Starting out as a “pinball mechanic” over forty years ago, Jack Guarnieri, better known as Jersey Jack is now in the center of the Pinball Universe bringing fun to millions of people.
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Guest Resources
Jersey Jack Pinball – Check out Jack’s website.
Jack Guarnieri Email – Reach out to Jack directly by sending him email.
Pinball Map – Discover over 48,000 machines at 11,000+ global locations.
3 Value Bombs
1. Dreams are blueprints for reality – Jack believes that if he can dream it, he can do it, and he proved that by founding a pinball empire from scratch.
2. Pinball is playable artwork – Great pinball machines aren’t just games; they’re stories with sensory-rich experiences and emotional depth.
3. Community over competition – The global pinball community offers connection, friendship, and fun across all walks of life.
Sponsors
HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Shopify: If you want to see less carts being abandoned, it’s time for you to head over to Shopify! Sign up for your $1-per-month trial and start selling today at Shopify.com/onfire!
Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How to Build a Pinball Empire When Everyone Thinks You’re Crazy with Jack Guarnieri
[1:03] – Jack shares something that he believes about becoming successful that most people disagree with.
- If you can dream, you can do it.
[1:23] – Jack shares the specific moment that he fell in love with pinball.
- It was after graduating from high school when he took a job as a pinball mechanic.
[1:56] – Jack talks about the craziest thing he has done in the name of pinball.
- Launched Jersey Jack Pinball in 2011 with no factory, no product, and $7M in pre-orders.
[2:40] – Jack shares why he choose The Wizard of Oz?
- He wanted a theme that appealed beyond traditional male audiences—something soul-stirring and family-friendly.
[3:04] – Jack talks about the theme of his second game.
- The Hobbit—a Warner Bros. title that unexpectedly expanded to three films, causing delays and financial strain.
[3:56] – Jack shares what makes a good pinball game.
- It starts with a compelling story. Add rules, lights, animation, audio, and artistry—Jack calls it “playable artwork.”
[4:44] – Jack talks about the story of The Wizard of Oz game?
- Includes movie elements like a spinning house, flying monkeys, voiceovers, and missions to “get Dorothy home.”
[6:13] – A timeout to thank our sponsors!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
- Shopify: If you want to see less carts being abandoned, it’s time for you to head over to Shopify! Sign up for your $1-per-month trial and start selling today at Shopify.com/onfire!
[8:40] – Jack talks about what non-players are missing about pinball.
- It’s more than nostalgia—modern machines offer sensory overload, community, and skill-based competition.
[9:07] – Jack tells pinball is more than a game to him.
- It’s a lifestyle and a deeply connected global community of diverse players.
[10:41] – Jack gives his advice if someone is intimidated by pinball.
- Start with Pinball Map to find local machines. The home market is booming, and support is everywhere.
[11:59] – Jack gives his biggest takeaway.
- It’s humbling to bring joy to the world. Jack never expected a temp job to turn into a lifelong passion and global fame.
[13:15] – Call to action.
- Jersey Jack Pinball – Check out Jack’s website.
- Jack Guarnieri Email – Reach out to Jack directly by sending him email.
- Pinball Map – Discover over 48,000 machines at 11,000+ global locations.
[15:43] – Thank you to our Sponsors!
- Shopify: If you want to see less carts being abandoned, it’s time for you to head over to Shopify! Sign up for your $1-per-month trial and start selling today at Shopify.com/onfire!
- HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
Killer Resources!
1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!