Clay Clark is the founder of 6 multi-million dollar businesses, author of 12 books, Forbes contributor, Former SBA Entrepreneur of the year.
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3 Value Bombs
1) If you don’t have a business, look at licensing or franchising. Franchising allows you to buy a scaleable system that works.
2) A goal is a dream with a deadline.
3) Know how much it costs for you to achieve your goals for your F6 life — your goals for your faith, family, finances, fitness, friendship, and fun.
Thinkific: Launch your own online course and share your knowledge with the world – today! Visit Thinkific.com/eof!
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Today’s Audio MASTERCLASS: How to Nail It Then Scale It | 7 Steps to Super Success and 35% Annual Growth with Clay Clark.
[0:52] – Clay shares something he believes about becoming successful that most people disagree with.
- He believes that Proverbs [13:20] from the Bible is true. “He that walketh with wise men shall be wise: but a companion of fools shall be destroyed.”
[2:21] – What does it mean to “Nail it then Scale it?”
- Build a system so good and so tight, all the systems in place, that an idiot could run it.
- You want predictable results that wow customers – that produce a predictable amount of profit so you have time and financial freedom.
[4:01] – The first step to achieving super success.
- Own a business that solves a problem for real customers.
- Find a problem that people already have right now that you can solve in a scaleable way.
[7:59] – Your goals, your values, and your plan all align. What does this mean?
- A goal is a dream with a deadline.
- Know how much it costs for you to achieve your goals for your F6 life — your goals for your faith, family, finances, fitness, friendship, and fun.
[14:16] – A timeout to thank our sponsor, Thinkific!
[17:05] – It’s important to trust, but verify.
- When you’re looking at taking advise from somebody, trust – but verify first.
- People are faking it till they make it. Before you take advise from anybody out there, make sure to look at the fruit in the lives of these people, then chase it back to the root.
[20:08] – Where do most people go wrong with their attempt at business growth?
- It’s unfortunate that we’re looking to get rich quick. There’s a primal desire we have to take the shortcut.
- There are people out there who are scam-tastic.
[24:39] – People are scared when it comes to building a team, mostly because they don’t know how to do it. How do we surround ourselves with a confident team to help us fulfill the dream?
- 85% of people lie on their resume.
- Only a third of the people who say they’re going to show up in the interview actually show up. A little less than 10% show up on time.
- If you’re going to be late to an interview, you’re probably going to be late to the job, too.
[28:53] – Clay’s call to action for Fire Nation.
- FREE Assessment – Schedule a 13-point assessment with Clay.
- ThriveTimeShow.com – Get a 2-day interactive workshop! Just send a screenshot of your EOFire Podcast review to this email and you can attend the conference for just $37 (no upsell!)
[31:54] – Ryan shares his story of success after working with Clay.
- Clay helped Ryan’s business Flow Photography build structure.
- Ryan simply followed a proven path, simple systems, and leaned into that.
- His company has grown 35% over the past 2 years.
- FlowPhotos.com – Schedule a 2-day training and see if licensing is a good fit for you.
[34:56] – Clay’s key takeaway for Fire Nation.
- If you don’t have a business, look at licensing or franchising. Franchising allows you to buy a scaleable system that works.
Light that spark Fire Nation. JLD here with an audio master class on how to nail it. Then scale it, the seven steps to super success and 35% annual growth to drop these Valley wines. We are brought to Clay Clark on the mic. He is the founder of six multimillion dollar businesses, author of 12 books, Forbes, contributor, and former SBA entrepreneur of the year. And today Fire Nation, we'll talk about what does it mean to nail it and scale it? What is the first step to achieving super success and so much more? When we get back from thanking our sponsors, how can you make money? That's the big question right now, as COVID has changed how we do business with Thinkific, you can monetize your skills by launching your own online course.
It's time to scale the business you love. Visit Thinkific.com/eof that's T H I N K I F I C.com/eof Clay, say what's up the Fire Nation and also share something that you believe about becoming successful that most people disagree with.
1 (1m 9s):
Well, Fire Nation. Hello, greetings
0 (1m 11s):
To you. Fire Nation. What, what are you doing? Are you in automatic mode right now?
1 (1m 17s):
Me try again. Hello, Fire Nation. My name is Clay Clark and greetings from the frozen Tulsa, Oklahoma Tundra here. And one thing that I believe that most people don't, I think, or what Mo most people disagree with is I believe Proverbs 1320 is true from that controversial book called the Bible where it says he, that walketh with the wise men shall be wise, but a companion of fools shall be destroyed, essentially modern translation. You want to surround yourself with people who are committed to being good people to achieving success in your life will improve. If you surround yourself with nefarious, people who are trying to scam their way to success, you will lose
0 (1m 56s):
Fire Nation. You're listening to myself and Clay Clark. Your five is already getting pretty darn good with the two of us. I'm not going to lie. And there might even be a third person on the mic. We'll be bringing in a little bit, cause we're talking about how to nail it. Then scale it specifically a seven step formula to super success and thirty-five percent annual growth. I love the specificity of these numbers. So clay, let's just dive into the juicy stuff right here. Like what the heck does it even mean to nail it then scale it
1 (2m 26s):
Well to nail it is you build a system that is so good, so consistent. The quality's consistent. The customers can rely on the quality in a way that the customer is wowed. So let me throw out some examples. If you go to in and out burger, I know not everybody agrees, but if you go to in and out burger, most people would say, wow, and they go back. And in fact, there's a big line to prove it. And there's a line in, and then there's not, I've been to an in and out burgers where there has been a team of geniuses, a crack squad of geniuses working there. And I've been to some where there seems to be a lot people there that were probably like me in my youth. You know, maybe don't know a lot about a lot of things, but the consistency of the quality is phenomenal.
1 (3m 7s):
And so if you build a system that is scalable, people that are super mature and wise and people that are new in kind of learning the game of business or learning the game of life, they can run it efficiently as well. So you want to build a business so good, so tight, all the systems in place that an idiot could run it because there's some someday in the future, an idiot may be running it or a genius can be running it, but you want predictable results that wow customers and that produce a predictable amount of profit. So therefore you can have time, freedom and financial freedom, and you can move, move to Puerto Rico and share the massive avocados with you. They're right there in Puerto Rico,
0 (3m 43s):
We are talking basketball size, avocados, Fire Nation. You need to see these to believe them. And they are amazing. And listen, clay has made a living. He has made a fortune. He has made a lot of other people fortunes by teaching them and implementing himself how to nail it, then scale it. So please heed these wise words and listen, we want super success. Not just like success. We want super success. So what does that first step play to achieving super success?
1 (4m 13s):
If you're listening right now and you own a business that solves a problem for real customers, then that's where that's at. That's step. Number one, you've got to ask yourself, do I have a business where I'm selling a product to real customers that they actually want? And so I'll, I'll provide a three examples. And I call these the booming bearded boys from Oklahoma city, the beard, it, these are the booming bearded boys from Oklahoma city. These are three friends who are now clients. The first bearded guy, he builds pergolas. He builds outdoor kitchens. He does a Cedar cabinets that you can order all over the nation. Everybody listening right now, all the fire nation, they can order his TV cabinets. His company is called P M H.
1 (4m 55s):
Okay. See, people are already searching for pergolas. They're already searching for outdoor kitchens. Many of your listeners right now, if you check it out, go to P M H O K C.com. He doesn't have to change your behaviors or your habits to get you to want to buy an outdoor fire place or an outdoor kitchen or pergola. People already want it. So Randy Anthrocon of PMHOKC is simply solving a problem that already exists. He's building a better mouse trap. Now, if you're going to try to invent a product that changes the way that we forever think about life, you might be Steve Jobs, but that's not what I'm talking about. I'm talking about, you want to find a problem that people already have right now.
1 (5m 37s):
I don't think a lot of people thought I want something between a laptop and a phone, but bigger. That's what I want. No, no, not that small. No, not that big. I want, I know what I want. I want an iPad. No. Steve Jobs came up with that and convinced us that we wanted it. But I'm talking about, if you have a problem that you can solve for real people. Another example from the booming bearded boys would be, there's a guy. He sells insurance. I can't mention his name. JLD because I'm not as with his business model. You're not supposed to have certain outside consulting, but the point is this man, whoever he is, he sells insurance. And when you sell insurance, you know, you and I probably don't even want insurance. I mean, do, do, does anybody out there want a piece of paper and a promise?
1 (6m 19s):
No, but we have to, to drive on the roads in Oklahoma or other States, you have to have car insurance, you have to have a home insurance. You probably should have life insurance. And so I don't know that I'm waking up every day saying, Oh my gosh, wow, I need insurance. This is exciting. No, but I have to have it. So my bearded, booming friend, he sells insurance and we taught him how to do it in a scalable way that wows customers. And the third example would be flow photography, every real estate agent out there, every real estate agent out there. If you're a real estate agent, you know what I'm talking about? You need photos, videos, drone, 3d tours, you need all of that. And it's hard to find photographers that show up on time that do a good job.
1 (6m 60s):
And that provide editing that wows with a fast turnaround time. So one of my clients and one of my friends, Ryan started a company called flowphotos.com, flowphotos.com. And he wows real estate agents so much that he says, let's listen, the first shoot I'm going to do the first real estate shoot for you for a dollar and a real estate agent says I've been looking for a photographer that shows up on time. That does a good job. You're going to do it for a dollar. And he says, yes, they say, what's the catch. He says, one of the catches. I hope you use me again. But again, the first step is find a problem that the world has and, and solve it in a scalable way. That, that that's the plan find problems that you can solve for your ideal and likely buyers.
1 (7m 42s):
And if you don't have a problem, you can solve. If you're thinking right now, I want to be an entrepreneur, but I just don't know what I would do. I encourage you to look into buying a franchise or licensing a business
0 (7m 52s):
Fire Nation. So many value bombs coming your way. And by the way, a said, photo flow, gentlemen may or may not be in the studio. So we'll see if clay decides to weave him in throughout our conversation today. But I want to talk real quickly about goals because listen, you believe that your goals and you also believe that your values, and you also believe that the plan of your coach all align, break this down for us. What do you mean by these three things?
1 (8m 23s):
First off you can't talk about goals without saying
2 (8m 25s):
0 (8m 35s):
In Brazil too. I dunno. They kind of own that by go ahead.
1 (8m 38s):
I watch a lot of soccer, but I do watch that highlight. It's amazing. But goals
2 (8m 41s):
Talk about goals. A goal is
1 (8m 44s):
It's, it's a quote Napoleon Hill, the best-selling author of think and grow rich Napoleon Hill. He writes I'm by the way, I named my son after Napoleon Hill, because I learned so much about goals. He says a goal is a dream with a deadline. So when I was 16, it occurred to me. I had no money and I thought I want to make a lot of money. Oh yes. And so I thought what's a problem I can solve. And I thought, you know what? School dances are terrible, terrible, terrible people leave early. Weddings are terrible. People are, you know,
3 (9m 15s):
Girls on one side, boys on the other, nobody's talking to each other, Oh buddy,
1 (9m 19s):
You do. When you're adults, you go to a wedding. You say, I think, I think the babysitter's calling me and the babysitter's not calling it. So you call it the babysitter. Cause you're, you're, you're an ethical person. You say babysitter. I want you to call me over and over and over, starting in 10 minutes and demand that I come home and tell me there's an emergency. Cause I have to leave this wedding. It's so terrible, but a great DJ can get people to stick around people that vaguely know the couple will stick around until two in the morning. If the DJ is good. And I thought to myself, I could DJ better than any disc jockey I've ever seen. How do I know this? Because I have thought about how bad they are and I'm just going to make it a little bit better. And that became my first company, DJ connection.com little did I know that wedding by wedding, by delaying gratification, that I would build it into the largest wedding, DJ entertainment company in the region, and some upset in the nation.
1 (10m 6s):
I didn't realize I would be doing 4,000 wedding receptions a year. But when you build a system where every bride who's looking for you online finds you in every bride who goes to a venue is recommended to you. And every bride says, wow, you, you, you guys are the best. And when we offer unlimited time and nobody else does, and we offer lights and sounds and customize weddings. I don't, I haven't owned that company in over a decade, but we were wowing customers. But my goal JLD is I said, I want it to be worth a million dollars. I wanted to save. I'm not talking about my worth as a person, but my net worth, I needed it to be over a million by the age of 30 or my head was going to explode. And so I found a way I made a, roughly, roughly $175 per wedding.
1 (10m 49s):
My wife tells me it's 167 because that's the accurate number of profit we made per wedding. I say one 75 because I'm an entrepreneur. I'm an optimist. I'm rounding up, but we made $167 per wedding. And when you do 4,000 weddings a year, somebody do the math take 4,000 times one 67 and you say, okay, I've got a profit of maybe 668,000 a year that I can procure from this business that I can make. So I wanna, I wanna encourage everybody out there and listen, listen to me. How much does it cost for you to achieve your goals for your
1 (11m 34s):
What does, what does it cost? And I'll just give you an example. One of my companies is called elephant in the room. It's a men's grooming lounge. It's like a country club for men's haircuts. And I pay myself $2 per haircut, being very transparent with your listeners. If you go to EITRLounge.com, chances are, I can't make any money by cutting your hair. Cause we're just in Oklahoma, but I make dollars per haircut. All right. And we do 4,000 haircuts a month. So that provides my family a profit every year. Okay. It's 8,000 a month, 12 months, a year, $96,000, $96,000 a year right now after taxes, how much do I keep? And then whenever the account of the business goes over a hundred thousand dollars. Whenever we get the bank account over $100,000, we do a profit distribution, right?
1 (12m 18s):
So, but again, the goal is we have goals. We have five kids. I want my kids to be able to do gymnastics and dance classes and drum lessons. And I want my wife to buy those expensive avocados from whole foods. Those are my, how am I going to achieve my goal? What I have to do is I have to sell haircuts. So how do I do it? I do a haircut that is better than most places in Tulsa. It's a 27 minute haircut, paraffin, hand dip, hot towel treatment. It's manscaping. People love it. It feels like a country club. It's beautiful. So that's how we do it. Am I passionate about hair? No. Do I wear a hat every day? Yes. Do I only wear, not wear a hat when I do interviews?
1 (12m 59s):
True. This is audio only. So I am wearing a hat right now, but another example would be OxyFresh.com. It's a client. He's, he's been a client of mine for, I think 13 years now, OxyFresh.com. We have 450 plus locations open right now. And we make money by cleaning carpet. And it is the world's greenest carpet cleaner. And we do it so well that other people want to a license or franchise, the business model. And now OxyFresh has 450 plus locations. And people are achieving time, freedom, one carpet at a time, but you've got to find a problem that you can solve for the world and figure out how much does that cost. And then you that's how you do it. You sit down and make your goals. And you got to say, how many somethings do I need to sell to achieve my goals?
0 (13m 41s):
No wonder why you keep saying guests to Entrepreneurs On Fire because you get to wear a hat clay. It is all making sense. Now click
1 (13m 49s):
We're in pants. I'm wearing shorts and one shorts. I bought the end one shorts for $10. I went into Walmart. They had a deal where you could get four of them for like $40. I'm thinking, wow, that's three or $4 less than I normally pay. So I bought the and one shorts and I bought as many as they would sell me. And so if you're out there, folks, I highly endorse. They don't want me to endorse, but I endorsed the, and one shorts at Walmart. They're about 10 to $15 and they're beautiful.
0 (14m 15s):
Okay. TMI. So anyways, by our nation, we have so much valuable information coming up. As soon as we get back from thanking our sponsors with the COVID-19 pandemic, still ongoing and with businesses needing to adapt. Entrepreneurs are moving to online courses more than ever with Thinkific, the best platform to create market and sell an online course. It's easy to pivot and create an impactful course for your business. With Thinkific, you get total control over the structure, price, and content of your online courses, and you don't have to be tech savvy to get started. And we speak from personal experience. We've been hosting our courses on Thinkific since 2017. Our students rave about how easy it is to follow our content. Thanks to Thinkific readily available themes and templates, and then a world where spending hours online can get exhausting.
0 (14m 59s):
We know that we are delivering an experience for our students that is both user-friendly and engaging, allowing them to succeed and reach their goals. Whether you're a guitar teacher or an executive business coach, Thinkific can help you expose your business to millions of people worldwide. Join the thousands of entrepreneurs, creating, selling their own online courses and start monetizing your skills today at Thinkific.com/eof that's T H I N K I F I C.com/EOF Fire Nation. In 2012, I knew I needed to surround myself with more inspiring and successful entrepreneurs. This realization led me to launch entrepreneurs on fire. The first daily podcast interviewing the best entrepreneurs in the world today.
0 (15m 40s):
Entrepreneurs On Fire has over 3000 episodes published over 100 million. Total listens. Average is 1.4 million monthly listens and has generated over a hundred thousand dollars a month in net profits, 91 months in a row for what it's worth the strategy of surrounding yourself with the right people works. During the thousands of hours, I spent interviewing these amazing entrepreneurs. I identified the 17 core foundational principles. They all share, and I put them in chronological order and created a revolutionary 17 step roadmap. I then sat down and spent 480 hours turning this roadmap into 71,000 words, which is a 273 page book called the common path to uncommon success.
0 (16m 19s):
I also brought in 17 amazing entrepreneurs to share their genius at every step in the roadmap from Amy Porterfield to Pat Flynn ,Jeff Walker, Russell Brunson, Billy Jean, Stu McLaren, Selena Soo, Hal Elrod Ramit Sathie, Jill Stanton. I mean the list goes on the common path to uncommon success is the combination of the 3000 interviews I've done over the past decade. And this 17 step roadmap will deliver financial freedom and fulfillment to your life. Visit UncommonSuccessBook.com to learn more about this book and start your journey to uncommon success today. So Clay we're back and let's be frank. You've already dropped an enormous amount of value bombs thus far. And I want to talk about trust now. Cause trust is a tricky word.
0 (16m 60s):
These days, you believe it's important to trust, but verify expound upon this.
1 (17m 7s):
Well, what happens is, is a lot of people hop on shows. You're you're you're you are unique because you vet your guests, but there are a lot of shows out there where they'll just let anybody on the show or there's a lot of people they'll let anybody speak at the conference. There's a lot of trade shows to let anybody sell something as long as they pay for the booth. Right? So a lot of people are paying for their platform. People are paying for fake numbers of Twitter followers or Instagram followers. We've all seen that game. And so what you want to do is you, when you're looking at taking advice from somebody, but whether it be a business consultant or a conference or a franchise you're looking to buy or something, you're looking to license, I encourage you to trust, but verify.
1 (17m 49s):
So you first ask yourself, is there fruit and then go back to the root, ask yourself, is there, who root? And then go back to the root because so often people say things, people are leasing, the Mercedes and they can't afford gas. They're saying,
0 (18m 7s):
Please, please. Hopefully they don't see me pushing the pushing my Mercedes and the parking lot.
1 (18m 12s):
Oh, you know what I mean? People are pushing their Mercedes into the parking lot. They can't afford gas, but they're leasing it. People are faking it till you make it. And all I would say is before you take the advice of anybody out there, make sure you look at the fruit of the law in the lives of these people and then chase it back to the root. And that's super important. And is everybody going to be loved? No. No. And nobody's not people. People don't receive universal praise, but success leaves clues. And so Winston Churchill, this is Winston Churchill, the famous prime minister who led Britain over an a courageous battle versus the Nazis brought against Hitler.
1 (18m 52s):
He was, he said, you have enemies question Mark. Good. That means you've stood up for something sometime in your life. So do your research. I recommend if you're going to build a house, call their testimonials, talk to them. If you're going to buy a franchise, call the franchisees, ask them, how's it going. If you're going to hire a consultant, do your research. And that's why at ThrivetimeShow.com. If you go to ThrivetimeShow.com the home of our podcast and website ThrivetimeShow.com and you click on the testimonials button. We have now over a thousand video testimonials that I have compiled since 2006. So I mean, you can see fashion patterns changed.
1 (19m 34s):
JLD I mean, you can see people back in the day, 2006 or people this year sharing about their success. We proudly give out their cell phone numbers so you can call them verify just any, if you're gonna buy a franchise, call the franchisees. If you're gonna use a realtor call the references, it's so important to trust, but verify
0 (19m 52s):
One of the many things. And I mean many things that I love about you, Clay it's yo bluntness. So let's just call a spade, a spade brother right now, where do most people, and I'm talking about fire nation. I'm talking about thrive nation. I'm just talking about human beings and entrepreneurs in general, where do most people go wrong with their attempts at business growth?
1 (20m 12s):
Well, we're looking to get rich quick. I mean, that's, that's what happens. We, we all, we're all kind of doing it, right? I mean, there's a line to get into the buffet at the casino. And you're thinking maybe I could just kind of sneak in there. You know, you're going to a game. You didn't pay for a ticket to sit there on the sidelines and you kind of want to sneak in. People are kind of wanting to, you know, get the study guide. There's just this primal desire. We have to get rich quick to take the shortcut. And so what I see and it's unfortunate, but it w many people before call me have already gone to seminars where they say, James,
4 (20m 54s):
Here's the deal. There's 13 secrets to getting rid,
1 (20m 58s):
And I'm going to teach you 12.7 of them today. Now that's the final 0.3. That is where you get rich. But the 12.7,
1 (21m 40s):
And I remember that I was thinking eight grand a month. That's what I pay myself from elephant in the room. How are you even like what? And this is a guy who desperately wanted success. He got roped into one of these search engine programs where you sign a long-term contract and now he had to finance it and do an home equity line to pay it off. And I see these sad stories all the time and all I would just say, I recommend you look for consulting, mentorship. That is, you know, month to month that you try before you buy, you can trust but verify, but I would just really avoid the, get rich, quick stuff. And I would just give, give me a notable quotable. Andy Grove. Who's the co-founder of Intel who escaped from communist controlled Hungary at the age of 20 to move to the United States.
1 (22m 28s):
He wrote a book and he titled it only the paranoid survived, Oh, only the paranoid survive. And so I would just say I started off the show by talking about P M H O K C. This is a guy who grew from doing, you know, 50 grand a month of sales to $200,000 a week, $200,000 a week from 50,000 a month to 200,000 a week. That's a real example. I'm giving you the website, PMH, okc.com. Just everybody out there do a search right now, type in OKC Pergola, type it in. O K C P E R G O L A. You can see who comes up top another example type in Joplin Gyms, J O P L I N Joplin gyms who comes up top one of my clients, Cola Fitness, five.
1 (23m 13s):
These guys have grown five times the size in less than three years. These are real examples. You can verify. I'm giving you the names of these people, but be aware of the consultant educator speaker guy who speaks in vagaries and says, well, JLD I have so many testimonies.
4 (23m 29s):
It's hard for me to remember even one because yeah,
1 (23m 31s):
If I were to think of even one, I would black out and I have NDAs and I don't want to black out and I don't want to violate my NDAs. And I also don't want to validate the confidentiality. So I have no references that you can verify, but trust me, because I'm leasing a Mercedes, trust me, Fire Nation, I'm leasing a Honda. You know what I mean, though? You've seen it. Big hat, no cattle. You've seen it at JLD. You've seen it in you. You do such a great job of vetting people. You know what I'm talking about? There are people out there they're scam, tastic,
0 (23m 59s):
They're scam, tastic, and listen. This is why from day one, I was so inspired by Pat Flynn publishing his income reports and wanting to do the exact same thing and wanting to even kind of like up that level of being like, Hey, how can I bring in my lawyer to not only share legal tip and bring in my accounts and only share a tax step, but also just to like prove in a verified, like these are real numbers. This is what we are doing. This is what's working in the market right now. Here it is. These aren't just like numbers being thrown out in the air that a lot of people can do from stage or from wherever, from online. But Fire Nation, you've got to verify. And clay people are so scared when it comes to building a team, mostly because they don't know how to do it. But you and I both know that you must surround yourself with a competent team.
0 (24m 43s):
If you want to fulfill the dream, how do we do this?
1 (24m 46s):
Okay, well, if you're listening right now and you want to know specifically how I find great people today, we're, we're recording this show on, on a Wednesday. I never know when the shows come out, but tonight at 5:30 PM, 5:30 PM. I'm going to be interviewing on a typical week, about 50 to 75 candidates who say that, who say that they want a job on the planet earth. And so I am doing the hiring. I'm in charge of the hiring as a consultant for Shaw homes.com it's Oklahoma's largest home builder for myself. My marketing company is one of the largest in Oklahoma called make your life epic.com for elephant in the room, our haircut business. And I don't want to bore your listeners, but I'm doing interviewing for real companies.
1 (25m 27s):
I'm just citing them. So people know I'm not making this up. And if you go on, indeed, you can see the, the, the job posts right now. And we're going to spend collectively about $2,000 a week. JLD posting job now hiring now hiring, you know, we're, we're hiring. And these people show up and they apply for the job. And I'm going to interview these people and I'm going to interview them all. At one time, I call this the group interview and somebody out there, this is a powerful move. Everybody looked this up. Don't believe me, Inc magazine. Now reports JLD that 85% of people lie on their resume. 85%, according to Inc magazine, just making stuff up. People are turning in fiction novels as their, as their resume. So what I do is anybody who applies, I'll give you a fair shot, but I want to meet you.
1 (26m 11s):
I'm not going to hire you based upon that resume. And then I'm there and they're going, aren't you, the owner of these companies, aren't you, the owner. I thought you were. I thought I read about you in Forbes. Oh, I saw you on Jimmy Kimmel. Oh, I looked you up, you know? And they go, I you're the owner. Yes. And they stay. And I said, w w they get kind of nervous a little bit. And I say, no, guys, you can ask me any questions that you want about this job. And I'm going to tell you anything you want to know about pay compensation, how to get fired, how to get hired, how to get promoted. The org chart. You can come walk around my office. You can explore the 17,000 square foot building. You can meet everybody and you get to learn a lot about people. And then what you do is if somebody says they're a good fit, you think they're a good fit. I like to go ahead and schedule them to shadow me in the workplace for an hour or two.
1 (26m 56s):
While, while we verify their references. And through that process, you're going to find that if we have 150 people apply and they say, they're going to be at the interview, it's sad, but only 50, maybe only a third, about a third of the people who say, they're going to show up for the interview, actually show up. So then I only read the resumes of that third, right? I mean, why would I read someone's resume. If they're not going to show up, furthermore, I'm not going to call your references unless you show up on time. And I'll tell you this a little less than 10% show up on time. So a third show up, but a little less than 10% total show up on time. And if you're going to be late to the interview, you probably gonna be late for the job too. And if you need a self-help course, I'm going to recommend your newest book. JLD but I'm not going to hire you.
1 (27m 37s):
You know, I'm going to recommend some books to you. Cause I remember when I was a bad employee and I started working at target. I didn't know what was going on. I would not hire a young me. I wouldn't do it because I had so much stuff I was dealing with. But once you do the group interview every week, every week, we job post every week at five 30, we do that group interview. I scheduled shadows. And if you're a good fit, I had your shadow. And then we make the decision right there. And it's just, it's kind of an opportunity for both parties to try it before they buy it. And I see so many business owners that are stuck doing 150 consecutive one-on-one interviews and half the people don't even show up. Take about that a hundred, 151 hour interviews versus the same time, same place every week. I love the group interview. Do you want to know more about it? You can go to ThrivetimeShow.com and you can click on the podcast button and you can learn about the, a group interview.
1 (28m 22s):
And I actually have an audio excerpt of me conducting a group interview. The listener
0 (28m 26s):
Fire Nation value bombs have been dropped. You can see why keep bringing clay on entrepreneurs on fire time after time, year after year, and not to mention they are a fantastic partner and sponsor of entrepreneurs on fire as well. So, Clay, I want you to take this home for us, brother. What do you want to make sure fire nation gets from everything that we talked about today? What opportunities do our listeners does? Fire Nation gets to continue to take advantage of all the awesomeness. And in fact, pre-interview we talked about some amazing fire nation testimonial stories that's already happened, which is so cool to hear. And then we'll say goodbye.
1 (29m 3s):
I want to give the listeners kind of a, a three step process, three things you can do right now. Step number one is I would encourage you to, I encourage you to go to a thrive ThrivetimeShow.com/fire, ThrivetimeShow.com/fire. And when you go there, you can schedule a 13 point assessment with me, not with a team mate, mate, or somebody else. You'll actually be on the phone with me. And when you're on the phone with me, I'm going to figure out whether we can help you or not. Now I can only help 160 clients one-on-one because that's the limit. I've set on how big I want our firm to be, but also have workshops.
1 (29m 43s):
And so if you go to ThrivetimeShow.com/fire. You can schedule the 13 point assessment. However, if you go to ThrivetimeShow.com and you click on the conferences button. You can learn all about those conferences. There are two day interactive workshops, and if you want to attend just for $37, all you got to do is leave a review about the EOFire podcast on iTunes. So find the EOFire podcast on iTunes and leave an objective review about JLD here. Give him a review, tell him how he's doing. You know, Oh man, I wish he would talk faster, talk slow, but seriously tell them about the value you're getting, what you're learning, that kind of thing. And if you'll send a screenshot of the review of the EOFire podcast to info at ThrivetimeShow.com that's firstname.lastname@example.org.
1 (30m 31s):
You can attend the conference for just $37 or again, you can schedule a one-on-one consultation with me at ThrivetimeShow.com/fire. And then the third thing. And before we introduced kind of our, our co-conspirator here in the studio here, Ryan is actually a guy who is one of the bearded business boys, the visit, the booming business he's up there in Oklahoma city. He goes to church with the guy who started PMH OKC and with the insurance guy. And Ryan was crazy enough to fill out the form per the recommendations of his friends. He got stuck on a 13 point assessment with me and now his company flowphotos.com has grown as a result of him diligently implementing the system.
1 (31m 14s):
And it's grown so much in these past couple of years that he's now licensing the business. So now if you're out there today and you're going, man, I don't know what I want to do with my career. I need to find a business. I want to start a business. I don't know how you can now start a flow photography. You can license a flow photography location for less than $20,000. And he'll actually train you how to do it. It's less than 20,000 and all, all 20,000 goes to buy the equipment. He doesn't even make a commission on selling it. It's just all equipment. So you're just buying the equipment. You're not paying an upfront license fee. It's a pretty cool story. And I wanted Ryan to Tim to meet your listeners today. How's everybody doing? Ryan? We're all doing great. Yay. Woo. So Ryan, can you share with everybody when you filled out the form, what were you thinking?
5 (31m 59s):
Well, I'd op you know, Clay had mentioned that we've got a couple of friends that we go to church with and I'd been hearing these stories of like their business was growing. Kind of seemed like out of nowhere, the PMH guy, he, he would send me pictures of checks, writing to him. And, and those were big checks. Pictures of gesture did that's hilarious. And so we were at an ugly sweater party and they, they kind of cornered me and said, Ryan, you've got to check this out. And so I did, I checked it out and did the 13 point assessment. What was really cool is clay mapped out a, a business plan for me, just no questions asked at all. But whenever I read through the business plan, I saw, you know, here's a roadmap to success.
5 (32m 42s):
I've heard the success that Clay's had, you know, built the nation's largest DJ entertainment company. I thought, come on, this guy has done this before I found out, you know, he's built several multi-million dollar businesses. I need to listen to what this guy's saying. You know, you hear something, you trust it. But sometimes they're like, you know, don't believe your lying eyes. Right? And so I actually got to see on paper and all of the verification. And so, you know, we, we said, yes, this is something we need to do. And then we just sort of began from there and, you know, thinking back on it, what I was thinking was I needed help. You know, I'm a photographer by trade, right? I'm an artist, you know, I, I figured out how to take great photos, how to deliver those photos, good customer service, things like that.
5 (33m 24s):
But, you know, we named our business flow because the opposite of that is to drift, right? We wanted things to flow. Well, we didn't have great structure. All of these things and Clay and his team helped to bring some structure to us. And, and really, it was just following a proven path, simple systems. And we leaned into that. And so I got really excited whenever we were able to get started,
1 (33m 46s):
You guys have grown by what percentage in the last two years now? Yeah. 35%, 35%. And you, you have a, and so in a typical week, I mean, you can, if somebody did reach out to learn about licensing a flow photography, you're doing that. And if I understand it, right, the licensing fees, a dollar, $1, and a, they got to buy about what? $15,000 of equipment.
5 (34m 4s):
Yup. Yup. That'd be about $15,000 to get your, your cameras, your 3d cameras, video stuff.
1 (34m 9s):
JLD is a smart guy, but for a guy like me, how long does it take you to teach me how to do it two days? So two days. So for 15 grand, what? Under, under 15 grand, two days, if you don't know what you want to do with your career, you can have a business and on a gross revenue on a typical week, if you're in the spring, how much gross revenue can you generate?
5 (34m 26s):
Yeah. Anywhere from 15 to 17,000 was a what we were hitting this last year. Yeah.
1 (34m 31s):
It's crazy. A week.
0 (34m 33s):
Days of training. Well, fire nation, listen, you're hearing clay. I mean, you're hearing this story of photo flow. You're hearing all these different things and it's important to trust what is clay said, verify. So the next step of course is verifying because you are in charge of your future of the next step that you take. So I love this client. How do you,
1 (34m 50s):
I would just say, I want to go back to where we started. You know, you asked me what's one thing I believe that very few people believe or that people would, most people would disagree with is he, that walketh with the wise shall be wise, but a companion of fools shall be destroyed. So I'll leave your listeners with four quick action steps. One, if you're surrounded by idiots. And man, when I worked at target and Applebee's and direct TV, I was surrounded by idiots because I was surrounded by myself. Think about that. I was surrounded by myself, everywhere. I went, I was there. So I would say, step one, listen to the EOFire podcast every day until you are one of those wives guys, because there's so much knowledge and JLD, it's not just your new shows. It's your older shows.
1 (35m 31s):
It's the shows you've done years ago. Just go, just listen to every single day. Call to action. Number two, leave a review. I mean, JLD, you have millions of people that have listened to your shows and thousands of reviews. Let's help bridge the gap. You know, let's get a million reviews, everybody out there you say, I don't know what to do. I'm trying to grow a business in a pandemic. What do I do? I've got what you do is you need to go and leave a review right now, go to iTunes. Find the EOFire podcast. Leave an objective review. Email me quick while it's still in your mind. Do it. Now. Email me to email@example.com. Should I do it later? No. Pull over and do it right now. Do it right now. Do it right now.
1 (36m 11s):
Do it right now. Send a screenshot to info at ThrivetimeShow.com, but I can't do it. I have carpal tunnel. I'm overwhelmed. Just do it. Screenshot review info at thrive time. show.com. If you can't figure out how to leave a review, just email me and I'll help you. You can attend a conference for $37 with no upsells. That's the thing that shocks everybody. No upsells. It's beautiful action. Step number three, schedule a free 13 point assessment with me. If you have a real business and you're really stuck because even if we can't help you as an ongoing coaching client, God put me on earth to help you grow businesses. That's what I do. I don't, I'm not good at a lot of things. I have five kids and I have no hobbies and interests. And I swim in the pool with my kids in the hot tub, but they're like, you know, dad, you're one of the most unimpressive people we've ever met, but you're good at growing your business.
1 (36m 58s):
I'm not, I'm not a talent show. I'm not a guy you want to go hiking with. I don't go camping. I'm not good at, you know, male modeling. I'm not good at playing a musical instrument, but I can grow businesses. So just go to ThrivetimeShow.com/fire, and schedule that 13 point assessment at ThrivetimeShow.com/fire and action. Step number four, batting cleanup. If you don't have a business and you're saying, I don't know what to do. I just don't know what to do. I, I don't know what to do. I encourage you to look at either licensing or franchising. Jimmy John's is a great business. I make no commission for you to buy a Jimmy John's okay. Oxyfresh.com. A great business franchising just allows you to buy a scalable system that works, or you can look into licensing and you just got to go to flowphotos.com, flowphotos.com and click on license, a location.
1 (37m 46s):
There's a button click on the license, a location, and then Ryan can talk to you. It costs you nothing. You got about 15 grand a year. You got to buy. If you want to move forward and he'll schedule a two day dojo of mojo training with you to teach you how to do it and see if it's a good fit that's flowphotos.com. JLD you sound like you're smelling. Terrific. Is that something in the Puerto Rican weather up there all day?
0 (38m 5s):
Every day, I've got my native deodorant, coconut butter just right underneath both my armpits and it smells fantastic. Cause Fire Nation TMI, or once again for twice in one episode, you're the average of the five people you spend the most time with. You know, this fire nation. You're hanging out with clay with JLD today. So let's keep up that heat. And if you do head over to EOFire.com and type Clay in the search bar, all of his amazing episodes come out, they're all this valuable, this many value bombs. Aren't every single one of them. But again, your calls to action. Clay gave all four right there. I'm just going to repeat thrive time, show.com/eo fire. Get going. Take action on that. And again, the email address to take that screenshot of the review and get that $37 ticket to the conference info at thrive time, show.com clay.
0 (38m 52s):
Thank you for sharing your truth, your knowledge, your value with fire nation today, for that we salute you and we'll catch you on the flip side. Boom. Hey Fire Nation today's value bomb content was brought to you by Clay's lesson. Over the past decade, I've interviewed more than 3000 of the world's most successful entrepreneurs and created a revolutionary 17 step roadmap to your financial freedom and fulfillment. I put it all into my first traditionally published book. The Common Path to Uncommon Success personally endorsed by Seth Godin and Gary Vaynerchuk. The Common Path to Uncommon Success is the step-by-step guidance. You need to achieve the lifestyle of your dreams, Fire Nation, visit UncommonSuccessBook.com to learn more and order your copy today.
0 (39m 37s):
And I'll catch you there or I'll catch you on the flip, the flip
6 (39m 39s):
0 (39m 41s):
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1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!