Jeffrey Slater is a senior marketing professional who built a multi-million dollar brand, Rachel’s Brownies, with his wife. His new book, Unraveling The Mysteries of Marketing, shares inspiring stories about partnerships with Ben & Jerry’s, Macho Man and business conversations with President Reagan. He blogs at MomentSlater.
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- Jeff shares what happened when the bookkeeper they hired was exposed as a known embezzler. Scary story, but great lessons learned!
Entrepreneurial AH-HA Moment
- Jeff’s AH-HA moment came when United Airlines called to make a multi-million dollar order. At that very moment he realized the power of niching, and he shares this golden knowledge with Fire Nation.
- Jeff shares the excitement of working in an industry he loves, along with some great insights for current and future Entrepreneurs!
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- Tao Te Ching by Lao Tzu
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