Jason Zook is best known for being the guy that made over $1,000,000 wearing t-shirts for a living and selling his last name (twice). He wrote the first ever fully sponsored book Creativity For Sale and his next project is selling his future on BuyMyFuture.com.
Subscribe to EOFire
- Your Big Idea: Successful Entrepreneurs have One Big Idea. Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
- Audible – Get a FREE Audiobook & 30 day trial if you’re not currently a member!
- ZipRecruiter: As a business owner, your company is only as good as the people you hire. ZipRecruiter can help. Try ZipRecruiter for free: ZipRecruiter.com/fire.
- Blue Apron: Check out this week’s menu and get your first 2 meals free! My treat – the first 2 meals are on me when you go to BlueApron.com/fire.
- Amazing.com: Offers proven online courses on everything from selling products on Amazon to launching the next hot mobile app. Visit Amazing.com or call (888) 373-9363
- BuyMyFuture.com/fire – and get the EXCLUSIVE JLD + Jason Z Google hangout where we will break down your biz!
Things we chatted about
- Doing things outside the norm.
- How Jason got into $100,000 in debt keeping a business afloat, and how he worked his way out of it in two years. (read the post)
- Why Jason is leaving Facebook on January 1 (after being on it religiously for 8 years).
- The importance of taking breaks. Jason just took two months off from writing and did a 30-day Internet detox a few months ago. These breaks gave him HUGE AH-HA moments.
- Jason’s assessment of JLD’s level of hustle and grit on the basketball court (Not all positive ;-)
Small Business Resource
Best Business Book
- Creativity For Sale Jason SurfrApp
Interviewee: Dude, I'm ready and I think it's even better that we're almost 1,000 episodes after the first time I was ready to be fired up. And I think you've gotten a little bit better at this.
Interviewer: I was listening to episode 115 today. I'm still cringing so –
Interviewee: Yeah, you know, hey listen, we all gotta start somewhere, right. You gotta walk before you run. JLD even has to have a couple little hiccups here and there before he starts doing the 1,000 episodes so, yeah, we've all been there.
Interviewer: I think you've had like seven different last names since then too.
Interviewee: Yeah, that's why Jason has just stayed the same because that's easy. Everybody can just go Jason and then I don't know what the last part is and I'm like, "That's fine."
Interviewer: But I pronounced it right, it's Jason Look, correct?
Interviewee: Zook, Zook. That's a Z, my friend.
Interviewer: I know, but isn't it like – in your bio it says it's Polish so the Z is actually pronounced like an L.
Interviewee: It's Norwegian. You were close but it's – here's the thing, man. You could do like a Yook if you want, like throw like a J, an L, a silent like M in there and just pronounce it however you want because listen, I have too many last names. So that's why Jason's just the easy one.
Interviewer: I'm going back to your About Me page. I know it says the Z is an L and maybe it's not Polish. Maybe it is Norwegian.
Interviewee: Hey, if anything, now people are just so confused they're like, "I don't even know what this is but I have to keep listening because I need to figure out who this person is.
Interviewer: Okay. Well, Fire Nation, I'll let you know. Jason is best known for being the guy that made over a million dollars wearing T-shirts for a living and selling his last name, not seven times like I said, but twice. And then he just recently changed his name for potentially the last time to Jason Zook. There's still some discrepancy out there. I think it might be Look.
He wrote the first ever fully sponsored book Creativity for Sale and his next project is selling his future. If I hadn't tempted him already with all that stuff before, Jason, they wanna know what this selling your future is all about. So take a minute, fill in some gaps in that intro and give us a little glimpse into your personal life.
Interviewee: Yeah man, I mean, I think you recapped it well. And, like you said, that episode 115 has a lot of the fun stuff, right. I mean, it'll be awkward, let's throw that out there. But, yeah, the I Wore Your Shirt story by my last name was really crazy, sold my last name twice.
And, like you said, I wrote this book about my entrepreneurial journey. And I like to say that my book is not a Best Selling book. You know, I didn't write the book to become a Best Seller. I wrote the book to get my story out into the world and to see if my community would help me do that. And I did. I raised $75,000 before writing a word of the book or selling a copy. So I basically wrote myself a book advance in a time when entrepreneurs don't get book advances unless they have a big following or whatever.
So, yeah, it's really led me to where I am now where I've got this next crazy idea. I've created eight products in the past two years, five online courses, my book as we mentioned. And then I have two web applications and I just – man, I'm so tired, John, of the repetitious cycle of marketing and sales funnels. And I think we all get tired of it at some point, right. There's just some things we just don't enjoy doing, and for me it's the selling part. I'm good at it but I just don't wanna do it.
So BuyMyFuture.com is my way of selling my future for $1,000. And that gives people access to the eight products I've created, I'm guaranteeing six products over the next two years. So those in total will value about 4500 bucks. And then you get access to anything I create for the rest of my life.
Interviewer: Come on.
Interviewee: So, not – you never pay again. This isn't like, oh, I pay $1,000 a year? No, no. A thousand bucks, John, that's literally it. And I'm trying not to do my Billy Mays here but it is that good of a deal because I've just decided I don't wanna be the guy who sells all the stuff. I wanna be the crazy guy who sells his future. And people go, "Okay, I'm in. I'm onboard. A thousand bucks for everything Jason's ever gonna create, yes. Sign me up."
Interviewer: And that's why I brought you on today, Jason, because I really feel like I'm giving Fire Nation a chance to buy Apple in 1981. I mean, it's like, okay, Steve Jobs is like just now opening the garage door and coming up with the idea for Apple. This is ground floor stuff. I mean, this is like you can buy Apple and it's like a penny a share. And now it's like, you know, whatever the outrageous number it is.
I mean, this is an opportunity, Fire Nation. So you know what? I'm gonna invest in my future by buying Jason's future. What I'm pretty excited about too is you and I are getting together, we're both here in San Diego, we hang out, we play basketball, we have – we do some cool things.
And so we were talking one day, we were like, "How can we kinda bring this to Fire Nation in a fun way?" And we've got something pretty cool we're gonna be offering to you, Fire Nation, if you jump onboard with Jason's future at BuyMyFuture.com/Fire. It's gonna be an hour Google Hangout, at a minimum. I mean, I'm gonna be honest, it's gonna go well over an hour. But for people to take action at BuyMyFuture.com/Fire you take action, Fire Nation, and make this happen.
You're gonna be on a Google Hangout with myself, with Jason, It's gonna be exclusive, it's gonna be private. We're gonna have fun and we're going to break down your business. And the other people that are on that hangout, you're gonna get to see us break down their business as well. These are gonna be the action takers and we're gonna have a blast doing it. So it's that little bonus we're throwing on top of bonus. Not only do you get Jason's future but you get my time, you get his personal time and so much more.
So as Jason mentioned, he was episode 115. And Kate and I were listening to that earlier today. It was brutal. It was just like I can't believe it. You were great, Jason. I mean, you haven't changed. I mean, you're still amazing. You were amazing back then. But I was just like – you know, I was in the early stages. And it's funny the evolution that I've gone through. And I still have evolutions to go through but that was 957 episodes ago. I mean, you're almost my first 1,000-episode gap. I mean, that would've been pretty cool.
Interviewee: That would've been really cool. Yeah man, I think it's – all this stuff is such a journey, right. I mean, for me my entrepreneurial journey has taken me in crazy directions in business ideas that people would never even attempt. But I think that's the beautiful thing about the time that we live in.
I think what you and Kate do is so cool because you guys are always innovating. You're always coming up with new things. And, who knows, I mean, this buy my future idea, it might spur an idea for you guys to do like a one-time access EO Fire. That could be such a cool thing for you to offer, but I also think that that's why I do these ideas because I'm like the guinea pig for these crazy things.
And, yeah, the I Reassure thing was not a replicable thing for a lot of people. Yeah, the buy my last name thing probably not replicable for a lot of people. That word replicable is tough.
Interviewer: Yeah, you're struggling with that.
Interviewee: It's all right though. Two times, I got it the third time.
Interviewee: But I don't know, man. I think there's something to this future purchase thing. I think there's something to investing in people, like you said. And it's not like a stock investment where you get a return financially but you get a return on value. You get a return on time. You get a return on access. And, I mean, hey, you're throwing me in there with Steve Jobs. I'm okay. As long as I don't have to try and become a fruititarian because I love meat too much.
I just think it's really cool and I think the Google Hangout, us doing that together will be really fun. That private access, that unique access that you're not gonna get anywhere else unless you buy it through BuyMyFuture.com/Fire. It's just a really, really great bonus that – I mean, you know, how many – how often do you offer your time up to your people?
Interviewer: I don't do it anymore.
Interviewer: I no longer do one-on-one consulting. It's just not what I do. So this is something really special that, to be honest, was cooked up in a hot tub at your place.
Interviewee: Yeah, man. Well, we have a good hot tub luckily so [inaudible] [00:07:16] if we had a crappy hot tub you'd have been like, "No, man, I'm not in on this idea. I don't care what you have to say. This is a crappy hot tub."
But yeah – no, I'm really excited and I'm looking forward to meeting some Fire Nation folks. I mean, I've had the pleasure of knowing a few over the years and just kind of, you know, our paths have crossed here and there.
But, yeah, it's a really exciting opportunity, really fun time for me. And I hope that all the things that I'm kind of creating and will create will just deliver so much value for people who wanna think more creatively. They wanna make more money with their businesses. They wanna take action in their lives. And I'm glad that we align on some of those fronts.
Interviewer: Absolutely. And, you know, I compare you to Steve Jobs and I meant it. I'm actually gonna even potentially one up that a little bit and somebody that I admire at least as much is compare you to Elon Musk because I didn't buy the stock Tesla because I like cars. I'm not even a car guy. I don't own Tesla but I bought the stock Tesla because I believe in Elon Musk and what he's going to do, not right now with the cars but in the future with the batteries and the space travel and all this different stuff.
That's why I'm investing in Elon Musk. And this is what you have the opportunity today to do, Fire Nation, is invest in Jason Zook with a Z. Now question, Jason. You're at a networking party here in San Diego and someone walks up to you and they say, Jason, what exactly do you do? In just ten seconds how would you answer that?
Interviewee: Man, okay. First, it used to be I make weird videos on the internet, but that's not like porn so I had to change that. So now I just tell people I'm a writer and I try and bring people a ton of value to help them take action with their lives. And that in itself is a pretty good stop gap where people go, okay, I get the writer part. Okay, yeah, like I'm either a type of person who wants to take action or I need to walk away from this guy because he's gonna give me a to-do list and he's gonna make me do stuff. And I'm okay with that. So that's pretty much how I do it.
Interviewer: So this is one ring that we do put all of our guests through. And I know BuyMyFuture.com/Fire is gonna be something that is gonna do really well for you. And Fire Nation's gonna get excited about that but that isn't actually something that, as we're talking, is live yet. So how do you today generate revenue?
Interviewee: Yeah, I do – I have a bunch of online courses that generates some passive income. I can label it as that, if you will. It's taken a lot of work to get there, as you know very well, and I've talked about many times.
Interviewer: Oh, yeah.
Interviewee: Yeah, I do that and then I have some interesting stuff that I just put out into the world on whims. And I, most of the time, do that with interesting pricing structure, which you know, a thing called bump sale that I came up with years ago with I Reassure. And I just have continued to use it with different products and little classes online and different paid webinars. And it just works so well to create some urgency.
So, yeah, it's been a really interesting kind of two years for me since I've really walked away from I Reassure. This inconsistent income that's come from product creation has been very up and down but, I mean, I think we all kinda go through that at some point and has led me to where I'm going today where I think the Buy My Future's gonna set me up going forward pretty well.
Interviewer: [Inaudible] [00:10:11] bump sale I actually get an aha moment every other day of a way that I can use that. So I'm just gonna say, Jason, I'm warning you, I'm going to Bermuda for a cruise this coming week. When I get back there's gonna be some action taken because I just love that idea.
And, Fire Nation, what it basically is is you can go ahead and when you go to the checkout page you can buy something. And when you buy it it actually bumps the price up an X, Y or Z amount of dollars, your choice. But the key thing is that you know you're gonna bump the price up. So if you say, "I might buy now, I might buy later tonight," well, if ten people buy in the interim than the price is gonna be a lot higher.
So it's a fascinating thought process. It really adds some really cool scarcity. And it's something that I'm really looking forward to testing out because I always love that. I'm always looking, how can I add scarcity and just make Fire Nation take action on things that I know are gonna benefit them, because that's what it's all about.
And one thing that you are really known for, Jason, is doing things outside the norm. Now, let's talk about this because Fire Nation, we have our fears, we have the imposter syndrome. So, talk about doing things outside the norm, how to get over the fears with doing that.
Interviewer: Yeah, man. I mean, I think there's a lot of different ways that you can do that. Number one is consistency, right. A thousand episodes ago I'm sure you had a whole different outlook on what it took to record a podcast, to ask a guest to be on your show, to convince a sponsor to pay you money, I mean, all these things. Now, those things don't bother you, right. They're so much second nature to you, third nature, a thousandth nature, whatever because you've done so much stuff consistently.
So I think the first thing to get through the self doubt and the fear of any new project, any new idea is just to say, let me just keep working at this consistently. Let me keep putting in the time, keep putting the effort and look at what I'm doing and kind of assess it and say, okay, is this thing working. The things I'm trying, can I learn from them? That's a good thing to do.
The other thing is if you're putting your project out into the world and people are giving you feedback on it, look very specifically at who is giving you the feedback and what they do in their life. Because I think so many times we take feedback from people who, okay, their feedback, it's nice if they gave it to us. But they really have no business giving us feedback we should take.
That person may work at a job they hate, they've never done anything crazy. They don't do anything on the internet. Yet they're telling you, "Hey, don't do this crazy thing on the internet." So why would you take their feedback? So I think feedback is very dangerous and it escalates our fears. It escalates our self doubt because we hear these little things or receive these little things written online and we don't look at who they actually come from. You need to go a layer deeper. So that's really helped me over the years.
And I think the other thing is just surrounding myself with people like yourself. And we don't talk that often but I emailed you about Buy My Future and we know each other and you're like, "Hey man, I love this idea." And for me I'm like, okay, I trust John. John likes my idea. Awesome.
So I would kinda put you in like a little trust circle of people that I could go to who would give me honest feedback, right. You would shoot me straight. You'd say, "Hey man, I don't like this idea. I'm not onboard. I don't wanna talk to you about it." And that's honest and direct feedback that I could go, okay, maybe I need to tweak something. Maybe John's not the right person for it. And I look at that through all those lenses.
And I wanna make it really clear to the Fire Nation, I have self doubt. I have fears but I want the thing that I'm doing more than I'm afraid, more than I have self doubt. And as long as you have that to look forward to in your project, you'll be able to overcome it. You'll be able to do the crazy thing as well.
Interviewer: What I really wanna share with Fire Nation too is that power of the mass mind, you know, that trust circle that Jason talks about because it's one thing for Jason to email me, for him to say, "John, do you think this is a good idea," for me to be like, "Oh yeah, dude, great idea, best of luck." But it's another thing for me to be like, "Dude, it's a great idea. In fact, hey, let's jump on Entrepreneur on Fire and let's talk to Fire Nation about this because I know the value's there." I'm excited about it and I wanna give people that are in Fire Nation the opportunity to jump on Apple at one penny, to get into Jason's future.
And so, I mean, that triple verified to you that I'm not just talking the talk, but I'm walking the walk and I'm saying, "Hey, this is such good value, such a good idea that I want my audience to get the potential of taking action and having this value."
But the reality is this, Jason. We live in a world of debt. And a lot of people in Fire Nation are struggling right now with debt. I mean, I luckily graduated college on an Army scholarship so I didn't have college debt but I had different forms of debt. I had a car, then I got a house and X, Y and Z, so I'm familiar with debt. Most of Fire Nation's very familiar with debt.
And I know that you have a very intimate relationship with debt. In fact, $100,000 in debt you got into at one point. And in two years it took you to work out of that. So you had some very specific tactics that you went through to get out of that debt. And I know it'd be really helpful to talk to Fire Nation today about that specifically because we all either are dealing or have dealt with it at some point. And to avoid going back into it or to get out of it I think you could really be a big help here.
Interviewee: Yeah, man. Way to bring up the sore spot of life.
Interviewee: No, I'm completely kidding. No, hey, listen. I think we all need to talk more about money. I think we all – I mean, you do the income reports. That's a great thing for people to see where your money's going, how you're making it. I mean, it's a great place for people to understand what it takes to run a business.
And I got into $100,000 in debt making decisions that I kept a business going too long, I was overextended in my expenses. I just didn't really get the profit-to-expenses thing. I wasn't writing anything down. So to save you the entire back story of how I got there, I'll tell you how I got out of it.
And the first thing was to realize we all have debt. At some point or another everybody has debt, so get rid of the ashamed feeling. Get rid of the embarrassed feelings. Okay. You have debt, let's move forward. Let's not sit and fester on it and just be upset about it.
So the first thing that I did was I looked at, what's the biggest thing I'm spending my money on. And I went through my bills and I saw, wow, I'm spending a lot of money on food, you know, grocery store, going out, all this stuff. And then I actually like crunched the numbers. Oh my gosh, I'm spending like $2,000 a month on food. And that was really just for me. And I was like, wait, how much – do I need to be spending this much money?
And so I said, okay, let me just go ahead and say let's cut that in half. That right there in itself saves me $12,000 a year. And that's just cutting back a little bit. It doesn't mean I'm eating Raman every day. That means that I'm just not going out as often. It means I'm saving some money on the things that I'm buying. So that was one big thing.
A second big thing was I called my phone company because I have AT & T and I realized I hadn't changed my phone in a long time. I think a lot of people who listen to this probably haven't either. And I said, "Hey, am I on the best plan for my – the current uses of my phone?" And the person was like, "Actually we could probably save you like 200 bucks a month if you go to this other" – because I had unlimited data and I was like, "I need unlimited data." They're like, "Well, you only use like 8 gigs so go to a 10 gig plan. You're gonna save like $200 a month." Ridiculous savings there, it's like 2400 bucks.
And then the other thing that I did was I had credit card debt. I had – especially with American Express; I had over $25,000 in credit card debt. And I called them and I said, "Hey, my business just kind of went under. I have a $500 a month payment. I know I'm not paying a lot of my principle down and this is really hurting me. Is there anything you can do to help me out? I'm a small business owner. Things are not going well. The recession has hit me hard." And they were like, "Yeah, we have a hardship case. We can freeze your account."
My credit card was already maxed out so it didn't matter. I shouldn't have been spending any money on it. And my account went to zero percent financing for six month. So I was able to pay the same payment fully toward principle and knock that payment down, way down. And then I paid more every month.
So just those three things alone, John, saved me well over $15,000 a year that were sitting there waiting. They weren't things I had to go make extra money for. They weren't things I had really do much for other than suck up my pride a little, make some phone calls that were uncomfortable. Because AT & T is not gonna call you and say, "Hey John, we got a way to save you $200 a month. You want that?" It's not gonna happen.
But I just took action on it, man. It's like we've been saying this whole time. And I really tried to tackle my debt. And I just felt so good to get that off my shoulders. But I have also felt really good sharing it with people.
And I go into detail on this if you guys want – there's a post I wrote at JasonDoesStuff.com/Debt where I really iron out even more tactics that I went through. But I just want people to be okay with the fact that we all get into debt at some point, but now let's work ourselves out of it. Let's be smart with our money. Let's put our money in the right places. Let's not overspend. Let's not overextend. And we don't get taught these things so you have to learn them in your own way.
Interviewer: Fire Nation, KISS, keep it super simple. I mean, what Jason is sharing here is not rock science but this is what it is. It's the reality of how you go from $100,000 in debt to being debt free. I mean, how amazing would it feel to be paying your credit card off knowing that you're not paying stupid interest charges. You're actually paying the principle itself and he's able to do that for six months. That alone is such a freeing feeling.
Now, Fire Nation, you can see why I brought Jason on, the value he's already sharing and why we're so excited about BuyMyFuture.com/Fire where we're gonna be hanging out with you on exclusive Google Hangout. Breaking down your business where you're gonna be able to have an investment in your future. You're gonna be making an investment in Jason's future simultaneously. I mean, that is just that win-win that we're all going for.
And we're about to find out why Jason is leaving Facebook after engaging with his audience religiously for eight years on that platform. But before we do we're gonna take a minute to thank our sponsors.
So, Jason, we're back and Fire Nation, I know, is continuously fired up by just thinking about what's BuyMyFuture.com/Fire could potentially mean to them because you're a smart guy. You've made millions of dollars. You're going to make millions of more dollars in your future and Fire Nation can be a part of that by buying your actual future.
So we're gonna continue this conversation but what I'm really fascinated about is the fact that you're getting off Facebook after January 1st. And I don't really know why but I'm curious because maybe I need to too. I mean, you're a smart guy. I mean, what's the deal?
Interviewee: Facebook has become this really interesting monster for me. And years ago I remember the days of posting stuff and, I mean, hundreds of people liking it, thousands of people liking it when I had a Facebook page of over 10,000 people that liked my page. And now all of a sudden it feels like any time I post something it just gets lost in the mix.
And I'm really starting to think about, hey, if I spend like an hour a day on Facebook, which I think is very conservative for a lot of people out there, that's seven hours I can get back in a week. That's 28 hours I can get back in a month. That's however many hours I can get back in a year. What could I apply those hours to? Something – in other things that could be way more constructive for me.
And I think for me I've gotten to the point with Facebook where it doesn't do much for me business-wise. I don't use it really for marketing. I just kinda keep people up to date with my life. And I already keep up with the people I wanna keep up with in other ways, whether that's through Instagram or Twitter, two platforms that I still really enjoy or through my email list which I really love having conversation with people on.
And Facebook for me just feels like a complete time suck. It feels like every time I go there I'm reading about something I don't wanna read about. I'm just seeing things that really bum me out in my day and I just don't love it. And so I'm just gonna make the commitment to say, I'm leaving Facebook.
I've spend eight years. I've invested so many hours and so much time but you know what? The value that it's giving me now is not worth it. And I think that a lot of times as entrepreneurs this sunk cost bias really eats us, right. We sit here and we think, oh well, I've spent so much time and I've built so many friends that I'm gonna walk away from about 10,000 followers on Facebook, whatever that means anymore.
But you know what? I care so much more about the people on my email list. I care so much more about the people who take the time to leave that platform to read my writing on my website that those are the people that I wanna nurture and spend time with. And my family members and everything else that I'm connected with on Facebook, we'll chat via Skype, we'll text, we'll call, everything else.
But I'm just really excited for the freedom that's gonna give me and the time it's gonna free up. And you know what? Hey, I may come running back to you, John, and say, "I was wrong, I was wrong." I need my Facebook account back." But I have a sinking suspicion from people that I've known that have done the same thing, it's gonna feel really freeing. And it's gonna free up some time for me to do a lot of other things that bring me a ton of value where Facebook is not doing that anymore.
Interviewer: All we have is time, Fire Nation, and we need to be really focused about how we're spending that time. We can't just do things because we think we should be doing those things or because other people are doing those things or because other people are having success doing those things. What works for you and that's where your focus should be.
And, Jason, during a little sponsorship break, I took the time to actually go to your JasonDoesStuff.com/Zook page. And I know why I have this issue right here with [inaudible] [00:22:26] because – and I quote. It's a picture of you. You're adorable.
Interviewee: Thank you.
Interviewer: You were like a year old and –
Interviewee: No, I'm 33. You're looking at a full grown picture and you think I look horrible. That's what I'm – no, I'm kidding.
Interviewer: And then your grandfather, it is, which is Roy Zook and it says, "To be courteous to folks who might not care about my details, my new and final last name is Zook." And then in parenthesis it says, "Pronounced like Look." So –
Interviewer: -- so I will say this. This was me just reading quickly and skimming and I was just like, oh, it's Zook but it's pronounced like Look. And because it's Norwegian that's just how the Z is pronounced. So my bad but there might be other people that make that mistake too.
Interviewee: I – first of all, I love that you had to figure this out. That shows the grit and determination of Johnny Dumas. So I am excited. And the other thing is, man, I've had so many last names I just don't care. And we all get hung up on some of these things and I just – I'm not one to get hung up. I know that you like me as a person. I like you as a person. If you pronounce my name wrong, who cares? I mean, we're still talking about some awesome stuff, still having a fun time with Fire Nation. But I do love that you went and figured it out, which was fun.
Interviewer: Oh, and I'm not editing any of this out because I think it's amazing.
Interviewee: Yeah, keep it real, keep it honest. Listen, we all make mistakes, right. Like even a thousand episodes in you still make a mistake. That's a fantastic lesson that if people are still listening to this and trying to figure out like, oh well, John he's got this down. He's still making mistakes, right. We all do. It happens.
Interviewer: I do, I do. So let's talk about the importance of not making mistakes. And not that you not make mistakes, but how you can avoid the stupid mistakes. And that's if you just don't get burnt out, and the importance of actually taking breaks. And you took two months off from writing. You took a 30-day detox a couple months ago. And these breaks always seem to spur ideas to you.
I know that I always do my worst work when I don't take breaks and when I'm just going pedal to the metal nonstop. I'm huge with the [inaudible] [00:24:21] technique, 53 minutes of focused work, seven minutes of a break. And I love that you actually take this to another level. So talk about the breaks.
Interviewee: Yeah, man. So this Buy My Future idea came during my writing break. And I was so focused on writing the past year, I was writing every day over a thousand words a day. I had written this post that basically said I was over 800,000 words written in two years. And that's a lot of words. That's a lot of consistent writing.
And what you don't realize is that all of that time that you spend, it takes away from the computing power that's built into our brains, right. I think all of us have had a moment in the shower where we're come up with a great idea. Well, why is that? Because your brain is doing nothing other than computing and telling yourself where to wash yourself, but that doesn't take a lot of power.
But I think we've all been there and you find that you have these ideas in the moments of silence or in the moments of breaks and solitude. So I'm really trying to be fully onboard with the fact that I need breaks. Even though it feels like, hey, this isn't a good time, maybe event financially or in my business to take a break, but I need it. I need to recharge the batteries. I have to give my brain the space to create ideas.
And I just did this and came up with Buy My Future. A couple months ago, like you said, I took a 30-day detox basically from the internet. And I came up with an idea for the podcast that I co-host called [inaudible] [00:25:38] Hours that made us $40,000 in three months. And that idea happened when I took a break from technology. Not when I was cranking away on a strategy or a marketing idea or writing some article or doing some interview.
Your brain doesn't have the ability to think so these breaks for me are really intentional. They're really helpful. And I think you're right. You started this by saying that burning out can cause a lot of mistakes.
Interviewee: And I think we all know that when you burn the candle at both ends, or whatever that expression is, whatever that means – that's really weird by the way.
Interviewer: That is weird.
Interviewee: How do you even do that anyway?
Interviewer: Well, I think it's because you're holding the candle and then it's burning at both ends and it actually burns your fingers.
Interviewee: Okay. Well, don't do that, Fire Nation. I know you guys like fire but calm down [inaudible] burning the candle. But yeah, man, you can avoid making a lot of mistakes if you just slow down a bit, right. If you put some processes in place that allow you to take breaks and you set yourself up to have some free time.
And that doesn't mean week vacations but that can mean an hour a day where you just go outside in nature and maybe just sit. Maybe you bring no technology, you don't bring a book, you bring nothing and you just sit and you just stare into the woods or into wherever you live or you go somewhere and allow yourself that space. And I bet, I would challenge the Fire Nation, if they did an hour break a day or a half hour break a day for two weeks or call it – because 21 days is when I hit my idea that brought in 40 grand. If you did it for 21 days I bet if Fire Nation did it every single day – a Fire Nation listener did it every single day for 21 days they would come up with a great idea. They would come up with something unique.
I would be willing to bet, not my future, but I'd be willing to bet a lot of T-shirts that they would do that because your brain needs the space. And I've just seen that over the years.
Interviewer: Multitask is a fictitious word, Fire Nation, and it's actually been proven not even computers can multitask, and humans definitely cannot multitask. When you are doing one thing that is where your focus lies. And so if you want to actually have that aha moment, have that breakthrough; you need to give yourself the space to do so.
I can still picture where I was on this walking path in May when I had the idea for Entrepreneur on Fire. And I'll never forget, I can picture the rock that I was walking on. It was a seawall. It was a beautiful day and I'll never forget that moment. And guess what? It's because I was just out for a walk. I was giving myself space. I was breathing and my mind just went there. So that is critical, Fire Nation, and I love what you're saying, Jason
Now, let's be real. I'm 5'10" with my Jordan's on. You are 6'5" I wanna say.
Interviewee: Yeah, yeah.
Interviewer: You're 6'5" barefoot so when I was hanging out at your place a little while ago, I was obviously like you play basketball. You must play. Yeah, we're on a team, we play every Wednesday. You should come and you should play down at the courts. It'll be fun here in San Diego. It'd be cool to ball with you.
And I was like, listen, I'm gonna be here and give you some real – I'm gonna set my level of expectation at the right place here. I used to play basketball. I played in high school in Main which counts but barely.
Interviewee: Yeah, barely.
Interviewer: And I had fun and it was great but I'm not in great basketball shape. And I haven't played actually organized basketball in a long time and I won't be that good. But one thing I will bring to your team, Jason, if you let me on the court, is hustle and grit.
So fast forward about a week and maybe only like four or five days, there we are on the basketball court. And I'll let you take it over from here.
Interviewee: Yeah, I mean, we gotta give credit to our good buddy, mutual friend Omar [inaudible] [00:28:58] –
Interviewee: -- who is a great basketball player in his own right. And he and I are – we're both 6'5" or so. I was asking him after you left our house and I was like, "Hey man, shoot me straight. Is this guy gonna be any good because I played collegiately. I can't be playing with a scrub on the court." And he was like, "No, he's a hustler." I'm like, "All right, fine."
And so I had my reservations and you showed up. And, hey man, you did exactly what I kind of expected. You were gritty. You had a couple of nice steals. You got in some guys' heads. I mean, there were some guys that were just mad at you because you were a little ball of energy, right. You were running around.
Now I will be honest with the Fire Nation. There were a couple missed layups that I told you, I was like you either give me ten pushups or I want 20 layup lines after this game's over.
Interviewer: We're talking wide open layups too, like uncontested.
Interviewee: And listen, hey, these things come with practice [inaudible] if you're nurturing an injury we're gonna get you back out on the court. We're gonna put the team back together. But, yeah man, it was really fun. And I think that just – I don't know, it's a really silly point but I love getting offline with people that you talk to online because it just creates a whole different set of context. And it was fun.
I mean, we had a really good time. I had fun playing basketball. And I think Omar would say the same thing and we look forward to doing it again. The San Diego trio has to get back together again on the court.
Interviewer: Well, it'll definitely happen and, yes, I did miss some layups but I actually got a lot of rebounds for someone that's only 5'10" as well. So I was all over the court. I was having some fun and I'm definitely looking forward to getting back in the game. And, yeah, to give a shout to Omar, a great guy over at $100 NBA.
And a random story about him and I, he went to college the exact same four years that I did at a rival biggies basketball school which he played for. So I would actually – I never missed a basketball game as just a spectator. So I would actually see Omar play two times a year for four years and I never knew it. And now I live five blocks away from him and we hang out all the time and we're incredibly good friends.
So, wow, we got a little off topic there but that was on point. I mean, we had meant to talk about basketball and we did, so I'm glad we did. But let's wrap this up, Jason. I wanna kinda have a nice home stretch about BuyMyFuture.com/Fire. So for people that are listening that're still kind of like, "I get it but I don't really quite get it," just kinda take us home. What does this mean?
Interviewee: Yeah, this means that you're gonna basically spend a thousand bucks one time and we have a payment plan available which is awesome because I know that people need flexibility. I would need flexibility if I was buying something like this. And you get access to basically over $2500 in stuff immediately. It's eight products I've already created and you get that right away.
And then I'm gonna have a slack community where I'm gonna be in there, I'm gonna be hanging out, I'm gonna be fostering the conversation. I'm gonna be doing quarterly calls where the thing that we're gonna do, what we're gonna do at Google Hangout together, I'm gonna do that once a quarter guaranteed for two years because I wanna invest in this community. I wanna know what they're doing. I wanna know what their struggles are and I wanna help them.
And then over the next two years I'm guaranteeing six products, three of which will be voted on by the community. So it's gonna be really fun to kind of get in the trenches and see what happens. And that thousand bucks also gets you anything for the rest of my life. And I don't plan on quitting after two years. I'm only getting started. It's 14 products basically right now and for the rest of my life I can imagine there's gonna be 10, 20, 100 X of that coming to you for just a thousand bucks, never up sold again. And you get it free and you get it first.
Interviewer: This is the guy, Fire Nation, that has created bump sale, I mean, we're talking software. This guy's a marketing mind. You have the ability to buy Jason's future. And again that's BuyMyFuture.com/Fire. We're gonna do a Google Hangout, the two of us plus anybody who jumps onto this, which is gonna be a blast. We're actually, again, gonna be breaking down your biz. And I didn't even know about the whole slack group thing. I mean, that just adds to it.
For the next two years you can be getting a quarterly hangout with Jason. And then he's gonna be having this slack group he's gonna keep going. I mean, all these things, Fire Nation, are right there, you investing in yourself. And again, he has those payment plans so I love it. What's a final call to action, Jason, for our listeners for Fire Nation after everything that we've talked about over the last 35 minutes?
Interviewer: Yeah, man. I mean, I think there's value for us which is to have people go to BuyMyFuture.com/Fire and pay us money, right. And that's fully transparent. That's value for us. But for the listeners I want you guys to think about this one phrase that has literally guided me over the years, and it's that you don't get what you don't ask for. And I'm asking people to buy my future.
I asked John for feedback on my idea. I've asked for people to pay me to wear T-shirts or to buy my last name or to sponsor my book or a lot of things. And it's because I haven't been afraid of asking for those things. Actually I have been afraid but I've wanted that thing more than I've been afraid. So just whatever it is that you wanna ask for in life, just know if you don't ask for it you can't possibly get it.
So that's what I'm gonna leave the value with for the Fire Nation listeners. I appreciate so much the time, John. You're fun as always, even a thousand episodes later. Maybe I'll be back on as the only three-peat in another 1,000 episodes.
Interviewer: Oh, that'd be [inaudible] [00:33:56] –
Interviewee: And we can make it happen. But, yeah, thank you so much. I really appreciate it.
Interviewer: Well, Fire Nation, you're the average of the five people you spend the most time with and you've been hanging out with Jason Z and JLD today. So keep up the heat and head over to EOFire.com. Type Jason in the search bar. His [inaudible] page will pop right up with everything that we've been talking about today. That was that great article that he mentioned JasonDoesStuff.com/Debt, if you were really into that debt conversation. So check that out for sure.
And of course the strong call to action BuyMyFuture.com/Fire for all the reasons that we just talked about. It's going to be a great future that you're gonna be a part of. And, Jason, I just wanna thank you for sharing your journey with Fire Nation today again. And for that we salute you and we'll catch you on the flipside.
1) Free Podcast Course: Learn from JLD how to create and launch your podcast!
2) Your Big Idea: Follow JLD’s FREE training & you’ll discover Your Big Idea in less than an hour!
3) Funnel On Fire: Learn how to create a funnel that converts!