Josh and Jill Stanton are the co-founders of Wealthy Course Creator — their slice of the internet where they help Digital Course Creators and Coaches have bigger launches, change more lives, and make more money than they know what to do with.
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Guest Resource
Pay-to-Play Launch Crash Course – Check it out! Get a walkthrough of the foundation of this funnel, get bonuses, and have a 30-minute session with Jill! (Sorry! This link was active when this episode was first published in 2022. This resource is no longer available.)
3 Value Bombs
1) Having paid boot camps gets you more quality leads.
2) Do not just sell courses, sell the outcome.
3) Make sure that your pitch is in line with what you are teaching in your program.
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Show Notes
**Click the time stamp to jump directly to that point in the episode.
Today’s Audio MASTERCLASS: How To Use The “Pay-To-Play” Launch Strategy To Have Your Biggest Launch Yet with Jill and Josh Stanton
[1:54] – Josh and Jill talk about their re-branding event.
- They started an affiliate website back in 2012.
- Over time they have evolved into helping coaches and course creators in different niches.
- They then decided to re-brand from Screw the Nine to Five to Wealthy Course Creator.
- Alignment is velocity. There is power in growth and evolution.
[6:42] – Josh and Jill: What is a “pay-to-play” launch?
- In general, the best way to sell an online course is to bring in free leads.
- Having paid boot camps can get you more quality leads.
- A “Pay-to-Play” launch helps you get higher conversions.
- When people pay, they pay attention.
[12:14] – Josh and Jill: How can you identify the right topic for your launch event?
- Run a 3 to 5-day online event.
- Each day, do an hour of training.
- Pitch a next-step program on your last day.
- During that online event, focus on building momentum for people that will make them move with you to the next logical step.
- Do not just sell courses, sell the outcome.
[17:15] – A timeout to thank our sponsors, Helium10 and HubSpot!
[19:46] – Josh and Jill: How do you host a paid event?
- Technology makes it simple and easy.
- Go live – use a webinar platform.
- Have a Facebook group for discussion.
- 4-5 days to enroll people into your main program.
- At the end of the enrollment stage, close down the Facebook group, and the event is over.
- Give an action item for your participants to do every day related to what they have just learned.
[22:31] – Josh and Jill: How do you make launch events financially worthwhile?
- Make sure that your pitch is in line with what you are teaching in your program.
- Make sure to provide value in order to gain confidence from your participants.
- Incorporate in your pitch a fast-action bonus.
[26:57] – Jill’s call to action for Fire Nation.
- Pay-to-Play Launch Crash Course – Check it out! Get a walkthrough of the foundation of this funnel, get bonuses, and have a 30-minute session with Jill! (Sorry! This link was active when this episode was first published in 2022. This resource is no longer available.)
Transcript
0 (3s):
Shake the room Fire Nation. JLD here and welcome to Entrepreneurs On Fire brought to you by the HubSpot Podcast Network with great shows like Goal Digger. Today, we'll be breaking down how to use the pay to play launch strategy, to have your biggest launch yet to drop these of value bombs. I've brought my dear friends, Jill and Josh Stanton into EOFire studios. Josh and Jill are the co-founders of Wealthy Course Creator their slice of the internet, where they help digital course creators and coaches have bigger launches change more lives in, make more money than they know what to do with in Fire Nation.
0 (45s):
We'll talk today about the pay to play at launch model. We'll talk about paid versus free launches. We'll talk about your pitch, how to do it right, and so much more. When we get back from thanking our sponsors, whether you run an existing e-commerce business, a brick and mortar, or you're ready to become an entrepreneur Helium10 can help join over 1 million Helium10 users worldwide by signing up for a free account at Helium10.com/fire. That's H E L I U M 10.com/fire. My First Million podcast features famous guests, discusses how companies made their first million and brainstorm new business ideas based on the hottest trends and opportunities in the marketplace.
0 (1m 27s):
One recent app was all about how venture capitalists make money. Listen to My First Million, wherever you get your podcasts Fire Nation. As I mentioned in the introduction, I have brought my dear dear friends back onto Entrepreneurs On Fire to talk about how to use the pay, to play a launch strategy to have not your smallest, but your biggest launch yet. And before we get into the amazing stuff that I've already teased in that introduction, I want to ask Jill and Josh to just take a couple minutes and talk a little bit about their rebranding, because they had an amazing brands, which is still an amazing brand, and they did a little bit of a shift and I kind of would love to hear the two of you talk through it.
0 (2m 9s):
So Jill, Josh, what's up welcome. Ans talk us through it. So
1 (2m 14s):
Are we we're like the most popular guests aren't we, other than Kate for EFI history?
0 (2m 20s):
I think every time you guys are on, I hear nothing about why are they not regulars like weekly?
1 (2m 27s):
We wonder the same thing you should think about that after this interview.
0 (2m 31s):
I'll talk about that later.
1 (2m 33s):
So it's a really good question. Why did we rebrand? So just give a bit, a little bit of context. Keep the short, this story. Nice and short. So it was screw the nine to five was brand. We started back in 2012 and so 2012. Okay. Anyway, Greg agreed to disagree. So we started this thing quite a while ago now. And at that time we didn't even really, we just kind of started as like a blog and w like traveling the world. And we were like, you know, running affiliate sites and things like that. And then over that time, we've really evolved. And what we generally focus on now is like our passion, which essentially helping coaches and course creators in all these different niches package and sell their knowledge.
1 (3m 16s):
Like that's what we love doing. And so what we just realized was that, you know, screw the nine to five, it doesn't specifically speak to those individuals who are looking to do that. And so we said, Hey, why don't we just rebrand? Or at least just to start a new brand called wealthy cost grader, which speaks directly to those people that we really here to serve
2 (3m 34s):
And what their ideal outcome is to what their ideal outcome.
1 (3m 37s):
Yeah. And I don't think it's a PR if you're like thinking if you've got a brand right now, and you're just like, oh, this feels kind of style. It feels like I want to move. I'm moving in a different direction. There's nothing wrong with changing. You know, this happens all the time in other industries like restaurants, rebrands, fashion, labels, rebrand, like this stuff happens software. Like these things happen on a pretty frequent basis and there's nothing wrong with changing. If you feel like you're just hit a bit of a brick wall and maybe you're just making some, some changes in general in your business. Yeah.
2 (4m 6s):
I'm a firm believer that alignment is velocity. And if you are feeling unaligned or stuck with your, the current iteration of your business, like no one ever said that the business you started has to be the one that you end up with. There's power in growth and evolution. And if you are feeling unaligned, I swear to God, it's slowing you down in. The best thing you can do is get clear on really where you want to go, who, what you want to be known for who you want to serve and how you want to serve them so real quick.
0 (4m 31s):
Well, before we move on, what was, again, the year that you launched screw the nine to five,
2 (4m 36s):
Josh likes to think it was 2000. We came up with the name in 2012,
1 (4m 39s):
Registered the N nine in 2012,
2 (4m 42s):
We sat on it until 2006.
1 (4m 43s):
It doesn't matter. The moment you register a domain name, it's
2 (4m 47s):
Just a couple of therapy for sure.
0 (4m 49s):
I'm actually side with Jill on this. And I think it's, once you actually take action and start creating content around that brand, that's when the brand is birth. Because a lot of people, they come up with great ideas all the time, and guess what? They take those ideas to the graveyard Fire Nation. Don't be one of those individuals. And personally, back when you guys had the idea, 20 12, 20 13 and same, same exact, well, the idea was 2012, the business was 2013. I actually launched my business in 2012, I will say. So I'm a little bit older than you and I like you guys launched at a timeframe where you could be a little broad and a little vague with the online entrepreneurial world, because there wasn't that many people doing it.
0 (5m 32s):
It's still a little bit new, a little bit nascent. There was a lot of opportunities. So you could launch a podcast interviewing entrepreneurs. You could launch a business about everybody that wants to screw the nine to five, but guess what? It's 2021. And I tell people this all the time, if I launch Entrepreneurs On Fire with my skill set of 2012 and 2021, it fails miserably because it does not have a niche in U2. And I've seen you do this over the years. You have evolved into really identifying and honing in onto a fantastic niche niche that you want and can go all in on and serve people at an unbelievably deep level. And now every single person that hears the words wealthy course creator says, yes, that's for me, if it is in fact for them.
0 (6m 15s):
And if it's not for them, you are then repelling those individuals, which you should be because you don't want to serve everybody. And pretty much everybody in the world wants to screw the nine to five. Let's be honest. So you had to deal with a lot of that stuff now. Well, the course creator, you're able to magnetize and draw in who you want to serve. So when you're doing your own research and thought process finished and about maybe a rebrands, be clear and clever, but of the two, always be clear. Now we're focused. As I mentioned already twice now in the introduction, and just a second ago, we're talking about the pay to play launch strategy. And I want to dive into this launch model because a lot of people may not even know exactly what pay to play means on an actual level.
0 (6m 59s):
So take that away.
1 (7m 0s):
What happens generally speaking, if you go to sell an online course, one of the best ways of doing that is to essentially bring in like normally the traditional ways to bring in free leads or capture people's email address, that kind of stuff, bring them in. And then, and then you might do something. So you might like run a webinar and then off the webinar, you'll sell people into a course, or you might do like a five day challenge and then you'll sell people into your course. Or you might do a Jeff Walker star, which is like product launch formula, which is three videos, like three free videos they sign up for then off the back of that. You sell them into your online course or coaching program. And so what we did is we kind of looked at that and, and that was working pretty well for quite some time, because what we're doing is we're essentially spending money on advertising to get those free leads coming in.
1 (7m 45s):
And what would just, and so what happened was is that laser really cheap for quite some time. And I don't know if anyone's running ads right now. You're probably noticing that that lead costs are really starting to go up. And so we, we actually saw this as an opportunity. We said, Hey, maybe the best way of doing this isn't to, how do we get, you know, tens of thousands of people into a free challenge and then convert like one to 3% of those people. How do we just focus on maybe running more of a lean type promotion, where we charge a little bit of money on the front, say like 27, 37, 40 $7 to bring them into some type of paid virtual events and we call them boot camps. And then that way a couple of things happen.
1 (8m 25s):
One, we bring people in who are a little bit more committed because they paid in USA. John, like when people pay, they pay attention. So people have paid the calm they're, they're more likely to show up and consume the content and therefore more likely to go and upgrade into your programs off to that. But it does one other really important thing too, is when you're spending money on ads, if you're just getting leads coming in free leads, you're not getting a direct return on your investment straight away. But when you do it in this way, you charge a little bit of money on the front end. You actually make back all or most of your ad spend, if you do what you do as correctly. So when you go to actually run your promotion and sell people in, you're not out of pocket too much money or any money at all. And so you're recovering your investment straight away in your ads.
1 (9m 7s):
And then that gives you the confidence to then really show up when you go to pitch your, your other offers off the back. And, and before Joe jumps in, Jill's got a ton of stuff saying this one as well, because we've both done this many, many times before. So what we actually noticed a lot of our clients is they would spend say $5,000 to invest $5,000 in ads to get people, get a bunch of leads onto a webinar. But then they're put under all this pressure where it's like, I have to convert this webinar has to do well in order for me to re payback all the investment that I just spent. And then we've heard these stories, people being like, oh, like my power went down that day and I couldn't run the webinar and it really screwed things up. And, and so this really barely anyone showed up and showed up and like, I didn't make back all that money.
1 (9m 50s):
And the cost of the leads is keeps going up, blah, blah, blah. So what we've found is that this process right here is what we like to call it like a lean launch. So you're getting the right people in you're covering most or all of your ad spend. And then when you go to promote, the conversion rates are three to five times higher than if you were getting people just getting people's email addresses because they're actual customers that you're pitching to.
2 (10m 11s):
And just to play off that, like how you were saying, it's important to repel the people who aren't right for you. This helps you do that in such a huge way, right? Because like Josh said, we've all been taught that, you know, free on the front is the best way to go. But John, you and I, and Josh and Kate obviously did a promotion together in February, 2020, right? What was the biggest thing that drove that promotion forward? Our paid challenge, right? Because the three of the four of us, excuse me, we had a paid challenge, which we had 920 people into. And then we also split our ad spend and drove free leads to the webinar.
2 (10m 50s):
Well, what was the thing that converted the highest for us in that promotion? It was our paid challenge. It essentially saved our entire promotion when our free leads didn't really convert the way we were expecting them to. And the key here is that all of us have been taught that free on the front is the way to go, you know, give away 90% of your best stuff for free. But what that does is it causes you to blend into the sea of free. That is so prevalent online right now, which is why your ad costs go up. People don't really pay attention because you're doing the same thing as your competitors. So this strategy allows you to stand out, get attention, and you really sit in the 1%, because most people are scared to do this. Most people are like, oh, but I've been told I'm supposed to give away 90% of my best stuff for free.
2 (11m 33s):
And we're saying, okay, cool. What happens though, if you showed up and gave it a hundred percent of your time and attention to customers versus Navy freebie seekers who do nothing, but, you know, complain, don't show up, steal all your energy and don't convert
0 (11m 48s):
The heir of the sea of free. I love that phrase, Joe. That was awesome. And I love Joshua. You actually mentioned when people pay, they pay attention. It is so true on so many levels. Cause Fire Nation, there's only so much time, so much energy, so much effort that you can give when you're running these launches. I mean, Jill and Josh, they're amazing people, but they're just two people. They have a team. Yes. But their team's only so big. Don't let 10,000 people clog up all of your goodness when a hundred people or a couple hundred people could be there in this thriving, energized, amazing community. And that's such a better trade off now, where do we even start? I mean, how can we identify the right topic for our launch events?
0 (12m 30s):
If we literally don't have a clue,
1 (12m 33s):
Just let me quickly break down what an event is for anyone who's like, what is this event you're talking about? So the idea of it is essentially our recommendation is you run a, an online event that is anywhere from three to five days. And then each day you do one hour of training each day for those five days. And on the last day, that's when you pitch into a next steps program, like an online course or a coaching program, sort of that. So that's just, just want to give people a bit of context with that. So then what's really critical then is what we do is with the event, the three to five day event, we need to focus on a topic that is going to be perfect for building momentum for people, and also overcoming like some type of challenge that then makes joining your program the next obvious step.
1 (13m 16s):
So that's why getting the topic is really critical. So the best way of doing it is to kind of think about there's a full customer journey that someone's going to go on and you have to understand what we're not selling people courses or coaching programs. We're selling an outcome, like what is the outcome that they're looking to achieve? And so it's just the best way to kind of explain a good, you know, how to determine good topics, actually give some examples. So one example, a ukulele instructor who came into our program. So for him, it was like, okay, you want to take someone who maybe has never played the ukulele before to becoming like an intermediate level ukulele instruct a player inside of your coaching program. Like that was the, the outcome that he's looking to sell.
1 (13m 57s):
And so we said, what if the first thing that you do in that, in that bootcamp, you're going to do a three-day bootcamp essentially is you're going to show them how to play like the most simple beginner song. And so by the time they get to the end, they know how to play like Bob Molly, three little birds. I think it was, it was something about that. I was really like the easiest ukulele song that you could play. And so what that's, what's so good about that is they've come in, they learned a song and they built momentum moving forward. And so for them, it's like, okay, the next obvious step is to join this program because in this program, I'm going to show you how to play these more intermediate level songs. And you become a more intermediate level ukulele player. So it's like overcoming one thing. And then it's the setting them up for the next, the next stage, which is inside of your program.
1 (14m 41s):
So is that going to help John,
0 (14m 43s):
That helps so much, and I kind of want to talk through something quickly before I pass it over to Jill here, which is, I love how you share that phrase, the next logical step. So you need to be thinking about that Fire Nation, because that is going to be what your pitch ends up being. Is that net next logical step. And a quick example is at the end of Entrepreneurs On Fire, I have a rotational outro call to action. One of them is, Hey, some of you listening right now might want to start your own podcast, check out free podcast course.com. You'll be able to learn how to create and launch your podcast for free kind of an irresistible offer for people that want to learn how to create Lusher podcasts. So guess what they do that.
0 (15m 24s):
And then what's the next logical step will people want to grow and monetize their podcasts after they've launched it? They're like, Woohoo, I've launched it. This is fun. Yay. I'm playing three little birds with my ukulele. This is fun. What's next. While people, after they launch a podcast, want to get more listeners, they want to make money doing that podcast. Now that's when I offer them Podcaster's paradise. The next logical step. So Joe, before we move on, what do you want to add?
2 (15m 49s):
Well, I was just going to say some people might be listening to Josh's example and being like ukulele courses. How much can you possibly make with a ukulele course using this model? They made $40,000 wow. Using on their first launch or wait 30, 30, 3000 on their first launch, 41 or something on their second launch using this process. So it can work in almost any niche out there. The real point, like to Josh's point is to nail that launch event topic. So then it's just congruent all the way. There's no disruption and it's just, you know, agitates the gap from where they are to where they want to be. And it makes joining such a no brainer for them.
1 (16m 29s):
And the real critical thing too is to keep it really simple. The mistakes we've seen people make is they try to teach too much in that event. It's like, look, someone's only paid, you know, 37 bucks to be there. You know, you don't want to overwhelm them. You don't want to start teaching them really crazy songs on the ukulele. They're like, oh, this is too much for me. Like, you want to make it doable. You want to make it achievable. So they get to the end. There's like, Hey, I achieved something. I feel good about myself. I paid that money to be there. And I learned this song, like, I want to keep going. I'm ready for the next, the next thing. And so really it's, it's, it's like, it's kind of like meeting, learning how to meet people where they're at right now, help them overcome one roadblock, build some momentum. And then the next thing is, Hey, if you want to go further, come and join my program.
1 (17m 11s):
It's like a thousand dollars. It's six, six weeks of, of, of training. And we're really gonna focus on more intermediate level stuff here. If that makes sense,
0 (17m 19s):
Fire Nation, we'll be getting into the nuts and bolts of hosting a paid launch. We'll be talking about making it financially worthwhile and so much more, including a really exciting call to action from Jill and Josh. When we get back from thanking our sponsors, your customers' experiences, everything, when it comes to building and scaling your business and with multiple customers on board, your marketing team likely has conflicting priorities to juggle. Unfortunately, this means that customer oriented tasks can often fall through the cracks. But what if you had a system that allowed you to bring your experiences to the forefront so that your marketing team isn't stuck in the weeds of operations and can instead focus on building targeted, meaningful campaigns, start giving your customers what they deserve.
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0 (18m 41s):
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0 (19m 23s):
And we love it. Join over 1 million Helium10 users worldwide by signing up for a free account at Helium10.com/fire. That's H E L I U M 10.com/fire. Josh, Jill let's get into those nuts and bolts. I teased before the break, how specifically do we Fire Nation host a paid event?
1 (19m 46s):
That's actually so much easier than what you think because technology has really made it so easy for us to do this. It it's it's when you get into it, you realize like it's actually more simple and you think it should be this simple. And the answer is yes. So as I said before, three to five day event, you go live once, once a day for less than an hour. And what we recommend is when you're going live, you're going to be using something like zoom webinars, zoom webinars, and you'll be bringing people into a zoom webinar. And that's where you be teaching that's each day. The other component that you offer as well is you have a Facebook group that goes along with it. And so let's say you have a five day event that you're hosting.
1 (20m 30s):
So the group is going to open maybe the day before the event starts, you open up a Facebook group, you bring, you bring everyone into that. And then at the end of the five days, when you pitch into your program, you then have about a four or five day period where you were enrolling people into your main program off the back of that. And at the end of that enrollment stage, that's when you close down the Facebook group and the event is over at that point in time. So that's like, that's, that's basically the environment that you're going to be running this stuff in. So we go live in the training and then afterwards we say, Hey, go in the Facebook group and submit your homework in the Facebook group, whatever that is. And that's where we can kind of communicate that. We kind of think of that is like, if, if you were doing an in-person conference, the, the actual zoom webinar or the training, that's like your talks at the conference.
1 (21m 18s):
And then the Facebook group is like the, the hallway essentially, where people are having discussions, they're connecting, they're forming, you know, relationships, community, that kind of stuff there. So that's the actual running of the event side of things. Very, very simple. I don't know. Did you want to talk about the, the S the whole getting people to sign up or register for the event? Did you want to talk about that? Well, can,
2 (21m 39s):
Before John answers, I think we left out a critical piece, which is every day we give them an action item to do so that they are taking action on what they just learned. They're posting it in the group. We run an action thread every single day of the event. And so that they are taking action, they are seeing their own progress and they're staying accountable. And just that like visual proof to them. Oh my gosh, I'm following through on something I'm doing this. I'm making progress is so big.
0 (22m 8s):
Yeah. And just to Josh's point about not over teaching Fire Nation, we're not going to over teach you on this podcast, but of course, we're going to have more opportunities for you if you keep on listening. So let's keep on moving to talking about how these launches are. A lot of time, there are a lot of energy, and in some cases they can, you know, cost some money to put on, for sure. So how do we make this financially worthwhile? Take us through that pitch.
1 (22m 31s):
So the pitch at the end, what you want to do is want to make sure that the pitch is in line with what it is that you're teaching in your program that you're selling off the back of it. Does that make sense? So, so say, for example, let's say that the program was just keeping the ukulele. Let's keep the ukulele we're on that. We're on that train. Let's give it guide. So let's say that you are, the outcome you're selling in that program is you will become an intermediate level player, or what you do is inside of that pitch is you teach more intermediate level strategies for playing the ukulele, right? So it's just a little bit of teaching, a little bit of training. And then, and then at the end of that, the pitch is really simple because you've literally spent the last three to five days providing so much value for people at such a low price.
1 (23m 15s):
That by the time you get to the end there, they already feel like they know you and they trust you enough. And literally you could blow the pitch and you will still convert at at more than 10%. Like that's how easy this is. So you just get to the end. You want to make sure that what you're teaching in that last day is somewhat relevant or consistent with what it is that you would be covering in your main program. And then when you're pitching into your offer, it's like pitching to a friend versus pitching to a P versus pitching to a stranger. If that makes sense, they're like, yeah, whatever, man, like, I don't even know what this is about. I'll join it. I love you. This has been fun. Let's keep going.
0 (23m 48s):
Well, one thing that people don't want to give up when they've had an experience like that is that community that's accountability, those friends that they've made. And that's one thing that I take people through during my podcast is paradise pitch. I'm like, Hey, you're not just getting access to everything you need to know about monetizing and growing your podcasts. You're getting access to myself and Kate every day in the Facebook group, you know, we're in there five, 10 minutes a day. We're not in there forever, but we're in there answering people's questions, hanging out once a month, we do a call. So we're letting people know that they have this continuing community, and this is going to be something that's really exciting for people to say, Hey, I'm not just being thrown out into the wilderness, but I'm being thrown into a wilderness armed, dangerous and with a tribe to make it happen.
0 (24m 29s):
So, Joe, before we move into the last part of this interview, anything you want to add to that?
2 (24m 35s):
Well, I think one of the biggest pieces to incorporate in your pitch is to have some, some sort of fast action bonus, right? So what is going to make someone pulled the trigger that day versus waiting till the very end. And so creating this irresistible fast acting bonus that you can drop on your pitch day during your live training, that would make someone be like, oh my gosh, I have to get in right now versus waiting until urgency kicks in. And they're like, should I join? Should I not joined? Should I join? Should I not join? Instead, we want to incentivize them to pull the trigger right then and there. So that day one is one of our biggest days of our promo. And then of course, naturally, you know, cart close day is going to be a huge day for you just because FOMO kicks in for people and they need to make a decision, but you can save yourself that delay by incorporating a fast action bonus, something like maybe, you know, a one day mastermind or a one-on-one call with you, or some sort of additional freebie that'll help them go faster or make their money back or something to the effect of like addressing an objection that will come up as you start to pitch your offers and incorporating that as a fast acting bonus is such a powerful way to knock it out of the park with your,
1 (25m 43s):
Yeah. It's basically like running a webinar on the last day, essentially. So let's say the first four days take, for example, our course grade is bootcamp, which is what we do. We taught people like how to design a course, like how to put their course together in the bootcamp. And then the, the program we sold off the back was how to sell your course, like how to fill your course with students. Okay. So the first four days was us just helping them map out what their program was going to be like, you know, what are the modules going to be? What's the name of the program? What bonuses are going to be included, that kind of stuff. Right? Then we got to the pitch day and the topic and the pitch day was essentially like how to fill your course with students. And so that one right there, it's perfect because it's like, Hey, you've got this program now, which is looking really good.
1 (26m 28s):
You probably want to go out and then sell it. But the question is, how do you actually do that? Well, I'm going to show you the framework that we use to go out and fill these courses with students. And I'll show that in this, in this webinar here. And then at the end of that, that's when I go ahead and pitch into the program, that's going to take them, you know, the, the rest of the way to actually make that happen.
0 (26m 47s):
Jill, Josh, let's take this home because I know that for certain people that are listening right now, you have a pretty awesome next logical step for them. What is that?
2 (26m 58s):
Yeah, we created a pay to play launch crash course. So if you like the sound of this, but of course, we're just in your earbuds right now, and you wish you could see examples of how this all shakes out, how to plan your launch event. Certain things that you could incorporate into this process to make even more money on the front. Then we put together a crash course to walk you through the foundations of this whole strategy. We've got bonuses. You also get a free one-on-one 30 minute launch strategy call with me. I mean, I think it's the bee's knees and it really we've got swipe, copy templates, all these done for you, resources that you can use to really, you know, not just create your first pay to play launch, but really knock it out of the park.
2 (27m 41s):
So that's over at wealthycoursecreator.com/fire. And as less than a hundred dollars, it's such a no brainer in order to, to really layer the strategy into your business, get out of the sea of free and start acquiring customers and upgrading them. So you can have, you know, double digit conversion launches
1 (27m 60s):
Kind of speak to that as well. The reason why we put this crash course together, it's probably thinking like, why would you guys, you know, create something like this? Like just a simple crash course. Well, I totally understand that if you're like on the fence with this, you're like, well, I don't know. Maybe we should use webinars or maybe I should use like the free video series or whatever we thought to ourselves. Hey, wouldn't it just be cool if we could put together a really simple and affordable crash course. So that way people can jump in there, they can go through it, they can understand it and then go out and try and run their first pay promotion. That's why we put it together. It's accessible to everyone. What I would say is just, if you are just getting started, maybe you're thinking about creating a course or you don't know your niche, or you don't have an offer or anything like that just yet.
1 (28m 42s):
I would say just, let's get clear on that first, identify your niche and see if we can come up with what you could actually teach inside of the online course or coaching program. Then when you've got that, then go ahead and jump in, take this crash course. And you can, you can start to use this process to fill it with all your students.
2 (28m 59s):
I would say this is best suited for coaches and course creators who already have a proven offer and are making some money. But yeah, there's tons of resources for you. We have a Facebook group as well, myself and our head coach, Luke, do monthly trainings in there. It really is a great place to start. If you're looking to run your first paid lunch, get out of the sea of free and really stand out.
0 (29m 19s):
I mean, Fire Nation, I just got 28 minutes with gel and you're going to get 30 minutes with Joe if you qualify for this. So again, you know, you want to make sure you had a certain point in your journey as they just described and actually come to think of a Jillian language. She probably got about 14 minutes with you. Cause Josh kept yapping for half the time. At least
2 (29m 38s):
He does that. Doesn't he, if you
1 (29m 40s):
Guys don't want me to
0 (29m 41s):
Please, but I mean, this is the point though, Fire Nation. You're going to get 30 minutes with Jill, her brain on your business. I mean, that is the bees knees. That is the definition of the bees knees, because you can't just take people's time just out of mid-air. I mean, this is an unbelievably valuable offer, wealthycoursecreator.com/fire. wealthycoursecreator.com/fire. Go check it out. There's a lot of Austin things. In addition to the 30 minutes, you're going to get with Jill and Fire Nation. You're the average of the five people you spend the most time with you and hanging out with JS, JS and JLD today.
0 (30m 25s):
So keep up that heat, just go find two other cool people. And you'll be at your five and also head over to EOFire.com. And if you type Jill or Josh and the search bar, the showman's page will pop up plus their past episodes. Every one of them has been a blast, but your direct call to action, wealthycoursecreator.com/fire. Josh, Jill, thank you so much for sharing your truth with Fire Nation. And for that we salute you and we'll catch you on the flip side.
1 (30m 53s):
One last thing I wanted to mention though, because I forgot to mention it as super important. The reason why we really believe in this process is because we know it works. We've seen this work for so many people. And so I don't just believe in it. I actually, we put our money where our mouth is with this. So literally if you sign up for this program and you dealt within within six months with 180 days, if you don't earn at least 10 times back your investment in the program, we, we will send you to double your money back. We'll literally double your money back and that's fine. That's totally fine. But that's how much we believe in this process. We know it can work for you. So I just want to leave you guys with that. It's very powerful and we'd love to see you guys in there.
1 (31m 34s):
I mean,
0 (31m 34s):
And you are literally guaranteed either your money back that you've made at least or more, or you're getting double your money back. So talk about no brainer. We will catch you on the flip side. Hey, Fire Nation today's value bomb content was brought to you by Jill and Josh and Fire Nation. Successful entrepreneurs accomplish big goals, which is why I created the freedom journal to guide you in accomplishing your number one goal in a hundred days, step by step. So visit the freedomjournal.com and I'll catch you there. Or on the flip, the flip side, whether you run an existing e-commerce business, a brick and mortar, or you're ready to become an entrepreneur Helium10 can help join over 1 million Helium10 users worldwide by signing up for a free account at Helium10.com/fire. That's H E L I U M 1 0.com/fire.
0 (32m 26s):
The My First Million podcast features famous guests, discusses how companies made their first million and brainstorm new business ideas based on the hottest trends and opportunities in the marketplace. One recent app was all about how venture capitalists make money. Listen to My First Million, wherever you get your podcasts.
Killer Resources!
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