Jason is author of “The Nomadic Wealth Formula”, host of Wealth Power & Influence podcast, and founder of The NOMAD Network – a community for entrepreneurs building digital businesses.
3 Value Bombs
1) Most people get in their own way. It’s the mindset stuff that tends to kill most early stage business owners. Don’t allow someone else to force you into a life of mediocrity. You are capable of more than you could ever possibly know.
2) Nobody can re-create you. It is the one unique selling proposition and promise of value that nobody else on the planet has. All you need to do is show it to people. Let people know what you want to be known for.
3) If you’re at a point where you have a lot of ambition but not a heavy skillset, then you really need to focus on the acquisition of those rare and specialized skills.
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: The Secret to Creating Real Freedom Through Digital Entrepreneurship
[1:18] – Jason shares something he believes about becoming successful that most people disagree with.
- A healthy dose of ego and delusion. When you’ve got big dreams and goals you want to achieve, there are a lot of people who prefer that you stay in the world of mediocrity. Believe that the dream is possible and the odds of success go up.
[2:37] – The importance of entrepreneurship is bigger than it has ever been before.
- We are in the early stages of a massive cultural and economic shift. One that is similar to what we saw during the industrial revolution.
- We’re going to see a shift towards a lot more entrepreneurship, where people create a life that they want rather than going to work for somebody else – just trying to pay the bills.
[4:14] – Jason breaks down the 3 pillars of “Nomadic Wealth”.
- First and foremost, you need to constantly be improving yourself by acquiring rare and specialized skills. The bigger the problem you solve, the bigger the money you make.
- Secondly, control the source of your income.
- Third is to make the income mobile by focusing all of your time and attention on business activities that can be done from anywhere
[7:34] – The meaning of total autonomy.
- It is a way to define what’s important.
- Money is replaceable. But what you never get more of is time.
- Autonomy is being able to do what you want with who you want, where you want, when you want, on your terms, without consideration of the costs.
[11:24] – Why does Jason put such a high value on personal brands?
- The size of the problem that you can solve for somebody is just one side of marketing in any business. The other side is the trust factor.
- People aren’t always looking for the very best value for their money. What we’re really after is how good the solution will be and how badly we can get hurt.
- The problem you solve only gets you so far. What really creates the greatest amount of price elasticity is the personal brand.
- Nobody can re-create you. It is the one unique selling proposition, promise of value that nobody else on the planet has. All you need to do is to show it to people. Let people know what you want to be known for
[14:22] – The role of podcasting in Jason’s business and his personal brand.
- It is the number 1 way he has built trust and value for people for free.
- The brand isn’t just about demonstrating your competency, or displaying your superpowers. It’s about the connection of all the things that shouldn’t matter that do.
- A podcast is a way for you to share who you are with people so they can find the pieces that they cling to – that’s what builds trust and a relationship.
[16:20] – What’s the number one thing that Fire Nation can do right now to start moving toward a life of total autonomy?
- If you’re at a point where you have a lot of ambition but not a heavy skillset, then you really need to focus on the acquisition of those rare and specialized skills.
- Focus on things that you really enjoy doing. That’s where you can find the greatest joy – in that knowledge discovery.
[18:29] – Jason’s key takeaway and call to action for Fire Nation.
- Most people get in their own way. It’s the mindset stuff that tends to kill most early stage business owners. Don’t allow someone else to force you into a life of mediocrity. You are capable of more than you could ever possibly know.
- Jason’s Website – and your free book! – Grab your FREE copy of Jason’s latest book, “The NOMADIC Wealth Formula” (PLUS…a sick bonus!)
Boom, shake the room, Fire Nation. JLD here and welcome to Entrepreneurs On Fire brought to you by the HubSpot Podcast Network with great shows like the business infrastructure podcast. And today we'll be focusing on the secrets to creating real freedom through digital entrepreneurship, to drop these value bombs. I brought Jason Stapleton into EOFire studios. He is the author of the book, nomadic wealth and the founder of the nomad network, a community for entrepreneurs building digital businesses. And today foundation, we talking about what makes entrepreneurship more important than ever before. The three pillars of nomadic wealth. We'll talk about total autonomy and so much more when we get back from thanking our sponsors.
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0 (1m 32s):
Jason say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.
1 (1m 41s):
First, I thank you so much for having me on, and that's a great question. I, for me, I guess the only answer for me, for me, I think it was a healthy dose of ego and delusion.
2 (1m 52s):
I think that I think that as
1 (1m 55s):
When you got big dreams and you got someplace like goals, you want to achieve, they're going to be a lot of people who just would prefer you stay in that kind of world of mediocrity. And I think if you want to be really successful at anything, you've got to, you've got to believe that that dream is possible, that you can create and manifest that. And then you have to live in the beautiful delusion of that dream until you achieve it. If you can do that, I think the odds of success go up the
0 (2m 21s):
Beautiful delusion Fire Nation. I love how other entrepreneurs talk about how ignorance is bliss, because in a way it is, it's just nice to be ignorant about the pain, the strife, the struggles that a lot of entrepreneurs go through before finding that success. So guess what, you know, sometimes ignorance is blessed delusions, not the worst thing in the world. And today, as I mentioned in the introduction Fire Nation, we're talking about the secret to creating real freedom through digital entrepreneurship. So let's just dive into it because I want to know Jason, what makes entrepreneurship more important today than it's ever been before?
1 (2m 56s):
I have a background in finance and kind of economics. I think that we are part of, we are at the very early stages of a, a massive cultural and economic shift. One that is similar to what we saw during the industrial revolution. And, and the easiest way I can explain it is prior to the industrial revolution, most people were entrepreneurs. They lived on farms, they, they were blacksmiths or apprentices. And, and that was the way we lived our lives and we've gotten away from that. But I think what's happening right now. And it's the very beginning of it. We are seeing a shift into automation, into artificial intelligence, augmented reality, all these really amazing things that are going to happen for us in our culture, but it's going to cause a massive shift in the way we work and the way we collaborate and the way we interact with each other.
1 (3m 45s):
And I think we're going to see a shift back towards a lot more entrepreneurship, where people are creating the life that they want, rather than going to work for somebody else and, and just trying to pay their bills. And so it makes it's an exciting time to be alive. And I think all of the upside moving forward over the next 10, 20, 30 years is going to be through entrepreneurship,
0 (4m 5s):
Fire Nation. You heard it here first, second in third, you know, multiple times now, over the past decade, I've been telling you that this is the future. And then now here we have Jason. Who's about to share his three pillars of nomadic wealth to really hammer home the power and freedom that we can all achieve through digital entrepreneurship. So Jason, you have these three pillars of quote unquote nomadic wealth. Can you break those down for us,
1 (4m 33s):
Talking with my audience and throwing this idea around for a long time that there are in order to create freedom. I don't know your audience I'm come from a very conservative, very kind of libertarian background. And so we talk a lot about freedom and all of this and Liberty, but I think those words get tossed around a lot in, and oftentimes there's not a lot of meat. And so what I decided to do, I'd been talking with my audience about the importance of entrepreneurship, controlling the source of your income. And then after 20 March, 2020, when we had the big COVID outbreak, I sat down and wrote a book called the nomadic wealth formula. And in it, I kind of lay out these ideas of creating. What I think is, is real freedom in your life.
1 (5m 14s):
And it involves three things that nomadic wealth is first and foremost. You need to constantly be improving yourself by acquiring rare and specialized skills. The rare, the, the more, the bigger the problems you can solve, the more money you'll make. Secondly, is you need to control the source of your income. All of the rules, all of the benefits, all of the upside is for people who own their own companies who run their own businesses. And then finally, and this is I think, where I deviate a lot from other people who talk about this stuff is I think you need to, as best you can make that income mobile by focusing all of your time and attention on business activities that can be done from anywhere on earth. And I think those things create the greatest amount of autonomy, the greatest of freedom in our lives and the most amount of wealth and prosperity.
1 (6m 2s):
So that's, that's kind of what I outlined in the book. And it's, it's, it's taken off like a lot of people seem to really enjoy it. So I'm glad
0 (6m 9s):
I love it. I love these three pillars for so many obvious reasons. I mean, I'm taking down some crazy notes here. I want to focus on number one and number three, and number one, Fire Nation, which I love this focus is the bigger, the problem you solve, the more money you make. So why are we all spending our time trying to solve the solve these little tiny little problems, these little nap problems like listen, the bigger the problem you solve, the more money you make. And I even want to add something to this because I really believe in my history and my experience, the bigger and more painful problem you solve, the more money you will make because listen, people will beat a path down to your door for the best solution to a real problem that is painful in their life.
0 (6m 52s):
They will beat a path to your door. People will find you. That is the amazing thing about solving big, painful problems and make your income mobile. I mean, anywhere Fire Nation. I love that Puerto Rico, anyone. I mean, I've been down here now for five years, Kate and I just celebrated our fifth year anniversary in Puerto Rico because our income is mobile. So we were able to leave the 50% plus taxes in California, moved to the 4% tax support Rico five years ago and build real wealth. We've taken 90 day vacations for four years in a row now, because guess what? We do work an hour in the morning. We do work an hour in the evening, but we're doing it from Paris France.
0 (7m 33s):
We're doing it from broadest Slava. We're doing it from Prague. And it's allowing us to travel the world because we are mobile with our income and what I want to move into next, Jason, something that I've definitely been doing here in Puerto Rico. So I'll add to whatever you're about to talk about, which is total autonomy. Talk to us about what that means. Yeah, thank you very
1 (7m 53s):
Much. So in the book I talk about total autonomy and it really is a way for me to define for myself, what's important. You see a lot of people worry about money and getting more money. And I think if you don't have any money or you have a very limited supply of it, that that is kind of a focus for you for everybody. But once you have enough that you're comfortable, life kind of becomes about more and something greater. And, and for me, once the money started to come in, I realized very quickly money is replaceable. I can have more of it. I can generate more of it. I can spend it and make it back, but what I never get more of is time. And so when I talk about autonomy, what I'm really talking about is being able to do what you want with who you want when you want, where you want on your terms, without a consideration for the cost.
1 (8m 41s):
That to me is what real freedom is. And it's more than just money. It's about what sort of work you choose to do and where you choose to do it. Like you said, you live in Puerto Rico, my fiancee and I are getting ready to move to Nicaragua and to get these, these Las California taxes, just like you did, these are things that anybody can do if you build the business correctly. And as you said, as you correctly said, if you solve the, a bigger pain problem that people are willing to beat it path to your door,
0 (9m 10s):
Fire Nation, total autonomy. Why would you not want to create that for your life? If you have the option and in 2021 and beyond you have that option, we have so much value coming your way. As soon as we get back from thanking our sponsors, come again. Sorry. What did you say? I can't hear you. Just a few of the many requests you may be familiar with either because you save them yourself or you have a family member or friend who does hearing loss is no fun, but MD hearing aid is here to help. MDHearingAid is an FDA registered digital hearing aid that costs a fraction of what typical hearing aids costs. MDHearingAid was founded by an ENT surgeon who made it his mission to develop a quality hearing aid that anyone could afford.
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0 (10m 37s):
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0 (11m 20s):
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1 (11m 49s):
About the size of the problem and the size of the pain that you can solve for somebody that's one side of, of really the marketing part of any business. The other side is the trust factor is like when, when we start, I studied behavioral science for years. And, and one of the things that you find out very quickly is that people aren't always looking for the very best value for the money we like to believe we are, but we really aren't. What we're really after is how good do I think this solution will be? And how badly do I think I can get hurt and what you do the greatest price elasticity in any business is in the people who are front facing of that business.
1 (12m 30s):
So how much do I trust the person who's selling this to me? How much do I trust the solution provider? The only way that we do that, and we create that kind of price elasticity is through personal brand. And for most of your listeners, I would imagine being in the podcasting space, that's everything for you guys, cake creating that human connection, really, really getting a feel for, I know like, and trust this person. And that's why one stylist can make $20 a haircut and somebody else can make 400 is why one guy selling product can't sell his for more than $97. And some other guy out there selling the same thing for 20,000, your, the problem you solve gets you so far, what really creates the greatest amount of price elasticity is as is that personal brand.
1 (13m 13s):
And here's the best thing. This is the last thing I'll say about it. The best thing about it is nobody can recreate you. It is the one unique selling proposition though. The one unique promise of value that nobody else on the planet has. And all you have to do is show it to people. And what I say is, you know, this is something that we create. It's not something that we allow to have happen. We let people know what we want to be known about us. And that creates, as I said, the greatest amount of upside in
0 (13m 41s):
Any business. So many times mama's here at Fire Nation. I mean, talking about personal branding. I mean, if you did any research or read anything about people who sold his every for $69 million, that guy for 10 or 15 years have been building a personal brand by just releasing one beautiful piece of art. Every day on Instagram, he built up over 2 million Instagram followers doing that. He built a personal brand doing that, which then allowed him to be in the right situation the right time. And of course there's a lot of luck involved. He admits that, but the right place at the right time for $69 million single sale on his every day is the 5,000 all combined. So please Fire Nation.
0 (14m 21s):
Remember the importance of building a personal rant and identify how you can start going down that path or continue down that path if you're already on it. And no one can recreate you. You are a snowflake Fire Nation. Remember that own, that revel in that. So I want to talk about my favorite topic, Jason, which is podcasting. What role does podcasting play in your business and your personal brand? It's huge.
1 (14m 44s):
And I, and this is why I think there's, there's probably a connection with your audience because I imagine almost everybody has a podcast. Now it is by far and away, the number one way that I build trust and value for people for free, I can tie back literally tens of thousands of subscribers and millions of dollars in revenue to my podcast. And, and it is, it is the way, and it's a way for me every single week to get in front of my audience, talk about the things that are important to all of us and build the brand because the brand just isn't about you demonstrating your competency or, or displaying your superpower as I call it. It's, it's about the connection of all the things that shouldn't matter that do.
1 (15m 26s):
Like, what are your thoughts on marriage? What are your thoughts on business, on success, on, on wealth and money? What are your thoughts on health and spirituality? Right? We don't, these things shouldn't matter to us when we're making buying decisions or when we're choosing who to do business with, but they matter immensely. And this is a podcast is a way for you to share who you are, every bit of it with people, so that they can find those pieces that they cling to that really build that trust in relationship
0 (15m 55s):
Fire Nation. If you been listening to my podcast for any period of time, you know, the value of the spoken word, the intimacy of creating real value for people and being in the ear ear balls specifically on a day to day, week to week, month to month basis. So this can be a great part of building your personal brand, especially when you go back to the early parts about what Jason and I were talking about when you're creating a real solution for a painful and big problem. If you can do that with your podcast, you are going to win. So Jason, I like giving my audience Fire Nation, one big task to focus on that can really move the needle in their life.
0 (16m 35s):
So what would you say is the number one thing that Fire Nation can do right now to start moving toward a life of total autonomy? Let's go
1 (16m 45s):
Back to those three pillars. It depends on where the listeners at right now. So if you're at a point where you really have a lot of ambition, but not a heavy skillset, then you need to focus on the acquisition of those rare and specialized skills. And I would tell you to focus on things that you really enjoy doing. Find those weird little peccadilloes and things about your personality and your interests that other people look at you kind of cockeyed for and pursue those, because those are where you're going to find the greatest amount. You're the greatest joy in that knowledge discovery, if you're already there, but you work for somebody else, man, focus on starting that side hustle started that stop, that part-time business start putting some extra money in your pocket. I always say, everybody's an entrepreneur.
1 (17m 25s):
You just don't know it because all of us are in the business of us. You are in the business of you. Yeah. So that makes you an entrepreneur, whether you believe it or not. And, and so focus on creating that extra income. And then if you're already there and you got that business, well, then let's figure out how we make that mobile. How do we create digital products or services that we can begin to create a little bit more autonomy, a little bit more mobility in our, so they can live a life that, you know, frankly, the John gets to live where he gets to go and do. And he lives life on his own terms. I think you're kind of the embodiment John, of, of what we're talking about when we say total autonomy and,
0 (18m 1s):
And that's great. I feel that way I really do. And I will add to that, that I feel like one of the main reasons why I do embody that is because I have gotten to a point where I've discovered what enough is like, I don't keep adding to my team to grow it. I don't keep adding to my ad spend. I don't keep adding to my overall bandwidth to just keep trying to go for more and more and more. I've just found my sweet spot. And I've been in that sweet spot. Now for years and years and years, I've been able to build significant wealth as a result, significant financial freedom as a result live where I want to live, do what I want to do with whom I want to do it with something that Jason was talking about earlier. So Jason, you've dropped so many value bombs over this interview.
0 (18m 43s):
I'd love for you to give us what you consider is the one big takeaway that, of all the great things you said, you really want to make sure a Fire Nation gets from our conversation today. I know you have a great call to action and potentially even a little gift and some goodies for Fire Nation. So share that now, and then we'll say goodbye. I would
1 (19m 1s):
Love to give your, your audience a free copy of my book. And I've also
2 (19m 5s):
Got a little bonus in there on advertised bonus
1 (19m 7s):
That I'll share with you guys. When you go over, it's Jason stapleton.com forward slash fire, JasonStapleton.com/fire. And for me, I work with a lot of early stage entrepreneurs on a variety of things. But what I've determined after working with thousands of these folks is that most people can get in their own way. It's, it's the mindset stuff that tends to kill most early stage business owners. Now, after that, I want to you after you're bigger than there's different problems, but mindset is such a critical thing. And so I want to go all the way back to the beginning of the show and just say, listen, live in that delusion. Don't don't let people tell you what's possible. And what isn't don't don't allow someone else to force you into a life of mediocrity somewhere between total failure and your true potential.
1 (19m 52s):
You are capable of more than you possibly know. Don't let anybody kill that vision for you. And you know, worst case scenario is you end up halfway there, which is a lot further than you would have gotten if you lived outside of the delusions. So do that go and be a be great
0 (20m 9s):
Fire Nation. You're the average of the five people you spend the most time with. You've been hanging out with JS and JLD today. So please, please, please, please keep up that heat head over to eofire.com. Just type Jason in the search bar. The show notes page will pop up with everything that we've talked about today. Best show notes in the biz, timestamps links, you name it. Your specific call to action is JasonStapleton.com/fire. The free book, other bonuses there, JasonStapleton.com/fire. Jason, thank you for sharing your truth, your knowledge, your value with Fire Nation today, for that we salute you and we'll catch you the flip side. Thank you brother, for all you do.
0 (20m 50s):
Hey, Fire Nation today's value bomb content was brought to you by Jason and Fire Nation. Over the last decade, I've interviewed more than 3000 of the world's most successful entrepreneurs, and I've created a revolutionary seventies that roadmap to your financial freedom and your fulfillment. I put it all into my first traditionally published book. The Common Path to Uncommon Success personally endorsed by Seth Godin and Gary Vaynerchuk.The Common Path to Uncommon Success is the step-by-step guide is that you need to achieve the lifestyle of your dreams. Visit UncommonSuccessBook.com and learn more and order your copy today. And I'll catch you there or catch you on the flip, the flip side.
0 (21m 31s):
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1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!
2) Free Podcast Course: Learn from JLD how to create and launch your podcast!
3) Podcasters’ Paradise: The #1 podcasting community in the world!