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The Fire Mindset with Jane Atkinson

Jane Atkinson is an author and business coach for professional speakers. She’s the founder of The Wealthy Speaker School, who offers courses, communities, and coaching to people who want to get paid to speak. Her books include The Wealthy Speaker 3.0, The Epic Keynote and The Wealthy Speaker Daily Success Planner and Journal.

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Guest Resource

The Wealthy Speaker Podcast – Listen to Jane’s The Wealthy Speaker Podcast

Speaker Launcher Website – Check Jane’s website and explore the resources.

The Wealthy Speaker 3.0 – Your Recipe for Building the Speaking Business of Your Dreams (The Wealthy Speaker Series).

3 Value Bombs

1. Mindset is everything. You can take all the right actions, but without an empowered mindset, your results will suffer.

2. Intentional thoughts lead to empowered actions. Shifting your mindset from fear to service changes outcomes dramatically.

3. Success is about serving, not performing. Focus on your audience, not yourself, when stepping into high-stakes situations.

Sponsor

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!

Freedom Circle: A powerful community of entrepreneurs led by JLD! Are you ready to go from idea to income in 90-days? Visit Freedom-Circle.com to learn more.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: The Fire Mindset with Jane Atkinson

[1:12] – Jane shares something she believes about becoming successful that most people disagree with.

  • Success doesn’t require hustle 24/7—smart work and intentional time management matter more.
  • Jane now works three days a week and thrives.

[1:52] – Jane tells how much does mindset matter for entrepreneurs.

  • Jane used to think mindset was 10–20% of success. Now she believes it’s closer to 90%.
  • Two essentials for success: an all-in mindset and consistent action.

[3:02] – Jane talks about the FIRE mindset and how it relates to Brooke Castillo’s model.

  • It’s about intentional thought—choosing beliefs that generate confident, empowered action.
  • Coming from uncertainty leads to poor results; empowered thoughts shift outcomes.

[3:55] – Jane gives a real-world example of flipping an unhelpful thought.

  • In early COVID, Jane’s thought was “My industry is wiped out,” leading to devastation.
  • She shifted to “People need me now more than ever,” which produced a confident mindset.
  • Set an “impossible goal” of $50k in 2 months—and hit it in 4 weeks.

[6:31] – Jane shares what was the first action that made that happen.

  • Changed her thinking first, and then reached out to clients with a service mindset.
  • Created a branding boot camp to support her audience in uncertain times.

[7:24] – Jane talks about how this FIRE mindset is different from “Financial Independence Retire Early”?

  • Jane’s definition of retirement is “only doing the work you love.”
  • She now curates her clients and offers—a mindset of freedom and purpose, not escape.

[8:37] – A timeout to thank our sponsors!

[11:11] – Jane shares what difference this mindset has made for her clients.

  • One client came in with fear-driven thinking: “I have to make money fast.”
  • Shifted to “I’m excited to be my authentic self and serve”—and everything changed.

[12:55] – Jane gives another client example.

  • David Atkins felt frustrated that results weren’t happening fast enough.
  • Shifted to the thought “It’s just a matter of time” and saw results through sustained action.
  • The post-it reminder changed his energy from doubt to confidence.

[14:36] – Jane shares how we can apply this mindset before stepping on stage.

  • Thinking about yourself is the wrong mindset—focus on serving the audience.
  • Tell yourself: “I’m here to serve” and “Someone needs my message.”
  • Authenticity and audience focus generate confidence.

[16:06] – Jane gives her one takeaway.

  • Be a “thought auditor.”
  • Always check whether your thoughts are serving you or sabotaging you.
  • Awareness is the first step in shifting your mindset—and your results.

[17:30] – Call to action.

[18:43] – Thank you to our Sponsors!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!

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