Joe Pulizzi is one of the world’s leading experts on content marketing. He’s an author, speaker and founder of the Content Marketing Institute, which produces the largest in-person content marketing event in the world, Content Marketing World. His newest book, “Epic Content Marketing” will be available September 2013.
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Epic Content Marketing
Below are the topics we discuss in this ACTION PACKED, CONTENT PACKED, FEROCIOUS interview!
Content Marketing…There and Back Again
- What is Content Marketing?
- The History of Content Marketing
- Tomorrow’s Media Companies
Defining Your Content Niche and Strategy
- What is Epic Content Marketing?
- The Goal of Subscription
- Defining Your Content Niche
- Creating Your Content Marketing Mission Statement
Managing the Content Process
- Building Your Editorial Calendar
- Managing the Content Creation Process
- Content Types
Marketing Your Stories
- Social Media for Content Marketing
- Measuring the Impact of Your Content
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