Ed is a speaker, 5-time #1 best-selling author, and decorated F-18 pilot. He’s coming on today to show you how to put your life and business on afterburner.
Subscribe to EOFire
- Free Training: 3 hours to YOUR BIG IDEA! Follow JLD’s step-by-step system and in just 3 hours you’ll discover YOUR BIG IDEA!
- The Gary Halbert Letters – Ed’s small business resource
- The 21-Day Miracle – Ed’s Top Recommended Business Book
- Ed’s website
- Free Podcast Course – A free 15 day course on how to Create, Grow, & Monetize YOUR Podcast!
- Memoir – Learn about the life story of one significant individual in every new episode of JLD’s new podcast!
3 Key Points:
- Stop hesitating to take the first step — speed wins every time.
- Move in the right direction, and pivot if you have to in order to reach your goal.
- Be your authentic self.
- I Love Franchising: If you’re tired of Corporate America and want to step into owning your own business, then the time to make a move is NOW. …And why not make that move into franchising? Erik of I Love Franchising has personally helped over 1,000 people transition out of Corporate American and into Franchise Ownership, and you can take your first step towards doing the same today. Visit ILoveFranchising.com/fire to download Erik’s free eBook, The Franchising Playbook, today!
- Go To Webinar: My BEST marketing strategy? Hosting LIVE WEBINARS. And Go To Webinar has the reliability and the features you need to deliver webinars your audience will love. For more information, visit GoToWebinar.com/fire!
Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:44] – Ed failed kindergarten
- [02:10] – Early in life he learned that things will just come to you naturally
- [02:17] – He started to find ways to follow leaders
- [02:30] – He joined the Marine Corps and the U.S. Navy and was one of the leading instructors for aerial combat
- [03:12] – After he left the Marines in 2006, he started building businesses
- [04:20] – His area of expertise is in speed and strategic sprints
- [05:22] – “Speed wins”
- [05:41] – The biggest lie in personal growth and business is the story of the tortoise and the hare
- [06:49] – Ed shares how he survived 21 days without food
- [08:04] – “Time is everything”
- [08:40] – Share something we don’t know about your area of expertise that as Entrepreneurs, we probably should: Apart from speed, you need to move in the right direction to reach your goal
- [08:48] – Ed talks about how F-18 missiles relate to being an entrepreneur
- [11:28] – “You have to adjust”
- [12:30] – Worst Entrepreneurial Moment: 8 years ago, Ed and his family were all sitting on the couch for their Friday movie night. There was a scene in the movie where the superhero just shut down his thing and worked as an insurance adjuster. Ed literally started to cry because he was so emotionally hit by realizing that the superhero he was watching was him. He realized he was playing incongruently and small
- [16:08] – Most entrepreneurs are so terrified that they pattern themselves to other people who are successful
- [16:43] – “If I’m not getting 5% – 15% negative reviews, I’m doing something wrong”
- [18:42] – Accept the disagreement because it means you’re engaging people on the other side
- [19:28] – The Lightning Round
- What was holding you back from becoming an entrepreneur? – “It was the perceived lack of resources”
- What’s the best piece of advice you’ve ever received? – “Fail fast, next”
- Share an internet resource, like Evernote, with Fire Nation – The Gary Halbert Letters
- If you could recommend one book to our listeners, what would it be and why? – The 21-Day Miracle – “that book is the book to get you up running as an entrepreneur”
- 25:16 – Get Ed’s 21-Day Miracle and a free training at EdRush.com/Fire!
Ed: JLD, what’s up, man? I am so fired up. Look, I’m so prepared to ignite. The last time I was this prepared to ignite I was sitting on an aircraft carrier in my F-18, putting 36,000 pound of thrust into after-burners. That’s that kind of igniting.
John: 36,000 pounds of thrust. I like the sound of that.
Ed: Did you say episode 1976, by the way? Is that what you just –?
John: 1976. Is that the year you were born?
Ed: Dude, that’s the founding of our nation, man! Oh wait, no no, that’s 1776.
John: No, that’s 1776.
Ed: That’s the 200th year of the founding of our nation. No, I was born just a little bit before that. I wish my math – alright. Go ahead, back to you.
John: That’d be pretty impressive if America’s has accomplished all of this in 30 years.
Ed: That’s a lot of episodes, man. We un-accomplished a lot of those things in 30 years. But I won’t go down –
John: We won’t go down that road. But Fire Nation, Ed’s a speaker; he’s a five-time, number-one bestselling author; he’s a decorated F-18 pilot; and he’s coming in today to show you how to put your life and business on afterburner.
Ed, take a minute, fill in some gaps from that intro to give us just a little glimpse of your personal life.
Ed: Yeah man, so I actually put episode 1976 on my bio there. So it’ll be a little bit longer, but I appreciate that.
So John, I’m a guy that failed kindergarten. And that’s probably the most important thing for you to know. So I’ve not been born with the sharpest intellect – sharpest tool in the shed.
The only thing I actually remember from kindergarten is the room where you go when you get in trouble. That’s the only memory that I actually have when I was like six years old, is that – like I don’t remember the classroom, I don’t even remember the teacher, what they looked like. It was Catholic school, where they took care of business by sending you off into this room.
Early on in life, I just had to learn that things weren’t going to come to me naturally. I wasn’t going to be able to put everything together. And so I just started finding a way to follow leaders—follow successful people—and really try to emulate success. And that success not only led me to graduate from kindergarten that next year, but graduated from college; went off, joined the Marine Corps, as you mentioned; became, at the top of my career, one of the leading instructors in the entire Marine Corps and Navy for one-against-one dogfighting, which is our aerial combat version; I was off to Iraq twice, where I flew missions – I probably supported you, actually, while we were there.
John: Yeah, we were there the same timeframe. That was crazy.
Ed: When you were down there doing the real work, and I was up at 15,000 feet sipping lattes in a left-hand turn. (We weren’t sipping lattes.) It was easier.
John: We felt good that you were out there, let me just say that.
Ed: So I’ll just say, our job there in Iraq – sometimes flying around, but that was not a hard job compared to what you guys were doing out there, sniffing out IEDs and stuff like that.
Since I got out of the Marine Corps—that was back in 2006—I’ve been building, selling businesses. Just having a good time implementing all the principles that I learned in the cockpit. Nowadays I serve as an advisor for a lot of really big companies, helping them grow their brand and their business. And I speak a lot, and love to just share a message about how entrepreneurs can totally take their business, grow it, help a ton of people, have a huge impact, make a lot of money, and have an incredible lifestyle that you can enjoy.
John: Well Fire Nation, besides being a brother-in-arms, Ed’s a friend; we’ve hung out multiple times. Every time I go back to San Diego we definitely like to get together when possible, because we just are of one mind. We like to take our military experience, and leave it as just that—as experience, in the past—but then apply it to our current lives. And say, you know what, there’s a lot of things that could be tough about being an entrepreneur, but nothing is tougher than what we went through when we served the country and what we had to go through in X, Y, and Z. And that perspective I know really helps me, and I’m sure in a lot of ways, Ed, it helps you.
But what I’m curious about, honestly, alone with Fire Nation here in 2018: What would you say is your number one area of expertise? Because I mean, you’re good at a lot of things, but what’s the thing that you are most expert in today?
Ed: I’m fascinated with the idea of speed. I’ve truly that way my whole life. Even if you go back to the kindergarten thing, my motto became, “Fail fast, next.” I could do nine failures before the first person could do the first action. And I realized that speed, implementation, adjustment was really important to me.
And then, of course I got into the cockpit of an F-18 where it’s all about speed, like sweet – we have a phrase in the hornet that is, “Speed is life.” The fastest I’ve ever flown, I clocked it at a little over a thousand miles an hour. It was 1,072 miles an hour, which is really fast; it’s about 1.5 Mach, that’s 50 percent faster than the speed of sound.
And so, speed has really always been my thing. When I moved into the entrepreneurial world, that was really important for me. I find most entrepreneurs move too slow, oftentimes implement too slow, and by all means adjust too slow. And I started to kinda reinvent the wheel a little bit in the entrepreneurial world, and begin to show entrepreneurs how to move a little bit faster and how to implement a little faster.
And the phrase I use is, “Speed wins.” Speed wins. And in fact, speed wins almost every time. If you look back in history, you’ll see that the folks who implemented faster—Henry Ford, Travelocity, those kind of companies—were the ones that ended up standing. They were the ones that were there when the dust settled.
And then you look at some of the things that we’re taught – I’ll just tell you, the biggest lie in personal growth and business right now is “the tortoise and the hare.” We’ve all been told that story, we’ve all been told – you have this person who’s like, “Slow and steady, people, it wins the race.” We’ve been told that, “Persistence and consistency create champions.” And they don’t.
Most entrepreneurs are the kinda people who’ll do a gym membership for six months and move on to something else. And if you look at the real world – put a real rabbit next to a real turtle in a real race on planet earth, and there’s no contest! The rabbit runs circles, wins every single time. But we’ve been told as entrepreneurs that slow and steady wins the race. And you show me a company where slow and steady won the race, and I’ll show you companies that every single time they innovate faster than their competition.
And so I’m fascinated with this idea of speed. I’m fascinated with the idea of strategic sprints, which is what I call taking one thing—taking a big dream—and whittling it down to one thing, and implementing it as fast as you can for a full 21 days.
I wrote a book, as you know, about that. But it comes out of my story. So I went without food for 21 days. Only water, 21 whole days. We were talking about this when we first came on before the recording. I went into the woods for 21 days, literally disappeared last year, off of the grid completely, no phone, no Internet, no computer, no nothing except for me, a backpack, a cabin, my guitar, and just some time. I wrote a book in – this book that I’m talking about, I wrote that book in 21 days. Went from idea to bestseller.
My point is, you can do things faster. You can do things more precise. You can do things really, really, really well when you completely break the shackles off of what’s possible for you.
John: Fire Nation – Blockbuster. They thought they were being nice and slow and steady. Netflix came, ate their lunch.
John: Look what’s happening with Wal-Mart. You know, slow and steady. What’s happening with Amazon. They are eating their lunch.
Ed, you’ll get a kick out of this. I was talking to somebody the other day who’s friends with a board member of Wal-Mart, and this guy actually had the audacity to say, “You know, Wal-Mart could totally just take down Amazon whenever they wanted to. It’s just not on their priority list right now!” I’m like, dude! You are so behind the times, my friend. You literally need to be given a Stone Age award right now, because that’s incredible.
Ed: Atrex. Yeah, he’s putting atrex into his car on the way to work.
John: Fire Nation, time is literally everything. When you waste all this time on something that never had the chance to succeed in the first place, you’re never getting that time back. You are never getting that time back. Learn what’s gonna fail quick, or learn what’s gonna succeed quick. One way or the other, you need to know what’s happening fast.
If I waited until I was a good podcaster to launch a podcast, I’d still be waiting, because I was never gonna be a good podcaster until I actually launched a gosh-darn podcast.
Ed, what would you say is just the one thing that you just really pull your hair out when it comes to entrepreneurs these days? I feel like this whole speed thing is one thing, but what’s the caveat to that? What’s the one thing that you really want to make sure we get?
Ed: We leveraged off of the speed thing, but you actually have to be moving in the right direction. So the adjustment – the best example I can give you is, when you’re flying in an F-18, and you shoot a missile – a lot of times when we shoot a missile, it’s towards an air-to-air target. So we’re fighting against a Mig-29, or a Mig-21.
John: So that target’s moving.
Ed: So the target’s moving. So what ends up happening is, the missile that comes off the rail, whether it’s AIM-9, AIM-20, AIM-7, or whatever the technology – AIM-54, which are basically the slew of missiles, you don’t need to know those numbers –
John: You love it.
Ed: It’s not required to get this point. But when the missile comes off the airplane, for roughly – every missile is different, but for about the first maybe 400 yards or so, that missile comes off and doesn’t move at all. It goes perfectly straight. It’s a design characteristic of the missile. Our engineers did that on purpose; we buy missiles from the lowest bidder, so we’d rather not that weapon turn and hit us right off the bat, which has actually happened.
So we want to make sure the missile goes off – and then what happens at 400 yards, roughly—this is different for every missile—the missile mount opens its eyes, it finds and acquires the target, and undoubtedly, that target is not where it originally was. The target’s moving, turning, juking, turning at 7 g’s, trying to avoid the missile, shooting out chaff and flares to put countermeasures against that missile.
And so what that missiles does is it makes a very important correction. And the first correction that a missile off of an F-18 makes is usually a very big correction. Big right, big left, big down, big up. Whatever it is, it’s going to completely overcorrect off of that target. And then, what it will simply do over the next eight, ten seconds, or however long it takes before it intercepts hopefully that target that you’re shooting, is it just continues to make smaller and smaller and smaller corrections.
So the first thing is, a lot of entrepreneurs make the big mistake of not squeezing the missile in the first place. So you sit around and you just plan, and you think, and you strategize—when the first thing you should probably do is just drop that product into the market, start your podcast, start your show, write your book. Do something. Try to sell a service. Sell coaching, sell consulting, get yourself out there. Get some nos. Get some market feedback. Get some people to tell you what was right or what was wrong – or you might get somebody.
And all of a sudden – like, my first consulting client, 400-some coaching clients ago – my first consulting client, I’m literally driving to this dude’s house in San Diego – he paid me to coach him, to consult him for eight hours on the speaking topic that he wanted to talk about. I pulled off at his exit – I remember this like it was yesterday. I pulled off at his exit and I’m like, “Oh my gosh, what am I going to do for eight hours. I don’t even know what I’m going to do for the first five minutes.” But I would never have had that 400th client, who paid me 20-some-thousand dollars, unless I had that first client, that paid me like $2,500. So you gotta squeeze the trigger, man. You gotta get the missile off the rail.
But here’s the next part: You have to adjust. Because if you’re not adjusting – first of all, the market’s always changing. So even the best marketers in the world are always adjusting that missile. But the second thing is, you might not have gotten it right off the bat. So as the missile comes off, you might have to adjust just a little bit.
And so really, it comes down to those two things. Squeeze the trigger. Get it going. And then when you get going, overcome all that discouragement that you have that naturally comes when it’s not hitting right, and begin to make those adjustments. Because eventually you’re gonna find your target.
John: Ed, all this missile talk – you make me proud to be an American.
Ed: [Singing] Proud to be an American –
John: Minus the fact, of course, that you think that 1976 is our birthday. But you know –
Ed: And you know what? I might just punish myself for thinking that by singing that entire song by Lee Greenwood in my 22 minutes of interview, here.
John: I love this. Well, let’s move on to the remainder of this interview.
Ed: [Singing] At least I know I’m free – [Speaking] Sorry – it’s horrible, gosh.
John: Just before you make this your worst entrepreneurial moment, let’s talk about your worst entrepreneurial moment.
Ed: My real one.
John: What is that real worst moment to date?
Ed: Gosh, this is such a good question. And I like you ask – I like the fact that you ask this. Because I had like a list of two or three – they’re all really hard to talk about, frankly. I don’t love – I don’t love sharing these stories, because they’re really personal.
But I’m gonna take you back about five year – or about eight years ago. So I’d been an entrepreneur—full-up entrepreneur—probably for about three, three and a half years. Hitting some success, had my first seven-figure year. Sitting on a Friday night, and then what the Rush family does—and by the way I’ve got a 12-year-old, a 10-year-old, and a 9-year-old at home; they’re all super-clones, Rush super-clones; girl, boy, boy – This is about eight years ago, and we’re all sitting on the couch, even the 1-year-old. We’re sitting there, and every Friday night we have what we call family movie night, where we sit on the couch, have a big pizza or something like that, and just sit there and watch these movies.
And back then, we were watching this new movie that had just come out called The Incredibles—you probably remember this story, like Mr. Incredible. And there’s this scene in this movie, and I’m sitting there on the couch—I think I’m drinking a beer at the time—and I’m sitting there and there’s this scene where this guy, who’s this superhero, this Mr. Incredible – He got the whole superhero thing shut down, and he’s working as an insurance adjuster.
And if you remember this movie—and if you haven’t, go watch it, it’s epic even for adults like us—his sitting there in this tiny little cubicle typing at his little typewriter, and he’s dealing with this insurance case, and I’m sitting on the couch with my kids, my wife next to me, in this moment – and I literally start to cry.
And John, I’m not talking about a manly way of crying. And I’m not even talking about a normal way of crying. You know the kind of crying where you’re trying not to cry, but it makes it worse, because your body starts convulsing, because you’re trying to stop something that’s naturally happening? I’m doing this when I’m sitting on the couch, and all of a sudden I realize I’m hit so emotionally because I’m watching this person and I go, “Oh my goodness, that’s me.” I’m like, “That’s me.”
So I’m like this fighter pilot guy, I left the Marine Corps, and then I go into business. I’m trying so hard, I’m creating products and I’m following these spears. And I realize that I had been playing small ball. That God had basically put me to be a major-league player, and kinda given me the gifts to be able to do that on a big stage, and I’m playing Triple-A baseball or Single-A Baseball. I’m playing small ball.
And not only that, but I felt a little bit incongruent, frankly. And I really hate to admit that, because I’ve always thought of myself as a very congruent person; what you see is what you get. But what I realized is, I was following a lot of people, and learning from a lot of people, but I was actually trying to be like them instead of trying to be the best version of myself.
And it was in that moment, I’m like, “Enough, man.” So first of all, I’m going to play a big game. I don’t care where it is, but I’m playing big. I’m going all out. I’m going for the big thing. Because who cares. Might as well shoot for the stars, right? And then the second thing is, whatever happens, I’m gonna be myself. I don’t care who criticizes me, I don’t care who disagrees with me, I don’t care how many one-star reviews I get on Amazon; I’m gonna be me.
And that huge – it is an embarrassing moment. Like, gosh, man, the crying during a kids’ movie, you know what I mean? But that was a huge transformation for me, because it made a big shift in actually who I was and who I put myself out in the market to be.
John: What’s your biggest takeaway there? I mean, there’s so many things that I’m taking a away and absorbing—and Fire Nation, I know that you’re going to watch The Incredibles tonight, and cry like a little baby, because I’ve actually just gone ahead and bookmarked it for Kate and myself. I’m actually gonna be watch – eating a pint of Ben & Jerry’s and watching The Incredibles tonight. It’s happening. So, what’s the one thing – if there’s nothing else we take away from that story, what’s the one thing?
Ed: Most entrepreneurs – and I’ve worked with hundreds in one-on-one environments—most entrepreneurs, I’m gonna be very transparent about this, are terrified about themselves. If the real world saw the real you, what would they say? What would that look like? So a lot of times what we end up doing is we pattern ourselves after all these other people that we think are successful.
And here’s the point: The thing that you’re created for that you might be embarrassed about, or that one little quirk about you that you think, “Gosh, I could never really” – that’s the one thing that’s gonna attract most of the people to you.
So I have a rule, and the rule goes simply like this: If I’m not getting 5 percent to 15 percent negative reviews, I’m doing something wrong. If you go look at my books, you’ll see, usually my books run right around 10 percent one-star reviews and 70 percent five-star reviews. While most people focus on those one-star naysayers, my thing is, look, if you’re being you—if you’re being transparent, if you’re communicating with authenticity—what happens is you attract and repel at the same time.
So my view on this is really simple: When a prospect comes to me—when they see me online, when they see one of my videos, when they see a book or a program or training program or they come to an event—on a scale of one to ten, everyone who comes in the door comes in at a three. Threes don’t do anything. Threes are apathetic nothings. They don’t do anything, they don’t want anything. And my goal is take as many of those people to nines. Tens. I want to make people excited about being an entrepreneur. I want to get people into action. I want people to buy into a philosophy about changing the world. I want to turn threes into nines.
But you know what? When you try to turn threes into nines, what ends up happening is you get 70, 80 percent of them into nines and tens. People are now motivated, dedicated, ready to go serve the world. But what also happens is you take a handful of threes and you make them ones. And those ones are vocal sometimes.
I’ll give you a super quick example. In my book, The 21 Day Miracle, I have a riff I do on the topic of climate change. Now, to be fully transparent, I am not on any side of that debate. I have – I’ve studied climate models, I have literally no idea how to even understand those. So I’m on the side of, we should really take care of our environment because it’s important. That’s the side that I’m on.
And so I talk about that, but in my book I say, “Hey look, you should at least look into it and study it before you just come up with an opinion.” I don’t have an opinion either way, but that’s what I said in the book. And I’ve got, like, five people that have written one-star reviews that started calling me a science-denier, or a climate – whatever. I’m not. I don’t even know what to talk about when it comes to talk about that topic.
But my point is, I will accept that 5 to 10 percent, 15 percent, disagreement or people who are poking their head up and saying, “No, no, I don’t like this.” As long as it’s in my window—the 5 to 15 percent window. Because what that means is I’m taking people and engaging them on the other side.
So that whole Incredibles moment, what it taught me is, “Look, be yourself. Be you. You’re an amazing you.” And when you’re you, you know what you’re gonna do? You’re gonna engage people both ways. Some people, they’re not gonna love you. Oh well! Move on. But some people are gonna so engage with you and your message that they’re gonna be your customers and your friends forever.
John: Fire Nation, just like Ed drops missiles, he drops value bombs too! And guess what? More are coming up in the lightning round when we get back from thanking our sponsors.
Ed, are you ready to rock the lightning round?
Ed: Rocking the lightning round, man. I’m reading to rock and roll.
John: What was holding you back from becoming an entrepreneur?
Ed: Biggest thing: Lack of resources, for me. In fact, it wasn’t a lack of resources; it was a perceived lack of resources. I think a lot of entrepreneurs, when we start out, we don’t know what we’ve got available to us in the world.
I created, probably about seven years ago, a software platform. It doesn’t exist today. I built it, sold it to a bunch of customers, used it for a while, it didn’t work. I mean, it worked, but then I moved on and sold that business. So when I did that, when I started hiring software people to build stuff – which I don’t do anymore, by the way, I don’t recommend doing. What that helped me to understand was: Dang, as long as you can think of something, you can create it. Because there’s other people who can do all that work for you.
So that idea that I needed resources or that I didn’t have resources was the biggest thing holding me back. When I broke through that, it was kinda seven-figure territory after that.
John: Fire Nation, perceived lack of resources. Such a key phrase. Because there is no lack of resources, it’s just our perception’s off. Now, what’s the best advice you’ve ever received?
Ed: I said it actually, earlier in the interview, which is, “Fail fast next.” I heard that from a guy named Perry Marshall who – I’m sure he heard it from someone before him. But here’s the thing. I’ve had more failed businesses – I don’t even want to name – I had a company called Rush Hour Seminars that never got off the ground. I had another one called Christian Business Excellence that never got off – Dude, I’ve got this trail of tears behind me.
But my average failure’s probably two weeks, maybe three weeks. So I don’t spend two years wallowing in something that’s not gonna work. If it doesn’t work, the market doesn’t respond, I move on. So yeah, “Fail fast next.”
John: Yeah, we were talking about a pretty cool idea that I can see you implementing, coming to me, and being like, “Alright, JLD, this is the plan, this is the dates.” And I’m like, “I’m in.” Or, I can see you being like, “Hey, guess what, I couldn’t find four or five other people to join us, so it’s just not going to work, and that’s just how it is. On to the next thing.” That’s how you have to operate, Fire Nation.
Ed: A little hint there. Fire Nation, if you see JLD disappear for a week, it’s probably because I took him someplace.
John: And I’m gonna come back a better man for it.
Ed: Someplace good. Someplace good. We’re not going clubbing, we’re going to do something good with the world. But anyway.
John: Recommend one Internet resource.
Ed: Gary Halbert Letter is probably the one. People a lot of times ask me – I teach communication a lot, and how to get your message across. There’s one free resource that’s probably thousands of pages long. It’s called the Gary Halbert Letter. Just in the interest of full transparency, it’s a copywriting discussion. And Gary’s passed away recently. But very smart –and oftentimes very vulgar, so if you’re super sensitive it’s probably not for you. But I’ve learned a lot about communication from that. And it’s kin of a not very well-known resource, so I thought I’d share it here.
John: Let’s recommend one book. First off, you’ve written a bunch; you have 21 Day Miracle – So let’s kinda maybe go in this direction. Recommend one book that you think – of yours – that Fire Nation should read. That might kind of get them going down the Ed Rush waterfall. And then recommend a non-Ed Rush book that’s made a big impact on your life.
Ed: Okay, cool. Yeah, the book I’d recommend of mine is my most recent one, 21 Day Miracle. It’s now – I just checked it this morning – six straight months as a number-one bestseller. One day alone I think I sold over a thousand copies. It was number 22 over all of Amazon, which was pretty amazing. And I’m thrilled that it had that success. When you go there, you’ll read 75 percent five-star reviews and 10 percent one-star reviews, exactly like I told you that it was going to be. But that book is the book to get you up, running, I think, as an entrepreneur, into success.
What I do is simply just break down ten different 21-day miracles you can do around business, or money, or mindset, or health, or fitness, or relationships—and basically how to sprint one of those topics for a full 21 days and make a massive change. The frank bottom line is, you are built to change the world, but you need the strategy to get there. And the book really unpacks how to get there.
And John, it’s similar – totally different in application, but very similar to The Freedom Journal, like what you did, which is put together a sprint for people who can do things – I think yours is over 90 or 100 days basically, right, to get to a big goal. This is the same principal around one simple topic: That you simply sprint through something to get it done.
John: I am looking at these one-star reviews right now, and sometimes you just gotta take these with a grain of salt. There’s one review by “Bunny”—so of course there’s one thing—and it says “Toxic, comma, garbage” with three exclamation points.
It hurts, Fire Nation, and you know that I’ve actually gone through—I actually don’t know if you know this, Ed, but Fire Nation knows—that I had an incredibly vicious, brutal, hater email not too long ago that I publicly shared and went through the process. And it went pretty viral; over 700 comments on Facebook. I sent it out on email, I did a podcast episode about it – I really wanted to let people know that, listen, this stuff is gonna happen. And yes, it’s going to hurt, because you’re a human being. And that’s what it means to be a human being, is to protect yourself against things that could harm you. And of course vicious words can harm you, because vicious words can turn to vicious actions.
But this isn’t the caveman days now. We’ve gotta realize that sometimes it’s just people just being hurt themselves. And a lot of common comments were things along the lines of, “Hurt people hurt people.”
Ed: Hurt people. That’s right.
John: And that’s so true. And a lot of times they may seem to be talking about you and lashing out at you, but they’re really just projecting from themselves. So think of all that, Fire Nation. When you push something out there and you get some negative feedback, just take it for what it is. I know it’s gonna hurt, I’m not going to sit here and pretend to just shrug it off, because that’s not a reality. But just take it for what it’s worth. And sometimes it’s not worth that much.
Now, Ed, I want to end on fire. So give us a parting piece of guidance. Give us the best way that we can connect with you, and then we’ll say goodbye.
Ed: I’ll give you this website real quick. I have one more book to give you; I’ll do this in two seconds – ten seconds or less.
John: Oh yeah, that’s right, the non-Ed Rush book.
Ed: My year – so I do big year plans. My big year is I’m reading only sacred texts, so if it’s been written in the last 15 years it’s out. So I’m spending a lot of time – I’m reading about two hours a day, especially at night, reading the Bible and really kinda getting into stuff like that. So not weird religious stuff, just learning from incredible ancient cultures. And that’s my book.
And then last thing I’ll give you is the website you asked for, which is edrush.com/fire. Probably the easiest website to remember. So it’s E-D-R-U-S-H dot com slash fire. What I did, John, there, is I created a membership site right there for your folks. I’ve got a series of videos, a whole bunch of resources and downloads that folks can use specific to The 21 Day Miracle.
I also link to the Amazon page, where I price the book as low as I can, by the way, just so you know. Books aren’t a moneymaker for me; they’re a message-maker for me. So the book’s at, like, 99 cents, and like 8 bucks on paperback. I literally put it as low as I could, because I want to get it in your hands. And the website for that is edrush.com/fire. And it’s all yours.
John: You literally were blessed with the best name ever. I mean, Ed Rush. It’s just – there’s no question about it. We know how we’re gonna spell that. And we can’t make fun of your last name. I can’t even tell you what I was – I’m sure you can imagine when I was growing up, what I had to deal with. It just is a reality of life.
But short, sweet, to the point, edrush.com/fire. And you, Fire Nation, are the average of the five people you spend the most time with. You’ve been hanging out with a couple military studs—yeah, I’ll give us that—ER and JLD today. So keep up the heat and head over to eofire.com, type “Ed” in the search bar. His show notes page will pop up with everything that we’ve been talking about. Best show notes in the biz. Timestamps, links galore. But remember your strong call to action: edrush.com/fire. Go check out those videos, go check out that book, make it happen.
And Ed, thank you for sharing your journey with Fire Nation today. For that, we salute you, and we’ll catch you on the flip side.
1) The Freedom Journal: Accomplish your #1 goal in 100-days!
2) The Mastery Journal: Master productivity, discipline and focus in 100 days!
3) Free Podcast Course: Create, Grow and monetize YOUR Podcast!