Corinne Goble, CEO of the Association of Women’s Business Centers, leads national efforts to expand opportunities for women entrepreneurs and strengthen the small business ecosystem through funding, advocacy, and support.

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Guest Resources

Biz2Grow – Check out Corinne’s website for free tools, assessments, and support to take control of your business funding journey.

Corinne Goble LinkedIn – Connect with Corinne on LinkedIn.

3 Value Bombs

1. Don’t wait until you’re desperate for funding. Start planning while you’re still stable.

2. Funders care less about your dreams and more about your preparation. Have your plan, projections, and financials ready.

3. Securing capital isn’t just about money; it’s about mindset, strategy, and building the right support system.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The Capital Equation: What Small Businesses Need to Grow with Corinne Goble

[1:33] – Corinne shares something she believes about becoming successful that most people disagree with.

Being likable is an underrated superpower for business success. People support who they like.

[2:31] – Corinne tells how a business owner can tell if they’re ready to pursue funding.

If you’re thinking about growth or struggling to keep up with demand, it’s already time to consider funding.
Don’t wait until you’re out of bootstrap money because by then, it’s too late.

[4:05] – Corinne talks about why securing funding is so challenging for small business owners.

Mindset blocks, fear of debt, and stigma around borrowing can prevent action.
Many skip foundational steps like writing a business plan or checking their credit.
Lenders need to see detailed planning and financial awareness.

[6:36] – Corinne what lenders specifically look for when starting the capital conversation.

A clear plan for the use of funds and not just paying off debt.
Business plans, personal financial statements, projections, and proof of management capability are keys.
They want to know their money is in trustworthy hands.

[8:34] – A timeout to thank our sponsors!

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[12:15] – Corinne talks about the different types of funding and how to choose the right one.

Equity capital involves giving up ownership and decision-making.
Debt capital lets you retain control, but be cautious of predatory loans like merchant cash advances.
Know the interest rate, payment terms, and whether the loan truly supports your goals.

[15:47] – Corinne talks about systems or support that can make this process less overwhelming.

Free resources like Biz 2 Grow offer confidential assessments and one-on-one counseling.
Transparent advice on what lenders look for like recent tax returns and credit history.

[17:43] – Corinne shares a success story of turning a ‘no’ into a ‘yes’.

She helped a boudoir photographer who was denied funding due to the nature of her business.
After several rejections, they found a national bank open to funding her expansion.
Key lesson is the right lender is out there, you just need the right support to find them.

[20:29] – Corinne gives an advice for listeners who are feeling intimidated by capital conversations.

Don’t let terminology or fear stop you, reach out for help.
Biz 2 Grow offers a supportive, judgment-free zone to prepare you for funding success.

[21:39] – Call to action.

Biz2Grow – Check out Corinne’s website for free tools, assessments, and support to take control of your business funding journey.
Corinne Goble LinkedIn – Connect with Corinne on LinkedIn.

[23:23] – Thank you to our Sponsors!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Shopify: If you want to see less carts being abandoned, it’s time for you to head over to Shopify! Sign up for your $1-per-month trial and start selling today at Shopify.com/onfire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

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