400 locations now, John, we just passed 400 franchises that are open because we're top at Google it.
0 (9m 42s):
Bill Belichick's number one fan in America's number one business coach Clay CLA teaches many people successful management principles. That's unbelievable.
1 (9m 50s):
And his assistant rejected me. Beers Naja, and a great guy, by the way, his job is to make sure that idiots like me do not interrupt Bill Belichick. But if you Google search Burge, b e RJ Naar, I now come up top for his name. Cause I recognized if he's gonna reject me, I must come up top for
0 (10m 6s):
His name. That's so great. So great.
1 (10m 9s):
It's a beautiful thing and everybody can do it. It's a move. I mean, John Lee Duma, when you started, I, I know I shouldn't interview the interviewer.
0 (10m 16s):
No, please do.
1 (10m 16s):
When you started EO Fire, you had to feel like it wasn't gonna work. It's not gonna happen. No. You just grinded, you grind, you did it. And here you are. That's so cool. And everybody out there can do it. We can all and we're just, we're you and me, we just encourage people and we, and I want to give you a, a practical step so you don't leave feeling like an Easter bunny going, wow, I'm motivated, but now what I'm just teaching you the what this is what these are the steps to take, man.
0 (10m 41s):
Give us a general overview of how to optimize a website. I mean, we're all fired up about it. We see how you've done it with Bill Bellick and all these, I mean, I wanna know the general overview. How do we do this?
1 (10m 53s):
Well, step one, and I'm giving a ton of free stuff to your listeners because you're the best guest out there. So here's the deal. If you will leave a review on, on the John Lee Duma on the EO Fire Show. So if you'll find the EOY show on iTunes or Spotify or iHeart, whatever, and leave a review about the John Lee Duma show here, the EEO Fire Show, and screenshot that beast and send it to me to info at Thrive Time show dot ComCom. My team will do a 30 minute assessment with you for free. And hundred thousands of
0 (11m 21s):
You. You are amazing. That is the best offer I've had in 2,364 episodes. But
1 (11m 27s):
They have to leave review for you note, leave review about me. Just say, you know, John Lee Duma, how he's impacted your life. Do it. And it's a 30, it's 30 minutes. I normally would charge about a thousand dollars for this. It's free and we'll go through it. So we are gonna do an assessment,
0 (11m 38s):
Wait for the record. I'm gonna now leave a review for my own show to get this fire station. So you better be doing it too.
1 (11m 45s):
So, or or if you go to the best seo book.com, the best seo book.com, you can download the book for free. And when you download the book for free, open to chapter two. Open to chapter two, download the ebook, it's free. And there's a checklist. So I'm just gonna go through a few of them. Step one, build it on WordPress. What? Build it on WordPress, but I don't wanna build it on WordPress. Build it on WordPress. Don't custom code that beast. Build it on WordPress. Step two, get the GoDaddy Grow package or a fast hosting service. It has to be reliable, but I wanna host it with my mom's cousin. He lives in the basement. He's awesome. I love Bernie. He's awesome. Quit hosting your website with Bernie. Stop doing it. Host your website with a big boy business, a big boy business. Like grow like a GoDaddy.
1 (12m 25s):
Use the Grow package so it loads fast. Step three, we gotta optimize your title tag, your meta description, and your meta keywords. Okay, we gotta do that. And in the book it explains what that means, A lot of examples. Then we gotta have a thousand words of content per page. Why? Because Google wants 350 words of original H T M L content, original words per page. So you want a thousand words per page, a thousand words per page. And if you Google search Ross Golan, r o s s g o l a n, he is the one who passed the Music Modernization Act, which basically allows musical artists, top 40 artists to get paid for their music. He also writes songs for Selena and Justin Bieber.
1 (13m 5s):
He's a guest. If you Google search his name Ross Golan, you'll find me on page one somewhere. And that is because I wrote 14 pages of original content about him. So much so that my wife was at a cheerleading event. She came back and was disturbed that I hadn't moved my body and I was still down in the man cave typing about Ross Golden. And it's all original content. And I did. And right now I'm working on a 22 hour Bill Belichick series filled with 102 fun facts that nobody knows and 75 notable quotables. So that when Bill Belichick types in his name, he shall find me.
0 (13m 41s):
Are you a Peters
1 (13m 42s):
Fan? I'm obsessive.
0 (13m 43s):
Okay, cuz I am too. I'm from Maine. So I'm New England,
1 (13m 45s):
I'm not from New England, I have no geographical ties. But I started, somebody told me years ago, a very successful business owner, a billionaire, he said to me, you know, you have to hire character and train skill. You know, you never wanna be held hostage by your employees. You wanna bring in new talent, you know, every week always be interviewing, you know, and I'm going, where are you getting this stuff from? And he says, oh, well Bill Belichick, I mean he's, he wrote the book on management. He's a, he's a fine coach, but you understand he is the general manager and the head coach. I mean, not a lot of players, not a lot of coaches pick the players and coach the players and pick their salaries. And that's what Bill Belichick does. And that's, I'm just an obsessive fan of Bill Belichick
0 (14m 24s):
Fire Nation, theirs, where the passion lies. And when you find that passion, go all in and do some crazy things like Clay does. And I think right now we're on number four, which is 1000 words of content per page. She'll keep ripping through these.
1 (14m 34s):
Yeah. See, want a thousand words of content per page. Now, after you get a thousand words of content per page, what you wanna do is you wanna make sure that your website has https encryption. So what, what I mean by that is that your site has to be encrypted so that it cannot be hacked as easily. Okay? And you can purchase that from GoDaddy for like 80 bucks a year. All right? So now your site is structurally built right now that it's structurally built, right? You gotta commit to a regimen, you gotta commit to a regimen. And the regimen's gonna consist of two activities. And John Lee Duma, you know this because you're an Amazon bestselling author, everybody reads reviews, everybody reads reviews, everybody reads reviews. According to Forbes right now, for 90% of consumers read reviews and they actually read reviews, they prefer reviews as opposed to personal recommendations.
1 (15m 22s):
Now, cuz you all know we all, we all have an uncle who's a bad plumber. And people ask, Hey, so is, would you use Jerry for your plumbing needs? And you go, ah, you know, Jerry's a good guy. And you're like, yeah, but would you use him for your plumbing needs? And you go, oh, you know, because there's a fork in the road. You could say, no, no, Jerry is a dysfunctional man, don't hire him. And now you won't see Jerry at Thanksgiving. Or you could say, don't you know, yeah, Jerry's a great guy, use him, which is a lie. And then you end up, your friend uses him and now all of a sudden you have the curse of a bad referral. That's the option. That's the fork in the road. That's the, that's the proverbial issue. So Google reviews, people can leave a review or on Amazon, they leave a review and then figure if there's enough of 'em, it must be true. And so you want to gather at least one Google review per day.
1 (16m 5s):
If you're a small business, one Google Review per day and you want to get one video review per day on YouTube. So if you Google search my name right now on YouTube, go to YouTube and type in Thrive Time Show conference reviews or Clay Clark reviews. Everybody has haters. We all have haters, I get it. But we have right now over 1100 people on video talking about how our in-person two day workshop was their favorite thing they've ever been to. Wow. Over 1100 on video. And we have over six hundred and seventy, six hundred seventy two as of right now. Reviews on Google, well over a thousand on iTunes. And you just gotta get a Google review every day. One video, one Google Review, a day, one YouTube video review per day and one page of content per day.
1 (16m 49s):
Per day. You gotta get into a routine, into a rhythm, and you wanna find the keyword you wanna be top for. And our search engine experts will help you figure out how much content you need to win. But if you wanna see how much content I have, just go to Thrive times show.com and then right in front of the URL we're getting kind of nerdy, right? Right before you get to the https s type site. So site colon, like Colon Powell I guess like clear your colon. So Site colon hd. And we put right in front of Thrive time show.com and you'll see right now we have approximately 7,860 pages. So again, clay, how did you do it?
1 (17m 28s):
Thrive Time show.com, right in front of the URL, type in site colon, hit enter. And you can see Google is is just saying we have approximately 7,860 pages. They're counting right now. Or if you go to E I T r lounge.com, E I T r lounge.com and you put Site Colon in front of that, you can see we have 6,220 pages. So if you wanted to beat Elephant in the room, you would need approximately 18,000 pages of content to beat me in Tulsa. Cuz you wanna have three times as much content as the incumbent to win. So you'd wanna have 18,000 pages, that'd be step one. Or if you're on the Thrive Time show, you'd need like 21,000 pages of content.
0 (18m 6s):
1 (18m 7s):
Yeah. And you've been doing some shows. Have you done, is this your seventh show? Is it your fourth show? How many shows have you done so far?
0 (18m 13s):
1 (18m 14s):
I knew I was close. Let me just, let me just try it out real quick here. Let me see. So I'm gonna do a little check on your site and right now we've got, you have 3,160 shows, apparently you've been busy, you know, so that's to beat you in various search results, somebody would have to get about 9,000 pages of content. Wow. Yeah,
0 (18m 33s):
Good luck Fire Nation,
1 (18m 34s):
Good luck. Yeah, and I would just say now the other, the the final step that I'll give the listeners and you can download all these cuz there's so many more steps. But the final step is you wanna be relevant, you wanna do a press releases if you have something to talk about. So one of my clients right now, if you Google Clay Clark Twitter, you can find the story. Or probably the best way to Google it would be to search for Oklahoma Man. Oklahoma Man buys eight billboards. So one of my clients bought eight Billboards. It says, Tulsa Man uses eight digital billboards to declare love for his wife. His name's Josh Wilson with Living Water Irrigation. We bought Billboards that says, I love you more, Amy.
1 (19m 14s):
And he's been on now the Kelly Clarkson show, he's been on Good Morning America, he's been on people, every local news affiliate, every paper print, Fox News, whatever Jack on the Web is, he's been on, I mean all these different websites and these people back link to him. And when you get a back link from a high quality news publication that helps you, but I know it's kind of hard to get back links so you don't have to get back links to be top in Google. That's just one more way. But in the book, it's very linear and you just check the boxes and do it. And it works. It's free to download. If you go to the best seo book.com,
0 (19m 49s):
The best seo book.com and Fire Nation of course, if you want to just totally dominate, you're gonna be getting the book Search Engine Domination because Clay completely kills it with that entire book. And of course, if you want that 30 minute free consultation, you're going to screenshots a review from Entrepreneurs on Fire, preferably in the Apple podcast section. And you're going to send it, were they gonna send a clay for that?
1 (20m 15s):
You wanna send it to firstname.lastname@example.org, email@example.com. That's where you wanna send it. And then we're gonna do a 30 minutes, think about this, 30 minutes. 30 minutes. Now again, does it have to take 30 minutes? Does it? No, I mean, no, I mean if you wanna get on the phone and say, I don't, I don't like WordPress, like we can hate WordPress, well then that's probably a shorter call. But if you hop on there and you want know, we just, I met with a couple today, they owned Papa Gallo's Pizza in Satellite Beach, Florida. They were just here today. They have almost doubled their size of their pizzeria in the past two years. Now you have to have great service, okay, we got great service, but I'm giving you real people you can check out Google search, Tulsa chiropractor, Dr.
1 (20m 56s):
Breck, he just doubled his business there. Since I've met you, these people have doubled their business and it turns out you can use money to buy goods and services and your time back. You can buy your time back. I don't think John Lee dos mows his lawn. John, do you mow your lawn?
0 (21m 10s):
I do not mow my lawn.
1 (21m 11s):
Oh see you can do you pay someone or they work for free? They could volunteer.
0 (21m 15s):
I had to pay them.
1 (21m 16s):
See what I'm saying though, you could buy your time back and this is so exciting and I just feel like I had to put it into a book that would work for somebody like myself who had to take their a c t three times I I, we gotta take the murder out of it. Baby
0 (21m 28s):
Fire Nation search Engine domination, get it B squared, make it happen. Do the review, get your 30 minute free consultation, awesome stuff. And we have so much more coming up after we get back from thanking our sponsors. If you're a creator looking for new ways to connect and interact with your audience live, then I'm excited to tell you about Speakeasy. A new app made by creators. For creators that is uniquely built to help you monetize your audience. All you have to do is download the Speakeasy app, go live, and you'll be connecting with an interactive audience who can comment, give live reactions, join you as a guest, share with their friends and followers and more you can use Speakeasy in so many ways.
0 (22m 9s):
Live podcasting, show recordings to upload pictures and videos you wanna share with your audience or to host premium content. People can subscribe to Speakeasy, doesn't censor content based on political, religious, or personal views. As long as you're not instigating violence, you can speak your minds. I'm going live on Speakeasy daily Fire Nation and I know you're gonna love this platform. So what are you waiting for? Come join me for my next live show visit getspeakeasy.com to download the app. Follow me at John Lee Dumas and I look forward to chatting with you live. That's getspeakeasy.com. Are you looking for a place where you can exchange ideas, share knowledge, and find invaluable mentors, co-founders, and investors?
0 (22m 50s):
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0 (23m 33s):
Get a seven day trial of trends for only $1 at trends.co/mfm. That's trends.co/mfm. Clay, we're back. And I just wanna cut to the heart of the matter because you are an inspirational guy. You motivate a lot of people. Fire Nation listening right now has got a little fire burning because of some things you've already shared. What drives you to achieve success?
1 (24m 0s):
I've got a picture of my dad that I keep here on the studio when I do my podcast. And my dad went to Earl Roberts University and he graduated near the top of his class. He was the star pitcher at the Little League World Series back in 1965. And he called me about three years ago and told me that he had Lou Gehrig's disease and was gonna die in about 12 months. And when you recognize that, and again, I grew up without money, okay, but when you recognize that my dad, I'm 39, when my dad was 39, 38, 37, he with a college degree graduated near the top of his class.
1 (24m 40s):
He was number two overall. He was delivering pizzas at Domino's and working the night shift at a convenience store to provide for us when he was my age. Think about that. And I hated my dad because my dad worked to provide for me. So I thought he didn't care about me. You see how twisted that is. So my dad got off the work shift, he got, he got done with work at QuickTrip at usually 3:00 AM So I set my alarm for three so I could see my dad and we would watch Sports Center reruns. That's how I, I would eat, I would eat burritos from quick trip with my dad and now I'm 39 and I still wake up at three because of that.
1 (25m 20s):
And so when I'm talking to you right now or or your listeners, I'm not talking to an audience for the need of money. I'm simply done trying to earn money. I'm not trying to make money off of you. There's nothing wrong with making money. There's nothing wrong with that. I'm not a socialist I get, but I'm saying is there's, there's no need to live in poverty. We can live in prosperity and when you have financial abundance, you can give more, be more. It's like a magnifier you can give to the things you want to give and you can buy your time back. And now I've got five kids, I'll go into private school, cheer lessons, drum lessons, I spend time with them. And I believe there's somebody listening right now who is a Tom Clark.
1 (26m 1s):
So I only have 160 clients. I'm never gonna grow our program. But when I work with our clients, I don't, it's weird. But when I look at them, it's almost like I see a hologram of my dad right next to him Wow. Saying, teach me. I just wanna know what to do because my dad didn't know what to do. So he went to some get rich quick seminars, they ripped him off, he went to the, you know, he tried to get the insurance license, he tried to become a real estate guy, he tried to buy land. You know, you know, you try these different things and there's seminars that'll try to, you know, get you excited and get you pumped up and then trick you into something. And I know you don't do that and I don't do that, but a lot of people do that. And so I'm just saying right now, if you're out there, cuz your, your, your net worth by the way has nothing to do with your value as a human.
1 (26m 42s):
I believe you're put put on this earth for a reason. But if your net worth is not good and it's been not good since birth, I wanna change the conversation. I'm a millionaire maker. That's what I do. I've already achieved my goals. A lot of people are 26 years old and they haven't hit their goals. I hit my goals. I was 26 John Lee Dumas. We were doing 4,000 weddings a year at djconnection.com. I sold that thing and my goal was to hire my dad before I was 30. So when I was 27 years old, I picked up the phone. Boo boo boo. I called 3 2 0 2 2 4 9 3 0 8. I think my mom still has the number. And the other day I called it, and I don't know why, I just, it's, it's a weird thing. I used to call my dad all the time on the way home, but I, you, you know, that's, that was the number called my dad.
1 (27m 23s):
Dad, I'm gonna hire you. He says, to do what? I said just to be dad. There's no nothing. You just, you're hired. He just got laid off again. He's going, are are you kidding me? I go, no, you're coming to Tulsa. Come, come. So he moved down here with my, he, he and my mom moved, moved down here, hired my dad. And then when my dad got sick, they were talking about, you know, my dad, he has a hard time breathing. He wore a mask. He could barely hear him. He's just very raspy talk. And my dad says he looks, he would raise his eyebrows to get my attention cause he couldn't talk, you know, he could barely whisper. So he raises his eyebrow. I go, dad, what's up? I take the gap in the mask off and he says, I I want you to plan something for me. So we start talking. I said, what? And he goes, I want, I want go to my reunion, but they won't let me go cause they think I'm gonna die.
1 (28m 6s):
So I talked, and you gotta have like a nurse person go with you. You gotta have all the tubes and the lung pressure machines and all these apparatuses. And my dad, I paid for it. We went down there to his reunion and it costs money to do that. And I used my money to do it. I didn't wanna get paid back. And we went down there, he pulled up in his wheelchair, you know, reunions, a lot of times people don't show up. Everybody who was alive showed up for his reunion. He got a standing ovation when he came in. And he told me, he said, son, that is the highlight of my life. That's what he said to me. It's the highlight of my life that happened. And then we threw him a going away party while he was still alive. So it's like a funeral that you get to attend, but you're alive. And Coach Eddie Sutton, the Hall of Fame basketball coach.
1 (28m 47s):
Yes. And all these people, Paul Presi, the NBA coach, good friend of mine who coached on the Lakers, his last job, he now coaches at St. John's. Great coach and player in the NBA for years. He gave my da he gave my dad his NBA bucks draft jacket. The, the, the jacket they give you in the hat when they draft you, he gave it to my dad. Like, people like came and said, Tom, you meant this to me. And he's alive. And that costs money to fly people in John Lee Dumas. It costs money. People don't have money, but I have money. So I used my money not to buy things, but to buy time. And that is why I do what I do.
0 (29m 25s):
Fire Nation, if you don't have shivers right now, check your pulse because that is exactly why we do what we do. So we can live the life we want. So we can have the financial freedom, the location freedom, the lifestyle freedom, the overall freedom to make these types of choices for those who we love. Now you Clay, have an amazing morning routine. I'm a big morning routine guy myself. So walk us through how you personally organize the first four hours of each and every day.
1 (29m 53s):
Well, it is changing a little bit. So it is true as of this morning, but it's gonna change a little bit and I'll talk about that. But I wake up at 3:00 AM the only guy that I know who beats me in the office is Jonathan Kelly, who I did, he's the co-author of the book Search Engine Domination. Jonathan worked on, on the search engine team and essentially wanted to know how to get promoted. And I said, you know, beat me to work. And he's beat me to work every day since then. So big shout out to Jonathan Kelly. But I wake up at three, I get to the office at approximately 4, 4 0 5, 3 55. Depends on what kinda paperwork I'm knocking out. That will work out for about a half hour. And then I do my meta planning, which is, oh I all it is, don't, don't make it weird, it's meta time.
1 (30m 34s):
Some people call it meditation, some people call it prayer time. Just here's what its, it's me just getting out my to-do list for the day while, you know, as I'm kind of getting ready to hop in the shower and I'm just writing about things that I have to get done today. I have a big typed out list, you know, but the things that have to get done, like my wife's on jury duty today, that has to be done. I gotta pick up my son tonight from basketball that has to get done, things that have to get done. I have a, a, my attorney, I'm talking to him about a new project I'm working on that has to get done. I had to buy the land that had to get done. So I make a list and it takes me, I make a list and it takes me about a half hour to do it. And it's my list for my goals for my F six life. So my goals for my faith, my family, my finances, fitness, friendship and fun, my goals for my faith, family, finance, fitness, friendship and fun.
1 (31m 20s):
They call it my F six life. I design the life that I want to live. Then at six o'clock, it's our first meeting where I coach our coaches and each one of our coaches works with 15 clients. I answer all the client questions and the day begins to go and it goes fast. But there's a bible verse I wanted to share with some of your listeners out there. Matthew 1626 reads, for what good will it be for someone to gain the whole world yet forfeit their soul? Or what could anyone give an exchange for their soul? And I'm not saying you have to be a Christian, I'm not trying to make it a religious show. What I'm saying is that if you're not careful, your Monday leads into a Tuesday, which is usually followed by a Wednesday and a Thursday and a Friday, and then a Saturday kind of comes around the corner and then there's a Sunday and we're kind of going, well next someday John Lees, someday I'm gonna do this.
1 (32m 9s):
But some day is never on the calendar. It just, it, you know, I've looked at it, I've tried, I bought a lot of calendars, I got ones with dogs and I got an awkward one with firefighters on it. I got the whole thing. And you open it up and you're going, why are the firefighters not wearing much? Why are there's so many dogs in this calendar? There's no, someday you could know, it doesn't matter which one you buy, you buy a sports one. You could buy an old, old Kirby Puckett themed one. You can buy an old Minnesota twins one, you can buy all that. But they don't have someday in there. There's no someday. So we gotta design our life. And that's why when you were telling me on a, when we interviewed you, you were telling me about the tax savings of moving to Puku and I heard about the massive avocados. And so I did a crazy thing. I did it. I went down there, I checked it out and I determined it wasn't a good fit for me right now.
1 (32m 52s):
But I had a great time. But I did it. I scheduled time to do it. And so many people, we listen to your show and we, and I know you do your show not just for entertainment, you do it for edutainment to entertain and to educate. You wanna help people change their life. And we say, but if I take the action and it's wrong, what happens? Well then you have to learn the rhythm of entrepreneur and of entrepreneurs. And the rhythm is this. Define what you think's gonna happen. Act, measure, refine, define, act, measure, refine. Like we're in the military. Define, measure, refine, define, measure. Refin. It's like a, you know, you were in the military, you get it. Define, measure, refine. That's the rhythm is you define what you think's gonna work, then you act. You act, you act as though your life is a limited amount of time.
1 (33m 35s):
You act as though you might die at a day you don't choose, which is true. You act. You act without fear, you act and then you measure and you refine and you define and then you act. And someone says, what if it doesn't work out? And you say, I rebuke you. And then you act and then you measure you. You actually track data to track. That doesn't sound exciting at all. No, you gotta track and then you refine. That doesn't sound exciting at all. You just define, act, measure, refine until your brain explodes.
0 (33m 59s):
Fire Nation, I hope you're as energized as I am listening to what Clay has created for himself or his life or his family. And guess what, it all starts with that four hours each and every day. Like, I'm not gonna say that kind of maybe cringe a little bit when he said by 6:00 PM what he had done by that time. And I'm like, that's actually when I'm kind of waking up. But you know what, to each his zone, you create your more routine that works for you. Fire Nation and clay. You actually have a podcast, the Thrive Time Show podcast, which as you mentioned, I was lucky to be a guest on. And you talk a lot about no-brainers. What is a no-brainer?
1 (34m 32s):
A no-brainer is a deal. So hot, so beautiful, so attractive. It's like the tractor beam scene from that first Star Wars, the New Hope. Oh, where it's like ha solo's trying to pull outta the tractor beam, you know, and the woos going and they're trying to get, they can't cause the tractor beam and it's done done and it's pulling them in and you want 'em to stop. And the whole thing, you can't, you can't stop it. It's pulling you in. It's, it's a hot deal. So an elephant in the room, our haircut chain, your first haircut's a dollar. I mean it's a do, it's like a high end haircut. It's, it's like a country club for hair and it's a dollar. It's so good. People say, what's the catch? And our sales people, our call center says we lose a lot of money. That's really the catch.
1 (35m 13s):
So we wanna wow you, so you come back, you know, cause it costs us everyone's, you know, that's not a commission only business. You know, we cost us about 22 bucks to cut your hair for a dollar. My partner, Dr. Robert Zelner, largest optometrist in Oklahoma, your first pair of glasses and the exam is $99. And people say, how is that possible? How can I go to dr zelner.com Z O e l l n e r.com, how can I go, go there and how do you make any money? And it's like, I don't, you gotta come back and bring friends. That's, that's the key. So, you know, like a no brainer we have, I think for your listeners is if you download the best seo book.com, you go to the best SEO book.com, you download the book, it's free, and you go, well how do you make any money?
1 (35m 54s):
I don't, unless you like it so much, you buy a tangible copy. I mean, why would I let you download it for free? I mean, I guess you could go to Kinko's and print it off and screw the man, right? I printed this at FedEx. All right, I'd save somebody. You could do that. And, and you know, people have done that with your books, I'm sure they oh, big time. Oh, if you wanna be really clever and go make, have a made mock off, you know, mock versions of it and, and I get it, people will do that. But I'm just saying is I believe that people will respect the book enough to wanna buy it. And then also at our workshops, what I've found in our workshops is that when people, by the way, if you, if you leave a review about the EOFire show and on, like we said on iTunes or Spotify or iHeartRadio or wherever you wanna leave a review and you screenshot it and you send it to info at thrivetimeshow.com, in addition to giving you a 30 minute one-on-one consultation, it won't feel rushed, it will not feel rushed.
1 (36m 46s):
We will also also give you tickets to our workshops for just $37 as opposed to $250 because we have a CPA who is paying the remainder of the deal. So I don't lose money. The CPA picks up a lot of clients. And so you can attend one of the highest rated business workshops for 37 bucks just for reviewing the John Lee Duma show. That's a no-brainer. It's hot.
0 (37m 7s):
I'm gonna say two words, no brainer. So Fire Nation, I hope you're taking notes. I hope you're taking action. And Clay, let's end with a call to action. What do you want Fire Nation to do above and beyond everything else we've already chatted today. What's the one call to action?
1 (37m 24s):
I want you to write this down and that means I have to read it kind of slow. So I'll, I'll go kind of slow and, and if it's okay, I'm gonna cue my, my totally licensed monk music here. Okay, here we go. And Andrew, can I get some echos? Are you prepared for some echos please? Or you got the echos so ready, here we go. Whatever you do, do it. Well do it so well that when people see you do it, they will want to come back and see you do it again and again and again. And they will want to bring others and show them how well you do what you do.
1 (38m 6s):
Walt Disney translation knowledge bomb work as unto the Lord, not as unto human masters. The word work in the Hebrew language where the Bible was written means worship. That's what the word work means in Hebrew. It means worship work meant worship. There is not a separate word for work or worship in Hebrew, it's the same word. So you wanna work as unto the Lord, you wanna do so be so good that according to Steve Martin, Steve Martin said, you wanna be so good, people can't ignore you. Just like my main man, John Lee Dumas.
0 (38m 37s):
Wow. Okay. I mean, all I gotta say first off is, Andrew, that was amazing. Good work on your end and Clay, that was obviously incredible for all the amazing reasons in Fire Nation, obviously you are gonna go to the best SEO book.com because it's a no brainer. It is a no-brainer. It is a no-brainer. And of course the book is the book that you've got to check out. You've got to see search engine domination to believe it. You've gotta see it to believe it. Fire Nation and Clay, I just wanna say thank you brother for joining us on the show today. You've again dropped so many value bombs. Any last piece of words or guidance you wanna leave Fire Nation with?
1 (39m 17s):
I would just, I just want people to, to understand the, the urgency of the, of, of, of the situation. The urgency of the situation. If you think about Mr. Kanye West, what, six months ago, Mr. Kanye West was a releasing albums that are very different from what he is doing now. You take out the religious context of it, there's an urgency to Mr. Kanye West. There's an urgency to Mr. President Trump. There is an urgency to Sarah Blakely. There is an urgency to John Lee Dumas. There is an urgency to the game changers. It's, it's, you're acting as though you have a limited amount of time. And if you act as though you, this is how, this is how I view my life. I view it like I'm wearing one of those bomb packs. It's ticking in any moment people are going, clay, why is that ticking?
1 (40m 1s):
I, I believe it's going faster and I believe at some point I'm gonna be dead in a day of that I didn't choose. And I don't wanna leave anything unsaid when I'm dead. I don't wanna leave anything undone. I don't want to go to a party. I don't want to go to, to impress someone. I don't know. I'm not gonna buy things. I can't afford to impress people. I don't know. I am not gonna be on podcasts that I don't believe in. I'm not gonna interview guests that I don't like and I'm not gonna do anything I don't wanna do because I've earned the financial freedom. And you can too. I'm not that smart. Look me up. Go to page two on Google, type in Clay Clark. Read about me, check it out, see the Forbes articles. I'm not that smart.
1 (40m 41s):
I'm just very simple. I do what works. And I know there's somebody out there who has the curse of knowledge right now. You're so freaking smart that you're caught in like a black hole of, of Ted Talks and you've watched all of 'em and now you have a great concept, a great grasp on the theory of, of Relativity, but you don't have a job. So it's so important that we apply what we're learning on each and every one of these EOFire podcasts cuz this show right here has some gold
0 (41m 9s):
Fire Nation. You're the average of the five people you spend the most time with. And hello, you've been hanging out with CC and JLD today. So keep up that heat and if you head over to EOFire.com type claim, the search bar, the show us page will pop up with everything that we've talked about. Go back and listen to the 2015 episode I did with Clay, it was a gem as well. And of course thebestseobook.com, your call to Action Fire Nation, make it happen. Get that free 30 minute consultation with Clay as well. You're gonna make this happen. Get his book Search Engine Domination, make it Happen. And Clay, thank you brother for sharing your truth, your Value with Fire Nation today. For that we salute you and we'll catch you on the flip side.
0 (41m 50s):
Hey, Fire Nation, today's value bomb content was brought to you by Clay and I've created a treasure trove of completely free courses for you. I teach you how to podcast or maximize create funnels, come up with your big idea. All I need for you to do is visit efi.com/resources to start learning today. That's efi.com/resources. I'll catch you there, Fire Nation, or I'll catch you on the flip side. Speakeasy will allow you to create content for your audience. Live, earn recurring revenue from monthly subscribers, stream private shows for select attendees and more. I am loving creating daily content on Speakeasy and I think you will too.
0 (42m 31s):
Visit getspeakeasy.com to download the app and start rolling. Success story hosted by Scott D. Clarey is brought to you by the HubSpot Podcast Network, the audio destination for business professionals success story features Q and A, keynote presentations and convos on sales marketing. In more. A recent episode on how to protect your business and times of crisis is a must. Listen, listen to success story wherever you get your podcasts.
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