Dan went from zero to $3 million in revenue in one year, primarily with paid traffic . He is known as one of the top Facebook advertising experts online today.
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3 Key Points:
- Be an expert in the easier category first and work your way up.
- Attract customers by giving value — don’t pitch.
- Educate your clients to up-sell so they can make the most out of their leads.
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [00:53] – Dan is expecting his first child in one month!
- [01:01] – He spent 7 years being a serial entrepreneur
- [01:18] – He found out that the most profitable thing for him is online marketing, specifically, paid traffic
- [02:19] – Dan’s wife told him to stop coming up with new business ideas and just take the one thing he’s good at and focus on it
- 02:59 – Dan was on episode 1771 of Entrepreneurs On Fire
- [03:28] – Dan’s story received a ton of feedback from Fire Nation
- [04:07] – On Tuesday, March 27, [2:00] P.M. EDT, Dan and JLD will be hosting a FREE Masterclass called My 3-Step Method to Landing Easy Facebook Ad Clients who Pay
- [05:28] – Dan talks about the biggest misconceptions around Facebook Ads
- [08:35] – The biggest mistake you can make is calling yourself an ad agency
- [10:02] – Don’t pitch, give value instead
- [11:36] – Dan shares step-by-step how he gets a client
- [14:21] – A quick, small result you can give a client is hope for them
- [18:38] – Client selection is the biggest thing in keeping your integrity
- [18:57] – Don’t choose a client who is difficult
- [19:19] – Dan breaks down easy clients vs. difficult clients
- [21:19] – Choose existing businesses over startups
- [21:53] – Never try to land a client who is not already spending money on advertising
- [23:35] – Disruptive marketing is the strategy to go to
- [27:05] – Remember, you’re not slashing anything from the potential income, like Groupon, you’re simply charging a fee to your client
- [27:43] – Educate your clients on how to up-sell
- [29:00] – Dan’s average cost per client on a monthly basis is $1,500
- [29:14] – “It really goes by how much you can make them”
- [30:57] – Most of his time spent with offers is closing on clients — once you’ve set up the ads and offers, you’re good to go
- 32:33 – Join JLD and Dan on a FREE Masterclass called My 3-Step Method to Landing Easy Facebook Ad Clients who Pay on March 27, 2:00 P.M. EDT at EOFire.com/Dan
- [33:17] – Dan is excited to share his knowledge with Fire Nation on the LIVE Masterclass!
- [33:49] – When Dan runs ads for local businesses, there is no targeting 99% of the time
- [35:05] – Allow Facebook to optimize your ads without targeting
- [37:34] – Stop thinking about the reasons why you CAN’T, join Dan and JLD on this webinar, and let him tell you why you CAN!
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