JB is a self-described “archaeologist of life” who has studied human potential, performance, and happiness for over 40 years. He is widely beloved as the Morning Coach, with a daily podcast that has been downloaded 17 million times over the past seven years. A sought-after motivational speaker and coach with an international following.
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Time Stamped Show Notes
(click the time stamp to jump directly to that point in the episode.)
- [01:16] – JB shares his story.
- [02:04] – JB was on EOFire previously: Episode #5
- [02:43] – Sacred Six
- [05:03] – Find a mission and get consistent with it.
- [06:19] – Breaking down the Sacred Six — the things you need to do every day to be happy.
- [08:24] – Earl Nightingale
- [08:37] – Success and happiness is the gradual realization of a worthy ideal.
- [09:49] – Sit down and figure out what you REALLY want.
- [10:46] – Why would you EVER retire?
- [11:24] – It’s passion, not money, that makes a job epic.
- [13:26] – UVD — Unique Value Distinguisher.
- [19:16] – What makes Sacred Six worthwhile.
- [21:40] – Write down the top 20 things you want to accomplish in life — cross out 20 through 10.
- [22:44] – Get a journal.
- [23:30] – JB Glossinger
- [23:44] – Glossinger.com
- [25:13] – The reason we aren’t accomplishing the things we want to is because we’re not taking action.
JB Glossinger: I am ready to ignite.
John Lee Dumas: Yes! JB is a self-described archeologist of life who’s studied human potential, performance and happiness over 40 years. He is wildly beloved as the Morning Coach with a daily podcast that’s been downloaded over 17 million times in the past seven years. Insane. JB’s a sought after motivational speaker and coach with an international following. JB, take a minute, brother, and fill in some gaps in the intro and give us just a little glimpse of your personal life.
JB Glossinger: I love it. John, thank god for PR people. They make us sound good, right? I’m just a regular dude that just started a podcast. It’s been probably ten years ago, 2006, however long ago that was and really sucked at it for a long time. And then it started to work and just built a nice business around it. Now I have thousands of people in a membership site. And then I also have an inner circle and do a couple big events every year. And it’s just surreal. That’s all I can say, John. It’s surreal.
John Lee Dumas: There are a number of things that are surreal. I mean, No. 1 I as well started a podcast a while ago, over 1,400 episodes ago that I sucked at. So we have that in common. I as well have gotten a little bit better at podcasting, so we have that in common. And what’s insane, JB and Fire Nation, if you recognize this guy’s voice from EO Fire specifically, you are one of the Fire Nation faithful because he was Episode 5. I’m talking zero, zero five back in 2012.
We were talking in the pre-interview chat how our last Skype conversation was August of 2012, which, by the way, a month and a half before I launched EO Fire. Before I even launched EO Fire I interviewed JB Glossinger and now here we are 1,401 episodes later on the dot we are interviewing JB Glossinger again. Fire Nation, how insane is that? I love how the world works.
And JB, we’re going to focus on lots of things today, but the main focus is going to be on your new book that’s rocking it in a lot of ways. And it’s Sacred Six. So what I’m a big fan of is this: there are some big ideas within your book Sacred Six, so let’s kind of talk about a couple of those big ideas however you see fit and maybe just one at a time tackle them and then kind of expand upon them and when we feel like we fleshed it out, we’ll move on to the next one.
So first just kind of talk to us about your idea and inspiration for the book and then let’s move into the first big idea.
JB Glossinger: Awesome, but first of all that’s epic that we were Episode 5. I mean, just epic. I’m just blown away by that. I’m honored to have been the fifth one.
John Lee Dumas: Thank you.
JB Glossinger: I mean it’s just awesome. We go back and have some history there so it’s awesome.
But The Sacred Six has been a labor of love. It’s not really a book. It’s more of a process. And so many people have struggled and I was one of them, to try to generate revenue whether it was in IM or multi-level marketing or in their corporate job and just were miserable and couldn’t figure it out. And what I found over the years is studying the great masters of Tony Robbins and Zig Ziglar and Napoleon Hill is that they do a great job of getting you on a path to get you to start hitting your goals, but one of the things that’s been lacking for so many people is the clarity. Are they even on the right path?
And you’re one of the few people that really grasps onto a path with your passion and have just killed it. And this book is about that. It’s about finding the core things that are going to help you put a process together to identify a mission, to understand your values, to get your goals set up, and then get the projects and the daily tasks together so you have a process that you can work your life and you can work your business or your corporate life, but actually have a process that’s going to bring you happiness.
John Lee Dumas: So let’s kind of maybe start by going through that process because one of the things that I love about you is you are known then – and by then I mean back in 2012 when I interviewed you – and still now as the Morning Coach and you’ve been rocking and you’ve been doing this and you’ve been doing that. What’s this process that you’re really going through in Sacred Six? How do you want to dive into this?
JB Glossinger: Well, it goes back to what I started with, the podcast. I’ve done 2,500 episodes of that, which is crazy when you think of that. But I’ve done it every day. People say, “Well, where do you get the content?”
Well, I distilled it down into a process of coaching thousands of people of how I could help them move the needle. And you’re living proof of this. You found a passion, you became consistent with it, you found a mission, you created Fire Nation, and you built it. That’s part of the process. It’s getting a mission. That’s Step 1. And then Step 2 is understand what’s important to you. When I was in corporate and I was sitting in that job hating my life and going home and watching Survivor at night and coming back and watching Survivor the next night and then Friday night boozing it up until Monday morning because I wanted to escape my life, I was miserable. And the reason I was miserable is because I never looked at my values.
And my No. 1 value was freedom. And so even thought I was very successful, moved up the corporate ladder, moved through the aerospace industry. I was miserable because I had no freedom. And so I’d identify that and then get a mission that would take me there and my initial mission was motivational speaking, but I realized that when I went to see motivational speakers they’re always on the road and I didn’t want to do that either.
So I finally got my mission of building this business, this coaching business, online and in alignment with my values, which is a big part of the book, and then I set goals that would take me to my mission. And within those goals there are projects that you have to do to complete the goals and daily tasks. And The Sacred Six is that whole process that you put together to achieve.
John Lee Dumas: So The Sacred Six, now, kind of talk to me about the title because this kind of fascinates me. Obviously the number six is there for a reason and they’re sacred for a number of reasons as well. Where did that come from?
JB Glossinger: Well, sacred, first of all, is very deep to me and I’m a metaphysical guy and I believe that you need sacred things. So The Sacred Six is the things you need to accomplish in the day that are going to take you to your dreams. Now, here’s the deal. Where it came from is years ago I was lying on my couch listening to an old tape – literally a tape, okay? I’m dating myself here. And it was Earl Nightingale.
John Lee Dumas: I love Earl Nightingale.
JB Glossinger: Who was really the father of this, okay? So you know. Earl Nightingale. And he was telling a story Napoleon Hill used to tell, not in any of his books or anywhere, this is an actual story that Napoleon Hill would tell and it was about Ivy Lee who worked with Charles Schwab who was running the steel industry back in the 10s and the 20s, right?
So Ivy Lee went to Charles Schwab and said, “Hey listen, I’ve got something for you.” And he goes, “I can help you really have the things you want in your life and make the business work even better.”
And Charles Schwab said, “Look, I need more doing not more knowing.”
And he said, “But listen to this.” And he said, “What I want you to do is tell me the top six things you need to do today.” And he goes, “I want you to start on – let’s prioritize them and then start on No. 1 and don’t move to No. 2 and focus.”
Now remember, this was in the 1910s, 1920s. There were no computers and they were talking about focus. So he’s telling Charles Schwab this and he leaves. And so Charles Schwab implements this six plan, okay? And he starts to put it through his management team. Literally three or four months later he called Ivy Lee back and gave him a check for $25,000.00, which in today’s money is about a quarter of a million dollars because this changed the steel industry. And it’s one of the reasons back in the day that grew so much.
And so I heard this, Earl Nightingale was telling this story and it’s like this esoteric thing and I started to apply it years ago. And so over the years of coaching thousands of people I transformed that six into an entire life program. So it’s really grounded in some great history and then I evolved it to this new program to help people focus and really move forward in their life.
John Lee Dumas: So there’s so many Earl Nightingale quotes that I love and Fire Nation, if you are not into Earl Nightingale, I mean, the books that they have out there, the audio versions, I mean, they’re just so well done. I mean, it is just pure entertainment. But the quote that’s always stuck with me, JB, is that, “Success and happiness is the gradual realization of a worthy ideal.”
And that really hit me hard a number of years ago because I just realized that I was sprinting for some finish line. I was just like, “I’m going to sacrifice now for later and get to that finish line and then I’ll relax.”
And for a lot of people that’s retirement. Well, newsflash, retirement’s the No. 1 killer because people become less relevant, they stop having a reason to get out of bed in the morning, and they don’t. So no, there’s no finish line like that, Fire Nation. It’s the gradually realizing – not just realizing it, it’s gradually realizing not just any ideal, but a worthy ideal. And that was one of the biggest takeaways that I got from Earl Nightingale. So I’m glad you brought that up, JB.
And there are six of these sacred things that you’re focused on here within the book. We don’t have to touch on them all. We don’t have to go into too much depth with each one of them, but I want to brush over a few that you think would be powerful for our listeners who are entrepreneurs, small business owners, wantrepreneurs, side hustlers right now. What’s one thing you want to touch on first?
JB Glossinger: Well, I think the main thing is I personally believe the most impact that I’m seeing from people, the feedback we’re getting back is the values aspect of it, that people have never sat down and really realized what is important in their life. They think they do, but they’ve never sat down and said this is what I really want. And even in my business it’s transitioned from helping people make money to more of peace, love, happiness, and joy and the money’s a total byproduct. And that’s what I see with a lot of small entrepreneurs, especially in the internet space, is they give up. They start a podcast and they only do 12. Well, I didn’t make money for 300; actually it was like 600, right?
John Lee Dumas: It was 250 for me, so I wasn’t too far behind you.
JB Glossinger: Yeah, yeah, yeah. And so this process of understanding what’s important so you stick with it and getting those whys behind the goals and understanding the depth of what you’re doing is that progression and then sticking with it long enough because if you’re doing what you’re passionate about and you love it, you would never quit. And you made a great point. I will never retire and people know I will die with a microphone in my hand. I’m not going to retire. I don’t even know what that word means. I think it should be stricken from the dictionary. Why would you ever retire?
John Lee Dumas: I know, me, too.
JB Glossinger: Are you crazy? This is great. More money’s coming. And it’s not even about the money. I’m just loving life. So it’s finding that value and then getting a process together I think is the most important part whether it’s The Sacred Six or something you learned from somebody else, just get something that you do consistently every day is what’s going to make you successful. Just like you said, “Ignite” and we did that on the fifth recording.
John Lee Dumas: Yes.
JB Glossinger: And you’ve done it consistently and what has your business done? It’s ignited, right?
John Lee Dumas: Exploded.
JB Glossinger: Exploded and that’s epic. And that’s what people are missing. That’s the missing piece. They get into things to make money, they see the money, but they miss the passion. And that passion is what is going to make it epic and the consistency. That’s what this philosophy’s all about.
John Lee Dumas: So I love that focus. And Fire Nation, what I’m really going to come back and circle back to right now is sit down. What do you really want to do? Not what other people want or even worse, what you think other people or what your parents want. I mean, what is it that you really want, not your perceptions of what other people think that make you cool, etc., fill in the blank?
And JB, there is a great quote I want to share right now that I heard probably two weeks ago that just kind of keeps popping back up in my mind, but it’s by Dr. Daniel Amen. And it’s the 18-40-60 rule. “When you’re 18 you worry about everybody’s thinking of you. When you’re 40 you don’t give a darn what anybody thinks of you. And when you’re 60 you realize nobody’s actually been thinking about you at all.”
And when you think about that, Fire Nation, why are you living a life for anybody but you. So sit down and figure out what you really want. I love that core principle, JB. What’s another thing you want to touch on?
JB Glossinger: I love that. It’s awesome. And just to go along those lines, I think as we go into finding out who you are and what you do, it’s finding your true authentic self because I came into the business with Tim Ferris and Gary V. and John you’re one of the people that’s out there and you’re living the example. And we’re examples, right? But people say, “Oh, I’m just going to do what they do because that’s what they do.”
The truth is you just got to be authentic. You want to be a great podcaster. You want to be a great business person. You want to be a great husband, spouse, father; you have to find who you truly are. I think it’s so critical. And yes, you can model success. I do it. But don’t just focus on exactly what somebody else is doing. Find what you are about and who you are authentically and that’s what’s going to lead you to success.
John Lee Dumas: So I’m going to say exactly what you said but in just a little bit of a different way because I love this concept, Fire Nation. I’m so passionate about it. What is the authentic you? What’s that voice inside of you that is unique to you that you can share you message, your mission with the world. That’s an exciting thing. And one thing that I focus on all the time is what is my UVD. That’s unique value distinguisher. What are those things that are going to set me apart? Because as JB said, we study from the best. I study from the best all of the time. I love that phrase, “Standing upon the shoulders of giants.” And I stand on the shoulders of giants all the time to learn from me, but again, bringing in the UVD, the unique value distinguisher that’s setting me apart, my own authentic voice.
I’m the only one that’s corny enough to say are you prepared to ignited 1,406 episodes in a row. That’s me and hey, JB’s now had to answer that question twice because that’s just how I wanted to run my show. How do you want to run your show, your life, your business, your day-to-day?
So JB, love that point. What do you want to dive into next?
JB Glossinger: That’s what it’s all about, right? Being authentic, finding your values, what’s important to you, and then building around that. And that’s where you get your daily processes in place. And for me it’s all about consistency whether you want to learn a language, which I’m learning Spanish because I’m going to build my business in Spanish.
John Lee Dumas: Yeah.
JB Glossinger: It’s like my wife’s Columbian, I have a house in Bogota. I have two houses actually in Columbia. But what’s so cool is I was like well, my mission is to impact the world. Well, how can double my business? Well, I can do Facebook ads and I can do all that, but what if I learned a new language, right? So it’s like cool, I’ll just double my business by learning a new language. So that’s what I do. Every day work an hour a day on it. And yeah, there’s days I don’t want to do it, but you know what? I get up and do it. And it’s the consistency and that progression of doing something consistently every day, that 1 percent improvement that leads to the massive changes in your life. And that’s a big point in here, is figuring out what projects are going to take you to your goals and then focusing in on those daily consistent tasks that you’re going to do.
John Lee Dumas: I mean, Fire Nation, there’s a couple just great mantras within here. What are you doing daily? What is your morning routine that you can just say, “Man, I’ve gotten more stuff done before 9:00 a.m. than the rest of the world does all day.” I can say that every single day. Before 9:00 a.m. I’ve been up for three and a half hours. I’ve crushed a morning routine that would make some people shiver, but it’s not that bad because it’s just a step-by-step process that I follow that I’ve honed that’s my morning routine. What’s yours? What are you going to do that’s consistent? And JB, to your Spanish point, I don’t even know if I told you about this yet, I don’t think we talked about it in the pre-interview chat, but I’ve moved to Puerto Rico, my friend.
JB Glossinger: Awesome.
John Lee Dumas: So if you ever want to come practice your Spanish, this is one of the most difficult places apparently to practice Spanish because we speak incredibly fast. Muy rapido, so you can come hang out in the Fire pad and practice your Spanish.
JB Glossinger: That’s cool and vice versa to Columbia, brother. So it’s great. We’re going to just dominate the Latin world.
John Lee Dumas: I love it. One step at a time. So cool. So Fire Nation, we’ve got some killer things coming up. It’s incredible to think it’s already been 17 minutes since JB and I pressed the record button. We’re going to take a quick break, thank our sponsors, but don’t you go anywhere because we will be right back.
Alright, JB, we’re back and listen, Sacred Six, this is passion of yours. I mean, this is a book that has come out that’s come from your soul from these years and these, again, thousands of podcasts that you’ve recording, over 2,500 and just the words that you’ve shared and the mission that you’re bringing, what do you want to say to Fire Nation who’s thinking, “Hey, there’ a lot of books out there. What makes this one a book that I should pick up off the bookshelf, spend my time, energy, and bandwidth consuming from JB?”
JB Glossinger: I love that question. Well, the first thing is there’s not many that are going to help you get clear. And the second thing is there’s not many that help you really, really get focused in on what you need to do. And the core aspect of the Sacred Six is this. You can have as many goals as you want. I want you to take on the world. You can go live with John in Puerto Rico or me in Columbia.
John Lee Dumas: That was just an invitation for you, JB, not for Fire Nation.
JB Glossinger: Okay.
John Lee Dumas: I love you, Fire Nation.
JB Glossinger: That could be a goal, right?
John Lee Dumas: You could live next to me in Puerto Rico.
JB Glossinger: Exactly, exactly. We’ll have fun with that. So you can have as many goals as you want, but you can’t take on too many things. So what it really boils down to is once you understand and all the processes that I take you through to get there – a very easy read, by the way, you can read this in a weekend. And I actually put a six module video course for free. Anybody who buys the book, they get that, too just because I want everybody to get the concepts.
John Lee Dumas: Yeah.
JB Glossinger: So the final aspect of it is you can only be working on six things at one time. That’s just it. You can’t have a million things going on. I want to learn Spanish. I’m getting better at golf. By the way, my work day does end 9:30 every day. I play golf every single day now. So to your point back to the 9:00, I get more down by 9:30 because I’m done at 9:30.
John Lee Dumas: Done, poof.
JB Glossinger: Yeah. Because I follow this process. But at the end of the day you can’t have too many things going on because you move from thing to thing to thing and that’s what I see as the biggest error is this process will help you stop that and really focus in on what’s really important to take you to your dreams.
John Lee Dumas: One phrase that I love, Fire Nation, is so many people spend their lives going one mile wide and one inch deep and they wonder why they don’t make an impression anywhere. I mean, they’re spreading themselves thin across all of these hundreds of thousands or fill in the blank number of projects. You can’t do it. You can’t do it. And love limiting to that number six. It was actually pretty interesting, JB. We should talk about it in the future. One of my future projects is coming out, Self-Mastery Journal is focused on specifically on the number six, but about how you should really should just have six focus sessions throughout the day because that’s what I found over and over again.
So I think this number six holds a lot of power, Fire Nation. So sit down sometime, actually write out what are you focused on? What are the things that you are absolutely just wanting to bring to a great level and a great place. And there’s actually a killer quote by Warren Buffet. I’ll butcher it just a little bit, but told one of his mentees, he said, “Hey, write down the top 20 things that you want to accomplish in life.”
And the guy did it. And then Warren Buffet said, “Okay, now cross out No. 5 through 15 and that’s all you have left is just No. 1 through 5 because No. 6 through 20 just ain’t going to happen and you’re not going to accomplish anything if you have that focus.”
So a little bit of a butchered quote, but that was the essence, Fire Nation, was you have to limit yourself to just a handful of things if you’re really going to make a big dent. And instead of going that one mile wide, one inch deep, you’re going one inch wide, one mile deep with six things and you’re digging these deep and meaningful and intentional holes.
So JB, we’re at the 20 minute mark, my friend. We’re going to close it down strong. Kind of share with Fire Nation a call to action. What do you want to make sure that Fire Nation does from this call? Let’s give them a little bit of a task that they can try to accomplish maybe tomorrow. And then let’s also share from you the best place that we can find The Sacred Six.
JB Glossinger: Well, real quick, John, I’m going to toot your boat because I love the Freedom Journal.
John Lee Dumas: My man, I appreciate that.
JB Glossinger: And it’s part of The Sacred Six. I mean, but one of the big things that we talk about constantly in there is that you need to journal. So it fits perfectly with what we’re doing. So I would suggest to everybody if they’re not on the journaling bandwagon, I’ve done it forever, just on John’s Freedom Journal, which you probably have already, but if you haven’t that’s what we need to do. And the new thing you’ve got coming out I can’t wait to see that new project.
John Lee Dumas: I’m psyched. I meant to talk to you about that. I think you’re going to be able to give me some great insights.
JB Glossinger: Yeah, it fits with what we’re doing and with our group. So that would be the big thing I would say. Just get on that journaling path. It’s changed my life and it’s helped me so much.
John Lee Dumas: Killer. And now let’s give a strong call to action. What is the best place Fire Nation can go to consume The Sacred Six?
JB Glossinger: Amazon.com is great and I have a site called Sacred6.com. It’s the six, not spell it out. Just Sacred6.com and you can get the free course there. And I put a killer, killer epic course together that’s absolutely, 100 percent free when you get the book. So that’s a great place to get it. And then my website Glossinger.com is another place where you can find out a lot about me.
John Lee Dumas: And Fire Nation listen, JB, he came on here today. He just poured his heart and his soul into this interview and it means a lot to me, so thank you, JB. But also I want you, Fire Nation, to realize that if you do make that step and you do take that step and grab The Sacred Six and it does make the kind of impact that I know that it can and it will if you take it for what it’s meant to, which is a serious, serious focus on your life and the steps you can take to improve it and it does one of those of things or two of those things or all six of those things, whatever it might be, take the time, go back to Amazon, give the book an honest review. I mean, JB works hard. This is the type of thing that for authors is critical. When we get the five star reviews it helps with the ratings, it helps with the reviews.
So if you feel like it is worth the five star review go back and just be honest with him. That means the world to us. I can speak as an author. And every time I see a five star review pop up for the Freedom Journal and I read the why, it just makes all the time, effort, and hard work worthwhile. So take that next step, Fire Nation. I know JB will be very thankful and I’ll be thankful as well that you’ve taken action on behalf of us, Fire Nation.
And JB; let’s just end with a parting piece of guidance and then the best way that we can individually connect with you and then we’ll say goodbye.
JB Glossinger: I love it. Well, my big thing is thoughts are things, beliefs make them so and actions solidify beliefs. So the reason we aren’t accomplishing the things we want, we just haven’t built the belief enough and the only way we do that is by taking massive action.
John Lee Dumas: Fire Nation, you’re the average of the five people you spend the most time with. You’ve been hanging out with JB and JLD today, so keep up the heat. And, of course, head over to EOFire.com. You can type JB in the search bar and Episode 5 is going to pop up, Episode 1,406 is going to pop up, you should listen to both back to back. It will be hysterical. Oh my god, I would love to listen to that.
And JB, where’s the best place that we can find you?
JB Glossinger: Glossinger.com G-L-O-S-S-I-N-G-E-R. Easy.
John Lee Dumas: Yeah. JB, thank you for once again coming on and just sharing your greatness with Fire Nation today. And for that we salute you.
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