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The Dynamic Duo: JLD and Guy Kawasaki: An EOFire Classic from 2022

October 31, 2025

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL’s in these archive episodes are still relevant.

Guy Kawasaki is the chief evangelist of Canva and the host of the Remarkable People podcast. He was the chief evangelist of Apple. He is the author of fifteen books.

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Guest Resource

Guy Kawasaki Website – Check out Guy’s website.

3 Value Bombs

1) To win, you have to be the number 1 solution to a real problem in this world.

2) Find somebody currently where you want to be in about a year from now.

3) Being good is not enough; be remarkable.

Sponsors

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Freedom Circle: A powerful community of entrepreneurs led by JLD! Are you ready to go from idea to income in 90-days? Visit Freedom-Circle.com to learn more.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The Dynamic Duo: JLD and Guy

[4:18] – Guy and John share their law school experience.

  • Guy: He graduated from Stanford, went to law school, and quit after two weeks.
  • John: Took a 4-month trip to India after telling his father that he left law school.

[8:31] – John talks about loving something and doing well – all while making a living out of it.

  • John: To win, you have to be the number 1 solution to a real problem in this world.
  • No one wants the second-best solution if they can get the number solution to their problem.

[10:58] – Guy asks John for a piece of advice re: a niche.

[13:56] – Guy asks John about his pattern recognition for successful entrepreneurs.

[14:59] – A timeout to thank our sponsors!

  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
  • Freedom Circle: A powerful community of entrepreneurs led by JLD! Are you ready to go from idea to income in 90-days? Visit Freedom-Circle.com to learn more.

[27:50] – Guy asks John what one should look for in a mentor.

  • John: Find someone who is currently where you want to be in about a year from now.
    • He found a booming business podcast host – Jamie Masters.

[22:45] – John talks about the BHAG Theory.

  • John is a believer of the Big Hairy Audacious Goals Theory.

[26:43] – Guy asks if John has altered his strategy.

  • Being good is not enough – be remarkable.

[31:33] – John asks Guy about his belief around the purpose of a company.

  • Guy: Great Tech Companies emerge because founders want to create products they use personally.
  • John: Nobody wants a weak imitation of somebody else; they want the best version.
  • Guy: The company’s purpose is not to create jobs but to create customers.

[35:41] – Thank you to our Sponsors!

  • Freedom Circle: A powerful community of entrepreneurs led by JLD! Are you ready to go from idea to income in 90-days? Visit Freedom-Circle.com to learn more.
  • HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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