How to Leverage Your Skills and Sell to Corporate Clients with Jessica Lorimer
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Jessica Lorimer

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    How to Leverage Your Skills and Sell to Corporate Clients with Jessica Lorimer

    Jessica Lorimer is a leading B2B sales coach teaching entrepreneurs how to leverage their skills and sell their services to corporate clients.

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    Guest Resources

    B2B Blueprint – Get my proven checklist to fire up your corporate sales strategy (even if you’ve never considered selling to corporate companies before!).

    Selling to Corporate Website – Learn how to sell to corporates through their B2B sales training for entrepreneurs and download Jessica’s proven checklist to fire up your corporate sales strategy.

    3 Value Bombs

    1) Selling to corporate organizations is much simpler and also pays 5 times more with less work and less reliance on other platforms.

    2) Stay specific when you introduce your services. It is much better to start the conversation than be too vague in the beginning and not get a response at all.

    3) Anyone can create a corporate revenue stream but everyone should be creating a corporate revenue stream in order to genuinely outlive, thrive and survive in difficult economical times.

    Sponsors

    HubSpot: Starting a business doesn’t have to be so hard. Go to ClickHubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now!

    Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

    Airbnb: Your home might be worth more than you think… Find out how much at Airbnb.com/host!

    Show Notes

    **Click the time stamp to jump directly to that point in the episode.

    Today’s Audio MASTERCLASS: How to Leverage Your Skills and Sell to Corporate Clients

    [1:17] – Jessica shares something that she believes about becoming successful that most people disagree with.

    • She believes that getting outside of nature, going for a walk, doing physical exercise and just being outside is where her revenue comes from that makes her successful.

    [2:39] –  Jessica talks why selling services to other companies is to be considered than starting their own companies.

    • The economy changes regularly and business owners realize that there is a steep learning curve to selling to other individuals. It is also time consuming and expensive.
    • Selling to corporate organizations is much simpler and also pays 5 times more with less work and less reliance on other platforms.

    [4:25] – Jessica tells who can sell their services to corporate companies.

    • The most common categories are coaches, consultants, motivational speakers, trainers and other service providers (health and wellness, nutritionist, mental health, etc). Also people in talent development, leadership, executive coaching and graphic design, sales and marketing and HR.
    • The “weird and wonderful skills” are being sold to corporate organizations which prioritize people with different perspective and bring something to their employees that can change the overall company impact , reputation or profitability.

    [6:21] – Jessica talks about the types of services they can sell to corporate .

    • The types of services are podcasting, coaching, consulting, health and wellness, leadership, mental health, deliver key note talks.

    [9:41] – A timeout to thank our sponsors!

    • HubSpot: Starting a business doesn’t have to be so hard. Go to ClickHubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now!
    • Airbnb: Your home might be worth more than you think… Find out how much at Airbnb.com/host!
    • Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

    [12:52] – Jessica shares  how to start the process of generating B2B leads.

    • Generating corporate leads is simpler than most people think.
    • B2B lead generationis targeted and proactive which means deciding the top 3 stakeholders or decision makers in the business and approaching them through direct email to introduce your services. These are usually the people involved in HR, Talent Management or Operations.
    • Her advice is to stay specific when you introduce your services. It is much better to start the conversation than be too vague in the beginning and not get a response at all.

    [15:53] – A sales call with a company is vastly different to a discovery call with an individual.

    • One of the biggest difference is company decision makers are much happier to talk about money than individuals because they are focused on how to get the best decision or solution that is going to give the company a result. Individuals are more conscious on their disposable income so its difficult to talk about budget and other things.

    [18:43] – Jessica talks about the 4 key stages of the actual call.

    • First stage is the corporate sales call or business development or sales call where the agenda is being set.
    • Second stage is the situational fluency questions to check if you are talking with the right lead, the most interested in the area of specialism and responsible with the budget.
    • Third is the pain questions that openly identify the areas they are struggling with.
    • Final is the impact questions which remove the defensiveness for example “what would be the consequences of your sales to handle rejections?”

    [20:46] – Jessica gives her one key take away.

    • Anyone can create a corporate revenue stream but everyone should be creating a corporate revenue stream in order to genuinely outlive, thrive and survive in difficult economical times.
    • Selling to corporate companies can provide a stable and predictable income that can be used to fund your B2C business .

    [21:49] – Jessica’s Call to action.

    • B2B Blueprint – Get my proven checklist to fire up your corporate sales strategy (even if you’ve never considered selling to corporate companies before!)
    • Selling to Corporate Website – Learn how to sell to corporates through their B2B sales training for entrepreneurs and download Jessica’s proven checklist to fire up your corporate sales strategy.

    [23:23] – Thank you to our Sponsors!

    • HubSpot: Starting a business doesn’t have to be so hard. Go to ClickHubSpot.com/ent to download HubSpot’s Entrepreneurship Kit for free right now!
    • Thought-Leader: Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions!

    Killer Resources!

    1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

    2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

    3) Podcasters’ Paradise: The #1 podcasting community in the world!

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