James Roche helps successfully lead his clients down their Entrepreneur’s Path™, a simple, time-proven method to market and grow your business the fast, fun, and easy way. Clients from all over the world in over 30 unique industries hire James as their coach because of his ability to “coach the product, programs, and marketing strategy out of them.”
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- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
- “A thing of beauty is a joy forever” – John Keats click to tweet!
- This failure was very recent, and quite a doozy. James is VERY transparent here and we pull two incredible lessons from his flop.
Entrepreneurial AHA Moment
- James shared wedding details with his client list, and it was the first time he had really ever gotten super personal. The response he got resulted in the biggest AHA moment of his life.
- James and his wife are totally location independent, and flaunt it by spending summers in Europe. James shares the warmest and fuzziest moment we have had on EntrepreneurOnFire. I love it!
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John Lee Dumas: Hire Fire Nation and thank you for joining me for another episode of EntrepreneurOnFire.com, your daily dose of inspiration. If you enjoy this free podcast, please show your support by leaving a rating and review here at iTunes. I will make sure to give you a shout out on an upcoming showing to thank you!
John Lee Dumas: Okay. Let’s get started. I am simply ecstatic to introduce my guest today, James Roche. James, are you prepared to ignite?
James Roche: Yes! Hi, John. How are you today?
John Lee Dumas: Oh. Wonderful! Thank you.
James Roche: Great!
John Lee Dumas: James helps to successfully lead his clients through their “entrepreneur’s path,” a simple time-proven method to market and grow your business the fast, fun and easy way. Clients from all over the world in over 30 unique industries hire James as their coach because of his ability to coax the product, programs and marketing strategy out of them.
I’ve given Fire Nation a little overview, James. Why don’t you tell us who you are and what you do?
James Roche: Sounds good, John. Thank you very much. Well, I’m a business and marketing coach, and as you just said, I really work deeply with my clients to help them create strategies, align their products and their programs to how it’s going to best fit for them and their business, and really their lifestyle too.
I have a wonderful home here in Miami Beach, Florida with my wife. We call it the “Castle in the Sky” because we’re on an island actually in Miami Beach and we overlook the water and everything out the window. It’s sky and water. It’s quite beautiful.
John Lee Dumas: Gorgeous! Was that inspired by that – was it a Steve Miller Band song, Castle in the Sky?
James Roche: [Laughs] I don’t know, actually. It probably could fit though. It’s so beautiful here.
John Lee Dumas: Maybe I’ll use that Castle in the Sky song as our intro music today to kick it off.
James Roche: Okay. That will be fun! [Laughs]
John Lee Dumas: So James, at EntrepreneurOnFire, we start every show off with our guest’s favorite success quote because it’s kind of our way of getting the motivational ball rolling and get our listeners pumped up for your content. What do you have for us today?
James Roche: Excellent. Well thanks, John. Actually, my quote is one of my favorite quotes of all time. It’s by the poet, John Keats, and it is “a thing of beauty is a joy forever.” I just have always resonated with this because for me, business is more than just transactions. It’s more than just business, and I think it is for a lot of entrepreneurs. I’m interested in – my mission is really helping these leaders out there affect more people in the best way possible. I look at business and marketing as simply tools to reach out to people and to benefit people, to be of service.
What happens then is if I can affect my clients and help them therefore affect their clients, then it’s like this ripple effect happens and these ripples just go expanding out, and I’ve indirectly helped all– [00:02:44]
totally lights me up. That’s why with this a thing of beauty is a joy forever, I think it has something to do with this ripple effect that I resonate with that I want to do good. I want to actually help and contribute to people, and I love that I don’t know exactly where those ripples are going to go out.
Like even with you, John, you’re doing these daily interviews and you don’t know what effect it’s going to have for people. You may never meet these people, but it has some rippling effect. Do you know what I mean with that?
John Lee Dumas: I totally understand what you mean and I love this quote for a number of reasons, “a thing of beauty is a joy forever.” It’s very abstract. You can apply it in a number of different ways. I really like how you’ve applied it and how you’ve kind of given us an aerial view of how that ripple effect can have such a great impact on the world itself. Can you come down now to the ground level and give us an example where you’ve actually seen this ripple effect work in real life?
James Roche: Well, it’s funny because I work closely as the head coach for Ali Brown, who’s another big marketer out there focused on female entrepreneurs, and we put on a lot of events as well. It’s so fascinating that I would be at an event, speaking, and then inevitably, people come up who I don’t even remember because I do not see their face. They see my face on the website, but they come up and they say, “You know that one seed of an idea, we doubled our business. I made $10,000.00 off this. I got this business idea going because of that seed of an idea.” This happens all the time where people just approach me and say, “Oh my God! That one thing made such an impact.”
So in a way, it is anonymous in a way, and I kind of like that. I can say yes, I’ve had clients who’ve made this what I call a 15 degree shift. In other words, I worked with them and we fine-tuned maybe what their offer is, who their market is, and sure enough, they break through. I can think of one example. Her name is Sophfronia Scott. She’s a very respected author actually of fiction and she started to help other authors produce their books, their nonfiction books.
We made one [little old] 15 degree shift in who she was targeting because she was targeting writers in general. But it was hard. They weren’t clicking with what she was offering. All we did was I said, “Well let’s reshift this to be focused towards more high level CEOs and executives and give them basically the same offer.” We tweaked it slightly. Well, what happened was two months later, she hit her very first five figure month out of that one little adjustment that happened.
John Lee Dumas: Thank you for that specific example because that really does bring the quote to life and exactly your outlook on that quote to life. So I really appreciate that.
James Roche: Sure.
John Lee Dumas: So now we’re going to move on to our next topic, and that’s failure. At EntrepreneurOnFire, we really focus on the journey of our spotlighted entrepreneur, and today, James, that’s you. Every entrepreneur has come across a failure or faced an obstacle or had a challenge to some level or degree that they’ve had to overcome, and it’s really definitive and it defines us as entrepreneurs how we react to that failure or that obstacle or that challenge. Can you give us an example during your journey when you faced one of these situations and how you reacted to that?
James Roche: Totally. This is like part of like the yearly life of the entrepreneur, I think. That we deal with some sort of dip, or oh, that didn’t quite work out. So I totally get that. For me, one that happened about a year-and-a-half ago was I partnered with a very good friend of mine. He was a client previously, but we ended up kind of really bonding and we became friends.
We developed this whole program and we started to go through the process of developing the content, we’re getting ready for a launch with it, and it took quite a bit. I mean I flew out there. He lives in Boulder. Then he flew out here and we were making videos and getting everything ready. But once we first started to send those emails out, the first few emails, the response was extremely low. I knew early on. We got too excited by our own ideas and we didn’t do enough market research. We didn’t find out more about where this market is at and what they are actually wanting. Things that I teach! [Laughs]
So it was another thing like sometimes the cobbler with the shoes thing. But it was very, very revealing to me. It’s like I skipped that step, and it’s one of the most important steps, is to actually back up and before we develop some program, find out from the market, hey, is this really what they want? Is this the format they wanted? What exactly are they responding to? What’s the ultimate result that they want to experience and how do I develop a program that will help them achieve that result?
We didn’t do that. We went on what we thought was just a cool idea. It was too complex and it just didn’t land. It didn’t land with the audience. So that really was it. I mean that was the big one. We’re still buddies and all. Everything’s fine. We didn’t launch the program because by that time, it was like the air had kind of moved out of the sail because we’d have to restructure so much, but it did really reveal to me again, don’t bypass the research phase.
John Lee Dumas: Well, thank you for sharing such a specific example, and then for also just highlighting a major lesson that you learned from that. When I hear things along these lines, I think back to a book that I recently reread called “The Lean Startup” by Eric Ries where he just stresses over and over again how important it is to launch early because it’s so important to get that feedback immediately from the customers, from your targeted clients, and that is where you’re really going to make the quality product that you need to because it’s their feedback that really should be shaping the product and not where exactly you think the product should be shaped. You just highlighted that with how you guys were all excited about going to one direction. Then maybe with some earlier customer feedback, you guys would have adjusted and made a product that would have been better received.
James Roche: Right. That would have been the next lesson. If we chose to continue, it would have been not to stop it, but to tweak it. Now we just decided to just not go with it. But in the future, if this happens again, it’s definitely I would tweak. I wouldn’t run and abandon the ship so fast again.
That’s the other lesson I guess to learn here because it’s true. I mean, it’s easy to come up with ideas and yes, we launch something, but it really is like what’s the response from the market. I always say that marketing is a dance. It’s not a soliloquy. You’re dancing with your partner, the target market, and usually, actually, they take the lead. There’s that wonderful sensation when you dance that there’s this push/pull.
Like I’ve danced salsa, I’ve taken lessons and stuff, and there’s this wonderful tension between the two and it just works. You get in the flow together. It seems like that’s what happens when you have a success at a product or a program or a service that hits it out of the park. There’s just that wonderful synergy between what you’re interested in offering, what’s aligned with you, and then what the market is totally responding to. So sometimes that takes a little tweaking to get to that magic where that flow happens.
John Lee Dumas: Multiple lessons were pulled from that failure. I really appreciate that. That’s really beneficial for the listeners. We’re going to use that to transition to our next topic because James, as entrepreneurs, we do have journeys, and during the journeys we have challenges and obstacles that you just alluded to. However, we also have these beautiful little aha moments that inspire us and they really propel us to the next level and they happen in the small form every day, every week, every month. But every now and then, we really have this one big aha moment where the sun shines, the clouds part and the angels sing. Have you had a large aha moment, and if so, can you speak to that?
James Roche: Yes. I mean you’re right, John. It happens almost every day. That is a daily thing [Laughs]. But I’ll speak to one that really struck me. When I got married to my wife now three years ago, as we were preparing for the wedding, and I would email my list and I was promoting various things, but I started to really open up about the process of getting ready for the wedding and what it’s like to sample the wedding cakes and what did I learn from the person who sold us the wedding cakes as a sales lesson for me and all these great stuff and I wrote it in a very personal conversational way in the emails. Boy, I’ll tell you John, I got so much response from those emails. Off the chart. My list, they just went wild for this stuff. It occurred to me, I said, “You know? The more that I’m completely transparent, authentic, share from the heart and share things from my life, share things that are relevant to me and be really upfront about it, and craft it in a way in the form of a story or in the way of a life experience, people are hungry for that. People are hungry for that authentic approach, that human contact much, much more than they are a promotion [Laughs] or just sales copy.
It’s funny because I just redid my website and I couldn’t stand the old website again. You know how it is after three years or so. You got to revisit everything, and I was so beyond what the old website represented and the tone of it and everything. I got rid of those red headlines, I got rid of all that marketing sound to the whole thing, and the new website I just basically wrote it from the heart to my audience, to who I really connect with. It was easier to write and it just has more human contact to it.
So that really taught me a lot. That whole wedding experience of open up, be authentic, share, and then trust that the people are going to resonate with the human contact much more than they are any theory or any marketing anything.
John Lee Dumas: James, I love that aha moment for many reasons, but one reason specifically is because I hear from so many entrepreneurs that, “You know, John, when I finally started being myself, that’s when I started connecting with my audience, with my clients.” That was just such an aha moment for me and I love the fact that you just shared that it took your wedding and sharing aspects of that to make you realize that when you shared personal things about your life and you were your authentic self, that’s when the real connections started to happen, and that is just so inspiring and so great. What specific actions did you take after getting this aha moment?
James Roche: Well, I really got conscious about how I was communicating to my audience and how I was writing. Now, before that, I did read a book that absolutely changed my life. It’s called “On Writing Well” by William Zinsser. This is a classic how to write book. He’s a Harvard professor, he’s been around. This book has been around I think 30 years now. Again, On Writing Well. I highly recommend it.
So I kind of revisited what William Zinsser was saying in that book, which is yes, you write, and the real writing happens in rewriting, in the editing. He taught how to write conversationally, and he gave lots of examples from people like E.B. White, Hemmingway. Great authors. Then how when you read their writing, it is conversational, and yet it is highly crafted [Laughs]. It’s not random conversational. It’s crafted conversational.
I really became conscious of writing my emails and then my copy in a way that was conversational, but yet it wasn’t just willy-nilly. It wasn’t random. There was structure, there was thought behind it, and there was a flow to it. You get good at doing that after a while. It becomes easier and easier to write this way, and then edit this way. So I think that would be the most specific thing, is kind of the honing in of the writing technique.
Nowadays, I’m doing more video and I’m still holding to those principles. It’s like how can I write this and speak this in a way that clearly communicates, but also has a heart-to-heart connection to it?
John Lee Dumas: Valuable, valuable advice. James, have you had an I’ve made it moment?
James Roche: [Laughs] I have to tell you, I, for over 10 years, have had this dream that I spend my summers in Europe. I’m a total Europhile. I love it. I love it there. It took a little time because I got married three years ago. So I was all ready to go, but then I got married [Laughs]. So I had to get my wife’s business – she’s actually an energy healer – and we got her business up to par so we had that freedom of lifestyle that we could live and work anywhere. Now we both have that.
So last summer, we both lived in Vienna, Austria for six weeks. That was really a testing of the ground to see how it works to do the live abroad, work abroad thing. You know what? It totally worked [Laughs].
John Lee Dumas: Awesome! Awesome!
James Roche: Skype is amazing and the technology. Online everything. We do everything online now. I remember Melanie and I were riding our bicycles through this big park there called the Prater. You might have seen it in the movie “The Third Man” with Orson Welles where the big Ferris wheel is. It’s gorgeous.
I mean we’re riding through the dappled light in these bicycles and we sit and have wonderful coffee and cake. Then I’m like, “Oh my God! Later today I’m leading a teleclass. I’m going to work with clients this evening.” It was heaven. Pure heaven [Laughs]. So I would say that would be it. I’ve been waiting for 10 years or more to have those kinds of experiences. We’re going to be going back again next summer too.
John Lee Dumas: Man! That just gave me such a warm and fuzzy feeling. I can’t even explain it because I just love the fact when I talk to entrepreneurs and they say, “You know what, John? It’s really tough because it’s a blessing and a curse. I’m always as an entrepreneur pushing myself to that next level, and when I do reach that goal, when I reach that platform that I was really shooting for, I just immediately raise the bar again. The ones like yourself that are really able to take a deep breath, look around, smile and take it all in, that’s inspiring. That is really what the goal should be. We should always be pushing ourselves, we should always be appreciating what we’ve done.
So man, that was a great visual. I always love bringing the real life experiences to my listeners here at EntrepreneurOnFire, and you’re just doing a great job with that. So let’s just keep doing that because that’s the kind of stuff that I love. These visuals of you eating cake by a Ferris wheel in the Prater in Vienna with your wife, thinking that you’re in heaven…
James Roche: That was heaven.
John Lee Dumas: That’s amazing. Knowing that you’re returning to the Castle in the Sky at some point [Laughs]. It’s just great.
James Roche: [Laughs] Exactly. Well actually, John, you hit on something there because I practice meditation too and I think that’s important to have that balance because it is easy as entrepreneurs to get so caught up in future thinking and we forget, hey, present, present. Now mindfulness, what’s going on right now. I do think it’s a balance between the two because like I said, it’s so easy to just think future think all the time, but without that kind of rooted, grounded present to, hey, I’m living right now and I can actually choose to enjoy this moment or to experience what I like in this moment, I think there’s got to be a balance between those two too.
So having said that [Laughs], I prefer to have those moments in the present while having cake and the coffee in Vienna [Laughs].
John Lee Dumas: I love that. Let’s use that theme of balance to segue into our next topic, which is your current business. So you are just continuing to rock and roll in your business. You’re at a great place. You’re loving the interactions and the engagement that you’re having with your audience. What is one thing that’s really exciting you about your business right now?
James Roche: [Laughs] There are lots of transitions happening right now actually as we approach the new year here. I’m doing a new partnership with another past client who we bonded together. I’m really excited by this because we are helping service professionals truly achieve over $10,000.00 a month income no matter where they’re kind of starting because we’re really focusing on how do you enroll, how do you engage your clients to really buy your services, to really connect with you and to move forward and buy your services. Specifically, the business model of a big ticket service or a high ticket service offering. So in other words, anything that’s over $2,000.00.
So that’s a new project that I’m working on, and we’re going to be launching that soon, is how to do that. How to have a big ticket item service, and then how to enroll people and develop the skill of enrolling people to those big ticket services. I like to say it because I’m really excited by this too because in the past, as I’ve transformed and grown myself, I used to be called the info product guy and I did a lot of work around info products. And more and more I’m moving away from that actually because I want to find – I always say to my clients too, what’s the lowest hanging fruit? What’s the simplest path to the result that you want?
More and more I’m finding that hey, the service option is really one of the easiest things you can market and sell. You don’t even really need a website to do it, honestly, and how do we refine that fundamental service offer into something that can really generate $10,000.00 or more a month just from that service-based offering with minimal complexity, minimal work on the technical side. Like you don’t need to develop a product or it doesn’t have to be complicated. It’s going to be the simplest path to higher levels than anything else I know of.
So I’m really excited by that. I’m really excited by the shift of – it’s kind of like an evolution for me too of refining what I offer and how I can help people better.
John Lee Dumas: James, that is exciting, and I’m looking forward to tracking that. So we will absolutely be linking everything along with this in the show notes today so the audience will have a very easy way to jump over and see exactly what you’re up to.
James Roche: Awesome! Thanks, John.
John Lee Dumas: So James, the word “entrepreneur,” it’s a mystery to most people. At EntrepreneurOnFire, we really try to pull the curtain back and just show our listeners that hey, entrepreneurs are just people too and they have common tasks they do every single day. Obviously, you have a variety of tasks and no two days are identical, but share with my audience two tasks that occupy a good portion of your day every day.
James Roche: Wow! That’s a great question. I would say currently, there is product creation actually. Like I said, I work closely with my partner Ali Brown, and we are currently at this moment launching our yearlong program. It’s called “Elevate.” I’m in charge of creating all the content and all the videos and the training that goes with it. So I would say a good chunk of – now every day is different, like you said, but a good chunk of the week is spent really developing high quality training videos for entrepreneurs. So that definitely would be one.
The other one is – gosh, I’d have to think because of the new programs, I’m constantly kind of like generating and building up, thinking long term projects. I think that’s something actually really important to bring up, John, is I make a real distinction in my own time management where on one hand I call it “focus time,” and that is long term income.
So in other words, I’m working on projects that are going to generate income in the future. So whether it’s my partnerships, the prepping, the writing copies, product creation. All of that work is future income, but it’s really important and that’s a really important part. I call it focus time because it’s pure focus. I turn everything off. I just focus on those projects.
Then on the other hand I have this “flex time,” which is income-generating time right now. So for example, like right now for me is it’s like a flex time because this is a promotional thing as well. So this is generating content stuff right now. Working with clients on the phone or over Skype, that’s what I call flex time. Working the everyday running of my business, that’s flex time.
So I really do kind of make a distinction between those two because I’ve noticed that in my own working and talking with millionaires, they almost all had focus time, and the people who struggle the most usually don’t have focus time [Laughs]. So I actually spend I would say about half of my time now on focus time, on future-generating income projects.
John Lee Dumas: Well, I’m going to go on a limb here and tell you straight up that you are using this 30 minutes of your flex time brilliantly because this is truly evergreen content. It’s going to be a couple of years from now, you are going to have one of the listeners of EntrepreneurOnFire that just came back and downloaded every one of these podcasts and came across yours and just really clicked with you, and they’re going to reach out to you. So this is an example of why podcasting is such a good way to spend this kind of flex time that you’re looking.
James Roche: Exactly. Oh exactly. I encourage people to actually consider that in their own management of their time, is to put aside focus time and separate it out from the flex time, the busyness time.
John Lee Dumas: So James, we’ve now reached my favorite part of the show. We’re about to enter the Lightning Round. This is where I provide you with a series of questions, and you come back at us, Fire Nation, with amazing and mind-blowing answers. Does that sound like a plan?
James Roche: [Laughs] That sounds great, John.
John Lee Dumas: [Laughs] What was the number one thing that was holding you back from becoming an entrepreneur?
James Roche: Self-confidence, actually. You know, [Unintelligible] it’s like we do a lot of personal growth work and it does work. Of course it works. Then as age happens, we get stronger and we get better. But still, sometimes fundamentally, there’s like there’s stuff. There’s stuff that we all have.
For me, it was a confidence issue. Right now, I’m doing great and everything, but I can always tell, on the background there’s like hmm. There’s always a hint of oh. So I think it’s more of a management of it because it does get stronger, but there’s always something that we’re having to battle with. Everyone has something.
So to me, that was it. I was held back because I didn’t know that I could actually step forward myself and make this kind of impact in the world.
John Lee Dumas: What is the best business advice you ever received?
James Roche: I have to come back to that market research part because it does relate to that failure I had, is really connecting with the audience in real conversations to find out what’s really going on with them. I’ll say it real quickly, I do a lot of marketing consulting for a company called “Evolving Wisdom,” which is an advanced education program, and I really, because of this understanding about market research, I really push them to do more surveys and analyze the surveys, and we’ve doubled the campaigns and launches because of that. We’re talking like multiple six figures for a campaign. So that little thing of spending time with your potential clients really adds up to bottom line dollars for you.
John Lee Dumas: What is something that’s working for you or your business right now?
James Roche: I would say the meditation, honestly, because it’s so grounding for me and it makes the rest of the day sail along quite smoothly. Whereas when I don’t do it, I notice it, and it’s bumpy.
John Lee Dumas: I like to ask my spotlighted entrepreneur for an Internet resource that they really love that they’re just really utilizing such as an Evernote or something along those lines. Do you have an Internet resource you could share with the audience?
James Roche: Well, two of them. I’ll do them real quick. The first is on my iPad. My favorite app is Flipboard. It’s Flipboard, so it’s basically looking at all the media out there – RSS feeds, blogs, Twitter, Facebook, everything. So I can quickly scan through my favorite blogs. That’s one of my favorite ones.
The other one that I’ve always used and love is Lynda.com. They do a lot of [Unintelligible] videos for every kind of software imaginable. That’s how I learned Photoshop and all these software that I can use now, which gives me a lot of power to create faster.
John Lee Dumas: I truly love Lynda myself.
James Roche: Yes.
John Lee Dumas: For a small subscription fee of $25.00 a month, you have access to pretty much any piece of software that you want to master. It’s just a great option to go.
James Roche: Yes. I love it.
John Lee Dumas: You’ve already given us a great book, “On Writing Well.”
James Roche: Yes.
John Lee Dumas: Do you have another business book that you would recommend to us that you’ve read recently?
James Roche: Not recently, but it’s one of the classics. It’s “Influence” by Robert Cialdini.
John Lee Dumas: I love that book. That’s a book that just never ends. Every single chapter brings an amazing realization that you’re just like, “Wow! That actually happened to me yesterday.”
James Roche: I mean it’s amazing, right? I mean he has a way of really getting you focused on, okay, this is what actually causes people to take action. These are the real trigger points.
John Lee Dumas: That’s a book I truly reread once every six months.
James Roche: Yes.
John Lee Dumas: This last question, James, is my favorite, and it’s kind of a tricky one. So take your time, digest it, and then you can come back and knock us out with a great answer.
James Roche: Okay.
John Lee Dumas: If you woke up tomorrow morning with all the experience, knowledge and money that you currently have right now, but your business had completely disappeared, forcing you to start with a clean slate essentially, which is what many of our listeners find themselves with right now.
James Roche: Yes.
John Lee Dumas: What would you do?
James Roche: I would reach out to a couple of my key partners. By that, I mean my business partners, which I have three in different projects that I work on. Also, even more important is my – what would you call it? Like a mastermind. My network of like-minded, successful entrepreneurs who they keep me on the straight and narrow. They’re my feedback loop. They would be the ones I would call first for clarity, for talking things through, for their ideas, their insights.
It’s the mastermind concept, and I think that is so fundamental to really making it because we’re so isolated as entrepreneurs sometimes because we tend to work alone and/or virtually, and we lose that human contact in that it’s easy to get caved up [Laughs]. So I have these. I would say about 7 to 10 various people that I can call on at any time. We can sit and brainstorm, we can chat about things – personally, business, everything. I think having that kind of an anchor is so fundamental and so important.
John Lee Dumas: I could not agree more. In fact, one thing that I provide at EntrepreneurOnFire is an elite mastermind which is called “Ignite,” and it’s just for that reason. It’s for that entrepreneur that really wants to take that next step and join a community of like-minded individuals and really support each other in that team atmosphere. I just love that whole concept. I’m in a great mastermind. Also Ignite, I’m very involved with. I [run] it. I love that mastermind. I just cannot talk highly enough about them. So I really have to say I agree with the steps you would take.
James Roche: Yes. It’s great. It’s good to be part of one that’s like for you, John. They resonate with you, they click with you, and then you can facilitate, you can guide. Not only you as their leader, but also just the whole group. There’s a synergy that happens in those kinds of groups. So yes.
John Lee Dumas: It’s a great synergy. There’s just great support and it’s an awesome place to be.
James Roche: Yes.
John Lee Dumas: So James, you’ve given us some great actionable advice today, and we are all better for it. Give Fire Nation one last piece of guidance, then give yourself a plug, and then we’ll say goodbye.
James Roche: [Laughs] It is about being authentic. I’m seeing this more and more. Especially with the age of the social media and blogging and video and everything, people are connecting with people. People who they can connect with. So don’t hold back [Laughs]. That’s what I would say. Like let your personality come through. Let your light come through.
John Lee Dumas: Love it.
James Roche: As far as for me, the website is rochemarketing.com. I do have a free special report on there. People tell me they print it, they highlight it, it’s by their bedside. It’s a powerful report that is a real eye opener. So I invite you guys to check that out. Then yes, if you’re interested in connecting with me and working with me more, come to the website. Reach out to me there. I do work with clients on a one-on-one basis. I have some programs on the site as well.
John Lee Dumas: Wonderful! Well, all of these will be linked up in the show notes. We really appreciate your time, James. I personally had a blast.
James Roche: Thank you, John. It was wonderful. You’re wonderful at doing this. Thank you.
John Lee Dumas: [Laughs] Well, listen. Fire Nation salutes you, and we’ll catch you on the flipside.
James Roche: Okay. Thanks, John.