Dan Henry went from zero to $3 million in revenue in one year, primarily with paid traffic . He is known as one of the top Facebook advertising experts online today.
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3 Value Bombs
1) Be an expert in the easier category first and work your way up.
2) Attract customers by giving value — don’t pitch.
3) Educate your clients to up-sell so they can make the most out of their leads.
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(click the time stamp to jump directly to that point in the episode.)
[00:53] – Dan is expecting his first child in one month!
[01:01] – He spent 7 years being a serial entrepreneur
[01:18] – He found out that the most profitable thing for him is online marketing, specifically, paid traffic
[02:19] – Dan’s wife told him to stop coming up with new business ideas and just take the one thing he’s good at and focus on it
[03:28] – Dan’s story received a ton of feedback from Fire Nation
[05:28] – Dan talks about the biggest misconceptions around Facebook Ads
- [06:39] – Local businesses are a hundred times easier to run ads for
- [07:02] – Get your feet wet in the easy category first
[08:35] – The biggest mistake you can make is calling yourself an ad agency
[10:02] – Don’t pitch, give value instead
[11:36] – Dan shares step-by-step how he gets a client
[14:21] – A quick, small result you can give a client is hope for them
[18:38] – Client selection is the biggest thing in keeping your integrity
[18:57] – Don’t choose a client who is difficult
[19:19] – Dan breaks down easy clients vs. difficult clients
[21:19] – Choose existing businesses over startups
[21:53] – Never try to land a client who is not already spending money on advertising
[23:35] – Disruptive marketing is the strategy to go to
[27:05] – Remember, you’re not slashing anything from the potential income, like Groupon, you’re simply charging a fee to your client
[27:43] – Educate your clients on how to up-sell
[29:00] – Dan’s average cost per client on a monthly basis is $1,500
[29:14] – “It really goes by how much you can make them”
[30:57] – Most of his time spent with offers is closing on clients — once you’ve set up the ads and offers, you’re good to go
[33:17] – Dan is excited to share his knowledge with Fire Nation on the LIVE Masterclass!
[33:49] – When Dan runs ads for local businesses, there is no targeting 99% of the time
[35:05] – Allow Facebook to optimize your ads without targeting
[37:34] – Stop thinking about the reasons why you CAN’T, join Dan and JLD on this webinar, and let him tell you why you CAN!
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