John K. Coyle is a peripatetic raconteur: specializing in the neuroscience and psychology of time perception — how to design endless summers.

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Guest Resources

John K. Coyle Website – Visit John’s website for blogs, resources, and videos.

The Time Expansion Project – Watch John’s Time Expansion Project on YouTube.

Counterclockwise: How to Design Endless Summers – Stay tuned for his upcoming book.

3 Value Bombs

1. Time doesn’t speed up, your brain just stops writing new memories. Reignite novelty and emotion to slow time down again.

2. Your most memorable moments aren’t long, they’re emotionally intense, unique, and often risky. One second can feel like a year in hindsight.

3. You’ve been trained to trade time for money but the real freedom begins when you start using your money to buy back your time.

Show Notes

**Click the time stamp to jump directly to that point in the episode.

Today’s Audio MASTERCLASS: Counterclockwise: How to Design Endless Summers with John K. Coyle

[1:10]— John shares something that he believes about becoming successful that most people disagree with.

Success isn’t about being self-made, it’s about asking for help.

[2:21] — John talks about why time seems to speed up as we age.

As adults, our brains stop writing new memories unless something is novel or emotionally intense.
The brain only stores what feels meaningful or dangerous, everything else fades.

[4:48] — John talks about how the brain constructs time from memory.

Memories are stored every 2–3 seconds like Polaroids with sights, sounds, smells, and emotion.
The amygdala triggers faster memory writing during excitement, fear, or joy.
Comfort kills memory formation and speeds up our experience of time.

[8:06] — John talks about why “90% of life is over by 40” (but doesn’t have to be).

Most people store 92% of their highly recallable memories by age 43.
The secret? Design moments that wake up the brain and expand memory storage.

[9:57] – A timeout to thank our sponsors.

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
NetSuite: Get the business guide, “Demystifying AI”, for free, at Netsuite.com/fire!

[12:22] — John talks about how to expand time, Part 1: The Memory Aperture

The “hose” of time widens when you combine novelty with emotional intensity.
Kids have wide apertures because everything is new. Adults must intentionally create those moments.

[15:05] — John shares how to expand time, Part 2: The Inversion

Tedious days feel long in the moment but are quickly forgotten.
Rich, novel days go by quickly in the moment but expand in memory.

[18:19] — John talks about how to expand time, Part 3: Expansion

You can create a moment in seconds that’s worth a year in memory.
Stack six traits for “memory-rich” moments: risk, uniqueness, beauty, physical/emotional intensity, and flow.

[21:02] — John gives his one takeaway.

You’ve spent your life trading time for money. Now it’s time to start investing money to create meaningful time.
True wealth is time well spent and well-remembered.

[22:15] — John shares a powerful closing story

He shared a 10-second conversation that reframed his Olympic legacy forever.
A small memory created massive meaning reminding us that our impact often outlives the moment.

[23:57] — Call to action

John K. Coyle Website – Visit John’s website for blogs, resources, and videos.
The Time Expansion Project – Watch John’s Time Expansion Project on YouTube.
Counterclockwise: How to Design Endless Summers – Stay tuned for his upcoming book.

[25:28] – Thank you to our Sponsors!

HighLevel: The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies! Learn more at HighLevelFire.com!
NetSuite: Get the business guide, “Demystifying AI”, for free, at Netsuite.com/fire!

Killer Resources!

1) The Common Path to Uncommon Success: JLD’s 1st traditionally published book! Over 3000 interviews with the world’s most successful Entrepreneurs compiled into a 17-step roadmap to financial freedom and fulfillment!

2) Free Podcast Course: Learn from JLD how to create and launch your podcast!

3) Podcasters’ Paradise: The #1 podcasting community in the world!