Dr. Noah St. John, creator of AFFORMATIONS® and known as “The Zero-Friction Doctor,” is a globally recognized mindset expert published by major publishers. Babette St. John, Client Success Director at SuccessClinic.com, empowers children, parents, and teachers worldwide to build lasting confidence and resilience.

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Guest Resources

I Ask Better Questions – Check out the website and get the book. Download free parent and teacher lesson plans and curriculum.

Noah St. John, PhD – Check out Noah’s website to learn more about the Success Clinic.

Book Dr. Noah and Babette St. John for school or event speaking (available in-person or via Zoom)

3 Value Bombs

1. Kids don’t have years of negative “head trash” like adults do, which makes them incredibly receptive to learning empowering thinking patterns early.

2. Teaching children to ask empowering questions helps them access their own inner power instead of being told what to think.

3. Affirmations framed as questions (“affirmations”) train the brain to search for positive answers and solutions rather than reinforcing negative beliefs.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: ASK BETTER QUESTIONS: The Power of Afformations – I Ask Better Questions

[1:32] – Noah tells why now is the right time to write a children’s book after 25 books for adults.

Babette encouraged him for years to create a children’s book together.
After decades of writing for adults, Noah finally cleared his schedule and committed.
The book I Ask Better Questions brings affirmations to kids through story and illustrations.
Babette developed the story concept and creative direction.

[2:35] – Babette tells why she feels this project was such an important mission.

Parents and teachers have shared powerful testimonials from Noah’s work for decades.
Kids today face growing challenges, including communication issues caused by constant phone use.
The book helps bring parents, teachers, and kids together to talk about emotions and challenges.
It creates a shared tool for family and classroom conversations.

[3:48] – Babette talks about how she decided which challenges the children in the book would face.

The characters represent common struggles experienced by millions of kids.
Examples include fear of leaving home, feeling invisible, test anxiety, and difficulty making friends.
Each story demonstrates how afformations can help children overcome these challenges.
The system is based on Noah’s long-proven afformations method.

[5:32] – Noah talks about how young is too young to teach a child to question negative thoughts.

There is no such thing as too young.
Kids naturally ask questions constantly as they try to understand the world.
Teaching empowering questions early helps shape positive mental patterns.
Even infants have been exposed to afformations through audio programs created by Noah.

[6:54] – Babette talks about what she has seen personally that afformations do for children.

Kids often experience immediate breakthroughs because they lack years of negative programming.
Afformations help children shift from “I can’t do this” to believing they can succeed.
Children quickly feel empowered and gain a sense of accomplishment.
The process helps them discover the power already inside themselves.

[8:13] – Noah talks about how teaching afformations to kids is different from teaching adults.

Adults carry years of limiting beliefs and “head trash.”
Kids don’t worry about adult responsibilities like finances or time pressures.
However, they still experience fears like being left out or struggling socially.
The book includes a curriculum for parents and teachers to guide discussions at home or in the classroom.

[10:13] – A timeout to thank our sponsors.

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[14:07] – Babette and Noah talks about what emotional challenges kids are struggling with most today.

Test anxiety is extremely common as academic pressure increases.
Many children feel invisible or left out socially.
Teachers report increasing mental health challenges among students.
Social media introduces pressure and comparison that previous generations didn’t face.

[16:21] – Noah talks about how the book addressed these issues directly.

The story follows five children, each facing a different challenge.
One character struggles with making friends, reflecting Noah’s own childhood experience.
Another character begins as a bully but learns how kindness transforms relationships.
The final character learns to recognize and embrace her unique talents.

[18:13] – Babette tells which part of the book resonates most personally with her.

The character reflects her childhood experience of moving schools and feeling afraid.
She remembers bringing a teddy bear to school for comfort.
The afformation she uses in the story: “Why do I feel safe and happy when I’m at school?”
The characters ultimately support each other and create a stronger school community.

[20:08] – Noah talks about one afformation-based question parents can use with their child tonight.

If a child says “Nobody likes me,” help them reframe with empowering questions.
Examples include: “Why do people love being around me?” or “Why am I getting better at math every day?”
Afformations work by encouraging the brain to search for positive answers.
Parents can practice these questions during everyday moments like dinner or before school.

[21:51] – Babette talks about what’s coming next in the Chosen series for kids.

The current book targets grade school children.
Future books will focus on middle school students using the same affirmations framework.
Noah already has materials designed for high school and college students.

[22:17] – Noah talks about the long-term vision for bringing afformations to the next generation.

The mission is to empower one million students, parents, and teachers within five years.
Resources, lesson plans, and tools are available online for free.
Speaking engagements at schools and districts help spread the message globally.
The goal is to help kids access the power already within them.

[24:27] – Call to action.

I Ask Better Questions – Check out the website and get the book. Download free parent and teacher lesson plans and curriculum.
Schools and organizations can invite Noah and Babette to speak virtually or in person.
Their mission is to equip the next generation with empowering mental tools.
Noah St. John, PhD – Check out Noah’s website to learn more about the Success Clinic.

[24:49] – Thank you to our Sponsors!

Hostinger: Visit Hostinger.com/ONFIRE, use code ONFIRE for 20% off, and build your site today.
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

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